Joe ApfelbaumCEO, evyAI · Networking Connector, Author, Speaker, Entrepreneur

Business Growth with This API Secret #shorts

17 Jun 2026 · 0 min

Watch on YouTube

0:28

In this short, Joe Apfelbaum emphasizes that while businesses can operate entirely within platforms like Zoho, leveraging APIs is crucial for growth. He explains that understanding which APIs are available in a given industry—such as MLS for real estate or QuickBooks and Sage ERP for finance—allows companies to tap directly into essential data and services. He further recommends using AI tools to research and uncover relevant APIs, positioning this approach as a potential game‑changing strategy for expanding business capabilities.

You can still have everything in Zoho, but then you can use something called an API. It's very important for you guys to learn about what APIs are available in your business, for your business. If you're in real estate, maybe there's an MLS API that you could use. And if you're in finance, there's a QuickBooks API that you can use to tap into your customers' QuickBooks or Sage or whatever ERP they're using. So learning what APIs are available in your industry and having AI research what APIs are available for your business can be a game changer for you.