Booking Sales meetings with AI on Christmas on LinkedIn with evyAI

Happy Christmas, everybody. My name is Joe Applebaum.

It's your Lincoln Daddy, baby.

That's me. Let's go.

Ring light on, got the whole screen key. Calendar open, he planting that seed. Book a call Christmas Day if you're hungry for the lead. Ugly sweater but the game real sharp. Candy cane pen, taking notes like art. Chat blowing up when he dropped that chart. Teach you How to turn a lilac to a 4-star. He the LinkedIn daddy, booking on Christmas, meetings on a wishlist. Add it to your business, posting, engaging, watch how he flips this money in the inbox. That's the Joe Witness.

Hey!

He the LinkedIn daddy, gifting the game every single time. Got your first and last name, connections, messages all in the frame. He a giver with the sauce, now you're never the same.

What?

Scroll that feed, he the dude you spot. Green dot on, yeah, he always hot. Dropping that post at the perfect clock. Story so real, got your prospect shocked. He say show up, don't just lurk, my friend. Turn one short no to a 5-figure spin. Ask good questions, follow through, hit send. When you care about people, that's the way bags blend. Who want meat? I do. Who want deals?

Me too.

Christmas hustle in a Zoom room view. Cookies by the laptop, goals come true. From zero DMs to a packed pipeline. Joe light you up like a bright skyline. Give, give, give, then you watch it align. Turn a simple little post To a long-term shine. He the LinkedIn Daddy, booking on Christmas, meetings on the wishlist. Add it to your business, posting, engaging, watch how he flips. There's money in the inbox, that's the Joe witness. Hey! He the LinkedIn Daddy, gifting the game every single time in. Got your first and last name, connections, messages all in the frame. He a giver with the sauce, now you're never the same.

Hey!

LinkedIn Daddy with the ho-ho flow. Turn your maybe one day to a let's go, Joe. Christmas on cam, got the whole squad grow.

If you show up like him, Do you know, do you notice how when I change from GPT Mini or Nano or Claude or Gemini, the speed of the AI is a lot different?

Yeah. Uh, Claude, or sorry, the, the one you used on the previous comment took a little bit more time.

Exactly. So I just changed to Grok, and when I click on the Grok thing, Grok responds almost instantly. Versus when I switch to GPT, let's say Mini, 5 Mini, and I go in here and I wanna leave a comment and I press generate. It's still, I'm still, it's still spinning. You see that? It's kind of sending it to GPT Nano and it's still going.

Mm-hmm.

'Cause GPT-5 is kind of like thinking things through more.

Uh-huh.

And so it kind of just takes a little bit longer. It's still gonna generate the comment. It's just gonna be longer and it's not also not gonna be as, as concise. You see that?

Okay.

But it does say, hey Nat, that Invisible Man land landed, uh, day 20 was a turning point. EvAI kept my minimum outreach steady. So I'm gonna press insert and I'm gonna, and I'm just gonna tag him here cuz he likes when I tag him.

I don't think there's a way for EvAI to automatically tag people.

No, because there's, there's different people with the same name on LinkedIn. So it's not gonna, you know, we don't want to do automation on LinkedIn. We want to keep things without automation. That's really the key.

Yeah.

I'm going to click on me here. I'm going to click on posts and activity. That's going to show me all of my recent posts on LinkedIn. And as you can see, I'm currently live here. So if you want to like and comment on this post, the only place to really go to do that is my recent activity. You have to go to linkedin.com/in/joeapfelbaum/recent-activity/all. That's the URL of my recent activity. I can send it, I can send it to you if you want it. I'll put it in the Zoom chat.

Okay.

And if you guys are watching me live here, just say I'm live. I don't know if you guys are actually watching me live right now. Now what I also do is I have other accounts here, like for example, Tammy's account, um, and I can go in from Tammy's account. And then I can, I can see what it looks like from Tammy's account. Do you get what I'm saying? So I'm going to give myself a heart from Tammy's account. Do you see that? I just gave myself a heart.

Yes.

Now Zachary Love, he said straight hustler. Louis says, hi Joe. I'm going to go here and give a like, like. Thank you, Zachary. So good to see you. Um, and from Tammy, I'm going to click on the repost button here and hit repost. Now Tammy just sent it to her audience.

Okay.

And what I'm gonna say, I'm gonna say Merry Christmas. Okay, you see it says Merry Christmas. I'll make sure to spell it right. I'll tag Joe Apfelbaum in here and I'll press comment. So now Tammy just said Merry Christmas to Joe. You see that?

Yep.

So I'm gonna close Tammy's profile over here. Actually, I'm gonna go ahead and like this post. Might as well like it. Wow, that is a ton of Okay, I'm gonna press comment, and then I'm gonna go here, give this one a like, um, and I'm gonna say, Renee Wen Graske, maybe it's time to do another one in 2023. Okay, so I just tagged Renee here because this is an event I did with Renee back in 2026. And when I called David yesterday, David was like, I pulled up his selfie with me and him doing a selfie at this event because he told me he met me at this event in 2019. And I was able to pull up the selfie of me hosting the event in 2019. How crazy is that? This is literally 6 years ago. I was able to pull that selfie on a phone call. I'm gonna write that I want 500 free leads. You see, this is the free leads thing, and then I'm gonna repost this as well. You see, repost. So Tammy just reposted this thing as well. So yeah, all right, so I'm gonna get out of this. I don't need to be in here. Actually, I'm gonna take a look at the messages to see what does that mean. My partner Joe Applebaum can show you. Okay, boom. All right, so I just, I just went ahead and trying to book a meeting. All right, so now I'm gonna click on this over here and I'm gonna see who's been commenting on my stuff. And look at that, Tammy's been commenting on all my stuff. Do you see that? But if I want to reply to Tammy, let's say I want to reply to Tammy over here. I can't reply to her. If I click on reply, it doesn't work. Look, the reply button doesn't work. Can you see that it doesn't work? That's crazy. So if the reply button doesn't work, what do I need to do? I need to use one of my 99 LinkedIn hacks. So if you go to 99hacks.club, I have 99 LinkedIn hacks. Does anyone have Morty? Does anyone have Morty's LinkedIn? He is a chef on LinkedIn. Okay, so that's the 99 LinkedIn Hacks and kind of that's how it works. I'm gonna look at Zach's profile real quick. Zach, I love your banner. This is such a good banner that you have. That's really, really nice. And look at his one-pager here.

Wow.

Let's see if he posted any Christmas Eve thoughts. Let's see what he writes. Most leaders in December are thinking about people. January's when the numbers show up. This is good. I'm gonna give it a like. I'm gonna switch to Grok, which is a little faster, and I'm gonna put my keyboard shortcut here. I'm gonna put him up as a Pro December client. Hit save. And I added Zach to Pro December. Cool, right? Oh, let's see. Juan just commented. Now I do have a thing that's strategy.vai.com/engagement. Have you guys ever seen this? strategy.vai.com/engagement. It looks like Robin got bumped off. So I have this little tool here. Now this tool's really cool. Robin, have you ever seen this tool here that I created?

Sorry, I just came back because my computer shut down.

That's okay. Have you ever seen this tool that I created called the Engaged LinkedIn Users Engagement Tool? The List Helper? So I'm gonna go ahead and put it in my recent activity. In my recent, in my, one of my recent posts. Could you, could you leave a comment on this post just to kind of see if you're able to leave a comment on it?

I don't quite have my LinkedIn set up proper yet.

Why not? Do you want me to set, even if it's not set up proper, just like it and comment on it. Even if it looks crappy, we'll do a before and after and we'll tighten up your LinkedIn together and we'll use every AI to do it. Even if it's totally crappy, don't worry about it. Just like and comment on it. Just, uh, I want to see what it looks like.

All right.

And then we could do it. We can do a profile makeover video where I help you make over your whole profile very, very quickly with the help of Evie AI. And then you'll be like, holy moly, that is insane. I cannot believe I just got my 22-point checklist done with Evie AI in seconds. And by the way, if you guys don't have the 22-point checklist, write 22-point checklist I want to show you, this is what the checklist looks like. We give this to our clients. So I'll give it to anybody that's here as a gift. Just send me a text that says, send me a message or a text that says, send me the checklist. And I'll be more than happy to send you the 22-point checklist from Evie AI. I'm going to call this 22-point checklist. Heavy AI profile checklist. Profile checklist, Heavy AI. Okay, so I have this 22-point checklist. I'm actually gonna put it under business, Heavy AI. I'll put it right here for anyone that wants it, um, and then I'll send it to you guys. Okay, so, um, that's a powerful checklist. So I'm happy to share it with anyone that wants it. That's live now, that's watching me and that wants it. Just say, I want the checklist and I'll, I'll be more than happy. Leave a comment, let me know. So here's the first thing I do every single day, Robin. I take a look to see who looked at my profile. That's one of the most important things you can do, because if you see someone looked at your profile and they're a potential client, why not reach out to them?

Yeah.

For example, Cherist, she just looked at my profile. By the way, love that you looked at my profile this morning. Okay, so you see, you see, I love that you looked at my profile this morning. You see that? So now what I'm going to do is I'm going to click on her profile because I'm already connected to her. I'm going to click on her profile, and then what I'm going to do is I'm going to click on contact info, and I notice her phone number is right here. Can you see that?

Yep.

So I'm going to copy her phone number. And I'm going to attempt to send her a message on WhatsApp. And her— she's not there on WhatsApp. She's not, um, that mess— that number is not on WhatsApp. So I'm gonna see if I have her. Sharist. Sharist introduced us. Uh, Sharist is also in the group. Okay, so she just joined the group. So I'm gonna say, so nice to see you. Check out My profile on LinkedIn. So I'm sending her a WhatsApp right now, a WhatsApp message.

Okay.

Now Evie AI will allow me to know, Evie AI knows whose profile I'm looking at. So if I refresh a LinkedIn profile and Evie AI's open, I can click on this little button over here and then Evie AI right away prompts me and if it's saved, it opens it up like this and it says, do you wanna open the card? And if I press open card, it opens the card and it has her phone number here. Now this phone number I know good and well Is not her right phone number. It's not her WhatsApp number because I got her WhatsApp number. So I have a secret number that's better than this number, which I'm going to add into here. And I'm going to press save.

Get the database.

Yeah. Get my database a little more organized and whatever. And if I click on link to profile to GoHighLevel, what this will do is this will send this information into my GoHighLevel so that I can, I can link all that information up. You see, it was a profile was updated. And now if I press networking, I can send notes to the GoHighLevel, to that specific profile in GoHighLevel.

Really quick, Asha is asking if she should join and watch here as well or continue with the webinar.

I think she should continue with the webinar. If she wants to join, she can. If she wants to share live and kind of engage with me live, she can. And she could pause the webinar and come here and watch me do my job. Do my work. If she wants to, if she wants to do the webinar, she can, she can go continue watching the webinar. Ask her, ask her what she would prefer to do. Does she like watching me live or does she want to watch the replay today? You know, ask her what her preference is. Where is she messaging you?

We had a watch party group chat on WhatsApp.

Oh, amazing. Could you add me to that group chat?

Absolutely.

Thank you. Okay, great. So do you see? Do you see the way that I have all this stuff going on over here on my LinkedIn? So now this is what I did yesterday, Violet. This is what I did yesterday. I wrote up this post. I said I had some Chinese food with my kids in honor of the holiday. I look back in my year. Damn, son! I met so many people. Here's a breakdown. I started off the year with Yigal Adatto. And I'm gonna click on Yigal's name. I'm gonna click on contact info. I'm gonna see if I have his phone number. I don't have his phone number. I don't have Yigal's phone number right here, but I do have him on WhatsApp. I'm friends with him.

Mm-hmm.

Um, so what I'm gonna do is I'm gonna first click on this button over here, which will open up his profile here on the side. And then I'm gonna grab his phone number from WhatsApp that I already have in a different window. And I'm gonna add it to Evvy AI right here. Do you see?

Mm-hmm.

Um, I'm also gonna add his recent posts and then I'm also gonna add his email that's right over here into Evy AI. So now I have it all organized here, right on the side. So if I ever wanna find him, all his information's here now. You see that?

Yeah.

Yeah. So if I— and now you just have a quick access to everything he does from Evy AI or quick access to contacting him.

Exactly.

Whenever you want to.

Exactly. So if I hit link profile to go HighLevel, I'm gonna first search in GoHighLevel if his phone number's in there. His phone number's not in GoHighLevel, so I'm gonna press link to GoHighLevel. It's gonna send all this information to GoHighLevel. So now when I search for this phone number in GoHighLevel, it'll just come up. Mm-hmm. And now it's in GoHighLevel. Can you see that? You see it's in GoHighLevel now?

Yeah.

Okay, so now I'm gonna press call by clicking on his name over here and then clicking on call, and now it's gonna actually call him. Hang on a second. Let me close this. Press the phone number right here, and I press call. It's actually going to call him. Do you hear it ringing? Yep. So I'm actually calling him to thank him.

Thank him.

Hello, Yigal.

Hello.

This is Joe Applebaum.

Joe, what's up, brother?

Good. It's Christmas, and I wanted to take a moment to wish you a happy Hanukkah.

Thank you so much. What number are you calling me from?

I'm calling you from my 973 number inside my CRM because what I did was—

Oh, gotcha.

I clicked a button inside LinkedIn to save your information to Evy AI. And then Evy AI has a new feature that allows you to link your profile with my CRM. So I push a button and all your contact information essentially went from LinkedIn into my CRM. And then I pressed the call button on my CRM and that allowed me to be able to quickly call you. And I just wanted to take a moment to Thank you for, uh, for being the first selfie of 2025.

I saw that yesterday.

So I posted that on, uh, on LinkedIn and I tagged you. I don't know if you saw it in the comments of LinkedIn, but I tagged you there.

And, uh, I just saw it. Yeah. This morning.

And then I saw that cap that you're wearing, which I love. It's really quick. Cool. So I'm going to go ahead and share a comment under your post to kind of support you. I'll go back to a couple of posts that I have missed. And I'm gonna support you. Are you active on LinkedIn?

Uh, not as much, but, uh, I need to start in 2026.

Amazing. Amazing.

I'd love to— Yeah, a lot of my clients come from Facebook, so.

Oh, good. Good. There's a lot of pawn owners and, and, and business owners and all types of people on LinkedIn, but Evvy AI also now works on Facebook as well. So you can create posts for Facebook and comments on Facebook posts and tons of stuff. And now, um, this year we're meeting our clients every day. So we have tech support teaching people how to use both LinkedIn, Facebook, and together with our AI assistant. And we meet at 12 PM Eastern and we meet at 7 PM Eastern every day to kind of support people.

Awesome. How's it going? How's the software going?

It's going well. We actually doubled our business from last year to this year, from 2024 to 2025. We more than doubled revenue. So that's exciting. And next year we want to more than double again. So we have, Clients in 40 countries around the world right now, which is a very, very, very exciting thing for us.

Very cool, man. Amazing.

Yeah. Yeah. We started basically from zero in 2023. We started building it. We finally launched in January 2024. And so last year was our first year and we did okay, but not enough to pay salaries. Like starting a software charging $29, you're not really going to make a lot of money. But then this, but then this year we came out with something called Evy AI Pro, which is a few thousand bucks a year, and it gives you also strategy and support and tons of other stuff. And so that really helped us accelerate our revenue. We didn't actually grow that many more clients, but we converted a lot of clients from the, from the premium version to the pro version.

Yeah.

And that helped us be able to invest in more development and more support and more sales teams and pay salaries and so on. It's very exciting that we took the money that our clients are paying us and we're developing the tool to add crazy, crazy features. Like one feature—

Very cool.

One feature I'm really proud of is I click a button and it shows me every podcast that you've been on recently.

Oh, really?

It shows me your professional summary. It shows me your target audience, your key services, your contact information. It tells me what to speak to you about. Like it says, speak to him about how he bought and sold multimillion-dollar pawn business before moving into coaching and what lessons from his journey shape The way that he teaches leadership today. That's what it tells me to talk to you about. Yeah.

What, what CRM are you connecting to?

So I'm using a CRM called GoHighLevel. Are you familiar with that?

Yeah, that's what I have.

Yeah. So we're fully integrated with GoHighLevel. So if you have 4,000 connections on LinkedIn, you can grab those people's cell phone numbers and email addresses and push them to GoHighLevel and research them.

Nice.

So that's something that's very unique that we have that very few people People don't know about that. They don't know that you can do that. And also that research, we have 7 agents that will research every one of your connections with a click of a button and tell you everything about them. Like it says, you're a 3rd-generation pawnbroker who scaled and exited a multimillion-dollar business, that you're the founder of Liderato and Pawn Leaders, and you host the leadership-focused content and podcasts, including the appearances as a One Big Tip episode, Unlocking Leadership, and blah, blah, blah.

Yeah.

And it says that you're the president of the City Heights Business Association and a board member of the California Pawnbrokers, and you're in the Leadership Hall of Fame, uh, in honor of the Maccabi, uh, with Maccabi San Diego. Like, it tells me all these things, and it gets it from like jeffmendelson.com and Instagram and—

That's awesome.

And Yahoo Finance. It's like pulling things from everywhere, and I'm like, holy shit, this is amazing. And it gives me your email, your pawnbroker's email. I have your Gmail and your pawnbroker's email, but Yeah. I found it online and then I take everything and log it as a note and it kind of saves it there. It makes my life so much easier.

You know what industry this would be amazing for, by the way?

Tell me.

I just got into the commercial cleaning industry. I do a lot of speeches and leadership workshops.

Like what?

Like restoration?

No, no, no. Like people who clean apartment buildings.

Oh, I love that.

And like business offices.

Like safety facility services. They have 2,000 employees. My friend who runs it, his name is, um, his name is Jesse Berlin. Have you heard of him? He's big in that industry. He's global.

I have not heard of him.

No, Jesse Berlin. His business is doing a significant amount of revenue. I think they're over $100 million already. Um, I am happy to make a personal introduction. I will send you his thing via, um, I will send you his thing via You go via WhatsApp, his LinkedIn, you, his LinkedIn thing.

Yeah.

If you want a personal introduction to him, if you're in that industry and you help, you do coaching for people in that industry.

I do leadership development for their management teams.

Good. So I can personally connect you with him. He's a dear friend of mine, very successful, uber busy. He's very hard to get ahold of because he has a big company. But, um, I'm, if you send me a little blurb via, um, Via WhatsApp. I'm happy to do an email introduction today. I do 3 email introductions every day for my friends, for the people in my life. And so I'm happy to make you an introduction to him so that you can connect with him. So you're saying that industry— yeah, he's a client of mine. So yeah, you're right.

