How to create amazing lead magnets with AI

Waves in the game, professional swagger.

Yeah, you know my name.

From post to connections, I'm the one to see. In this corporate jungle, I'm the VIP. Yeah, yeah, I'm the VIP. Endorsements stacking up, skills shining bright. Sharing insight daily, keeping goals in sight. From the boardroom to the chat, I'm the one they trust with a click and they like I'm building up my mustache.

Yeah, making waves in the game, professional swagger.

Yeah, you know my name. From in this corporate jungle, I'm the VIP. So let's connect, let's collaborate. In this digital space, we can elevate. With every share and every like, we're building futures, taking flight. So here's to the hustle, the grind, putting up my money, the late-night grind. With every connection, we're reaching for the stars. In this professional world, we're raising the bars.

Ah!

Wow. My name is Joe. Yo, here we go. Oh, we on LinkedIn. We on LinkedIn, ladies and gentlemen. That's where we are. We are on LinkedIn Live, baby. It's so funny that my LinkedIn Live gets seen on Facebook, Instagram, and Twitter and YouTube faster than it gets seen on, on LinkedIn itself. You know what I mean? Kashaf, are you able to see my LinkedIn Live? Can you try now?

Yeah, I'm here. I can see your screen right now.

Oh, Jen said stop. Jen, what's going on?

Oh, you want me from— you Yeah, okay. You want me to do it from here?

Jen, you said stop. What's going on?

That was from before.

Oh, got it. Okay, got it. Um, I want to create a song, um, using AI. I'm going to create a song right now. I'm going to create a simple song. Joe Apfelbaum LinkedIn Live theme song. Motivating. People on LinkedIn, Facebook, Instagram, Twitter, TikTok, um, YouTube every day teaching LinkedIn networking, prospecting, and making people feel Better. All right, let's just hit create. I'm going to say it's a pop rap. I'm going to press create and let's just see what it creates for me. Okay. In the meantime, I'm going to give you a brief overview. Did you do any research on what Evie AI is yet, Kashaf?

It's an extension like for creating auto posts and scripts and descriptions. For like, we just just enter it and it's just posted there, making the way easier to use LinkedIn.

All right, so let me just watch me use it and then you'll answer my question. Are you ready? Watch me use it.

Okay.

It's Joe. It's Joe at Fable Bond bringing the vibe, motivating the people, making them thrive. LinkedIn Live, I'm keeping it lit. Every platform, yeah, I'm making it fit. Scrolling through the feed, yeah, I'm dropping the gems.

Yeah, network strong, I'm connecting.

Teaching the ways how to prospect and close. Got the energy, baby. Watch how it grows. Twitter to TikTok, YouTube to Gram. Every post a spark. Call me the jam. Don't sleep on the mojo. Got to stay in motion. Sprinkle that value, call it content potion. We innovating every day. Yeah, we building the scene from LinkedIn to the Gram.

Making life feel supreme.

Networking, prospecting, closing deals. Perfecting, leveling the play. Joe Apfelbaum, bringing hype your way. Wake up, shake up, it's time to engage. No limits on the growth, we out of the cage. Teaching LinkedIn like a masterclass, turn connections to cash. I'm moving fast, Facebook fam, keep the circle tight. Instagram Reels, yeah, I'm taking flight. Feeling down? Nah, I lift you high. Bring the mojo, touch Energy electric, can't deny. With Joe in the mix, you can't say goodbye. Motivating every day. Yeah, we building the same. From LinkedIn to the Gram, making liking life feel supreme. Networking, prospecting, leveling the play. Joe Apfelbaum, bringing hype your way. Bringing hype your way. Oh yo, it's Joe, it's Joe Apfelbaum, bringing the vibe, motivating the people, making them thrive. LinkedIn Live, I'm keeping it lit. Every platform, yeah, I'm making it fit. Scrolling through the feed, yeah, I'm dropping the gems. Network strong, I'm connecting with friends, teaching the ways how to prospect and close. Got the energy, baby, watch how it grows. Twitter to TikTok, YouTube to Gram, every post is Spark, call me the jam. Don't sleep on the mojo, gotta stay in motion. Sprinkle that value, call it content motion. Motivating every day, yeah, we building the scene. From LinkedIn to the gram, making life feel supreme. Networking, prospecting, leveling the play. Joe Apfelbaum bringing hype your way. Wake up, shake up, it's time to engage. No limits on the growth, we out of the cage. Teaching LinkedIn like a masterclass. Turn connection to cash, I'm moving fast. Facebook fam, keep the circle tight. Instagram Reels, yeah, I'm taking flight.

