In this interview, host Joe Apfelbaum talks with Julia Pimsleur, the founder of the Million Dollar Women (MDW) movement, about her recent summit and a new 4‑month masterclass designed to help women entrepreneurs scale their businesses from $75K‑$750K in revenue to the $1 million mark. Julia shares her own entrepreneurial journey, explains why many women get stuck on the “hard‑work” hamster wheel, and outlines the masterclass’s three pillars: eight online business modules covering mindset, strategy, finance, marketing, and team building; monthly group coaching sessions for implementation and community support; and access to a network of 15 seasoned mentors—including CEOs, angel investors, VCs, and Wall Street finance experts—who provide hands‑on help with financial modeling and growth challenges. She cites outcomes such as revenue doubling, $500K funding raises, and accelerator admissions among the nearly 100 graduates. The conversation also highlights a limited‑capacity class (18 participants), a special “Joe Apfelbaum” discount, and calls listeners to visit mdwmasterclass.com or mdwsummit.com to learn more and apply.
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Hello everybody. My name is Joe Apfelbaum and I'm so excited to bring incredible guests to you so that you can learn about what they're up to. And today we have the master coach, Julia Pimsleur, that's helping a million women get to a million in revenue. And you just had an incredible summit.
Tell us about this summit. Yes, I am so fired up. Thanks for having me, Joe. It's always great to see you. And you've been such a huge supporter of the Million Dollar Women Movement. We're working with women across the country who are on fire to take their businesses big. And we call big getting over $1 million in revenues, because right now fewer than 3% of all women entrepreneurs ever get to $1 million in revenues. And we want to change that. So we're working with women who have businesses that are making between $75,000 and $750,000 in revenues and help them transform their businesses so So that they can be on track to scale up really quickly, more fundable, more profitable, more scalable, all the things that help them get to that million-dollar mark faster.
So you did this incredible summit, you had people from all over the world come, and now you're doing a masterclass, which I heard is incredible. So could you tell the people, what is this masterclass all about? And what are you teaching? And how are you helping all these women be able to get from $75,000 To $750,000 to get over the million-dollar mark? What are you actually teaching?
Well, here's the thing. I was in the entrepreneurial trenches myself for years. You know, I built my company, Little Pym, from a $30,000 investment to a 7-figure company and beyond. And what I found was when I was first launching the business, there were a lot of resources, a lot of mentors, a lot of excitement and people there to help you. But then you wake up a couple years in and like you have a business. And it's terrifying sometimes. You've got inventory if you're a product company. If you're services, you're trying to figure out, how do I get more clients? Gotta manage the cash flow. So many entrepreneurs at that phase of business are really losing a lot of sleep. And the thing they don't realize, and that I didn't realize at the time when I was doing it, is that there are all these amazing tools and techniques that successful CEOs are using that they could be using in their business right now. But they just don't know what they are. I call it working hard, not smart. And as a woman, I can say that a lot of us are guilty of that. Often, we start our businesses because we're, like, really driven and we're really good at doing something. But then we just get on this entrepreneur's hamster wheel, as I like to call it, and just, like, running, running, running on that wheel and getting exhausted. And it's not necessarily doing the right things to grow the business. So, all that to say, I created a 4-month coaching program, a group coaching program, To help women get off that hamster wheel and learn the secrets and tools and techniques that successful CEOs are using to work smart, not hard, and build a more scalable, profitable business.
Cool. So if there's a woman that's hearing this message and she's like, oh my gosh, this sounds like this is perfect for me, I would love to learn more how I could take my business over the million-dollar mark, because not everybody's that hungry, not everybody wants to have a multimillion-dollar business. But if you're watching this and you're super hungry, what is it that they need to do in order to find out more information about the program? Are you offering anything? Like what's going on? What do they need to do?
Yeah. Well, we start, we're starting in just a few weeks. So now is the moment. We have a lot of our slots are already filled. We only take 18 per class. So we have women applying from all over the country. You can check it out at www.mdwmasterclass.com, like Million Dollar Women, mdwmasterclass.com. And we've already graduated close to 100 women and have had a really high success rate of women doubling their revenues, getting to $1 million in revenues, raising $500,000 in funding, getting accepted into very exclusive accelerators. We're just so thrilled with the results we're seeing of these women transforming their businesses and their lives.
So—
I do want to say one other thing, because you mentioned the million. And it's interesting because even though we're Million Dollar Women, as the name of our movement and our company, we Really look at a million as like a placeholder for a set of big aspirations. So we don't care if a woman wants to get to, you know, $800,000 in revenues or $500,000 in revenues. It's really about taking your business bigger.
So what is it that you actually teach over 4 months? Like if a person wants to know, okay, you know what, I'm interested, this is exciting, I'm going to go to mdwmasterclass.com and I'm going to find out more information, I'll sign up for a call with you or whatever it is that you need to do. But could you break down in like a minute, like, these are the 7 things that you learn, or these are the 5 things that you learn? Like, what can they expect to learn?
Well, it's really got 3 main pillars, this 4-month program. The first pillar is 8 business modules that I teach, which help you transform your business from wherever it is now making $75K, $100K, $400K into a business that can start making over a million. And so those modules, I won't run through all of them, but it's like mindsets, strategy, distribution, finance, marketing, building teams, everything you need to transform your business. So that's all online and videos you watch on your own time. The second pillar is a coaching session that you go to once a month with your coach and 8 other women. And it's also really great being in a community of high-growth women entrepreneurs. So everyone's feeding off each other. That's kind of where the magic happens. And that happens once a month. with a coach so that you can implement everything you're learning in the business modules. And then the third pillar is, you know, entrepreneurs are always hearing like, you should have a mentor, you should have a mentor, but most people don't know where to get this mentor. So we provide 15 business mentors who are a mix of successful entrepreneurs who've built multimillion-dollar companies, angel investors, VCs, and then we also have a partnership with Wall Street Women Forum, where we have women in finance from Wall Street who help you solve your greatest financial challenge in a 3-hour session, like doing projections or figuring out your cash flow or cost of acquisition of a customer, things you pay thousands of dollars for, and they're just there for free to help you. So that's the program in short over the course of 4 months.
Wow. So they get all these videos over 4 months that they can watch at their own leisure, at their own time. Then they get coached in a group setting so that they can actually implement what they learned that week or that, that month or whatever it is. And then you connect them with real-time mentors that they can use to leverage their business. Sounds like a no-brainer. So if you're watching this and you're interested, please give me, do me a favor and like this, comment that you're in, and go to mdwsummit.com.
Well, and Joe, because I love you, and I'm sure that the people who are following you are people I would love, I have created a special discount, the Joe Apfelbaum discount for MasterClass. So if they sign up to have a session with me, because I vet everyone, my team and I vet everyone for the class, Do mention you came from Joe.
Okay, mention Joe Apfelbaum discount so you get a better deal. And remember, stay motivated. That was awesome.