Yeah, that industry is huge because they're, they're, they're very big on LinkedIn at the moment.

Yeah.

Um, and they're, they're consistently, you know, trying to find leads.

And I would love— I would love to do a, um, I would love to do a session for that industry.

So let's do this, um, next week because I'm, I'm kind of taking off this week. But what I'll do is I'll make, I'll make some introductions to you as well.

Okay.

Um, with the companies that I've worked with.

Amazing.

So that, so that to see if like, hey, if, if it's a good fit.

Amazing.

Check it out. Um, I need to, you know, the only thing is that like I'm so bad at like sitting down and using softwares and That's why we meet every day.

That's why we meet every day, like like science. Every day at twelve and at seven, you can decide which days you want to come, and we're just there. And we you share your screen, and Fernando or Juan or any of our people who are bilingual, they'll sit with you whether you want to speak تحدي عربي شوي عنا جوآن or you want to كرس أبلار إسبانيول. Podemos también hablar español. Like whatever you want to do, we could literally go there and help you be able to. And you actually implement the software. It's not just about using it, it's about implementing it. So integrating it with your GoHighLevel. And we, we could also sit with you for many, many hours helping you with GoHighLevel. We have a tech, we, we offer tech support services for GoHighLevel. So we have a tech that will sit with you and set up your text message automations and set up your workflows and set up your AI agents and set up everything for you together with you so that you learn how to do it too.

Now let, let me ask you this question, Joe, because I, I have a strategy for 2026, which is I want to get all the warm leads that I've had, like, everybody who's seen me speak, and I usually get like 85% of the room to, you know, to get a lead magnet or something. I've got their information, I've got their name and their email.

Yeah.

Is there a way to take that information, find their LinkedIn profiles, and then start like, uh, lead genning? Because that's what I want to do instead of like trying to find cold leads.

100%. We can show you how to do that. We can, we can sit with you, show you how to do that, show you how to find out which one of them are actually posting on LinkedIn so you can leave comments. And then we can have an AI that clones your voice DNA, your writing DNA, and then drafts comments in your voice so that instead of you having to manually write comments, you can have the AI draft the comment. And we can also get you an assistant that will sit on that every day and help you be able to do that. We can also show you how to just get your own assistant and pay them, you know, $5, $10 an hour, whatever. And then you can either do full-time or part-time, and then they'll just be with you, working with you. Do you currently have a full-time assistant or not yet?

I've got, I've got 2. I've got one who does like all the tech stuff and then one who does what I call community support.

That's it.

Okay, great. So we'll get one of those to kind of help you out. And we not, we not only train you every day, you bring your assistant and we will train your assistant on how to do exactly what you asked so that you don't have to pay to buy another assistant or to hire another assistant.

Yeah. Cool, man. Yeah. All right. Let's chat next week.

Okay. Okay.

You have my cell.

Just send me that blurb so I can make the intro. Merry Hanukkah. Merry Christmas.

Thank you very much.

I appreciate you so much. I'm gonna be in San Diego probably in April.

Okay, cool.

My sister wants me to come for Pesach, but my mother's telling me, how dare you go to SD? How dare you go to SD? You're coming to me to Florida. So that's kind of like what I'm dealing with right now.

Nice. Go half and half, you know?

Yeah, that's the idea. So what I want to do is I want to— there's a thing called the Speakeasy Mastermind that I'm a member And they have, they have their annual event in San Diego. Have you heard of the Speakeasy Mastermind?

I have not, no.

It's actually a really— they have really good entrepreneurs there. I think you would fit in very nicely in the San Diego chapter. They have like, uh, John Assaraf is a member. Have you heard of him?

Well, you know what, I've heard it's a very— actually, I have heard of it.

Very, very good.

I think you told me about it. Yeah, there's like really big members.

Really, really big members. Like, if you, if you're doing what you're doing and you want like Roland Fraser. Like, there's big, big people in there. That is very hard. Michael Phil— um, Phil Seimi is in there. Michael, uh, Michael Bernoff. Like, there are some people that are like— JJ Virgin. These are people who are big people.

They're big.

They're not, they're not little people. Um, and I can personally introduce you to the founder of, um, of Speakeasy Mastermind, Eric. He's a friend of mine. He's one of the co-founders of it. He lives in San Diego too. Um, I, you have to apply to join, but I'll do a personal intro and vouch for you if it's something that you want to do.

How much does it cost to join?

It's not expensive. It's, it's not like EO. It's not 10 grand. It's, um, I'm not sure exactly what they're charging now, but it's on, it's way less than 10 grand. You know what I mean? And you can attend, you can, the thing is they have, they're in Boise, Salt Lake City, Denver, Las Vegas, Los Angeles, Orange County, Scottsdale, Hungary. Yeah. Vancouver, Toronto. They have a virtual one. They're in Tampa, Miami, Boca Raton, and they're growing very, very fast. So I think it's really worth joining. You'll make your money back right away, but you can attend all the events all over the country.

So, um, yeah, yeah. Make an intro, man. I'm interested. Yeah.

Especially if it's, you know, it's less than $10K. If you close one deal, it's worth it. That's my opinion. That's why I paid and I joined for sure. But I think, I think that, um, I think it's worth meeting with Eric even just to talk to him and then even going to check out one of their events. If I introduce you, he'll let you come check out one of the events over there. But what I'm saying is I would go to, I go to the annual event because I went to the last annual event and I closed at least 4 clients just from showing up. I mean, it wasn't selling anything, but people like, they just, they have money. Anyone that's part of that has money and they're very tied in. So, um, I just think it's a great, uh, it's a great environment to be around and mastermind once a month. And, and, you know, in San Diego, I think it's a great, it's a great place to, to kind of chill. And they also, they're on Circle. Have you heard of Circle?

Yeah, for sure.

So there— so you can go in there and you can meet the hundreds and hundreds of people on Circle and build relationships, do JVs. You could become a city captain. You can start your own chapter. There's so many things going on. So, um, yeah, yeah, yeah.

Make the intro, man. I'm interested.

Okay, I'll do that. That'll be the second intro I'll make for you today. Awesome. Is there—

is there any—

is there any problems that you're facing right now that I can solve for you? Any— anything that you're suffering with financially or in any other way that I can kind of refer you to somebody else? Anything you're going through?

No, I think I think my biggest thing is like what I told you before. Okay, I go sleep. I get leads.

So so we'll talk about that next week. Okay, we'll talk about that next week. Converting the warm ones and making sure they are connected on LinkedIn. Okay, excellent.

Thank you.

Thank you so much for taking my call today. God bless you, and we'll talk soon.

Likewise, man. All right, bye.

Bye. Robin and Ash, what did you think of me calling someone out of the blue from LinkedIn? And having this conversation on Christmas itself.

On Christmas Day. That was pretty smooth. That was smooth as hell.

Crazy, right? So could you imagine? I have 30,000 connections that love me, that trust me, that want to build a relationship with me. I cannot build 30,000 relationships. A lot of these people already know me. Do you get what I'm saying? These people already know me. They know who I am. They just Most of them don't even know what I do. Like, he was surprised. He has GoHighLevel. He was surprised that, um, that Evy AI worked in conjunction with GoHighLevel, and he has GoHighLevel, and he needs— and he desperately needs my help. So if I wouldn't have reached out to him, he would have never known that I could really help him. You get what I'm saying? Yeah. He would have never known any of that.

People don't see the value yet.

People don't even know what I'm doing for a living. So that's, so that's, that's the part where the opportunity is, is kind of just like, hey, I want to just learn about your business, learn about what you're doing and try to help you out, try to make a difference for you. Look at this guy over here, this guy, Louis. So he just sent me a connection request just now. He's in Greater Bilbao. Do you know where that is? Sounds like—

No idea.

It sounds— I don't know where Greater Bilbao is. Where's Greater Bilbao? I don't even know where that is. Let me just Google it real quick. I'm gonna— the way that you can Google things is you can right-click, click on Evie AI, and then you can click on Google it. You see that? Mm-hmm. Evie AI has built-in Google. So, uh, where is it? It's a— oh, it's Spain. It's Spain. That's cool.

Spain.

Yeah, he's in Spain. So, um, so what I'm gonna do is now is I'm gonna message him and I'm gonna have Evie AI write a thanks for connecting note. So you see it says thanks for engagement. I'm gonna change to gratitude for connecting. And then instead of doing the quote thing, I'm gonna do the CEO thing. And I'm gonna say, thank you for attending my LinkedIn Live today and sending me a connection request. I'm curious to know how you found out about me. Now I'm gonna press generate and it's gonna generate a thoughtful, a thoughtful comment, a thoughtful post. Thank you for joining my LinkedIn Live today and connecting with me. I'm curious, how did you come across my work? I'm eager to learn more about your journey and explore how we might inspire deeper insights together. Together through our shared interests. You see that? So I just wrote a thoughtful message to him. Of course, I used my voice to type it up with AI, but now I just connected with him and built this relationship. You see that?

Yep.

Yeah.

And that's the beginning of a relationship. He's the LinkedIn Sales Beacon and Community Top Voice, which is really important. He also has a top 11 Ventas favicon. So he, this guy's a, a pretty important person for me to kind of connect with and build a relationship with. 'Cause he's a Sales Beacon. For some reason his posts aren't loading. So if the posts don't load for somebody, what you can do is you can use Evy AI to help you be able to load those posts up. Um, Evy AI can check to see if the profile's here. So I'm gonna go ahead and refresh the page, click on this little Evy AI check tab button. He came to my LinkedIn Live. So I have a thing called LinkedIn Live when someone comes to my LinkedIn Live and I press save. And it saves them into a list inside Evy AI. So you see over here, Luis Hermano. Now because he's connected with me on LinkedIn, I can click on the networking tab in the summary tab, and then I can click on summarize profile. And what that will do is that'll grab his cell phone number, his address, his email address, and his birthday, and anything else that it can find here. And kind of save it and organize it for me in a meaningful way inside Evy AI. Isn't that nice?

It's pretty nice. Saves a lot of effort.

Yeah, so now with Yigal, I'm gonna click networking and I'm gonna click introduction and there's no introductions. I'm gonna click introduce profile and it's gonna write me an introduction that I could use to introduce Yigal to Mr. Berman. Next year what I wanna do is I wanna have a button that you push from here and then you select the person you wanna make the introduction to and boom, it makes the intro. Via email without leaving here. Um, that's what we're working on for next year. Wouldn't that be cool?

It'll save even more effort.

Yeah. So I'm going to, I'm going to, I'm going to copy this over here. I'm going to paste it in here. I'm going to go find, um, Berman, Eric Berman. He's right here, Building Empires. You see that? I'm gonna copy his email from here, put it in here, and then I am going to click this button, see if Evie AI pulls up Eric Berman's email address. I don't have his email address over here, so I'm gonna have to find it somewhere else. Let me click on contact info. It's not in here, so let me go find Eric Berman's email address. I'm just gonna go into my contacts here, grab his email address, eric@speakeasymastermind. I'm gonna copy Eric Berman's email, put it in here so I have it for later. I'm also gonna grab his cell phone number and put his cell phone number here so I have it for later. You see, his email, cell phone number, everything's organized here, so next time I need it, I have it. And then what I'm gonna do is I'm gonna take his information from here and just put it into my email here. And then I'm gonna click on networking introduction and I'm gonna write an introduction for Eric Berman, even though I'm not connected to Eric. You see, I'm gonna write him an intro. And so Evie AI just writes the intro for me based on who Eric is. And helps me be able to make sense. Now I like sending people something that says introduction by Joe Applebaum. I'm gonna say Eric meet Eagle. I'm gonna copy this over here. I'm gonna put it in here. And here it says Eagle is a seasoned leadership strategist. Da da da. Eric is da da da. I'm gonna say Yigal told me he wants to consider joining the Speak Easy Mastermind in San Diego. I vouch for him. He is an amazing human. Okay, I'm gonna press Send. And I just sent out an email. Okay. So I just connected Eric and Egal together. Eric and Egal are now connected together via email. Of course, I want to make it easier by just doing it within here. Um, eventually I will. Okay. I'm going to put this as we had a conversation in 2025. I'm also going to tag Egal that we had a conversation as well. So I'm going to go here. Oh, I already tagged him and he's a friend. You see, I tagged him as a friend. And I'm also going to tag him as Jewish, Jewish connection. Press enter. So, because I'm going to want to wish Jewish connections specific types of greetings versus Christian connections versus Muslim connections and so on. And so that's important to like write who's Jewish. So for example, Levi's a Jewish connection. So I'm going to write Jewish connection. You see? And this way, if I'm on a holiday and I want to be able to say, okay, so who are my Jewish connections? Jewish connection, boom, just like that. Now if I want to see all of Eric's recent posts, I just hover over his profile, click on Quick Link Open, and it'll open up all of his recent posts if the quick link was set up correctly. In this case, it's not set up correctly, so I'm going to go ahead and delete this part. Add it, save it. Um, I thought I put his email in there, but it's not in there. So I'm going to go ahead and re-add his information. Maybe I didn't press save. Okay. But now if I open up Eric Berman and I click on open up quick link, it's going to open up his recent posts. You see that?

Yep.

Now you just kind of have a One-stop, like, setup to get everything related to Eric.

Exactly.

Comment on his posts, do whatever you can to him.

Exactly. And so, like, think about someone who's actively using LinkedIn doing this type of stuff and networking. How long does it take to write a comment?

A lot.

Not that much. But when we're talking about multiple comments per day, It would take a lot of time. We're saving effort, we're saving time, and you can use that to build more connections, more relationships.

Exactly. So if people value their time, spending $5 to have an AI do this unlimited for you is very affordable.

Most—

some people have to pay people, let's say, $25 a day, like an assistant, or $30, $40 a day to work for them, right? Even at $5 an hour.

I've seen jobs like that.

Even at $5 an hour, um, you're, you're paying somebody $50, $50, $40 a day to work for you.

You have—

and they can't even write 50 posts if, or, or, or 50 comments if you wanted them to. Like, if you look at my analytics, just in the past few days, I wrote 172 comments on LinkedIn and I published 13 posts. I didn't actually write those comments. I had my assistant write this. If I had to have you write 172 comments, that would take you a full week.

That would take me a lot of time.

That would take you a full week or more to write 172 comments. But my assistant, Evie AI, can help me leave 50 comments in a very short period of time, especially if I have tools like this tool over here. Have you ever seen this tool here that I created?

Yeah.

Ash, has you— Ash, have you seen this tool here? No, I have not. I'll send you the link in the chat. But anyway, this tool is cool because I could say open a new profile every 30 seconds, and then I could press start timer. And what it's going to do is it's going to open up a new profile every 30 seconds, and it's going to open up the next link in 5, 4, 3, 2, 1, and then boom, every 30 seconds it opens one up. So now I can read Tammy's recent content. I can like and comment on her stuff. You see, I can mess around over here. And then what I can do is I can then close her post just like this. And in 13 seconds, the next one opens up and it'll do it for all these. You see, and it tells me what was open and what wasn't opened. We also have another tool called the Bulk Link Opener that does this, but do you see the way now Joe Apfelbaum's recent activity is live here?

Yeah.

And this is for all of our EVAI members. I kind of built this out. So Lewis sent me a message 36 minutes ago. I'm not sure if he's still there. He's like, Zachary says, I love the fact that I'm learning from you every day. Oh, thank you. So the hack, the hack, if you're on live, the hack is to go to your recent activity and see the post. Now, why did this post just open up? I didn't do anything. Does anyone know why this post just opened up with Jane's information? Anyone guess? I'm gonna say happy holidays.

Happy holidays.

Could you guys guess why this opened up? I'll tell you why this opened up, by the way. You want me to tell you why it opened up?

Mm-hmm.

Let me click on summarize profile so it kind of pulls all the information together. The reason it opened up is because I have it opening up a new profile every 30 seconds. Crazy.

Yeah.

Yeah.

And so if I want to call Jane and wish her happy holidays now, I now have all her information in here, and I can wish her happy holidays. If I want to comment on on if I want to comment on Tina's post, boom! I just commented on Tina's post.

Insane!

Twelve hours ago, she posted again over here. I want to comment on her post.

Boom!

You see three things I wish I knew: clarity, share your goal, and print. You see that? I'm commenting on Tino.

It's—

And so this is very powerful. So this thing is going and it just keeps opening up links for me. I don't have to wonder, oh, when's the next one going to open up? This thing is going to do it every 30 seconds. I can just keep doing my thing, living my life, and Enjoying my life. And then I can go through, clean up my connections, organize them, send people messages. I can use templates. I have all these templates. For example, I have a greeting template, holiday greeting. I have July 4th, Purim, Hanukkah, happy holidays. I want to take a moment to wish you and yours a happy holiday. So if I want to send this to Devorah, I can click message here. You see that? And then I could just push the up arrow and the message goes here. You see?

Yep.

Yeah.

Was that hard to do? Was it hard to do?

Not at all.

Same thing with Jane. I could send her this message. I already sent her happy holidays. I'm not gonna do it again. Um, same thing with Tina. I can go in here. Happy holidays. Oh, I don't know what happened. Oh, it opened up a new one for me. So now I close it. And I trust that I can leave a comment, a thoughtful comment with AI if I want here. I've learned the true joy hides in the simple heartfelt connections. Okay, I'm just going to press comment and I just left her a nice thoughtful comment. Okay, now if I want to close this page, if I press Ctrl+W, the page closes. Ctrl+W, the page closes. Ctrl+W, Ctrl+W, Ctrl+W, Ctrl+W, Ctrl+W. Control W. You see that? I'm not going to press Control W on this because it's going to close. But what I did was I set up a keyboard shortcut on this that Alt W opens up the next one. So I can hit, uh, pause timer. You see that? And what I can do is I can press Alt W and Alt W opens up Rick's profile. So if I don't want the timer to be on, I'm going to press Control W. Alt+W goes to the next one. You get what I just did? So I'm going to go here. I'm going to press—

It's, uh, sorry to interrupt. That's a really like clever shortcut because it aligns with the Windows one, like the, the default Google Chrome Ctrl+W thing. And then once you're back at the engagement link, you just Alt+W.

Exactly. And if I want to send Carlos a holiday message, I have my templates right here. Boom. I just sent him a holiday message. If I wanna open up Carlos's profile here just to kind of see what he's up to, I can go to his actual profile. Heavy AI will open up his card. I have his cell phone number right here and I can just literally call him on Christmas because that's what I do. That's how Joe Apfelbaum rocks. He just calls people right on Christmas. Let's just see what happens.

