Building Relationships on LinkedIn AT SCALE

In this live training session, Joe Apfelbaum walks through his high‑volume LinkedIn prospecting system, showing how he calls thousands of leads while the phone rings, uses Evvy AI to research and enrich prospect data, pushes contacts into GoHighLevel for automated outreach, and leverages LinkedIn Sales Navigator to monitor engagement. He demonstrates real‑time actions such as marking leads as “not interested,” adding business and personal emails, copying AI‑generated research into notes to train the AI, and performing a “profile roast” on a prospect. The demo also includes handling voicemail, managing calendar travel blocks, and converting engaged prospects into paying clients (e.g., Molly and Shmuley). Throughout, Joe emphasizes the importance of rapid relationship building, data enrichment, and using AI as a digital side‑kick, ending with a promotional pitch for Evvy AI.
Chapters
I'm building relationships with people on LinkedIn while the phone is ringing and I'm calling 3,000 people, 3 at a time. Hi Dave, the reason why I'm calling is because I noticed that on December 9th you requested some information about getting some LinkedIn training related to the 99 LinkedIn Hacks. Do you remember that at all?
Yeah. Yeah. I'm not interested. Thanks.
Were you looking for clients though? Okay. He's not interested.
All right.
Moving on. Let me find this guy, Dave. So if it pulls somebody up recently, this little thing here, the little search thing pulls up the recent people really quick. So I'm just going to mark him as not interested. Uh, not interested. Uh, any other questions or we're good?
No, we're all good. Guess we've got until John's day.
You saw the way, you saw the way Kent requested some information about engagement in my LinkedIn poll?
Mm-hmm.
And then I saved him into Evy AI, got his cell phone number and email address. Now I'm gonna send him to GoHighLevel by pushing this button. So now Kent goes from LinkedIn to Evy AI to GoHighLevel.
Get it? Mm-hmm.
Now I want to research Kent a little bit, so I'm going to reuse this research tool over here called Evvy AI, and it's going to pull up everything there is to know about Kent. And then I can easily call Kent up. He's in San Francisco, so it's a little early for him right now, but when I'm done here, I'm going to call up Kent and I'm going to build a relationship with him. But do you see here's his professional email? Here's his personal email. You see that?
Mm-hmm.
So if I want to add an additional email, what I can do is I can click on networking, resources, And then I can do add resources. I can copy this email address, put an email over here, and then I can paste his email address. You see?
Yeah.
I just pasted it in there.
With this so far.
And now I just got his business email. So I can edit this and I can say business email. And then I press save. And now it's saved as his business email, his phone, his email, his website. These automatically came in, but this one came from AI research. What I also like to do is I like to grab all the AI research I did, and I like to copy it in as a note to train the AI, cuz the AI will be able to read notes and be able to make suggestions based on the notes that it finds about people. So it's good to do AI research on people and then be able to save them as notes inside Evvy AI. I also have a summary, I have an introduction, I have resources, I have notes, I have awareness. And then I could find him on Facebook, Instagram, Google, YouTube, TikTok, X, LinkedIn, all while I'm prospecting in another window. So it's nice for me to be networking while I'm prospecting. So I'm building relationships with people on LinkedIn while the phone is ringing and I'm calling 3,000 people, 3 at a time. And if somebody picks up and they want to have a conversation with me, great. If they're not interested in having a conversation with me, then I move on. I say, there's plenty of fish in the sea. There's, we're only accepting 1,000 people this year anyway. So the goal is to find out who those people are and help them be able to be more successful. Now, I—
You can't help people if they're not willing to, you know, lift their hand.
They're not interested. I mean, they say they lifted their hand already and they said that they're interested. Um, but that's, that's really cool. So Loth, I said our accountability is indeed the most important goal. Our AI clone becomes your digital reflection, reminding you of deeper commitments. The masterclass teaches you not just goal mechanics, But philosophical, blah blah blah. Okay, and I'm going to end it with thanks for being a client. Okay, and I'm going to press reply, and now I just replied to this. As you can see, she replied to this video here, and I just replied to her, and she's a client of ours, and she signed up for our goal setting masterclass yesterday. I had a conversation with Molly. Molly became a client of Evie AI today.
Good morning. Can't take your call now.
I closed I closed this guy on the first of the month.
Wait, Maneeb? The— did you say Maneeb?
Not Maneeb, Shmuley. Maneeb said he's interested. He wants his— he has a boss actually. He's not the CEO of the company. Uh, he's actually interested. So we'll see what happens. I'm gonna go to my Sales Navigator now. I'm gonna check to see what messages I received from people during the weekend. So I click here, click on messaging, and it looks like I got some messaging. So this guy Vanya sent me a message. She declined my Outlook. My the message I sent her. You see that?
Mm-hmm.
She declined it. Why are you declining me, Miss Evangia?
Her loss.
Instead of worrying about who's declining me, what I want to do is I want to go and find who's actually engaging with my content. Like for example, this Jad Jones guy. I have no idea who he is, but I'm going to go ahead and save him right here. I'm going to click on his profile. You're like, oh, look at this guy. He seems like he's awesome. He does need to improve his headline. Right now it just says sales. So what I'm going to do is I'm going to use my profile roaster on him. I have something called a profile roaster. And if you're watching this live and you want me to roast your profile, let me know. This is how I roast the profile. Step number 1 is I take his information and I put it into here. So for example, I'm going to take his information from Evvii, Chad T. Jones. You see that? Now I'm going to do a little bit of research on him with Evvii to try to find his email.
Oh my God.
I'm going to go here, do a little bit of research on him to try to find his email. I also like to check to see if he has it here. And do you see he has his email right there? So now I have his email address. I'm going to put his email right over here. I'm going to see if I can grab his phone number from the internet. Sometimes it—
Hello, you reached the voicemail of Matthew Donahue. Please leave a message.
Sometimes it actually goes, the phone number gets listed here. And as you can see, we have quite a bit of time, quite a bit of stuff going on over here. Why do I have travel time in my calendar, guys? Where am I going? Why do I have travel time on my calendar? Could someone help me, please? I have—
Aren't you—
aren't you traveling today, Joe?
That's why?
I am not traveling today. I am traveling to the airport. Okay, so, but I have travel time now. I'm gonna delete this travel time. Okay, got it.
Okay.
Because I just got notified.
Travel time is from 5 to 7.
Okay, so I don't know why this stopped ringing over here. I'm not hearing it ring. Let me hit resume.
Oh yeah, you have to go to Florida today, was it?
Yeah, I'm going to Florida today. Oh, look at this. Okay, so I found a—
The person you called has a voicemail box that has not been set up yet. I love this. Goodbye.
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