Joe Apfelbaum argues that people forget you unless you consistently remind them you exist. He breaks down channels like social media, email, and events for staying visible, and says the right mix depends on your personality and goals.
If you want to be successful at networking, you don't just have to show up to events and connect with people. You also have to learn how to stay top of mind. Let's face it, people do business with other people that they know, they like, and they trust, but also that they remember. People are going to forget that you exist because they're busy with their life, not because you're not worthy for them to remember you. And so you need to have a top of mind strategy. Whether you're a real estate agent, mortgage broker, lawyer, financial advisor, consultant, CEO, if you want referrals, people need to remember that you exist. The people that know you, like you, and trust you will refer business to you if they remember that you exist. So what is your top-of-mind awareness strategy? What are you doing to let people know that you exist and to remind them that you exist without being annoying, using social media, using email newsletters, showing up to events. Those are some ways to stay top of mind. But there's no flat-out strategy that works for everybody. It depends on your personality. It depends on what you'd like to achieve. So get High Energy Networking because I walk you through the strategies of what you need to do to stay top of mind with your connections, with your contacts, and with your relationships.
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