Because you can.

Because I can.

And he's not even in GoHighLevel. You see that? So if I want to send him to GoHighLevel so that it registers, boom, he'll be in GoHighLevel now. And he's a Sandler trainer. That means he's an ideal client for me.

Hello?

Hi, Carlos, it's Joe Apfelbaum. I wanted to take a moment to wish you happy holidays on this beautiful Christmas.

Thank you, Joe. Um, nice to speak to you. I'm with my family though, but I know, I know.

I just wanted to say, I just wanted to say I adore you, I appreciate you, and enjoy the family. That's the only reason I called. I didn't mean for us to have a whole conversation.

I see you.

I just want to say I see you.

I see you, Joe.

I wanted to bless you on this holy day. We'll talk again soon, okay?

Take care, buddy.

Bye-bye.

Thank you.

Bye.

Just like that, I dropped love. I dropped love. How hard is that to take a moment And drop love on your people. Now I press Ctrl+W. Oop, that closes the wrong window. I have to be in the window.

One of the—

yeah, go ahead.

I only watched 15 minutes of the webinar and like the first thing that you talked about is how important it is to build relationships. And that's building relationships, is building connection. You're not here to sell. You're not a client. You're not somebody who's like trying to give this person money at this current moment. You're somebody building a connection. And that lasts with people. That's why you have a community. I see how you do it now. That's ingenious.

Yeah. Yeah. And I'm building real connections with people. This is not just like, oh, you know, this guy called me when he was with his family. This guy took the time to wish me a happy holiday. And he was the only one that did this, that really wants to know if you're doing anything special. He's the only one. Joe's the only one that actually sent me that text, that actually sent me that email, that actually went deep with me. And so I can't go deep with a million people, but can I go deep with 1,000 over the course of a year? I think I can. I think I can. That's 5 a day, 5 a day, 20 a week, 80 a month, 1,000 a year.

You already did 2 today. Less than an hour.

In less than an hour. And plus all the equity that I'm making from all the people that I'm DMing and messaging and leaving comments on their posts. Look at that. Look at how much power there is. Now there's something really cool about LinkedIn that you can see, which is who's actually active on LinkedIn. Did you know you can see who's actually using LinkedIn at this moment?

So right—

How do you do that?

So right over here, if I scroll down, to take a look at my connections over here, I don't see who's actually online. You see that? I can't see if they're actually online. But if I click the message button over here, it actually tells me if she's online or not. You see that? In this case, it shows me that Candace Miller's on her cell phone. So I'm gonna wish Candace well.

Sorry, shows you the last time they've been online, or what does 2 days ago mean here?

Uh, 2 days ago is the last time they were active.

Oh, okay.

So I can go through each person over here, wish them a happy holidays, and I can see she's actually using LinkedIn right now. Do you see it says active now?

Mm-hmm.

So it's possible that this little button here will move from here to here. It'll show the last time she saw this was 1:16 PM. So it might move from here to here, and then I'll know that she saw it right now. You see that? So each one of these people, as I'm opening up the message, I can see she was active 19 minutes ago. You see that? So if I send her this message, it's likely that she'll respond to me. I wrote, what's up, Lisa? She wrote, hi Joe, I know I'm over— I know I'm just over-strategizing, planning the new year, soaking all in the holiday magic. Great to connect. And then I said, I just want to take a moment to wish you and your family happy holidays. Are you doing anything special? And this is, this is from September— December 17th, and this is 10 days later. Okay, Isha. I don't know who this woman is. I don't know who this woman is, but I'm gonna send her a message. This strange woman here. Strange, strange woman with all caps on her name, like she's yelling her name out into the world. Courtney King. Who's this?

Confident.

That's right, Courtney King. I'm gonna go ahead and wish her happy holidays. Go ahead. What do you want to say, Isha?

That's me, Robin. You're Ash. Are you also the— is your LinkedIn also in all caps?

Just—

no, Isha Chaudhry is me. That's my real name.

Oh, oh, well, I stand by what I said.

You're confident.

Yes, you're right. Do you see the way I'm messaging people here very quickly on LinkedIn? It's not really taking me a long time to message these people, and I'm able to message all my recent connections. to wish them a happy holidays. But I could also see the last time they were active. See, he was active on mobile 6 days ago, you see? But he has it on his cell phone, so it's possible it'll just pop up. And a lot of these people are at a family event, but they're bored. They have nothing to do. They're literally bored.

Most people aren't gonna be spending time at a family event— people who are active, people who try to put themselves out there. They're not going to be having the time of their lives at a family event. So this little notification, this little blip, might be the start of something.

Exactly. And it usually is. It usually is the start of something. So I'm going to send somebody a happy holidays. And I do things manually because I want to see our previous conversation. Some people use automation and just blast it to everyone, but that's not nice. You want to blast it to someone who just— you just spoke to? You see? You want to be able to look at the conversation, make sure it makes sense, and then if the conversation makes sense, then you go ahead and send them this thing. You see that? And so for each person, people will be like, I can't believe that you're literally sending this message manually to people. My question to most people is like, how many DMs do you send people? I sent her, I sent her a message, do you want to do a one-on-one? And she ignored me. You see? She saw it Monday. It's Monday. Today's Wednesday. She ignored me.

Okay.

Yep. All right, lady, your loss.

Not everybody's going to be up for a connection.

And if somebody doesn't want to, you know what I do after? I disconnect and I move on because I have 1,000 people waiting to connect with me. Did you know that?

And you're not the one that's losing things here. You're the one offering value and you're the one offering a human connection at the end of the day.

I even, I even say, I'm gonna say, what's your sell? And the guy doesn't answer. He doesn't answer me. Okay, have a good day. I'll wish him a happy holidays. If he doesn't want to respond to me, I will remove him from LinkedIn. I don't need to be connected to people. You see that?

Yeah, I see it.

And most people are not sending these messages to people. They're not sending anything to anybody. They're not doing any of these actions because they don't have the time to do it. They literally don't have the time to do it, and I make the time to do it. And the reason I make the time to do it is for one reason: because I actually care about these people. I actually want to build a relationship with them. Here over here, I just said Wednesday. I wanted to wish you happy holiday. I just want to take a moment to wish you and your family happy holiday. Doing anything special? Okay, I sent him that, Greg. Aaron Commonson, I already messaged him. Happy holidays. And Lewis, I just messaged him today. He saw it. He didn't respond. You see?

Mm-hmm.

Mm-hmm.

Let me know if you want to talk on Zoom. I'm around today. Okay. And now this is cool. Let's say I wanted to send somebody a message. Like for example, this guy Brian, I spoke to him. I'm going to wish him a happy holidays. Oh, look at that. Zachary Love responded. He said, thank you. Same to you. But right now I'm working on my connections on LinkedIn, listening to your live while I do it. I'm going to say thanks. So he's literally on live with me. Sean, let's see. I would love to interview you for LinkedIn Live. Oh, look at this. Where's Jen? Is Jen here? Jen's not here. Jen's not here. Let me book myself a meeting. I don't know if Jen booked me a meeting with this guy. I'll ask her in WhatsApp. Let me find my WhatsApp. Did you book me a meeting? Notifications. Did you book me with this guy? He is the, uh, the co-founder of GoHighLevel. So I'm trying to book a meeting with him to interview him for my LinkedIn, to talk to him about GoHighLevel and what they're doing and how we integrate with them. Oh, look at this guy. This is perfect. So I'm going to click on contact info here. I'm going to click on message. I'm going to say, what is your sell? You see that? I'm a head of sales. But how hard was it for me to say, what is your sell? Do most people do this? Say, what is your sell?

No.

They don't.

And do you know what? It didn't take you any effort.

Very, very easy.

You don't need to automate human connection. It's, it's, it's as easy as just typing a message.

Exactly.

You automate some stuff with every AI, but a lot of people automate the wrong things.

Correct.

Correct.

You can't automate a human connection.

Correct. You can't automate it. You want to get on the phone. You want to actually pay attention. You want to build relationships. Now let's see how long it'll take him to give me his cell phone. And let's just see if he already gave me his cell phone somewhere else. Let me log in. I'm going to log into my business card tool. Uh, let's see. I have a business card tool called Popple. Let me go back over here. Contacts. Search name, Menachem. Here it is, Menachem. He gave me his phone number here. I have his phone number. I'm going to add it. And now I'm just going to push it to GoHighLevel. And I am going to call him. Let's see. And I'm going to add him as a Jewish connection. You see, because he's Jewish. I met him at a Jewish event recently. He's right here. You see he's in GoHighLevel already. I'm going to call him. My recommendation to you guys is to add 20 connections a day, every single day. Every day add 20 connections. Hi, Menachem.

Hi.

How are you?

Who is this?

This is Joe Apfelbaum from Evy AI.

Hey, how's it going?

I noticed you connected with me on LinkedIn, so I figured I'd say hello.

Hey, well, we just met the other day at the Crown Heights meetup.

I know, I remember. You have like 70 clients and you're helping them with social.

Oh, awesome, awesome, really cool.

And you're the only one doing sales in your organization. Do you know if I click on the LinkedIn logo at the bottom of your website, it goes straight to LinkedIn.com instead of going to your— You're aware?

Yeah, I actually know that. I do know that. And yeah, we need to work on that.

Do you want me to fix it for you?

Oh, I know how to do it. I just need to get the time to it. Thanks though. I appreciate that. What's going on? How are you?

Good. Everything is great. Everything is great. I would say instead of sending them to your company page, I would send them to your profile. Do you want to know why?

Yeah, because it's more personal.

No, not because it's more personal. No, not because it's more personal. Because on your profile, on your profile, you have something called caller ID.

Okay.

On your company page. I pay for my company page $100 a month, and I see only one person a day that visits my company page. Um, but if you, if you just want to get LinkedIn Premium, it's less. You can get the, you know, you can get a much more affordable version of LinkedIn Premium, and then every single person that looks at your profile, you get notified about, and then you know who they are. And if you know, if you know who they are, what ends up happening is Um, you end up being able to reach out to them and build a relationship proactively. So if somebody comes to your website because they were referred to you, but they might not end up reaching out to you.

Right.

Do you agree with that?

Right. Yeah, it's a great point.

And so I, what I do is I will often, for example, I saw somebody looked at my profile today and I sent her a WhatsApp. She replied right away, got her on the phone and she wants to become a client.

That's awesome.

But she really cool.

But, but, but she would've never reached out to me. If I didn't reach out to her first, but I saw she browsed my profile because I clicked on profile views. I saw she browsed my profile. I saw her cell phone number on LinkedIn. So I just called her.

Wow.

Most people don't do that. So ASAP, get on adding your LinkedIn URL to your personal profile on your homepage. And on top of that, I would put it in your email signature. So anytime you send somebody an email, are you sending out like 100 emails a day to business owners letting them know what you do?

So currently not. Currently not, but we are working.

That's something I would definitely do. I would recommend doing that. Just sending out 100 emails a day, you can put it on an automation that sends it from your regular Gmail, and then you could just send them a very simple email that says, hey, I'd love to connect with you on LinkedIn. I help people with social media. Here's my LinkedIn. If you're interested in connecting with me, I'd love to learn more about what your goals are for social. And then what ends up happening is a percentage of them will click and connect with you on LinkedIn. And that, and that's a lot easier than getting them to, to like, do you wanna buy my social media package? That doesn't work.

You know what I mean?

But once they connect on LinkedIn, you could say, hey, can I do a social media audit on you? And then boom.

Right. I hear that. It's a great idea. Thanks for, thanks for the input. I appreciate it.

It's my pleasure. What's your goal for 2026? Do you wanna double your business or do you wanna just maybe add one or two accounts?

Well, we were, we were, we were thinking, yeah, close to double that. We were hoping, you know, we really caught up this year.

So, uh, it's, uh— Is it just you or is it you and, um, and a business partner that's kind of running the business right now? Like, who is, who is it? You and Shayna?

My wife.

Shayna.

Okay. Me and my wife. Exactly.

Yeah. I'm looking at Shayna's profile. Shayna's, uh, she's posting on LinkedIn. She's active. She's hustling.

Yeah, she's hustling. I actually just updated the LinkedIn on the website and I'm updating the Instagram right now. I just never got around to it.

Amazing. I mean, I would, I would, I, what I would do is, what I would do is I would have put a picture of you and a picture of Shayna on your, on your, um, on your profile right now. There's, I don't see a picture of Shayna on your profile and a picture of you on, uh, /our-team.

Oh, you're saying our, our team? You're saying, yeah, on your, it's not updated. Yeah.

On your website. And also, and also all those LinkedIn just say linkedin.com. So especially Shayna's and yours, Shayna's and yours should have at least going to your profiles from the Meet Our Team.

Oh, from the, yeah, from the team, from the area of the team. I hear you.

Yeah. If you click on Meet Our Team, add Shayna's photo, just use her LinkedIn photo. You don't have to go crazy. And then if you want, yeah, Evvy AI can basically create photos for all of your employees from a selfie. So we create content and we create photos for you and your clients, and it doesn't have to cost you anything. Like, you could do it even with a free account.

Got it, got it. So you're saying you're writing up LinkedIn posts?

We'll do everything. We write the LinkedIn posts, we come up with photos that look exactly like you and sound like you. They actually look like you, and the voice of the post sounds like you. And then we also help you leave comments on posts. So every comment that I leave, let's say for example, I want to comment on Shayna's post. Shayna said, LinkedIn is only professional platform where people fail publicly, uh, frame it as a pivot and call it learning experience. So I go ahead, I give it a heart, and then I wanna leave a comment. I don't know what to say to that. What am I gonna say? So instead of me thinking about what to say, my AI knows my voice, knows who I am, and it says, Shayna, your thoughts on accountability over romanticizing failure really make me pause and reflect as someone who's built an AI assistant for social media. I've seen how genuine critique, not just praise, drives real improvement. I will say regards.

Right.

I'm gonna say regards from your hubby. Okay? And I press comment. Do you see what I just did? I sent her regards from you.

That's cool.

So you're gonna tell her, did you see the comment that Joe just left? And she'd be like, oh my God, how did he do that? He did a keyboard shortcut and the comment appeared on his profile, on my profile. I didn't have to do it. Now, so could you imagine if you did that and all of a sudden all your employees had access to this technology and every single one of them are leaving 20 to 50 comments a day? That would like blow shit up.

Yeah. Yeah, I'm definitely gonna look into that. I have your website here. I believe also I have your contact on my phone.

I don't think that my website does justice as to me getting on the phone with you and your wife and just doing a 15-minute demo of you guys just watching me do it. And today's a light day. So if you want, I can make myself available to help you and your wife understand what I'm up to, understand how it could help you and your clients, and then understand how you can double your business. I can give you a strategy on how you guys could double your business.

Awesome. So I'll let you know. I have your number.

Okay.

Um, I do got to go in the next few minutes. I'm going to consider.

Okay.

And if anything, I'll give you a shot back. How does that sound?

That sounds great. I sent you a WhatsApp message. You didn't respond to me. Did you see that?

I did see that. A bunch of people I reached out to, about like 15 people from yesterday's meetup.

I'm the only one that really matters. Oh yeah, 100%. I sent you a smiley face. If you can send me a smiley face back, if you don't mind.

Sure.

Then if you decide that you really want support, And you want to have a conversation, I'm not going to charge you anything for it. I'm happy just to talk to you guys and help you out. So, um, sure.

I'll be honest. The past few days it's really been swamped. I'm not answering. There's no, there's no one getting an answer from me unless like you're a current client of ours.

All I need is a smiley face. That's all I'm asking for.

Awesome. Awesome. Yeah. I'm going to keep you in mind and down the line when things get a little settled down, I got a couple of employees missing today because of Christmas. So, um, Gotta really, uh, you know, I'm taking them over today, so.

Okay, good luck.

I will. All right.

Good luck. We'll talk soon. All the best. All right.

Thank you so much.

Okay, bye. And that's that. And we had a conversation. He is very—

And you built a connection.

Yeah, I built a connection, built a relationship. I told him all I need is a smiley face. And now I see he saw my post and I said, just give me a smiley face. That's all I'm asking for.

There you go.

And he did.

He did.

He sent me a smiley face on WhatsApp just now.

I spotted my profile while you were having that call and it froze for a second. I was like, how did that end up there?

Crazy, right? Crazy.

Thank goodness. Thank goodness.

It's just insane what you can do with this type of technology. Just insane. Just insane. Yeah.

Hi, this is Jeff. I'm unavailable right now, but your call and your needs are extremely important to me. Please enter your password, then press pound.

I don't have a password, so I'm gonna hang up. Okay, I hung up. I was— I called Jeff, but it went straight to voicemail. Okay.

That's a shame.

That's okay.

But that's to be expected on Christmas.

It's a Christmas. It's a Christmas. I'm gonna wish him a happy holidays through the DM, and I'll move on.

Yep.

Um, so yeah, so that's nothing lost. But do you see the way he picked up the phone on Christmas just like that, even though he's super, super, super busy? Because I know that he connected with me just now. I actually went and, uh, but I know he's not gonna answer me because he's super busy. So Devora said, I have no idea my kids are doing. I'm gonna put a smiley face here. Ariel says, I don't know if it was you or Evie AI, but it made my day. Your thoughtfulness makes my Makes you a brilliant marketer. Wishing you and your family, 5 kids, that's a big riot. Walked around looking at my dream houses. So now what I'm going to do is I'm going to send her a voice note from my cell phone. I'm going to click on LinkedIn. I'm going to go into my cell phone and I'm going to send Ariel a voice note and you'll hear it in a second. You'll hear it twice. Ariel, whether it was Evie AI or whether it was me or whether it was a clone or whether it was an alien or whatever it was, it doesn't matter. What matters is that my thoughtfulness made your day. I'm so grateful for you. I appreciate you, you and Justin. You guys are awesome. And I'm looking forward to connecting with you and talking to you and watching you take your business to a whole new level. I want to bless you that you should take your life and your business to a whole new level. And if you want to chat today, I'm around today. Just give me a smiley face and I'll call you. Okay, so 33 seconds. You want to hear what it sounds like? Ariel, whether it was Evie AI or whether it was me or whether it was a clone or whether it was an alien or whatever it was, it doesn't matter. What matters is that my thoughtfulness made your day.

Do you see that?

That's a beautiful message to send somebody, no?

And like, Some people can have a little bit of criticism that you're automating some of human— of the human interaction.

Like, again, but it wasn't a criticism. She was just like telling me how she's skeptical.

