Joe ApfelbaumCEO, evyAI · Networking Connector, Author, Speaker, Entrepreneur

Deanna Russos Secret to LinkedIn Networking Success! #shorts

22 Apr 2025 · 1 min

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1:02

In this brief interview, Deanna explains her LinkedIn strategy, which she began in 2018 after a decade of using the platform while working in sales. She treats LinkedIn like a large networking event, focusing on three core actions—optimizing the profile, actively engaging, and creating content—to build the know‑like‑trust cycle. She emphasizes finding and following people who resonate with you, then using a "megaphone" of content to showcase your unique expertise and act as an advocate. Consistency is highlighted as the essential factor that ties all these elements together. Joe Apfelbaum reinforces the message, noting that consistency takes time but is crucial for success.

Chapters

So here's how it all started. 2018, I was in a sales job. And prior to that, I had been on LinkedIn for 10 years. I said, let's treat LinkedIn like a big networking event. You go into that networking event and you start talking. Profile, engagement, and content. Know, like, and trust. And that's what I've been doing since 2018. I look at it as you find the people who you resonate with, who you relate with, And you follow. And then the content is you taking the megaphone and you showcasing your expertise as only you know how to do. And so be that advocate, take that megaphone and the content. Consistency is so critical. You cannot do everything else without being consistent.
The idea is I want you guys to know that consistency is key and it's gonna take you time. Thank you so much, Deanna. Appreciate you for being here. So nice.