Feeling down?

Now lift you high, bring the mojo, touch the sky. Energy electric, can't deny. With Joe in the mix, you can't say goodbye.

Okay, so what did you see me do just now? What did you just see me do, Kashaf?

Um, uh, you just, uh, you just created a post, uh, using AI. Also, you create a description and also the picture with it.

And does it look like me? I mean, you see me. It looks exactly like me. This is literally me holding a sign that says come to the class at 1 PM, correct? Yes, correct.

Hello?

Yeah, that is very impressive. Like you just created a picture where you were not standing. Yeah.

I wasn't standing in the sky holding a piece of paper that says something, correct?

Joe, excuse me, we have a—

Let her in. Let her in.

Okay. She's for sales closer.

Yes, let her in. But how quickly did it take me to do that? How long did it take me to do that?

Hello.

Hi, Joe. How are you?

Good. How are you?

Good.

Thank you.

I want to show you how Evie AI works. I just wrote this post with Evie AI. I went over here. I said, write me a post about the benefits of using LinkedIn for networking. And it wrote me this whole post. Then I went in here. And I said, make me an image. And I told it professional headshot with a photo of a man smiling with a beard, holding a sign that says, come to the class at 1:00 PM in bold letters. He's wearing a casual button-down shirt, blah, blah, blah, blah, blah. It made me this photo of me holding the sign. Then I went ahead and put it on LinkedIn. And here is the LinkedIn post that it created and the photo that it created and the comment that it inserted via a template from within Evvy AI.

Mm-hmm.

So this was all done in just literally just a few minutes, the whole thing. Do you think this is something that would be valuable? Do you think this is something that would be—

I can't believe my eyes.

Yeah.

Do you think this is something that would be valuable to people?

Yeah, it is. It's very valuable.

Yes, of course. Okay.

So what we want to do is we want to get the word out to more people to let them know that this exists. So right now I'm on LinkedIn Live as we speak.

Mm-hmm.

And I'm gonna send you guys this post if you wanna comment on this post. So go ahead and click on the link I just sent you and see if you know, see if you know how to comment on that post. See how long it would take all of you, everyone on this call to comment on that post. Now, most people, it takes a really long time to comment on a post.

Why?

Because you have to read the post and then think about what to say. Am I right?

Yeah.

Sometimes it could take 1 minute. Sometimes it could take 5 minutes. Sometimes it could take months. But guess what? With Evie AI, I can write a comment in seconds. Very, very quickly. By the way, I see this guy Mark from Cincinnati, Ohio. He's on my profile right now. He just looked at my video and he liked my video. So what I'm gonna do is I'm gonna click on his post, this guy Mark, you see? And then I'm going to click into this comment box. I'm gonna click on these 3 little dots on the side here. And the AI will read the post and draft a comment for him. You see that? And I just drafted a very good comment.

Wow.

Let's read the comment. Great insights, Mark. It's so true that retirement planning goes beyond just saving money. Understanding your freedom number and preparing for future expenses can make all the difference. I love the practical tests you shared. Definitely a good reminder for anyone looking to secure their future. You see that? Can you see what I just did?

Yeah.

Yeah.

So, oh, look at this. Carol just liked this post. Who's Carol? Carol's from Costa Rica. You see that?

Yeah.