Yeah. And when it counted, when you had to back up your words, you showed sincerity, human sense, yourself, not with an AI. Because the crazy thing is, AI can't do your voice just that well. Yeah.

AI can. AI can.

Mm-hmm.

AI can do my voice just this well. It can right now, today, and it can be automated with this level of precision.

Yeah.

Using a tool called ElevenLabs and some other tools. Really powerful. Now I'm gonna look at Isha's profile 'cause I have no idea who this person is. And I see she has 79 connections. If she has 79 connections, that means she is not sending 20 connection requests out per day. That's simple as that. She's not doing it. She's not sending out 20 connections a day. And I can take a look to see if she's leaving 5 comments a day or 10 comments a day. If I click on comments, I'll notice that the last time she commented was 4 hours ago. Joe, Juan, and then 5 hours ago. So let's see how many comments she's leaving. Okay, 1, 2, 3, Uh, 22 hours.

I'm worried it's gonna be my turn after Isha.

No, but it's, it's fine, it's fine. What I'm saying is, you see my level of activity that I do? Like, even in between calls, I'm doing stuff. I'm attacking it. Even in between calls or while the phone is ringing, I'm doing stuff. Now, if I wanted to actually make calls on Christmas Day, I can make calls on Christmas Day, especially for people that are actually filling out forms. So there are plenty of people that are filling out forms right now and that are making requests for stuff. You see, like, you see over here it says 99 Hacks 55 minutes ago, this guy named Tim Muffett.

Mm-hmm.

And then this one over here, Roger Sterling or whatever. So if I want, I can just click on Roger's name here and I could just call him. This was an hour ago. He requested information and it was busy. So I just went straight to voicemail here. Okay, so Rogers went to voicemail. It might be that it might be like a scam or whatever. Let's see Mary. I'm going to click on Mary's name and call her. It's Christmas, so I can call Mary now. Evie AI allows me to highlight someone's name, press Alt Shift K, and it searches for them on LinkedIn right away. You see that? You see the way it kind of just searched her on LinkedIn? So yeah, I don't know which one this is. I don't know if she's a finance executive. I think she's probably going to be a fractional CEO, a CFO. Hi.

This is Mary Kate. If you leave me a message, I'll get back to you as soon as I can. Make it a great day.

Hi, Mary. Thank you for requesting information about our 99 LinkedIn Hacks. If you can call me at 973-841-8868. I'm actually working today, so if you want to give me a buzz today, you can. If not, we can talk whenever. Um, you could also text me back, and you have my LinkedIn profile in the text message. So I look forward to chatting with you soon. Happy holidays, and we'll be in touch. So do you see I just left her a nice little voicemail? Now I have a prerecorded voicemail that will automatically drop voicemails on people if I attack it with a dialer.

But that's still not the same. I mean, it's Christmas, you might as well actually—

Might as well throw Christmas in there, but I can also create a custom voicemail that goes out only today to all the people.

Yeah.

So that's also a thing. So let's see if this person picks up, this guy named Tim Muffet. I think we just tried to call Tim, didn't we? And it went to— it went nowhere. Let me try again. Oh, maybe not. It's ringing. So, oh, and look at that. He has a real email address. Hi, Tim. Oh, that's not—

that is annoying.

That sounds like a fax machine to me. Let me see. Tim Muffet. Tim Muffet from Muffet International. Let's pull up his profile. Staffing and recruiting, love that. Tim Muffett, look at that, he's a president of a recruiting firm. Look at that, he's in Asheville, North Carolina. That's amazing. He just requested information about our 99 LinkedIn Hacks, but his thing went to voicemail. So I'm gonna tag him as a 99 Hacks prospect. You see that? Not a client, a prospect. Hang on, Tammy's calling me. Hi, Tammy. I'm on LinkedIn Live with the team.

Okay. I just sent you a message in WhatsApp.

Someone messaged on our website.

It could be spam, but I'm just letting you know.

I'm looking.

Hang on.

I'm looking.

Okay.

I'm going to call him right now. Looking for a potential 2026 biz. Got it. Bye. All right.

Let's see.

Let's call up this guy. Tammy just said that some guy just messaged us. I'm gonna move to this. Some guy just messaged us on our website and gave us a phone number that he's looking for help with LinkedIn. His name is Mark Goldfarb.

Hi, this is Dave Fasano. Please leave a message after the tone. Okay.

So wrong phone number. Uh, Mark Goldfarb. Let's Google this guy. So now I have something called reverse lookup. Have you heard of my reverse lookup tool? Reverse lookup. So I have this reverse lookup tool that I created with AI that allows me to put an email address in here. You see? And then press look it up. And then it tries to find the person. Do you see it found this guy here?

Yeah.

Um, and often it'll give me his proper LinkedIn URL because Tommy didn't give me his LinkedIn URL. So I'm looking him up here. Seeing what I could find. Did not give me his LinkedIn URL, but it tells me he's a national sales manager. You see that?

That's a lot faster than, uh, no, a lot of reverse lookup online tools online.

Yeah. So what I'm going to do is I'm going to, I'm going to look him up on LinkedIn now. So I'm going to go here. I'm going to go to LinkedIn. I'm going to type in Mark Goldfarb, and this is the guy right here, Custom Apparel. This is him. You see that? And this is a phone number. Let's see, 334— oh, it's giving me some random number when I call him. I'm gonna message him again. I'm gonna click more here. I'm gonna click on message.

Good morning, you've reached Mark. Your call is very important to me. Please leave a message or send a text. And how I can best respond. And that's exactly what I'll do. Make it a great day. At the tone, please record your message. When you have finished recording, you may hang up or press 1 for more options.

Hi Mark, this is Joe Apfelbaum. I want to learn more about your goals for 2026. If you can call me at 973-841-8868, I'd love to chat with you. Looking forward to connecting. Okay, so now what I'm going to do is I am going to take his information from right here and save it into Evie AI so that I could send it to GoHighLevel very, very quickly. What I love to do is just refresh this page over here. If it doesn't, for whatever reason, if that button doesn't work over there, you refresh the page and it shows up. I'm going to put him in as a prospect. You see prospects. I'm going to press save into Evie AI, and now he's right over here, my Mark Goldfarb. I have his phone number right over here, so I'm going to take it and drag it in here like this. I'm going to press save. Um, I messed up his phone number here. I'm going to grab his phone number again. I'm going to do +1 and I'm going to press save. I have his phone number here. Tammy sent me his email address, which I tried to do a reverse lookup on and it didn't work, but whatever, that's fine. Okay, so now I have his information. Now I send this to GoHighLevel and it will put it into GoHighLevel so I could text him. So I'm going to go here to my contacts inside my CRM. This guy Ryan just said stop. I'm going to go into my contacts in the CRM under contacts, and now I have Mr. Goldfarb over here, and I'm going to send him a message. I'm going to say, Mark, Can you chat? I'm gonna say send. Okay, so I just sent him a message says, can you chat? And let's see if he replies to me now. I'm also gonna send him a WhatsApp message. I'm gonna copy this, go into WhatsApp. It doesn't work on WhatsApp. Yeah. Left VM and sending message on LinkedIn. Now he is not on WhatsApp. Okay, do you want me to email? Yes, email to call me 973-841-8868. Oh, okay. I'll call Bart. Uh, looking for number. Let's see who Bart Prince is. Bart Prince just signed up for $99 for, uh, Bart Prince. Let's see who this Bart Prince is. Tammy just said somebody just signed up. For one of our technologies. Looking him up now. If I can't find someone's number easily, I use a tool called Apollo. Have you guys heard of Apollo?

Yep.

I click on access email and phone. Yeah, looks up his phone number. He's on the do not call list. Apollo. That's cool. I'm going to call him from the do not call list right now because he just signed up to Evie AI.

You've reached Bart Prins. Please leave a message. At the tone, please record your message. When you've finished recording, you may hang up or press 1 for more options.

Hi Bart, it's Joe Apfelbaum. I wanted to thank you for signing up to Evvii Premium, and I wanted to be the first to welcome you to our community. I'd love to learn more about your business and who you're looking to meet. If you can call me at 973-841-8868, or you can text me, I'd love to chat with you. You're also welcome to join us tomorrow at 12 PM at evviai.com/success. We also meet at 7 PM, evviai.com/success. We meet, we get together, build relationships, and we teach you how to use the platform, Evvii AI. All right. Thank you for signing up. Merry Christmas. Happy New Year's. And I'll talk to you soon. Okay. So that was a nice little message I sent to Bart. I'm also going to open up Bart's profile over here. Oh, he's a 99 Hacks client. And now he signed up to premium. Premium. You see HeavyAI premium. I click premium. Now he's a premium client. Now I save his phone number here that I just called. And I'm also going to grab his email address and save his email address as well. So I just saved both of them here into HeavyAI. You see that? It's all saved right here nicely. Okay. This saves me a lot of time. Is it helpful, Ash and Robin, for you guys to kind of see my workflow in real time and see me actually working? This is extremely—

yep.

Why is it very—

yeah, extremely helpful. Okay. So explain why you think this is helpful. You don't need to shift tabs over and over again, and you're just doing everything, staying on one screen, gathering them, having the, you know, saving the contact, calling the people, messaging them, getting to their profiles, searching for them. Like you're doing literally everything under a minute.

This is cool.

Yeah, it saves a lot of time. So what I tell people is the work that typically takes you or your assistant 4 hours, you can get done in 15, 20 minutes. So, so you can do in 4 hours, you can do 10, 20, 30 times more than most people can do, which is the whole benefit of Evvii AI. Our core value is time is precious. That's one of our core values. We believe that time is precious. We also believe that you have to be authentic. So we don't want you just randomly putting garbage in there. We want you to actually be authentic and build relationships. That's why when I build relationships and I send holiday greetings to people, I do it in a meaningful way. You see that? I'm going to write a Christmas greeting now. I'm going to click new template. I'm going to say Christmas greeting. And over here, I'm going to say, I just wanted to take a moment to wish you a Merry Christmas. Ho ho ho, as Santa Claus always says. This year should be your most amazing year ever. Let me know if you're doing anything special for the holiday. Okay, I want to wish you a Merry Christmas. Ho ho ho, as Santa Claus always says. Okay, I'm gonna write, this year should be the most amazing year ever. Let me know if you're doing anything special on the holidays. Okay, now I'm going to put this under greetings. You see it says holiday greetings, and I'm going to press save. So now I have a Christmas greeting I could send people, but I can't send everyone a Christmas greeting. So what's the most Christian name you know?

Huh?

Uh, John.

More than Christian?

I also, I also thought about John.

Okay, let's do John. Let's do John.

John.

John. Okay. So let's see how many Johns I have. I'm gonna scroll down, see how many Johns I have. This is amazing. I have a ton of Johns. I have a ton of Johns. Okay. So what I'm gonna do is, ooh, look at John. John's here.

So what is—

I'm gonna, I'm gonna change this thing to John and I'm gonna press save. And this way, every single time I send John a message, You see that? It's only sending it to John.

Huh.

So now what I'm going to do is I'm going to go to Evie AI. I'm going to click on templates and I'm going to set the Christmas greeting to have a keyboard shortcut. You see it says keyboard shortcut and the keyboard shortcut is going to be Alt+4. Okay. Reassign. And so when I press Alt+4, the Christmas greeting will come up. So if I go to connections over here, and I open up Evie AI, and I go into where it says message over here, you see? And I press Alt 4. What do you think is going to happen? Da da da da da da da da da da da da da da.

A human connection.

Do you see how crazy this is?

Yeah.

I'm just pressing Alt 4. That's all I'm doing.

Telepics.

Now this guy John over here, he hasn't responded to me, so I'm just gonna remove him to make room for a different person. You see? You wanna talk later?

Haha.

Thanks, Joe. Balancing 4 kids. Okay, I'm not gonna remove him. He's balancing 4 kids. This guy over here. This guy over here, you see?

Mm-hmm.

Now, am I sure that these people are Christmas people? I don't know. I want to make sure that you're using it. This guy didn't even reply to me, but I like that he's paying for LinkedIn, so I'm going to keep harassing him. You see, I do this too many times. Um, but all these Johns are getting a custom John message. There's Johnny over here. I'm gonna say Johnny. That's a paste. Oh, that's a happy birthday message. Okay, Johnny. Johnny. His name is Johnny Lee, but I just wrote Johnny. John. How many messages do you guys send out each day on LinkedIn to your connections? If you're being totally honest, not enough. Not enough, right? I think yeah, very less. I think this guy died, so I'm just gonna remove him. No, like literally, like I heard he died. So it's not that I I just got to make room for live people. I know it sounds evil or something or bad. But it's not. It's just a fact. Um, and if he's alive, he'll reply to me. If he's not alive, I mean, he could reply to me if I just close my eyes because I can, I can talk to the dead. You know that I can talk to the dead? They won't talk back to me, but I can talk to them.

You're proficient with tarot cards and can talk to the dead. We have a spirit medium on our hands.

100%. I can, I can literally talk to the dead. It's crazy. People don't even realize how powerful that is. I'm gonna remove this controller here, 'cause I don't like to be controlled. Okay, moving on. Hope you are well, John. John Berkowitz. He has not responded to me. I've been sending him message after message after message after message. He was number 49 on the Inc. 5000. I think it's time to let go of this mother. Okay, this guy John Lund. Ooh, look at that. I have his cell phone number here. When I— now what I do is I can right-click on this and do open in split view. Do you know what split view is? So Chrome has a new feature that allows you to open things in split view. And so if I—

Oh.

Yeah, it's crazy. So what I can do is I can tell Evie AI to check what profiles open in this tab. And then I'm just gonna— I already sent them the happy birthday message over here. You see John Lund's information's here, but his phone number is not in. So what I'm gonna do is I'm gonna grab his phone number and throw it in here and save it. You see?

Mm-hmm.

I happen to know John Lund well. He's a heavy AI client. You see, I can kind of— I can push the summary button, it'll capture the information, or I could just drag it in and press save. Either way works. You see? This guy's a pretty influential person, so I want to make sure I take care of him. You see, I'm taking care of him. Now if I want to close this little preview window, I can close it like that. You see, I close the whole entire thing and it's still open up here. So again, you right-click on this, open in split view, and now I open this guy in a split view here. You see, if I want to close the split view, I close this and it Come back here. It shouldn't go to the templates thing, but anyway, I'll just close all this. Let me do this again. I'm gonna, I'm gonna, oh, by the way, this one over here. Now sometimes I put music on so that I could listen to music while I do this. Let me close all this out here. So this is some music I'm using doing LinkedIn Live. You want to hear the song? Here we go.

Ah, Christmas grind time. It's your Lincoln Daddy, baby. FBI in the building. Joe at Fellbone live on the feed. Ring light on, got the whole screen key. Calendar open, he planting that seed. Book a call Christmas Day if you're hungry for the lead. Ugly sweater, but the game real sharp. Candy cane pen, taking notes like art. Chat blowing up when he drops that chart. Teach you how to turn a lil' like to a 4-star. He the LinkedIn Daddy, booking on Christmas. Meetings on the wishlist, add it to your business. Posting, engaging, watch how we flips this. Money in the inbox, that's a Joe witness.

Hey!

He the LinkedIn Daddy, gifting that game. Every single comment got your first and last name. Connections, messages, all In the frame, he a giver with the sauce, now you never the same. Scroll that feed, he the dude you spot. Green dot on, yeah, he always hot. Dropping that post at the perfect clock. Story so real, got your prospects shocked. He say show up, don't just lurk, my friend. Turn one short no to a 5-figure spin. Ask good questions, follow through, hit send. When you care about people, that's the way bags blend. Who want meetings?

I do!

Who on deals? Me too! Christmas hustle in the Zoom room view, cookies by the laptop, goals come true. From zero DMs to a packed pipeline, Joe light you up like a bright skyline. Give, give, give, then you watch it align. Turn a simple little post to a long-term shine. Need a LinkedIn daddy? Booking on Christmas, meetings on the wish list. Add it to your business, posting, engaging. Watch how he flips this money in the inbox. That's the Joe witness. He the LinkedIn daddy gifting that game. Every single comment got your first and last name. Connections, messages, all in the frame. He a giver with the sauce, now you never the same. LinkedIn daddy with the ho-ho flow. Turn your maybe one day to a let's go Joe. Christmas on cam, got the whole squad grow. If you show up like him, then your numbers gonna show.

Show.

Click, flash.

One more angle. Name on the banner. Connections tangled up. Joe Apfelbaum steps in the frame. Author in motion, you remember the name. High-energy handshake.

Woo!

Tag me on the platform, 1, 2, 3. CEO stance, sharp blue blazer, caption in his head like a laser. Every new meeting, hold up, freeze, turn small talk into memories. Selfies with the LinkedIn daddy, best shots, best year, everybody say cheese! 150 deep with the network family, here's to 1,000 in 2020. 20 streets say please. Selfies with the LinkedIn daddy, facing the feed like a digital parade. High energy posing with the whole damn planet, every single snapshot, one more deal made. Jazz in the background, snapping time, but the flow on the mic move borderline grime. Little bit classy, little bit street opera in his head with a gangster beat.

What?

Boardroom boss, but He jokes like a friend, turns cold ice contacts warm by the end. From the lobby to the after-dinner, he's stacking up moments like they pay the rent. Whoa, suit jacket straight, camera up high, beats the coda strings as the time flies by. From coffee shop corners to big stage lights, one click turns strangers into allies overnight. He's the face of the feed when the timeline scrolls. Every frame proof of the value he holds. Past, present, future in a vertical roll. Gangster of goodwill on a visibility stroll. Selfies with the LinkedIn daddy.

Hi, this is Joe Apfelbaum.

Joe, it's Mark Goldfarb getting back to you.

Mark Goldfarb. Are you eating Chinese food today, Mark?

Nope, I'm not as religious as you.

You're not as religious as me? You're not going to eat some sesame chicken and white rice?

No. Uh, you and I have a mutual acquaintance, Ozzy Carter from AC/Line.

Yes, yes, yes, yes, I know him very well. He's a client of mine. And also Donnie Graber, he was a client of mine too. You know Donnie from ITP?

No.

Okay, well, you're connected to him, so— but you're connected to thousands of people, so—

So a few months back, you and Ozzy did a little video and you were taking a walk. You were walking a dog or something.

In New Jersey, yeah, in New Jersey.

Right. And I saved that on my phone to follow up. Wow. And I'm going through my, and I'm going through my phone and here's the follow-up. Wow.

That's amazing.

Yeah. So Joe, I've known about you maybe 20 years.

Okay.

20 years.

That's a long time. Yeah.

