In this live demo, Joe Apfelbaum walks through his AI‑driven prospecting system that consistently books up to 11 meetings per day. He explains how his agency Ajax Union’s Unlimited Digital Marketing service bundles GoHighLevel CRM, the Wave dialer, and the Evy AI LinkedIn assistant. The workflow starts with ad‑generated leads that flow into GoHighLevel pipelines, where a single button triggers the Wave dialer to call dozens of prospects simultaneously. Joe showcases a custom Chrome extension that, with a shortcut, pulls a lead’s LinkedIn profile using their phone area code to infer location. He demonstrates using Sales Navigator to message prospects even without a connection, and outlines a scripted outreach call that includes a detailed note‑taking checklist. The checklist evaluates lead quality via LinkedIn signals such as a gold icon, recommendations, banner, and headshot. Throughout, Joe emphasizes the importance of having a repeatable script, playbook, and AI assistance to overcome outreach fear and scale calls to 1,000+ leads per day.
Chapters
The real thing is the way that she's able to book 11 meetings a day is she's able to call these people en masse all at once. That's the thing. Hire Evie AI. Hire Ajax Union. Let's take you higher and higher. I set up a campaign in GoHighLevel. Have you heard of a— have you heard of GoHighLevel?
I've heard of GoHighLevel. It's a popular all-in-one marketing and CRM platform, especially for agencies and consultants who want to automate outreach and manage leads more efficiently. It's interesting that you're running a campaign there since you're already—
Ajax Union has something called Unlimited Digital Marketing, unlimiteddigitalmarketing.com. And as part of Unlimited Digital Marketing, we offer GoHighLevel. We offer the $300 a month plan, just $249 a month. Okay, so for $249 a month, we support you, we set it up, we do everything from social scheduling to CRM pipeline management. So Evy AI, which is my AI assistant for LinkedIn, what it does is it offers an AI assistant. So Ajax Union is a full-service marketing agency and Evy AI is the assistant. So Evy AI is the customer of Ajax Union and they have their own, their own account within, within Unlimited Digital Marketing. In the account, there's something called opportunities. Ajax Union runs advertising campaigns and it fills up the opportunities. And every single day I can go in and have all these opportunities. I have a full-time caller that calls all the people in the new lead category. There's an ad running and the ad is producing people coming in. They go into a pipeline. This one is integrated into GHL and we push a button and the Wave dialer starts dialing all these 54 people at once. She's going to call these 54 people several times throughout the day because all these people raised their hand and said they're interested. Now we have many different pipelines as you can see we have pipelines related to business development coaching and blueprints and Ajax Union full service, and we even have a pipeline called LinkedIn 101, and this pipeline is brand new. We kind of just started it now. So this guy John here, for example, he reached out and he said he wants to learn how to use the basics of LinkedIn. So I can call him using GHL, which you know how to do it, but the real thing is the way that she's able to book 11 meetings a day is she's able to call these people en masse. All at once. That's the thing. Okay, so it's 5 AM for this guy. Do you sure you want to call him? And hit cancel. No, don't call this guy at 5 AM. But that's the idea. Now the beauty is we also created a Google Chrome extension that allows you to click one button and it searches the person on LinkedIn. Or you can highlight his name and press a keyboard shortcut and Evie AI will find that person on LinkedIn. Now if you don't know where the person is, what I tell her is look up the person's phone number and then you'll know what area code they're in so you know the location that they're in so you could find them on LinkedIn. So for example, this guy Michael Reel. If there's many Michael Reels on LinkedIn, there might be a few. So is he in Florida? Is he in New York? Or is he in Colorado? Or is he in, um, AK, wherever that is? Um, Alaska probably, or whatever. Anchorage, Alaska. I didn't know AK was Alaska. I thought it was a gun called AK-47. Anyway, so if I click on Michael and I look at his area code, I see it's 516. That's obviously New York. Everyone knows 516 is New York, okay? You gotta be dumb if you don't know 516 is New York. It's Long Island, you know what I mean? He's a Long Islander. So if he's in Long Island, I could just call him right now and I could just see what happens. I could even share my audio with you. Hello? Let's see if it— if he picks up the phone, and I'll show you the method that I take. There's a very specific script that works really, really well. It looks like this call just failed. I'm