But I want to research Mark for a second. I'm going to go back and research Mark. And how do I research Mark is first I save him to Evie AI. You see, Evie AI allows you to save people. So I'm going to click live here because he came to my LinkedIn Live. I'm going to press save profile. It's going to save Mark into Evie AI into a little tab here on the side. You see that? Now what I can do is I can click on Perplexity or Grok and I could research Mark all over the internet. So do you see the way it's pulling up all his information here telling me he's the CEO and founder of Harvest Financial Professionals and blah, blah, blah, blah, blah, blah.

Blah, blah, blah.

This is how he helps clients. This is what he does. These are his websites. You see that? Here's his author website. Here's his personal firm. You see that? His phone number's right here.

Yes.

I'm going to take his phone number, put it into Evie AI and save it. His email address is right here. I'm going to take his email and save it. You see that? Now what I want to do is I want to save him into GoHighLevel. Have you heard of GoHighLevel, Carol?

Abdul.

Okay, great. So I'm going to press save into GoHighLevel. It's going to push it into a CRM called GoHighLevel. Then I'm going to go ahead and I'm going to open up my CRM right now. And then this person from LinkedIn that I just got his contact information from the internet is literally going to appear right here on my CRM. And then what I'm going to do is I'm literally going to call him right now. I'm gonna click on this phone number. Do you hear the phone ringing?

Harvest Financial Advisors.

Yeah.

Yeah.

How can I help you?

Is Mark Hend there?

Um, he's actually— oh, you know what? I do think he is here.

Can I take your call? Hooray! My name is Joe Apfelbaum.

Okay, and where are you calling from?

I'm calling from Evvy AI from LinkedIn.

Okay, give me just one moment, please.

Thank you.

Sure.

Yeah, uh, an oriental dancing.

Yeah, yeah, yeah.

Wake up, it's Joe the Mojo Maestro. LinkedIn Live, yeah, I'm running the show. Networking ninja, prospecting king, dropping knowledge daily here, the wisdom ring from Facebook to TikTok.

Hi, this is Joe Apfelbaum. Is Mark available?

Yes, yeah, this is still Cassidy. It doesn't look like he's in his office. Would you like his voicemail?

Um, I don't want his voicemail, but I do— I can call him later.

Okay, yeah, we could give that a try.

Okay, will do. Thank you so much, really appreciate it, Cassidy. I thought you were AI for a second.

Oh, I'll take that as a compliment.

Why?

Why?

Yeah.

It wasn't?

No, no, I'm just saying, why do you take that as a compliment?

I don't know, the AI would be designed to, you know, be pleasant to the ear.

No, you're definitely pleasant to the ear. Yes, for sure, for sure. But I was just like, you picked up so quick, and I was like, how is it possible that a human picks up so quick?

It's right in front of my face.

Amazing, amazing. Well done. Well done. Well done, Cassidy. Thank you so much. We'll talk soon.

All right.

Bye.

All right. Bye-bye.

That was good, right? So I called him up. Yeah, he wasn't available. I built some rapport with his friend, with, with his person, Cassidy. Now, if I want to find out his cell phone number, what I might end up doing is I might end up using a third-party tool to get his cell phone number because he might even be watching this right now. I don't know if he is or if he isn't. But it's very likely that he's watching this right now. And so what I want to do is I want to use a third-party tool that would allow me to access his phone number and see if it gives me a cell phone number for him. And I do see he has a phone number right here. So we're going to, we're going to try to call this number. We're going to add this number here. We're going to add the phone number as a secondary phone number.

Whoop.

I don't know what happened over there. Let me go back. to LinkedIn. I'm going to grab this phone number here. I'm going to add it as a secondary phone number. Oh, it's not, it's not adding. Okay. So we'll just, I don't know why it's not copying from LinkedIn. So I'm going to grab this phone number like this, Ctrl+C, and then we're going to go back in here, Ctrl+V. Okay. That worked. I'm going to press save. Great. And now I'm going to click All right, I'm going to click this and make this the primary, press save. And let's just see if I call that number, the primary phone number, if he picks up now. Let's see. Wow, it's pulling a lot of information from— I mean, Grok is taking So long to get the info.