You used to do some sort of networking event on a rooftop somewhere by Dumbo or something years ago. Is that you?

Yeah, yeah, that's totally—

so, yep. So here's my situation. Did you look at my website yet? plbrandscustom.com?

Yes, of course I looked at your website.

Okay, so I am manufacturing custom apparel and we sell to what's called ASI distributors.

Yeah.

And we're trying to really ramp up This year. Okay. And really our goal is to get 20 new distributors— no, 50 distributors doing $20,000 a year with us. That's our goal.

Okay.

And I've got 2 graphic artists in the Philippines. I've got a virtual assistant in the Philippines, but I think I'm ready for some sort of technology like yours.

Yeah.

But to be very candid with you, I'm a dinosaur.

You're a dinosaur. You're a dinosaur. We need to bring you back to life. That's what we need to do.

Right. And I need to take it step by step, day by day. I need a little handholding. I need a little support.

Where do you want to take it? How much revenue do you want to generate in 2026? Because you mentioned to my team that you want to That you want to grow your business, but I didn't know what the potential is for you. What do you want to generate?

The potential is I really want to bring in— I really want to do another million dollars this year.

Okay, great. What I ask people is to— I always ask people to do an assessment to identify if they prefer doing networking, prospecting, or marketing. Do you have a computer in front of you where you can do this assessment called the 3 Levers Assessment?

I'm not in front of my computer now. My main, my main skill set, me personally and not my other sales rep, is prospecting. We need to really—

You want to take it to the next level?

We want to really— we got to get back to cold calling.

Yeah.

Going to trade shows.

Yeah.

Schmoozing, doing follow-up.

Yeah. What's your average, what's your average private label order?

Uh, I would say an average one is probably about $3,000.

Great. So in order for you to be able to close $1 million, you need about 300 customers. Am I right?

No, I really need each account to do $20,000 a year.

Okay.

So that's 50 accounts. Okay, good. Yeah. So you need 50 accounts and the average order is $3K, but they do about $20,000. You know, about, uh, let's just say it's 8, 8, 7 to 8 orders a year.

Hopefully.

Yeah. Some do that and some do more, some do less, but the average is $20K per client. Got it. And you need 50 clients. That's cool. So if you need 50 clients, you probably need to have 1,000 conversations minimum.

Minimum. Okay.

Which is 5 a day.

Okay. If you wanna break it down, I think I need more than 5 conversations, but that's okay.

When I say 5 conversations, I mean 5 conversations like we're having.

Oh, okay.

You know what I mean? Like either people that can refer business or do business with you, that's the minimum. If you can have 10, all the merrier. And you need to invest in technology. You need to invest in strategy. You need to invest in community, people to support you in your activities. But if you really want to do prospecting, getting leads, Buying a list, getting leads, going to trade shows, doing all that stuff is really important. Do you think you'd be able to invest, let's just say, $20,000 a month to guarantee that you'll make a million?

No, no. Like I said before, I gotta take it step by step.

Okay, so what, what can you invest?

My business partner, my business partner on the production side is Asian.

Okay.

And he doesn't share the same Uh, strategies that I want to implement or you want to sell us?

Well, it's not about selling. It's not about what I'm selling you. It's about what needs to be done in order to get a business to $1 million.

We have to do certain things. I have to prove it to him first. I gotta get back to basics, Joe. I gotta do 100 calls a day, 100 cold calls a day, build a funnel. Make samples, invest my money into samples, send them out to the customer.

Yes.

Yes.

So here's, so here's, so here's the question for the entire year. What could you invest in getting a technology, getting coaching, getting support? I know you can't invest $200K, $300K, but can you invest $50K?

No.

Could you invest $25K? I'm just trying to get a number so that I understand what to guide you, how to guide you. Can you invest $25K for the year?

I'm paying, I'm paying for LinkedIn, uh, Platinum. What am I on? LinkedIn Platinum? What am I on for $80 a month?

Uh, Premium or Sales Navigator?

I'm on Sales Navigator for $80 a month and I have nothing to show for it.

Of course you don't. You didn't get training on how to do it. You didn't get someone to hold your hand for a year. So if you can invest $25K, I can have someone meet you every day for a year and hold your hand for the entire year and give you technology For you and your entire team and give you the strategy. But if you can't even invest $25K, how are you going to make a million bucks? Even to test, you're probably going to need to invest 10 times that amount. But just to start, let's prove something. Let's put $25K down. Let's work daily for a year. We'll give you the CRM. We'll give you the leads. We'll give you everything. You might say, I don't have $25K.

I don't have $25K right now.

Would you have $2,400 that you can invest per month for a couple of months and see what happens?

I don't have $2,400 because my partner, my partner has— we just bought a new piece of equipment.

Understood. Understood.

So what is the max you can invest?

What's the max? Can you invest $300 a month?

We're not Gary Vaynerchuk.

Gary Vaynerchuk wants you to spend $100,000 a month. I didn't expect you to do that. I'm talking about, I'm talking about spending the very basics to get to $1 million because it has to be realistic.

I'll tell you what we have, uh, Joe. Right now we have $50 a month for the first 6 months, and then maybe we can get that up to $100 if we start seeing some sort of results.

What type of results do you think you can get for $50 a month?

Well, I want to be able to see if we can convert a lead into a sale. That's what I call a result.

You think you can convert a lead to a sale for $50 a month? Yes. Okay. I don't know. I don't know who's going to train you, who's going to sit with you every day and hold your hand because you're not tech savvy. I don't know who's going to sit there, give you lists, train you, hold your hand for $50.

What can I do? What can I do with Joe Apfelbaum for $50 a month?

I can help you sign up for $29 a month. I can help you write your content using Evvy AI. So you don't have to spend the whole $50. You can splurge the other $20 on Starbucks or something, or a salad. Um, you could spend $29 a month and I can give you unlimited posts, comments, and messages. But what you really need to do is spend just a little bit more and get a solution that will actually get somebody to hold your hand every day, twice a day. And that's probably gonna be more along the lines of, Maybe $300 a month instead of $50.

Right.

And that's a lot for you right now, I understand, but that's probably—

It's not a lot if I start seeing—

If you start seeing results, of course, of course.

In 6 months, then I'm all yours, Joe.

I agree, agree, agree. But for me to pay, for me to pay for a team of people to meet with you every day, twice a day, for you and your team, I can't— they're not going to take, you know, 50 cents.

I know.

You know what I mean? Even if I pay them $1 an hour, it's still $300 a month. You know what I mean? For them to work with you 2 hours a day. So my point is, my point is I have a self-serve platform that you could use for $29 a month, but I think it would be doing you a disservice for me not to tell you that what you really need to do Is find about $2,000 for the year, which will save you money if you pay for the year. And then you know you're in for a full year and I can throw the bus at you. I can throw everything at you. If you can afford about $2,000 for the year upfront, I can basically throw everything I have at you and help you for an entire year and really, really, really show you what you can do, how you can do it, what you need to do.

$2,000 a year is $166 a month.

But you have to pay for the year in order—

The year, in order for—

In order for me to be able to afford to get you results quickly. Because I'll invest all that money in the first month on you, which means I'll onboard you, I'll spend time with you, whatever. And then after that, we'll keep working with you to keep getting you results. But if you pay upfront, I can take all that money and reinvest it in getting people to help you in the first month, 2 months, 3 months for you and your entire team. 'Cause you said you have 2 assistants, right?

Yeah, but they're more in the graphics department. They're not in virtual assistants.

But they could support you. But they could support you on other things. They could support you on other things. Or maybe you could find one other person internally to do something for you. But regardless, regardless of all that, regardless of your assistants, you need someone to hold your hands twice a day, every day for a year. It's probably going to cost you $25K for that. That's what it costs. But if you spend $2K for the year, I'm willing to work with you very closely for the first month and continue working with you for all year until you get results. And then after that, if you want to upgrade and get even more support once you're making a couple of deals, because you're going to need to close 50 deals. Once you close your first deal, you're like, holy shit, I just spent $2,000 and made $50K.

That's insane. That's insane.

That's an insane ROI. Even if you close one year-old deal, it would be worth that $2K. But you have to find that $2K to make it work. So that I can reinvest all that money. By the way, you know me, you know very, very well what it costs to send kids to private school, and I have 5 kids. It's very, very expensive. So what I'm saying is—

I understand.

What I'm saying is I'm not going to make anything off this. It's all going to go to my team to help you. So I'm— and I'm willing to jump in too. So I'm basically volunteering to help you. But you have to— if you really want to help, You have to find that $2K, invest it for the year. So you in for the year, and then I will do whatever it takes to make sure that you get the support to have 100 solid conversations. Uh, you're not gonna have 100 conversations a day, but to make 100 calls and to have at least 5 conversations every single day to make sure you're targeting the right people, to make sure you know how to use Sales Navigator. We have a 6-hour class I'll throw in. It's a $3,000 class. I'll give it to you at no cost. We have a $10,000 coaching program. I'll give it to you at no cost. I'll give you a tool that researches each person really well. I'll give you tons and tons of stuff and tons of bonuses, but you have to invest just under $2,000 for the year.

Okay, then I'll have to speak to somebody. I'll have to get back to you.

Yeah, speak to somebody, get back to me. But in the meantime, if you jump into the $29 option, at least you'll have a tool that you can start using. Amazing. With a very basic course as well, a LinkedIn 101 course.

So what I'm going to do is— What's that tool going to do for me?

It's going to help you. It's going to help you write content on LinkedIn. So if I take a look at your LinkedIn right now, I'm looking at your LinkedIn right now.

It's terrible.

It's, it's, I wouldn't call it terrible. I wouldn't judge you because the fact is you're on there, Mark, you're on there. Most people are not, don't have 2,900 connections on LinkedIn. So you're on there. The problem is you haven't posted in 3 months. So we'll give you a tool that will write up all your posts every single day from now until forever and write it well, not the garbage that you've been posting. Excuse my language, but you would write it well.

$29 a month.

$29 a month, unlimited posts. Yeah, we'll write up all your posts unlimited as often as you like for every social platform.

How are you going to know what to write? You're going to—

Our AI will ask you questions and based on what it asks you, it'll know what to write. Yeah. And it also creates images for you. It's all included. So what I can do is I can send you a message on LinkedIn right now. I'm gonna send you a message right now. I'm gonna write hello. I'm gonna write hello in the DM. I just sent you a hello message. Did you get that hello message?

Yes. Okay.

And I'll give you the $29 offer, app.avi.ai.com/premium.

What does that word mean? AVI?

Evie is the name of my first employee. So I'll tell you what happened. You want me to tell you what happened? Should I tell you what happened?

Uh-huh.

My first employee, his name was Evie. He was an Israeli guy, short for Evitar. Okay? His name was Evie. We all called him Evie. He was on Nostrand Avenue when you were around there. You know what I mean? Together with all those people over there. Anyway, so Evie, he knew how to do everything. He knew how to write content. He knew how to do graphic design. He knew how to How to save contacts and organize them. He knew how to do everything. He knew how to research people. And I said, one day I want to clone you, Evie. And he started laughing. He's like, "Hey, אתה מה אתה חושב? You you can clone me?

Ah, hello!

You cannot clone this Israeli guy. He's so good. You cannot clone him." I was like, one day I'm going to be able to clone you. And when AI came out, I'm getting close. I'm getting close to cloning Evie. So Evie AI is a clone of my first employee. Get it?

Yes.

So instead of paying him the $10K a month I was paying him back 20 years ago, you pay $29 a month and you get a taste of Evie. And the more you pay for Evie, the more taste you get. So if you really want the full Evie thing, I can give you the full Evie experience plus real live human support twice a day, every single day, plus a community with 1,500 people, plus courses and trainings and support and holding your hand. For a year for less than $2,000, which, which the reason I'm able to do that is because you're paying it upfront and I'm giving you tons and tons and tons of support the first month. And if you're not getting results after that, I'll keep giving you that support for the year. But if you do get the results, I'm going to want you to invest in something else. And that's how I actually make money. Get it?

Right. Because I'm not making any money. Like I said in the beginning of the conversation, let's start off step by step.

Step by step. Yeah. I sent you the $29 thing. Sign up to it now. Did you get the link?

Okay. I'll do that. Yeah, I'll do that.

Click on it, see if it works, because not— it doesn't work for everyone. Sometimes people are like, I clicked on it, it didn't work. It worked, it didn't work. Especially people with the name Goldfarb, you know?

Right. They're like, where do you live?

I live in Crown Heights.

I lived in Crown Heights for many, many years. I got divorced and I moved to Hillside, New Jersey. Are you familiar with like Elizabeth, Hillside, Newark, that area? Union?

Sure, sure.

So that's the area that I'm in right now. Um, but I'm in Crown Heights literally like 3 times a week. I'm gonna be there tomorrow picking up my kids for Shabbos.

Uh, and you grew up in Crown Heights?

I grew up in Borough Park. My kids grew up in Crown Heights.

Oh wow.

Yeah, I grew up in Borough Park. Are you familiar with Borough Park?

My father went to a yeshiva there before he discovered girls and basketball in the 6th grade called Eitz Chaim.

Yehuda, Yitzchak, Chaim, Elizaik. Wow. And did you grow up, did you grow up in Orthodox world or in the non-Orthodox world?

I grew up with the Italians and the Irish Catholic boys in Baldwin, Long Island.

So Merry Christmas. Merry Christmas to you and your friends.

I'm, I'm what you call a Balshuva.

A Balshuva. Beautiful. Do you still live on Long Island?

No, no. I live in Passaic.

Married with who?

I'm married with with two kids. Wow!

You're married with two kids. That's so nice. So you go to aisle one.

I go to aisle one only when there's a sale. My wife is Israeli.

I love.

So you knew. So when I did the accent for Evie, you're like, "I want the halasatin. I want the halasakin." You knew what I was talking about, right?

10. 10. Yeah, and my son is sitting and learning in Lakewood.

Wow, your son's learning in Lakewood. That's amazing.

And my daughter is 16 and she's on a Bais Yaakov journey.

A Bais Yaakov journey. It's a hard journey. Let me tell you, my sisters, I have 4 sisters. They were all on the Bais Yaakov journey. It's not an easy journey, Mark. It is not an easy journey.

They need to reinvent the system and make it Contemporary and make it feel like camp.

100%. That's what they need to do. 100%. They need to make it feel like camp, and they need, they need to actually love the people. They need to love the kids, and they need to treat them with love instead of with fear. You know what I mean?

Yeah.

Fear doesn't work anymore.

I think the whole system needs to be reinvented, and that's why all these thought leaders like Twisted Parenting—

People are doing stuff. They're trying.

People are actually trying, believe it or not.

They are trying.

And a lot of people helping these kids at risk, and it's so much work to do.

But you know what? We will get the work done. We will do it as a community.

And you know the Deitsches growing up in Crown Heights?

Uh, my brother married a Deitsch, so— was it Arky Deitsch?

No, 518 Crown Street. Downland and Cyril Deitsch.

Did he pass away?

Oh yes, Zalman passed away years ago. I used to be— I used to eat meals by them.

Oh wow.

And they were very, very nice to me. And yeah, they're very nice people.

Yeah, my brother married into that family. So which—

in the Zalman and Cyril side, or one of the sisters' kids?

One of the brothers' kids.

Oh, the bro— one of the Deitch's brothers.

Exactly.

Got it. Very nice people. Real Labovitchers. Like, that's—

yeah, they're, they're the real deal. They're the real deal. They want to make a difference for people.

Yeah, the Deitsches, the Lipskers, all of them, all of the Duchmans, all these people. These are the real authentic Labovitchers, not the phony ones. Yeah, anyway, I know, I know the difference between the real ones and the other ones.

It doesn't matter. The key is everybody— we're supposed to love everyone the same.

Excuse me. Okay.

You don't subscribe to that.

Uh, I'm a little jaded, unfortunately.

I hear you.

We got to unjade you. We got to unjade you, give you a little mushrooms and a little ayahuasca, and you'll join the community.

Okay. Oh, ayahuasca. I have that. I take that. That's like magnesium at night.

No, no, you don't take ayahuasca at night. Ayahuasca is a serious— it's a serious plant medicine that helps you be able to see the other side. Side of the world.

Oh, what am I thinking of?

Ashwagandha?

Your ashwagandha, probably.

Yeah, that's right. I take it. I take a gummy bear. It's very good. Like magnesium.

A little bit of CBD, a little this, a little that, and you feel great.

Yeah. All right.

Careful how much gummy bears you take because they usually have a lot of sugar. So just look at, look at the sugar contents and, and try to minimize how much sugar you take because sugar glycates you and you'll get old faster. Okay.

Okie dokie.

Let me give you—

let me sign up for 29.

You got me for 29. And we'll go from Excellent. I'm looking forward to serving you.

We'll talk again soon. At $29, do I still have— am I still invited to the phone calls every day?

Yes, you're still invited. You don't get all the phone calls, but you get some of the phone calls. So you'll still get invited to phone calls so we can help you at 12 o'clock and at 7 o'clock. Yes.

Okay, Sadiq. Thank you. Congratulations.

I'll see you soon. Take care.

Bye.

And you just closed the sale. Kind of.

He's in, he's in, he's in. But do you understand the process of anchoring somebody and helping and trying to understand, like, where are you at right now financially? Like, this is the problem that a lot of people can't— this is a problem that a lot of people can't do. A lot of people, they— a lot of employees that I hire, they can't have these types of conversations with people because They're afraid of what the person's gonna say to them or think about them. Do you get what I'm saying?

Uh-huh.

Like, yeah, I, I have literally— like, I can say anything. Obviously I'm being respectful, but I could literally say anything. And because I'm just being playful and enjoying my life, like, what is the person gonna say? What are they gonna say? You know what I mean? So that's the idea. And this is on Christmas, dude. Like, I'm having these conversations on Christmas.

Where people are at most— at their busiest.

Yeah. Yeah. This guy John already responded to me. He sent me this website. Scaleclub.com. Let me check it out. This is what I do. I take a look at his website. Oh, look at that. He has helping brands. Scaleclub.com. Oh my goodness. You see, he has a calendar link right here. I love that when people have their calendar links, I just book a call right with them. Just like that.

Boom.

Did you ever hear of the Calendly hack?

Nope.

So we have ninety.

I'm familiar with Calendly, but yeah.

So we have ninety-nine hacks and a pitch ain't one of them. Look at that, John. John Fugazi. John Fugazi. Forget about it. Forget about it with the John Fugazi. Forget about it. Forget about it. Forget about it, Fugazi. Isn't that cool?