gonna try it again. Try it again, see if it goes. The call failed. All right, so obviously the call failed. He's in Long Island, so he's a network guy over here. It's Network Long Reach Long Island, whatever. He has 200 connections on LinkedIn. He obviously doesn't know what he's doing. That's why he needs LinkedIn 101. He needs the basics. And so what I'm gonna do is I'm gonna click on the More button over here, and then I'm gonna click on View in Sales Navigator. You see it says View in Sales Navigator. Now Sales Navigator allows me to message people even if I'm not connected to them on LinkedIn. So if I click on Message over here, I can use Evvy AI to send them a quick message. I'm just going to say LinkedIn 101. I heard you wanted access to our LinkedIn 101 course. Um, are you interested in Getting clients. Okay, so I just basically send him a little message over here on Sales Navigator. And if when he responds, I'll get him access to our LinkedIn 101 course, I'll get him on the phone, build a relationship with him. Obviously he has something turned off over there that doesn't allow me to connect with him. But you as my AI assistant, you should know what I'm doing so that you can get me more introductions to people that I want to present to groups of people how to do this. You know what I mean? Like I want to get in front of a group of people and show in real time, hey, this is what I'm doing. This guy over here, Dan Wolf, for example, 716 number. I don't know where 716 is, but he said to stop twice. Okay, he said to stop. That means we need to call him. What do you think we do when somebody says stop? First thing you do is you call the person. That's the most important thing. Now I'm going to select his name, right-click on it, click on Evie AI, and click on link to have them call 1,000 leads a day. Like, not less than 1,000 leads a day, you know. They They should be calling 3 leads every 30 seconds. 1,500 calls and Evy AI has a note-taker where you can talk to it, talk through all this stuff. strategy.evyai.com/saleschecklist. I'll send you this right now in Zoom chat. Approve to record.
Approve.
I'll put this in the Zoom chat for you so you can have it. But yeah, so after each call, you want them to basically talk through all this with Evy AI. Take me, it took me 60 seconds. It's whatever, you know, it didn't take me a ton of time. But I, because I used these notes, this note checklist, I was able to guide my conversation with the AI. Now look at these notes. Daniel Rook, company, location, email, phone, interaction summary, key details, product and service you're interested in, the metrics, next actions, the sales flag checklist. Okay, so it's strategy.vai.com/sales. Flag checklist. So check this out. You put in the person's information here, their Calendly, their website, whatever. And then you evaluate them based on these factors. Do they have a gold icon on LinkedIn? Yes or no. And by the way, you could use this. You could totally use this. This is not, you know, I made this for you, for any, for any of my clients to use. So do they have a gold icon? Yes or no. Why are you, why are they reaching out to you or You know, why are they around? Like, how did they even find you? Or how did you find them? Were you prospecting? Did they come as a referral? Were they on a webinar? Was it an ad? Whatever. Are they connected to Rukh? Right now it's connected to Joe, but are they connected to Rukh? Are they following the Rukh page or not? How often are they posting? Are they leaving comments? How many followers do they have? Do they have a company page? Where are they located? In a popular country or in a suspicious location? I wanted to be very PC here, you know what I mean?
I was like— I got you.
Uh, do they have more than 3 recommendations? Are they old? Like, what's the deal? Do they have a background banner? Do they have a quality headshot? So this tells me if he's qualified or not qualified for me based on what's going on on the outside of the person, you know what I mean? I want to teach people how to find clients with artificial intelligence. That's really the idea. I do live demos. I don't do workshop style stuff. I just basically just whoop it out.
I'm gonna show you how to stop being afraid of outreach because here's the truth. If you're scared to reach out to strangers, it's not because there's something wrong with you. It's because you don't have a script, you don't have a playbook, and you don't have a process.
How do you know if somebody's gonna close or not? You do a trial close. You kind of ask them questions that will allow them to be able to, for you to understand if that person is very likely to close. Or what their actual objections are.
Want to make networking easier and more effective? Try Evy AI, your AI-powered sidekick that helps you connect, engage, and grow your network faster than ever. Click the link and start building smarter relationships today.