Hi, this is Mark Henn. Please leave me a message.

Hi Mark, it's Joe Apfelbaum, your LinkedIn friend. I saw that you checked out my profile and you liked my video, and I just wanted to say thank you. Hope you have a wonderful day. I'm looking forward to chatting soon with you. Take care. Okay, so I just left him a voicemail on his phone. Now, Um, I can also send him a message on LinkedIn. You see that? And if I'm not sure what to say on LinkedIn, I can have Evvy AI help me write up the message. So I can go to Evvy AI.

Yes, of course.

And I can just tell it what the goal should be for the message. I can say holiday greetings, gratitude for connecting, profile review thanks. You see, I have so many different things. I could build a relationship, clarify the role. I have so many different—

yeah, it's depending on the goal. And I know that ABEI like kind of read the whole profile and help you with the best insight for the first, um, impression, right? Because that is very important.

Yeah.

Um, to do.

So you mentioned that you're a good closer.

Yeah.

What makes you a good closer?

Well, there is several things. First, connect very well with the client, understand the pain points, because that actually, if they have urgency, they will make the decision easier.

Mm-hmm.

But if we create like the urgency too, that definitely is a win. Because they, they will like— and another thing is created value, not sell. I don't like to sell directly, like buy me this. No, I ain't creating a really high value for you. This is an incredible opportunity, you need to take it.

Oh wow, okay. Um, do you feel like there's a language barrier?

Well, I know that I'm not native, but I've been working for so many years that, um, I don't think that is so important.

You don't think it's so important to be native at speaking English?

Oh, I mean, they understand my English.

People understand?

Yeah, they understand my English.

I'm not just talking about, I'm not just talking about whether they understand your English or not. It's more about building, building rapport with people, the way that you say things. It's not just about if the communication can get moved over. It also has to do with, like, am I getting what you're saying? Or are you, are you coming across a little pushy?

So you, okay, it's better that you tell me, um, if you understand what I'm saying.

No, I understand what you're saying, but you're not pronouncing the full words when you're talking. You're only pronouncing half words. Do you get what I'm saying? Like when I'm enunciating, I'm, I'm saying every single syllable of the words. You're saying half the words.

Okay.

Instead of saying, do you understand what I'm saying? You say, do you understand what I'm saying? You get what I'm saying?

Mm-hmm.

You're only saying half the words, so it does make it a little harder to understand. So I have to make more effort to understand what you're saying. Try to imitate how I'm talking. Like copy me as if you're literally copying me.

Okay.

Um, yes, I understand what you're saying. Oh, good. And, uh, related with AI, I, you know, I have the experience working with another clients, not directly in HR.

By the way, it's not EI, it's AI.

Yeah, AI.

You said EI.

And yeah.

If you say EI to somebody, they're going to be like, what are you talking about? They're not going to automatically know that you're talking about AI. Right. Do you understand there's a difference between EI and AI? Yes. So what I'm saying is when you're trying to close somebody, they need to trust in you. And if you have a hard time even saying your own company name, like Evvy AI, they're going to have a hard time trusting you. Would you agree with that?

I agree. Yes, of course.

Joe, excuse me, we have our next call in the waiting room.

Carol, do you want to hear the way that I speak to a prospect?

Uh, yes.

Okay, so I'm going to show you how I speak to a prospect, right? We're going to let a prospect in so you can hear the way I talk to them.

Joe, context is in the waiting room. I mean, in the WhatsApp.

Okay, so I'm going to stop sharing my screen. So she doesn't see my screen. Okay, Carol. And if you want to look—

Are we still on LinkedIn Live?

We are still on LinkedIn Live. And then what we're going to do is I'm going to have a conversation with this person and I'm actually going to hop off LinkedIn Live. I'm going to have a conversation with this prospect and then we'll see what happens.

We'll see.