His name is—

his name is Forget About It. Why is that? 20,000 connections. 20K. You see it says 20K+ followers? I have a list called 20K+ followers. And I put all the people that have 20K+ followers in there. So he works for this company called JW— RJW Barnabas Health. That's a huge company, and he's a corporate manager, and he does workforce development. You see?

Uh huh.

So what I want to do with this guy is I want to save his email address. So where did I get his email from? I got it from his contact us on his website. I also have a phone number over here that I can save, and then I could save his quick link. So now what I can do is I can push to GHL. You see?

Uh huh.

Who gave he? Professor John is chilling on LinkedIn on Christmas. So what am I gonna do? What am I gonna do? Tell me what I'm gonna do to Professor John right now.

Add him on GHL.

All right, he's already there.

I'm gonna call him.

I'm gonna call him and say, forget about it. Is he a doctor? He's professor. Professor John. The last time he reposted, he posted four days ago.

Your call has been forwarded to voicemail. The person you're trying to reach is not available. At the tone.

Happy holidays.

Happy holidays. I'm gonna—

I'm gonna say, happy holidays, John. Thanks for the link. You see? Loved the website with the skull— with the skill. Okay, I'm gonna press send. You see? Love the website with the Skill Club. And so now I'm texting him and hopefully he'll respond and possibly call me back. Now you see the way he posted a link over here. That's because he doesn't know how to write content. If only he was able to write a piece of content for this, he would do so much better. And he has no engagement on his content. So I'm going to send him a message. Would love to support— would love to learn. I'll just send him a smiley face, see where that goes. Now I'm going to click on messaging and just see all the messages I sent out. Do you see how many I sent out today to the Johns of the world? And I got many more Johns to send out. I got many, many more. And it's just nonstop. This is nonstop. I'm going to go freshen up and get a snack. It's at 2:13. Oh, that's now. So let's put on some music and keep rolling. Should we put on some music? Let's create a new song.

Ah, Christmas grind time. Yeah, it's your Lincoln Daddy, baby. Heavy A in the building. Joe Apfelbaum live on the feed. Ring light on, got the whole screen keyed. Calendar open, he planting that seed. Book a call Christmas Day if you're hungry for the lead. Ugly sweater but the game real sharp. Candy cane pen, taking notes like art. Chat blowing up when he drop that chart. Teach you how to turn a lilac to a full restart. He the LinkedIn daddy, booking on Christmas. Meetings on a wishlist. Add it to your calendar. Hey, what's up, YouTube? Prospect shots. He say show up, don't just lurk, my friend. Turn one short no to a 5-figure spin. Ask good questions, follow through, hit send. When you care about people, that's the way bags blend. Who want me? I do. Who want deals? Me too. Christmas hustle in a Zoom room view. Cookies by the laptop, goals come true. From zero DMs to a packed pipeline. Joe light you up like a bright skyline. Give, give, then you watch it align. Turn a simple little post to a long-term shine. He the LinkedIn Daddy, booking on Christmas, meetings on the wishlist. Add it to your business, posting, engaging, watch how he flips this money in the inbox. That's the Joe witness. He the LinkedIn Daddy, gifting the game every single time in. Got your first and last name, connections, messages all in the frame. He a giver with the sauce, now you never Hey! LinkedIn daddy with the ho-ho flow. Turn your maybe one day to a let's go, Joe. Primus on cam, got the whole squad, bro. If you show up like him, then your number's gonna show. Yeah, one more angle.

Name on the banner connections tangled.

Woo boo!

Yeah.

Hello, this is Joel. I can't.

You remember the name?

High energy handshake, then cheese. Tag me on the platform.

All right, let's sing another song here.

Christmas Day, Christmas Day, calendar packed, that's wild. Who's on live right now? Joe Apfelbaum dialed in. He like, happy holidays, fam, let's go. CEO energy, name is Joe. Meetings on the books while the cookie's still warm. Santa saw schedule, said that's how I perform. He a giver with the game, turn your scroll to a check. Got you posting with a purpose, got you paid off a text. From who's this in the inbox to when can we connect, he flip code connections to that Christmas Eve LinkedIn Daddy on a Christmas grind, booking calls while the bells still chime. Post, engage, let the pipeline climb. Say, Joe, show me how. He like, read that line. LinkedIn Daddy with the play-by-play, teach you how to get paid all day. If you logged in, I better press that A, 'cause the LinkedIn Daddy got the game on slay.

Uh-huh, uh-huh, uh-huh.

He like, comment with Ked on Pitch, say hi. Turn the 917. Post, engage, let the pipeline climb. Say, Joe, show me how. He like, read that line. LinkedIn Daddy with the play-by-play, teach you how to get paid all day. If you logged in, I better press that hey, 'cause the LinkedIn Daddy got the game on slay.

Uh-huh, uh-huh, uh-huh.

He say, who you helping?

You.

What you bringing? Value. Why you waiting? Hit connect, let them add you. Keep that Christmas close, not the cold call chase, just that warm Hi, this is Andrew Garfield.

Please leave a message after the tone.

Hey!

Christmas Day. Okay, I have a question for you guys. Are you watching me live right now? And on what platform are you watching me? Are you on Facebook? Are you on Instagram? Where are you? I'm curious to know. Let me know. I'd love to see where you are live. Where are you live? Okay, see, I'm on— wow, 2 hours and 5 minutes with me not even getting up. That's insane. That is insane. What I should really do is figure out how I can just play a video for you. So you can watch a video of me doing something. Let's see what Tina said.

Click flash. One more angle. Name on the banner. Connections tangled up. Joe Applebaum steps in the frame. Arthur in motion, you remember the name. High energy handshake, then cheesy. Tag me on the platform, 1, 2, 3. CEO Stan, sharp blue blazer. Caption in his head like a laser. Every new meeting, hold up, freeze. Turn small talk into memories. Selfies with the LinkedIn daddy. Best shots, best year. Everybody say— 150 deep with the network family, here's to 1,000 in 2023, say please. Selfies with the LinkedIn daddy.

I had an idea. What I wanna do is I wanna get a picture of me and all my kids. Um, I wanna get a picture of me and all my kids that are all wearing like a holiday sweater. So somebody's like, oh, send me pictures of you and all your kids. So what I can do is I can find my kids. Let's see if I can find my kids. Let's see. That'd be crazy if I found a picture of my kids. I'm gonna search for Rosie. Let's see. Okay, I found my daughter. Let's see if I could find her.

Oh, here's my—

here are all my kids together. Okay, cool. That's fun. That's one, that's two. Finding a good photo of all of them together, like a holiday photo, that would be nice. I had a, I had a photo last December of all of us together. Like, we did a whole photo last December.

Let me just see.

I'm going back to December because we were at a wedding together and I got a nice photo of all of us. Oh, look at that. Yeah, nice photo. Okay, copy. Put us all in sweaters. I'm gonna ask Gemini. I'm gonna say, put us all in sweaters. And sweaters that match for the holidays and have a Christmas tree and a menorah behind us and make the sweaters. Blue with the Star of David and dreidels all around. All right, let's just see what it does. I am having Gemini make me that thing.

Okay.

Oh man, they put a menorah here for the holidays.

Um, okay.

That's not what I wanted it to do. Let's go to ChatGPT and see if it does a better job.

ChatGPT.

GPT, make me. And in the meantime, I can have a, you watched our webinar replay. So evai.com/webinar-replay. So here's a replay of our last webinar. Let's press register now. I'm going to close this thing on the side here.

And then you can click here to watch the webinar. My name is Joe Apfelbaum. And then, and then plus, plus it's going to be $75, um, on top of it. Welcome, welcome everyone. So glad you guys are all here. Thank you all for joining. I appreciate you guys. My name is Joe Apfelbaum. I'm in Brooklyn, New York. I did a high-speed networking event today for a group of people here in Brooklyn and I had such a good time doing it. I really enjoy connecting people. These are people that have never networked before and they had no idea what they were in for. And suddenly, sitting down, meeting a dozen people in less than 30 minutes, clients one-on-one, face-to-face, and they're like, holy crap, I've never, I've never had this many leads in my life. And I was like, these are not leads, these are relationships. So, we just had it right here in this place here, this little bakery here, and I got to meet some people, and people gave me their cards and they're like, we want you, we want to learn LinkedIn, we don't know how to use LinkedIn. And so that's very nice. I love when my clients bring me down to speak for their groups. The rabbi is actually my client. He's an Evy AI client. All right, so I'm going to go here. I'm going to hit record and we're going to get the party started. I'm going to go to evyai.com/webinar so we know what the topic is.

Here we go.

Here's the topic: Evy AI LinkedIn Kickoff Bash Trends and Tactics for 2026. Let's rock and roll. Welcome to our wonderful webinar. This is the LinkedIn Kickoff Bash: Trends and Tactics for 2026. If you're here live with me, let me know in the chat where in the world you're dialing in from. I'd love to hear from you in the chat. This is where we're going to be talking about a powerful first mover advantage for LinkedIn in 2026 with Evie AI. Because our goal is to help you be able to think about what are you going to do in 2026 that was different than 2025 from a LinkedIn perspective. We're going to talk about how to be able to get more visibility, have more qualified opportunities, and we're going to move beyond just post and hope and give you a practical AI-powered plan to align your profile, your content, your outreach into what's actually working on LinkedIn in 2026. So here are some things you're going to walk away from. We're going to talk about the 5 major shifts of reshaping LinkedIn in the next year. One of the big, big things that LinkedIn is changing is it's moving away from like influencer marketing. Thing where you have one person that captures all, you know, the entire feed and they want to move it to a place where they show you things that you're actually interested in. They want to move it into a place where even a person who has very little followers on LinkedIn can actually get value from LinkedIn. I want you to think about this for a second. If you only have 100 followers on LinkedIn, how do you get exposure if you only have very few followers on LinkedIn? By the way, in the chat, tell me how many followers you currently have on LinkedIn. It looks like we have people from Detroit, people from Arizona, Baltimore, Africa, Washington, Virginia, Arizona, New York City, Philadelphia, Florida, Ecuador.

Wow.

New Jersey. Vegas, baby.

Vegas, baby.

We got Eugene, the branding machine from Vegas, baby. That's awesome. How many connections do you guys have on LinkedIn? Every connection becomes a follower on LinkedIn. It's not about having millions of connections. I was telling the people here during the networking event, if you had 100 people that knew you, liked you, and trusted you, you would get so much more business than if you just had 1,000 people that were following you but didn't even know who you are. You know what I mean? If you had 100 people that knew you, liked you, and trusted you, you would get so much more business than having 1,000 strangers that are just connected to you on LinkedIn that you've never actually had a conversation with. So the trend for 2026 is going deeper, is actually messaging people. Did you know that now when you message someone on LinkedIn, they're more likely to see your content? The algorithm will favor content to the people that you're having conversations with in the DM. So it's more important than ever for you to send people greeting, feeding, and meeting messages. What is greeting, feeding, and meeting? This is something we teach in our Evergreen Networking System. We have nine modules that walks people through how to be able to use LinkedIn in an authentic way. We don't want you to use LinkedIn and be pitching. By the way, how do you feel when somebody on LinkedIn starts pitching you as soon as they connect with you? They start offering you their web design, their SEO services. How do you feel when somebody does that? Do you feel good, or do you feel like this is?

Yes.

This is terrible, like a bad relationship. This is not good. Eye roll, uncomfortable, ugh. They're a novice. They don't really know what they're doing. They're just spraying and praying. They're at a networking event and they're just throwing business cards in everybody's faces hoping that somebody will want to buy in a transactional way. That's not what networking is. That's not how it works. You build a relationship by greeting people first. What's a great greeting to send somebody between now And the end of the year? It's the 23rd, you got 7 days left. What's a great greeting to send somebody between now and the end of the year? So if their name is Chris, you might want to say Merry Christmas. If their name is David or Menachem or Shmuel, you might want to say Happy Hanukkah, right? If their name is Muhammad, you might want to say, happy holidays. I don't know what you say to someone Christian at the end of the year, but do you get what I'm saying? You want to connect with people and greet them. You don't have to sell them anything. People can look at your profile and learn about you and identify if they need your products and services, but the key is to connect with the right people on LinkedIn. Did you know that LinkedIn ads 3 new members every second. Did you guys know that LinkedIn is growing very fast? Their goal— Microsoft set a goal to grow LinkedIn to 3 billion members. 3 billion members. Right now they're at 1.2 billion members, and they're growing pretty quick. Just 10 years ago, they only had 65 million people on LinkedIn. Now they have 1.2 billion that are using LinkedIn. So LinkedIn is a very, very powerful tool. Now Laura said it's a little late for Hanukkah message now. I would disagree with that, Laura, and I'll tell you why. Want me to tell you why? Because in certain parts of the world, Hanukkah is still happening. Possibly, because yesterday was Hanukkah. So if today is yesterday and yesterday is tomorrow, maybe there's someplace that was yesterday. She's like, no, I don't think so. That's number one. Number two is, you ever heard of the belated birthday strategy? After it's somebody's birthday, the most important thing you can do is send them a belated birthday. So what do you do after Hanukkah is over? You say, now that Hanukkah is over, How are you taking the joy of Hanukkah to the rest of the year? Or did you have fun with the family? Did you eat too many donuts and latkes? Do you get what I'm saying, Laura? So it's not too late to leverage Hanukkah as a strategy for greeting, but you can also move it into feeding where you ask people questions. So some of you have been invited to this webinar by me personally That's called an invitation. There are 5 I's that we teach inside the Evergreen Networking System. One of them is inviting people to things. How do you feel when someone invites you to something that's meaningful to them? Do you feel good or do you feel like they're soliciting you? Mark Taylor said he feels good. So, it's very important to invite people, and I would say in a vague way, to something happening. For example, if I was Mark Taylor and I was running a CEO networking event in Manhattan for companies that are over $5 million in revenue, I wouldn't say, I'm running a CEO networking event for companies that are over $5 million in revenue and I'd like for you to come tomorrow at 2 PM at the Founders Club at the 3rd floor, and give them all the logistics. What I would do is I would ask somebody who I know is over $5 million in revenue, I would say, we're putting together a curated list of CEOs next week to come together in New York City for companies that were on the Inc. 5000. I know that you've been on the Inc. 5000 this past year, congratulations. If you'd like to join us, please let me know and I'd be more than happy to extend an invitation to you. Now, I'm not telling you where the event is. I'm not telling you when the event is. I'm just saying next week. So I am perking up something called curiosity. Curiosity is very, very powerful. You have to intentionally leave out information even though you might have the urge to be as efficient as possible. Building relationships is not about efficiency. It's about authenticity. It's about building relationships based on curiosity, not based on transactions. Chances are most CEOs you reach out to during the holiday season, they're going to say they're not available, but thank you, keep me in mind to future events. And at that point, you can extend to the next level, which is feeding, which is greeting, feeding, and then meeting, going to the next level. But I'm curious to know how many of you have a strategy for 2026?

Thanks.

And how many of you actually need a strategy? Let's start with a content strategy, maybe creating pillars of content and knowing exactly what you need. So Rick is one of the members of our Evergreen Networking System, and it looks like he's in a very festive mood today with his beautiful background screen, and he has a strategy. Same thing with Tom Wells. Tom also has a strategy. Most people need a strategy, so if you need a strategy, we can certainly help you create a strategy and then also create a content calendar for the entire year. Now Rick raised his hand. Rick, feel free to unmute yourself and share with us the value that you get from the Evy AI and the Evergreen Networking System. Yeah, thank you, Joe, and happy Hanukkah and happy holidays, guys. A wise guy named Joe Apfelbaum once told me, the right strategy will save you a decade. He told me that, and I, and I learned from him. So yes, we have an amazing community where not only do we learn from Joe, we can see replays, we can slow them down and watch them again and learn all the little intricacies of how he does it, which has helped me tremendously in the last 2 years. But you can also meet other great people like are on this call. And, uh, one of our, my good friends, Mindy Stern, who's in the same sort of business as I am, says, uh, she came for the knowledge and the tool and the technology, and she stayed for the community. And I would echo that. Uh, good friends like Deb and Gary, and I see a lot of my friends on here. These are people that I know, Eugene, people that I know personally.

I've had one-on-ones with.

So guys, the value, knowledge is everywhere. But having a mentor like Joe can help you implement and execute on those strategies. And that's the big difference, Joe. Amazing. One of the most important things, and thank you, Pinny. I was like, oh my God, I haven't seen you in some time, but it's so nice to see you here. We're connected on LinkedIn. And the first thing I did for Pinny is I made an introduction between him and a lawyer that he need— that he can do business with. That would be— that was number one. The second thing I did for Pinny is I sent him information. He asked me for some advice about a CRM. By the way, do you need a CRM or do you have a CRM? In the chat, let me know. He asked me about advice about a CRM and I told him I have the perfect CRM for you and I can guide you and support you and train you and coach you on leveraging a CRM that's AI-enabled. And so I sent him information. So I sent him information, I gave him an introduction and I sent him information. Sound familiar? They both start with I's. And then the third thing I did was I said, hey, I'm having an event today at 1 PM. If you can make it, I would love to have you there as my guest. And so guess what? He showed up to the event. I still have his business card in my pocket here. You want to see his business card? It's here somewhere in my pocket. He gave me his business card. I have it. I scanned it and I put it in my pocket. And the crazy thing about it is this is how you add value to people's lives. Now, could you imagine you can do this on scale on LinkedIn if you knew how to use LinkedIn properly? You'd be able to do this on scale on LinkedIn. That's a very powerful thing to do. And I want you guys in 2026 to meet with me on a daily basis. We have something called office hours. We meet twice a day where we do tech support and help you understand how to use LinkedIn properly. And other tools. We also, besides meeting every single day, we also have weekly accountability. So today at 5 PM, we're all meeting together to have accountability with Rick and Evan inside our community. And then we also have strategy. The first Wednesday of every month, we get together for 2 hours and we talk about the latest tactics, tips, and strategies for using LinkedIn that month. And often people need to rewatch that over and over and over to be able to get all the gems that are happening on those sessions. And besides that, we also have events that happen every day that our community members put on. So if you're interested in joining our community, if you're interested in getting our software, if you're interested in getting our strategies, just write interested in the chat. If it's something you're interested. If you're already a client, just write already a client in the chat so everyone can see who the clients are. But if you're definitely interested, just let us know you're interested. If you just have a first name there and we're not sure who you are because your name just comes up as just a name, just put in your email address there so we can identify who you are. And this way we can send you information. And if you have a cell phone that you'd like to share, feel free to share your cell phone in the chat as well. I will share my cell phone in the chat because I was born in the '70s, and in the '70s, that's what people did. 865-767631. That's my cell phone. I just put my cell phone in there. So put your cell phone in the chat. Don't be afraid to share your cell phone because people that are real people that want to do real business, they pick up the phone and they call people. That's how it is. They don't just Play games in the DM. DMs are cool to stay top of mind. If it's the middle of the night, you don't want to call someone, but it's important to pick up the phone. Yesterday, it was a woman after a networking event that we connected. She has a community of 4,500 people in Phoenix. I picked up the phone and I called her. She did not take my call, but she did call me back 15 minutes later, and she thought I was someone else, and she started talking to me about some logistics. And I was like, of course, I could fly down to Phoenix and help you. She's like, who's this? I'm like, Joe.

