How to get clients on LinkedIn with Direct Messages - Joe Apfelbaum LinkedIn Training

26 Nov 2024 · 58 min
57:36

In this 90‑minute webinar, Joe Apfelbaum walks participants through a systematic approach to LinkedIn direct messaging that actually generates replies and sales. He begins by debunking common assumptions – most prospects never see the message, many see it but are busy, and some simply dislike being contacted. He stresses the importance of rapid follow‑ups, short curiosity‑driven greetings, and avoiding long “megilla” messages. Apfelbaum then demonstrates his proprietary tool, Evvy AI, showing how it can (1) auto‑generate personalized messages via voice input, (2) store and reuse templates, (3) batch‑message connections without opening each profile (thus staying under LinkedIn’s view‑rate limits), and (4) push contact data into a CRM for phone calls and SMS automation. He walks through the LinkedIn Connections dashboard, explains how to segment by first name, location, or other attributes, and shows how to invite hundreds of contacts to events with a single click. The session also covers practical limits (LinkedIn’s profile‑view caps, daily invite limits, safe batch‑like actions), the value of commenting/mentioning to build trust, and the strategic mindset of focusing on 1,000 deep relationships rather than chasing viral reach. Apfelbaum shares personal anecdotes about legal challenges with LinkedIn, the evolution of his company’s branding, and the financial outcomes of his approach (over $1 M annual revenue, 30 k connections, 1 k active prospects). He ends with a call to action to join his Pro program, attend a posting party, and apply the “thank‑you‑first‑name” messaging framework. Key takeaways: - Assume most messages are unseen; follow up quickly. - Keep DMs short, curiosity‑based, and easy to reply to. - Use AI‑driven templates and voice dictation to scale without automation flags. - Leverage connection dashboards to segment and batch‑message. - Integrate LinkedIn data into a CRM for calls and SMS triggers. - Respect LinkedIn rate limits and avoid mass‑liking or over‑automation. - Aim for ~1,000 meaningful conversations per year to drive predictable revenue.

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