In this video, commercial real estate broker Joe Apfelbaum presents a comprehensive LinkedIn success toolkit designed to help brokers generate more leads and referrals. He begins by outlining a "center of influence" list that identifies 15 key professional categories—such as property developers, real estate attorneys, commercial lenders, and corporate real‑estate executives—that brokers should connect with on LinkedIn and at networking events. He then describes the planned components of the toolkit, which include outreach DM templates, evergreen post ideas, curated lists of titles and industries, AI‑driven content prompts, video script ideas, connection note scripts, elevator‑pitch one‑sheets, LinkedIn headline and profile optimization checklists, daily engagement routines, analytics tracking guides, personalized messaging campaigns, content calendar templates, LinkedIn ads best‑practice guides, showcase page concepts, case‑study templates, FAQ/objection‑handling scripts, continuous‑learning resource lists, group‑engagement strategies, influencer‑collaboration ideas, advanced Sales Navigator search techniques, and more. Apfelbaum emphasizes his credibility—citing past speaking engagements with the Office Moving Alliance and experience training over 1,000 companies—and highlights that over 10,000 users already employ his Evii AI platform. He invites viewers to provide feedback, request access to the toolkit, and try the free Evii tool at evai.com, aiming to help 30,000 commercial real‑estate brokers leverage LinkedIn effectively.
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If you're a commercial real estate broker, you might want to pay attention to this video because I'm going to show you the ultimate LinkedIn success toolkit for commercial real estate brokers. First, this is a center of influence list for CRE brokers. So this is the list of all the people you need to be connecting with on LinkedIn and networking events to enable you to get more leads. The best clients, especially in CRE, come from relationships. You know that. So here's a list of the types of people that you need to be connecting with. Property developers, real estate attorneys, commercial property managers, commercial brokers, mortgage brokers, commercial lenders, economic development agencies, accountants and financial advisors, corporate real estate executives, business consultants, industry-specific influencers, architects, design firms, tenant representatives. These are the people. So if you go through this, you'll see that full list of 15 types of people and ask yourself for each one: Do you have somebody or are you in that type of network? The next thing you want to think about. Is key sources that are respected by commercial real estate brokers. So for example, people that are in corporate relocation. I don't know if you know this, but I did a talk for the Office Moving Alliance several times. They hired me to come speak in Orlando and in Phoenix, and that included 80 of the top moving and relocation companies in the world, including Beltman Logistics, JK Moving, Chipmunk, and many, many others. So if you want intros to any of those companies or you think you would benefit from knowing who they are, and, you know, I'm happy to kind of guide you and show you where to find them. The other thing is business expansion and site selection consultants. These are the people that know when companies are expanding. Commercial real estate listing services, business brokers, government officials, private investors and family offices, local business owners. So I broke it all down over here, why, and an example of each one. Each one. And then here's the full toolkit where I didn't finish building this out yet, but I'm planning on building it out. So let me know if this is valuable to you and if you want access to this toolkit, which is templates for outreach via DM for commercial real estate brokers, evergreen post ideas for LinkedIn, lists of titles and industries to connect with on say LinkedIn, maybe even the lists of people. If you tell me who you want to meet, maybe we can add that to the toolkit, the actual lists of people that you can add to an automation, content creation prompts that you can use with artificial intelligence video scripts or short videos, connection notes or target market specifically catered to commercial real estate brokers, lists of centers of influence, like categories of the example types of centers, key influencers, kind of like what we have on top, but like easy to click on links to be able to find those people on LinkedIn, first degree, second degree, and so on. Elevator pitch resources, examples of the best commercial real estate elevator pitches for networking events, a networking one-sheet, a document that you can just literally just use as a framework to be able to get more referrals. LinkedIn headline ideas, a LinkedIn profile optimization checklist, a daily routine, an engagement routine to help you get more engagement with your content and get more people want to follow you on LinkedIn. A guide for leveraging LinkedIn analytics and understanding how all the best practices around LinkedIn analytics and how to track your performance on LinkedIn. Personalized messaging strategies, almost like a messaging campaign for you to be able to connect both with people that are connected to you and message them, and also people that are not connected to you. A content calendar templates. So a customizable content calendar template to help you as a broker be able to plan and schedule your LinkedIn posts and activities. Best practices for LinkedIn ads, showcase page ideas, success stories and case studies that you can kind of just rip off and duplicate. FAQ and objection handling. So this way you know how to be able to handle objections and frequently asked questions that you can use in your content. Resource list of continuous learning. Some books, courses, and articles specifically catered to commercial real estate agents and brokers. LinkedIn group engagement strategies, teaching you how to leverage those digital marketing integration tips, influencer collaboration ideas, advanced LinkedIn search techniques, and a guide to using Sales Navigator specifically for commercial real estate. So if, if any of these things are interesting to you, this is what we plan on building out. I don't know if this is interesting or not interesting, but if you're a commercial real estate broker, I'd love your feedback and let me know if this is interesting to you. My goal is to help 30,000 commercial real estate brokers leverage LinkedIn with the help of artificial intelligence. So you can WhatsApp me directly here if you want. You can try out our tool. evai.com. It's free to try. And we want to help teams. We want to help teams be able to succeed on LinkedIn. We noticed that a lot of people that are in commercial real estate are trying to leverage LinkedIn, but they're not doing such a great job. And they're adding lots of connections, but they're not necessarily leveraging those connections. And so I have expertise in training over 1,000 companies in the past 3 years, and we have over 10,000 people using Evii AI right now. We'd love more people to leverage it. And so we're focusing on supporting commercial real estate brokers. So if you're one or you know one, Go ahead, check out this article on LinkedIn. You can find it on my profile, Joe Apfelbaum. Just click on my profile and then you scroll down to where it says activity. See, it says activity. And then you click on articles and here's where you'll find the best centers of influence for commercial real estate brokers. You click on that and you can read this whole article. All right, thank you again for watching this. Appreciate you and looking forward to hearing your feedback. Boom.