She's like, Joe!

And then we're like, okay, let's schedule a meeting for tomorrow. We scheduled the meeting and now she wants to become a customer. Do you understand? And she wants to refer me to her 4,500 customers, to her 4,500 people in her community. So this is extremely powerful. So some people get 10 spam calls a day, CJ— LJ said.

Yeah.

JL said. And that makes sense. You can get a lot of spam calls. What I often do is I will pick up the phone if somebody calls me and it's a spam call and I will ask them to remove me from the list if there's somebody that is just trying to spam me. So, if I pick up the phone, I don't say yes or hello. I just pick up the phone and I wait. And often they'll be like, hello, is this Joe? And then I'll be like— and I'll often respond with, who's calling? I won't even say if this is Joe. Who's calling? And they'll be like, oh, My name is Jane, and this is da da da da da da da da da da da da da. Now I was like, "Could you do me a favor and remove me from your list?" And she'll be like, "Of course, I want to remove you." But maybe da da da da da da da da da. And I'll be like, "Are you on LinkedIn? What's your last name, Jill?" And then I look for her up on LinkedIn. She's like, "No, I'm not on LinkedIn." I was like, "Then you're a cybercriminal," and she's like, "I'm not a cybercriminal!" And this is literally what happened with a woman named Brooke from Aflac. She called me up; she wasn't on LinkedIn. I told her, you're a cybercriminal. And she got all triggered and she's like, I'm on Instagram. You're going to see. I'm going to send you a message. I was like, you're sliding into my DM? That's a whole other conversation. And then she went, she sent me a DM and I said, okay, well, now we have to go out to drinks. And she and her friend came to the Brandy Library and met me for drinks. Turns out we're not really compatible, but we're friends now. And I want her to walk me into Aflac so that I can train their 1,000 people. That came from a spam call calling me. You never know what's going to happen if you're gracious and you pick up the phone if you're available. I've had many people that called me that I turned into clients. Now, you might say, well, Joe, you have a service that can service a lot of people. I can only service whatever people. You never know who they know. You never know who someone knows. I was telling Penny this today. I was like, you never know. Everyone on the table, everyone around the room knows 10 people. Put a 10 If you know at least 10 people that you can introduce, put a 10. Look how many 10s we have. So Ben knows 10, Rick knows 10, Sandra knows 10, everybody knows 10. Penny says he knows 100 plus. Thomas says over 10. Mark says 10. So everybody knows 10 people. So if you know who you want to meet and you put it into your business networking one sheet, I'm going to create— I'm going to create a brand new business networking one sheet for 2026. I'm going to create a brand new one because the one for 2025 is old. I need a new one. By the way, do you need a business networking one sheet? Write need one sheet. If you have one, say have one sheet. I suggest that everybody redoes their one sheet for 2026, and on January 1st 2026, you publish your new one sheet. And the reason I tell you to publish a new one and get it out there is because I want you to get exposure, and I want you to train the people in your network to get to know you. So when I get on the phone with someone, I ask them the following question: did you read my business networking one sheet? And if they haven't read it, I say, "Can you pull it up now and let's read it together to make sure you understand the different sections I have there?" So you're not selling them something. Instead, what you're doing is you're educating your centers of influence to be able to refer business to you. So I spoke to this guy just now named Damon Gersh. He's a LinkedIn connection. I use the strategy that I taught at our last strategy session. Remember guys, I taught the strategy called, do you know first name, last name, question mark? That's a great strategy. You pick a whale and then you say, do you know first name, last name? And most people are not going to know first name, last name. You find people that are already connected to that whale and you say, do you know first name, last name? And most of the people are going to be like, no, but it's a conversation starter. Do you get what I'm saying?

Yes.

And so that turned into at least a dozen phone calls. And today's phone call was with a guy who charges $20,000 an hour to work with him. He's like, my time is worth a minimum of $20,000 an hour and I don't want to work. Why? He sold his company for $50 million. He took my call and we spent 30 minutes on the phone and he gave me pearls about an industry I'm trying to get in on in 2026. And he can walk me in the door to the top companies in the United States in that industry. He knows every single one. He's been in it for 32 years. The guy could walk me in the door and he said, call me again if you need me. I'm happy to help you. You're a brother to me, Joe. I have the whole thing recorded.

Why?

Because I used this one strategy. It's a game-changing strategy. Bottom line is I want you guys to get the right strategies, to get the right support, and to meet my team to get the right tech support every single day, twice a day. So if you're not— go ahead, Tammy. Someone asked a question.

They hired a marketing team that used LinkedIn automation processes, and the person later learned that it goes against LinkedIn's terms and conditions, and this person is wondering our take on this and if we use a lot of automations and our thoughts around LinkedIn's terms and conditions.

So LinkedIn has very explicit terms and conditions, and thank you, Tammy, for flagging that. That's very important. Their terms and conditions state that you cannot use robots or any automations on LinkedIn that do things automatically for you. Now, we don't use LinkedIn automation When we write a post, we use our post writer and I'll show you how that works in a minute. When we create lists, we manually create lists and we save profiles to lists and we research people using agents. When we create comments and messages, we're manually having AI write the messages and comments, but we're not automating it. So we have things that we do on LinkedIn that are not automation, but that can save you many, many, many hours. Like comment generators, post writers, messaging helpers, profile optimizers. These is a little assistant that will help you out. So what are the LinkedIn terms? I can show you how to find the LinkedIn terms. So I'm going to go to LinkedIn terms and conditions. Okay, so I'm going to click on the user agreement, and then if you go through the user agreement, which has been effective November 3rd, and you type in bots, you see it says You don't. You agree you will not use software, devices, robots such as crawlers or any other technologies to basically automate things. You see that? Do not override. Do not da da da. So everything is sitting right over here, and it explains exactly what to do. So I'll show you what we do. So when we're on LinkedIn, we don't know what LinkedIn account you're logged in as. So for example. If I'm on the LinkedIn homepage, I have Evie AI sitting right here on the side as an assistant. You see there's a little assistant on the side, and what I do is I can click into this comment box and I can have the assistant simply read the post for me and draft a comment. You see it says, hey Mark, I love how you highlight the balance of personal connection and professional trust in the boardroom. It's so true that building those human bonds fuels better decisions. I'd love to chat more about fostering meaningful connections. Instead of maybe virtual coffee, can't wait to chat— can't wait to chat again soon. Hopefully before Japan. Okay, tag Mark. And I'm going to press comment. You see that? So Mark is a very, very important person. He was the global chairman of Entrepreneurs Organization. He ran EO, and he basically knows everybody. He's a very, very successful guy, had multiple exits, and he's a guy that posted something on LinkedIn 10 hours ago. And who's the only person that commented on his post?

Who?

Me.

Did I use automation to do that? No. Did I use AI to help me do that? Absolutely. But AI only got me 80% of the way there. I had to change 20% of the comment in order for it to be 100% authentic. Are you with me? So it's— so the work that would take me 5 hours to work on only takes me an hour because I'm cutting out 80% of the work. And it's sounding 100% authentic, whereas automation bots will 100% do the work but will sound 100% fake. Get it? And we don't want to sound fake. We want to be authentic. So our— So to answer the question, no, we do not do any automations, right?

We don't.

We do not break LinkedIn's terms and conditions.

Also, Thomas, Thomas, I just wanted to mention also that we worked with LinkedIn's lawyers to ensure that our side panel, our extension, everything we do is meets their terms.

They have reviewed our system entirely, and they approve of it.

So you're good with Evie AI. But with other things, we can't speak to that.

Yeah.

Okay, so I just left a comment for Ben. I said, love chatting today. I'm so glad that blah blah blah blah blah. And now we connected. Now, do you see over here it says, really nice chatting today. I really appreciate how you help the community grow, whatever. So I can remove that from here if I want. That's me customizing it. And then I could also send him a message. So I'm going to click on Ben's profile. I'm going to click on message and I'm going to say, I hope that you connected with John. And then I'm going to insert this. I'm going to delete it over here. I'm going to click on this again. Ben, I hope that you connected with John. And I'm going to insert it and I'm going to press send. You see that? I said, I hope you connected with John. And so Ben over here, who's an expert at ads, I connected him with someone who needs an expert at ads to help them out. You understand what I'm saying? And that's what I try to do with people, connect them and build relationships. Now, one of the most important things that you can do on LinkedIn is post on a regular basis. Do you post daily, weekly, monthly, or not sure? In the chat, let me know. How often do you post on LinkedIn? And by the way, if you want to see a video that I recently posted on LinkedIn. You can see this video here that I recently posted. I'm going to stop sharing my screen and share with you a video that I recently posted, and you can go ahead and leave a comment on that video that includes the 3 C's of how to be authentic when you're connecting with people on LinkedIn. So Rick said daily except Sundays. Mike said 3 times a week. See, uh, LJ said 2 to 3 times a week. Tom said 5 days a week. Laura said 2 to 3 times a week, every day, every day, 3 times a week. So I love this. I love that you guys are engaging. But go ahead, grab that post that I just shared in the chat and leave a comment on that post so that we can all find each other to support each other. It's about a strategy that I have called the 3 C's. But before I share the strategy for the 3 C's, for those of you that are not yet clients of Evy AI, I want to let you guys know about a special offer that we're offering today for all those that are interested in signing up to Evy AI. Typically, we charge $10,000 a year for our training program called the Evergreen Networking System. It has 9 modules with pre-recorded videos, frameworks, checklists, cheat sheets, scripts, templates, And it includes daily tech support, weekly accountability, and monthly strategy. And you guys have heard me talk a lot about this, many of our clients, and some of you have generated hundreds of thousands of dollars in profit as a result of taking the Evergreen Networking System. We're going to be offering it to you at no cost to you if you sign up to our Bundle Plus offer. So if you're interested in the Bundle Plus, write plus in the chat if you haven't already gotten it and you want me to tell you what's included in it. And maybe some of you can sign up right now and then we can onboard you today and get you rolling with it. So write plus in the chat and I'll talk more about it. And I'll let you guys know, for those of you that are somewhat interested in the Bundle Plus, for those of you that are interested before the end of the year and potentially want to sign up to it. So let me show you what it's about because I see a few of you are interested in it. I'm going to share my screen and kind of walk you through what's included in it. And of course, we're going to continue talking about the strategies on how to leverage LinkedIn in 2026 in just a moment. But of course, many of you want to work with us daily for the next year, so this is what you get. Number one, is you get Evy AI Pro, which includes our latest version of Evy AI, and we're going to be adding over 200 new features to it over the course of the next year. And this includes unlimited posts, comments, messages, and so much more. It also includes the Evergreen Networking System, our $10,000 flagship program where we train you on how to use LinkedIn to get clients. It includes the Inc. 5000 list, which is the 5,000 fastest growing companies in America, a list of all the CEOs. Very few people have this list. 75% of this list are people that were never on the list before. So this is a very lucrative list of companies that are over $2 million, and some of them are doing hundreds of millions in revenue. If you happen to have Sales Navigator, we'll train you for 6 hours in the replay of our Sales Navigator boot camp. It's a 6-hour class and it teaches you every aspect of Sales Navigator. And then we give you an extra Evy AI account. Evy AI Pro is typically $297 a month, which is $3,600 a year, but we're giving you an extra account and we're giving you everything for $1,968 per year. And you get grandfathered into this price. So if this is something that you're interested in doing I suggest you get the deal right now, and I'll put the link in the chat for you guys to be able to grab the deal today. And you can click on it. All you have to do is enter your email, fill in these 2 little boxes, and press Claim Deal, and you'll be able to claim the deal. Now, somebody recently said to me, he said, Joe, how easy is it to post on LinkedIn with Evvy AI. It's really easy to post on LinkedIn with Evvy AI, and for those of you that sign up to the Bundle Plus, we're going to also give you a bunch of prompts that you could use to clone yourself inside Evvy AI. We call them personas, and we're going to help you write up your own personas for no additional cost, which essentially clones you inside Evy AI and allows the AI to sound like you. That's the idea. That's how we're able to sound authentic. It's never going to be 100% you, but it's going to sound like you, and it'll get you there 80% of the way and save you a ton of time. We're also going to give you something I call a LinkedIn Connections dashboard. Now we just made Deb's dashboard the other day because she upgraded to the Bundle Plus. Deb, thanks for upgrading to the Bundle Plus. Deb has been a client with us for quite some time, and she decided that she could really use that extra license of Evie AI. And also a bunch— all the bonuses that we're including are really lucrative. And so even if you already are an Evie AI Pro client, if you want to upgrade to the Bundle Plus you get an extra license of Evie AI. And some of you that have that extra license, what you can do with that extra license is that you could use it as a lead magnet by giving it to people that sign up to your services. So you can attach that license and then you can move it from person to person. Thomas said AI clones are really smart thing to do in today's business practices. Brilliant to add it to the package deal. Okay, so let me show you how easy it is to post on LinkedIn right now. And by the way, if you're signing up now right in during the seminar, if you sign up during the seminar, we're going to throw in a special bonus for you where we're going to make you an infographic designed for your business. So anyone that signs up right now during this session, we're going to create a beautiful prompt and then we're going to use Evie AI to create an infographic that you could use as a lead magnet to drive business to you if you decide to join today. So write in if you're planning on joining today, just write in in the chat. I'm going to quickly share my screen and show you how I write a post right now. So watch this. I'm going to go to eviai.com. I'm going to click on login, and then I'm going to click on post writer, and then I'm going to choose my goal. Maybe I'm going to do educational. I'm going to choose my tone, inspirational, and then my persona is going to be me writing as the CEO of Evy AI, and I'm going to talk to it. I'm going to say the difference between a post and an article on LinkedIn is that a post gets seen on the feed, but an article gets seen through search engine optimization on Google. However, an article could be 40,000 characters, but a post can only be 3,000 characters. So if you want more exposure within LinkedIn, use posts. But if you want more exposure on the internet and within artificial intelligence, then you might want to also include articles. And if you create a newsletter on LinkedIn, you can then attach your articles and to those newsletters, and people will be able to subscribe to those newsletters, and you'll also get the benefit of email marketing. Okay, now I'm going to press generate, and the AI is going to write a hook, main points, a call to action, and hashtags. You guys want to see me do this right now? You want to see the way it does it? Now, there are many AIs that you can use to do this. You can use Grok, Gemini, Claude. It's all built into Evie AI. I'm going to press copy because I really like this post, and I'm going to go to LinkedIn's homepage. Just going to go to LinkedIn.com over here, and I am going to click on start a post, and I'm going to paste this post in here. Okay, so this is a post that has a hook. Have you ever wondered why some content grabs attention while da da da da? Let's dive into distinction. I'm CEO. Today I want to talk about this. A post like this one is designed to shine on the feed. It's short, punchy, limited to 3,000 characters. My journey as single father has taught me that. Okay, and I'm going to write what topics, what topics do you post about on LinkedIn? Okay, I'm going to delete these hashtags. And then what I'm going to do is I'm going to include an image that Evie AI created for me, which is an image of me holding a sign that says the difference between newsletters and articles on LinkedIn. Okay, and that looks like me, doesn't it look like me? Okay, Abigail's like, I don't know. Okay, so I'm going to go ahead and hit post, and that's going to post directly to LinkedIn right now. Do you see the way it posted on LinkedIn? I'm going to copy a link to this post And then you guys can include what you typically post about on LinkedIn as a comment, and then we can all see who posts about what. But do you understand? Do you understand how quickly I was able to post something on LinkedIn, grab an image from the side panel that I created, and be able to post, and then 1,000 people will see that post. Mike said, is it worth boosting a post? If you want more people to see the post, it's worth boosting the post. But not everybody needs to boost their posts. What you want to do is you want to get engagement on your post. You want to get likes and you want to get comments, and then you want to send your post to people that need to read the post. Now we have communities that meet on a regular basis where people engage with each other on LinkedIn. There was a, there was a guy who I recently had a conversation with and I showed him my 3 Levers Assessment. Have you guys done the 3 Levers Assessment? That will tell you if you should be doing networking, prospecting, or marketing. Have you guys seen that before? Anyway, I wanted him, I wanted him to go to the 3 Levers Assessment Put a three in the chat if you want me to send it to you, and I'll send it to you. So I made an assessment to determine which one you should be focused on. Should you focus more on networking, on prospecting, or on marketing? And so I told the guy, "Go to strategy.evi.com/threelevers," and he's like, "I'm not going to remember that." He's like, "You need to buy a domain." And he said, "You're right. I should buy threeelevers.com." The problem is 3levers.com is not available. So instead, we both were laughing that we're both from Brooklyn and we both can speak in a Jamaican accent. And we were both doing the Jamaican accent because, you know, we both like jerk chicken and we're both from Crown Heights and whatever and we grew up in the same neighborhood. And so he said, you know what you should call the domain? He said, call it 3 Levers. 3 Levers. And I was like, that's epic! So I bought treelevers.com. And if you go to treelevers.com, you can see my tree levers assessment. My tree levers assessment. Guys, try it out. Go to treelevers.com and see if it works. That's what it is. HTTP www.trelevers.com. And it works, Andrew said. So when you click on trelevers.com— why is everybody smiling? When you click on trelevers.com, you can actually run through the assessment and it walks you through asking you multiple choice questions that will help you be able to determine what the best solution is for you and what your budget should be. I believe that if you're a coach, a consultant, or an entrepreneur, you need to have some interactive something— a calculator, an assessment, a quiz— for your target markets to interact with. Is that correct? So if you decide to sign up to the Bundle Plus today, I will have my team have a personal session with you to help you come up with the idea for what your assessment should be and even help you create a draft of your assessment. But it's only for the people who sign up today. So if you're interested, write in, in the chat so that I know you're interested in that. Because that itself is a $5,000 bonus. So Ben said he's in. Congratulations, Ben. Awesome. Mike Larkin said he's in. Congratulations, Mike Larkin. Well done. If anybody else is interested in getting their own assessment, that's very, very powerful. Now, Douglas, if you come to any of our sessions, we'll guide you through this process. Mark Taylor is showing his assessment right there. He has a powerofpeersroi.com. Love that. I'm going to go ahead and pull it up. And this is one of the powerful things that you can do with AI. And this is clearly— it looks like it's clearly created with AI. Am I right about that, Mark? Seems like it is. I'm going to click on start. It says your current decision— Claude did it in like 20 minutes.

Amazing.

Your current decision, decision, my decision is to say happy birthday to my connections. Okay, that's my current decision. Over $5 million, over $5 million, there you go. How confident are you in your view?

89%.

Leadership team, mostly myself. Okay. You're facing a decision worth $7.5 million and you're 89% confident that you're seeing it clearly and you're getting input from your team alone. Wow. Continue. Excellent. I could do this again. Is it a decision that didn't— oh, a decision that didn't go as planned. Getting married.

That didn't go.

What did it cost? Over a million. Do you have like $10 million?

Okay.

When did you realize it was wrong? Days and weeks. I would just say 6 to 12 months. Decision could cost you $1.2 million, you realize you got it wrong 6 months later.

Okay.

Time and mental bandwidth? 40 hours a week, I guess. How often do you get stuck? All the time.

Rarely.

Sometimes. The cost of carrying it alone. Your annual revenue, over $500 million. Continue. Wow, look at this. Unbelievable. This is great. So if the program only costs $30,000 a year, Let's schedule a consultation. How cool is that? That is cool, I love that. That's a great assessment, Mark. So if you guys— Oh, good plug. Yeah, so if you guys want help building something out like that, sign up to the Bundle Plus today so that we can help you with something like that because you should all have something that you take your prospects through to show them The value of doing business with you. Put a dollar sign in the chat if you think this is valuable right now. And Juan just put a link to the bundle plus. Looks like people are putting dollar signs in. Well done. Love that. Congrats, Andrew. Well done. Love that. One of the most important things that you need to do for 2026. Is you need to set specific goals for your business. Have you already set your goals for 2026, or do you need to still set goals for 2026? I'm curious to know which— where are you on setting goals? Mark says, what is the ROI calculator? Here is mine, SEO for Lawyers. Love that. Ben said he's going to be finalizing his goals on the 29th with me. Okay, so Deb is going to finalize her goals on Monday. Most people have not set their goals yet, and I'm telling you right now, if you come up with clear written goals for what you want to accomplish in 2026, the likelihood of you hitting your goals is much higher if you actually have clear written goals. What we teach our clients in the Evergreen Networking System is to have a plan, to have the right people, and to have the right promise. Those are the 3 things that we teach you. If you have the right plan, if you have the right promise, if you're targeting the right people, you're much more likely To be able to move forward and actually get clients. Now, are you having enough conversations with your target market or do you need more conversations? In the chat, you can say, I need more conversations, or you're having enough conversations with your target market because somebody told me the other day, he said, Joe, I'm not making enough money. And so I asked him, I said, are you having 5 conversations a day? He said, no, I'm not. I'm not having 5 conversations a day. This morning, I took my daughter to the train at 7:20 a.m. Then I drove an hour and a half to Brooklyn, New York, and I had conversation with 25 people here, and I had five deep meaningful conversations with people, including Penny, who was sitting right here. And Penny told me he confessed. He said, Joe, I need to use LinkedIn better in 2026. So I'm very confident that Penny is going to sign up to Evie AI. And he's going to be part of our affiliate program so that he can earn 20% from just getting his LinkedIn connections onto Evy AI. Most of our clients, once they sign up to Evy AI, they get so much value from it that they end up sending their connections to use Evy AI as well. So Penny, I'm sure you have the link already for the Bundle Plus. Enter your email in there, claim the deal, and let's get you rolling. Let's start meeting with you on a regular basis to help you get you in front of more insurance brokers that are in the position to have you do your public adjusting properly. Let's get you in front of more property managers, facilities managers, resident managers, construction people that will help get you in front of the ideal clients that are having issues when they, when they have a flood. Or when they have a fire or when they have a situation so that you can go and help them be able to do what they need to do. The most important thing that you can do is learn how to use a 24/7 networking platform like LinkedIn. Here's a list of things that you need to be doing every day. Feel free to write this down. This is gold. Number 1, you need to connect with at least 20 people every single day. No matter what, if you don't have 30,000 connections already, you need to connect with 30 people a day. Why? Or 20 people a day.

Why?

Because the limit is about 100 a week. So why not max out your limit? Most people are maxing out their credit cards. Max out your connection limit. Every time someone accepts your connection, they are raising their hand. They're saying that they're interested. In networking with you. Do you get what I'm saying? Every new person that connects with you is interested in networking with you. That means that you have the opportunity then to train them on how to be able to refer business to you. So let me show you. If I go into my network over here and I click on my network, I have a total of 29,998 connections. Do you see that on the left? I'll zoom in for you people that can't see very well. Can you guys see it says 29,998 here? When I click on that, it then shows me my latest person, Daniela. I connected with her on December 23rd. That's today. You see, I had a great conversation with her. She committed to becoming a client. And she set up her onboarding for tomorrow. Where did I meet her? I spoke for a networking event yesterday called SkyCo, which is also a client of mine. Where did I meet her? She was introduced to me by Tina Larson, which is a client of mine. Where did I meet her? I posted on LinkedIn. She saw my post and she fell in love right away 2 years ago and became my client. And since then, she 5x'd her business. Now, most people on LinkedIn, they don't have enough connections. They are grossly underconnected, and they're not even connected with the right people. So I recommend that the first thing on your list is to make sure that every day you're connecting to 20 new people on LinkedIn. That's number one. Number two, the second thing you want to do is you want to be sending messages to people. You see that? This guy Daniel said we are on the AI or die call right now. What I'm going to do is I'm going to send him a message right now. I'm going to go in here and I'm going to use the AI to send him a message. So what I can do is I can choose my goal. I can say gratitude for connecting. That's my goal. I can choose my tone. I can do motivational. And then I could just hit generate and the AI knows who I'm sending it to and will send say, hey Daniel, thanks for joining the AI or die call and connecting with me. I'm thrilled to Explore the possibilities ahead. As we dive into leveraging AI for social media, let's ponder how technology can deepen the human connection. Excited to collaborate together. Do you see the way it kind of created this DM for me? Did I have to do much work to write this DM other than hit the generate button here? No, I didn't have to do much. Now I can also add my favorite 4-word sentence. What What is your cell? You see that? You know why I like sending people that? Can anyone guess? Why do I like sending people that? So I'm currently using Evie AI Pro. The reason I like doing that is because I want to call them and I want them to hear my voice. Are you hearing my voice right now? Are you hearing the words that are coming out of my mouth? I want him to hear my voice and I want your clients to hear your voice because you have tonality, you have emotion, you have vibrations. I want you to vibrate on your connections and so in 2026, the competitive advantage that you'll have is visiting someone's profile and sending at least 10 messages to your current connections every single day. That's 3,000 messages plus a year. Imagine how much connection you would have. So the next thing that I do is I go to Evy AI and I tell Evy AI to check out this profile here for me and to save the profile into Evy AI. So I can click new profile here and save it. Or I can tell Evie AI to detect whether or not I'm on a profile, and if it does, I'm going to search a— I'm going to put in AI or Die community. I'm going to press save, and I just saved Daniel into a list. Now I could research Daniel using artificial intelligence. You see that? I just clicked one of these 7 buttons here, and now I have all his information, everything I need to know about him, his target market. His key services, contact information, where he's located, notable achievements. You see that? He's a Navy SEAL. You see that? A Navy SEAL. He managed logistics for the Naval Warehouse Warfare blah blah blah. So I'm going to check to see if LinkedIn has any of his contact information. Evie AI is going to open up his contact info and try to pull together whatever it can find. And go through all his information, and sometimes it grabs his cell phone number, his email address, and everything else that it finds online about him in just a few seconds. I could also use Grok to research him. So if I click on the Grok icon, Grok goes a little bit deeper. Grok's saying that it's verifying to see if I'm human. Grok, how did you know I was an alien? See, Grok is automatically prompting itself and researching people, and it's going to take about a minute and a half to go through this to find everything you could find online about this guy. Wouldn't it be cool for you to have technology that researches every connection you have and tells you what books they wrote, what podcasts they were on, what articles they've written? Wouldn't that be a cool thing to have and then be able to reference that in a phone call? What's the difference between Evie AI and Evy AI Pro. Evy AI allows you to create content, the premium version, but the pro version gives you access to be able to research connections and organize them into lists in a meaningful way. And it also gives you training almost every single day to hold your hand through the process to using LinkedIn properly. So if you just need to create content and comments, just use premium. But if you really want to get clients, I recommend upgrading to Pro. And to save money on Pro, instead of spending $297 a month or $3,600 a year, get the Bundle Plus where you get 2 accounts for just $1,968 for the year. That's my recommendation to you. Plus, if you recommend your friends, you get 20%, which is a very nice thing to do for other people. Okay. Voice notes are great. Leaving voice notes on LinkedIn are really, really powerful. So let me tell you the different types of posts that you should be posting on LinkedIn. You want to be posting polls. Do you guys know what a poll is? P-O-L-L. P-O-L-L. I'm going to show you some of my polls so you can get an idea for what I'm talking about. If you go to LinkedIn, I'm just going to go through LinkedIn. And I'm going to click on Me up here, and I'm going to click on where it says My Posts and Activity. And then if you scroll down through My Posts and Activity, you're going to see some of these are polls. So for example, over here I asked, do you want to set goals for 2026? You see this? So I said, okay, for the people that want to set goals live, I said I'm going to teach 12 people How do you— how to set goals on Monday, this coming Monday? I'm going to share the poll with you so you can see it live. There's only 2 days left to this poll. So polls are extremely, extremely powerful. And so for the people that said that they're interested in setting goals live with me, what I do is I send them a direct message. For example, Aiden, I can click on his profile. See if I think he might qualify. I see he's in Rhode Island, and then what I can do is I can send him a message. You see that? I could send him a message over here. So what type of message am I going to send him? I haven't communicated with Aiden since 2020, so what I'm going to do is I'm going to go ahead and click on my, my goals. I have over here goal, goal setting. And then I have over here a questionnaire that he could fill out. Do you see that? So I said, interested in joining our goal setting masterclass on Zoom? Fill out this questionnaire to help us understand why you want to join. Do you see that? And so now Aiden, I'll send you guys the questionnaire so you can see it. Do you see the way Aiden said he's interested? And now I just messaged him a template from my templates. to fill out the questionnaire. And when he fills out the questionnaire, then I'll understand if he actually qualifies to join the goal setting masterclass next Monday. Do you understand what I'm doing there, the process I'm doing?

Yes.

So step number 1 is you post a poll. Step number 2, the people say they're interested, send them a questionnaire. Step number 3, read the questionnaire that they filled out and then call them or message them if they're qualified and help them be able to sign up to your class. Or to your program or to your whatever. If you like this process, put a smiley face in the chat. If you want to come to the goal setting masterclass, fill out that questionnaire. So now, I'm going to show you another poll example. My ideal clients pay for LinkedIn Sales Navigator. Now you don't have to have Sales Navigator, but if someone's paying for Sales Navigator, chances are they're an ideal client of mine. So what I'm going to do is I'm going to go here and I'm going to save Aiden's profile and I'm going to click on summary over here and I'm going to see if Evvy AI could find his cell phone number. I see I have his email address, I have his personal website, I have his contact information over here. That's great. And then I'm going to do AI research on him once it picks up everything and saves everything. Now what I could do is I can easily take his contact information and push it into my CRM. Now that it pulled everything from LinkedIn, I can pull this information and save it into my CRM by simply clicking on this button over here. You see it says link to GoHighLevel. So I just clicked on that and it sent all his contact information into my CRM. And now I'm going to research him using one of my AI tools to learn everything I can about him. Okay, so this one, it did the research on this person, it gave me conversation starters, potential business opportunities, this is all information that I can do to talk to Daniel once he gives me his information. Now if you ask somebody for their cell phone number on LinkedIn and they sent you their cell phone number, do you have permission to call them without asking for the call?

Any success, honey?

I would say 100% yes. I would say 100% yes. Write 100% in the chat if you agree with that. So why not send every message on every person on LinkedIn a message after you greet them and you feed them? You just say, "What is your cell?" Question mark.

Why not?

What's the downside of doing that? What could possibly happen? They might say, "Sorry, I don't share my cell." No problem. Do you want to hop on Zoom instead? Do you understand? I'm assuming they want to meet me. Now they might say, I'm not interested in meeting you, and I'm not interested in networking, and I hate you. Then I will block them and move on with my life because there's There's plenty of LinkedIn connections in the sea. There's 1.2 billion people on LinkedIn. I don't have time to waste on the haters. Do you get it? Instead, I'm looking to connect with people that align with me and that vibe with me and that are kind and that are willing to give me their cell phone so that I can call them and build a real relationship with them. And there are plenty of those people. There are plenty of people that were born in the '70s or before and that are happy to have phone conversations. Nadine is happy for you to call them. Ben is happy for you to call him. Rick is happy for you to call him. And trust me, if you're going to annoy them and just spam them, they're going to block you. You always have that blocking option, you know what I mean? It's not hard to block somebody. You just press block. And they can never call you again. And if they try to call you from another number and they start harassing you, then you get a restraining order. That's it. It's no big deal. And if they keep doing it, you call the police department and then they pick up the person and put them with P. Diddy.

That's it.

In jail. It's that simple.

Hahaha.

Yes, you can reply. You can block people. Can you really block people on LinkedIn? Yes, you can. It's really easy. You just click the more button and hit You just can't be in the same room. Hey Joe, you'll see WhatsApp. Okay, so guys, we're almost at time over here. It looks like we're already at time. So my question to you is, what is stopping you? No, I'm sorry, Joe. Did you see my WhatsApp to you? Did you see my WhatsApp? Oh, congratulations. It looks like somebody signed up. Christine, are you here?

Yes, I am.

What made you decide to sign up today?

Well, I, I just need some additional help. Uh, I'm a successful telecom agent, but I want to take my business to another level, and I really want to utilize LinkedIn's, you know, connections. I have over 10,000 connections, but I'm really not using it like I should, and I'm really wanting to do that.

You're a successful telecom agent. Tell me more about that.

Uh, well, I am an agent for all the telecom providers. So for a business to come to me, basically I do all the work for them. I do the labor to find the best quote or the best solution, and I charge nothing for my services. So if I present them unbiased solution, if they decide to go with one of them, then I give them the AT&T contract or You know, whoever the carrier is and, uh, place the order and I get commissioned from that order. So I'm kinda like insurance salesman, if you will. Same thing in telecom. And so with AI and all the stuff that you can do, I can sell it from a business-to-business standpoint.

So, well, congrats. Congratulations for signing up. Who is your ideal client? Now that we have dozens and dozens of people here, who can all these people Who's your ideal client?

You know, it's anything small business to medium business. I can do large customers, a whale, you know, 10,000 employees or higher, but the small to medium businesses seem to have the need for my services because I do all the work and they don't have to hire outside resources or have an inside talent to do it. So again, I save time and money and I know what I'm doing, so I find the best solution knowing that I'm getting the best, uh, the best pricing as well. So any small to medium-sized customer nationwide and international.

So do you have a calendar link where people can book a meeting with you?

I don't.

Okay, so what's the best way for everyone here to book a meeting with you?

You know, it's just going to my LinkedIn. Either send me a message that way, uh, through Christine Guidi, and I can put my LinkedIn in the, in the chat, but either that way or call my cell.

Yeah, go ahead, put in your LinkedIn in the chat, put in your cell in the chat, and everybody, let's, let's take a moment and just Welcome Christine, and let's give her a warm welcome and say congratulations on becoming part of the Evvii AI family. As soon as somebody signs up to Evvii AI, there's about 200 of our customers that want to get to know you and figure out how to refer business to you.

I appreciate it, that'd be great.

And that list is growing every single day, so Ben wants to meet you, Rick Mike wants to meet you, Gary wants to meet you, Nadine wants to meet you, Douglas wants to meet you, Mike wants to meet you, Mark wants to meet you, Deb wants to meet you, everybody wants to have a one-on-one with you. And that's one of the best things about our community is people actually, they want to connect with you. And today at 5 PM, we're having an accountability meeting where we're all going to get together and you're going to see how powerful that is. And could you imagine meeting with us every day for a year? it'll change the game for you. So we're also going to set up an onboarding session where we're going to meet with you one-on-one. We're going to help you figure out this assessment thing as well.

Okay.

But we're going to meet with you one-on-one. We're going to download your 10,000 connections and then we're going to put it into a dashboard for you so that you can research all your connections and figure out the best ones. We're also going to give you the list of the 5,000 fastest growing companies in the US. They're all doing over $2 million in revenue. Every single one of them needs to save money on their telecom, on their internet. You would be, you would be so important to them, especially if you're not charging them anything. You're not even charging them the 30% that these other companies, when they save them money, they do cost reduction, they charge them 30%. So imagine for their time. Yeah, you walk, you walk over to a CFO and you're like, listen, I'm a telecom consultant. I'm going to look at your phone bill. I'm going to find you a solution that's 10 times better than what you have and charge you less. And I'm not going to charge you a penny because they pay me the commission and you don't have to go with it at all.

Right. And the thing about it is, is that the price that you're paying for everything you buy, cell phone, phone, VoIP phone, whatever, the commission is already built in the price. So if you order it online, you order through a direct rep or whatever, it's the same thing through me. However, I'm unbiased, so I look for all of the nuances that you guys don't know about that they charge you, that I will bring to the forefront to let you know. See, this is the stuff that makes it more important to go through an unbiased agent, because we know what they're doing and we protect you from those long-term contracts.

I love that. I'm already thinking about people that I can introduce you to, um, especially a guy like Zach You know, me and Zach did a selfie in Lower Manhattan recently. Zach was down there. He works for a very, very big company and they have 60,000 people in the company. So Zach and you should definitely connect. Zach's in sales, he's amazing. Me and Zach even did a video together. I see he unmuted himself. Zach, was it a good meeting with me? It was awesome.

It was awesome.

It was right in the street too.

Funny.

The streets of New York.

Amazing.

But I think, I think, uh, Christina, you and I do something very similar. So on the expense reduction side, although we, we do, uh, uh, about 18 different categories, and I think you might be exclusive to telecom.

Mm-hmm.

Right.

And then I have