How to get clients without spending money on ads - 146 LinkedIn Live 2024 with Joe Apfelbaum

without spending money on advertising. There's an organic method to getting clients online, and I want to show you how to do that. There's this tool called Evvy AI, and if you go to LinkedIn, just go to LinkedIn's feed, linkedin.com, you'll notice that people are posting content here. Now, if you're following the right people, if you're following people that are, say, your ideal clients on LinkedIn, What's going to end up happening is that those people are very likely to be on LinkedIn. They're just, they're there. They're on LinkedIn. So what you need to do is you need to leave comments on their posts so that they notice that you exist. The other benefit is that when you leave a comment on someone's post, let's say it's a popular person like Ray Dalio, what ends up happening is all their connections are there as well, and they're noticing that as well. So these are actually real people, and you can see who they are. So for example, say you're targeting CEOs and you want to do business with CEOs. You just search the word CEO on LinkedIn, and you can click on People. And then what you can do is you can search first degree, which is the people that you're already connected with on LinkedIn. And when you see somebody that might be a potential customer for you, you could just click on their name, check out their profile, and you might see an opportunity to be able to comment on their posts or send them a message or something. I'm going to save this guy's profile right here because I want to make sure that I'm top of mind with him. And so I save the profile. I could put him into a list and I can decide what list I want to put him into. So maybe I want to put him into a YPO list. Like Young Presidents Organization or maybe Inc. 5000. So I type in Inc. 5000, 2024 Inc. 5000 CEO. I just tag them as an Inc. 5000 CEO. I happen to know who this person is and I'm able to build a relationship based on who they are. But say you don't know who a person is, you're connected to them and you have no idea who they are. Well, what you can do is you can click on their profile and you can learn more about them. I like to hit save profile on people's profiles on Evie AI, and then you click on the dropdown and you have 2 things that you should pay attention to. Number one is the summarize profile button. When you click on that, it'll actually summarize their entire profile for you. But also the search profile button allows you to search for them on other platforms. For example, if I want to find him on TikTok and YouTube, I just click TikTok and YouTube and it does a search for this person on TikTok and YouTube. Like for example, you know, here he is on YouTube and I'm able to find him and be able to follow him and connect with him and build relationships with him. You can't really do that unless you are using Evvy AI. It makes it really easy for you to be able to do that. You can also filter and put them into a particular list as we showed you before. So if you're not going through your current connections, Right now, it's a missed opportunity because it's a great way for you to be able to get clients that are in your target market. We at Evvy AI are looking at 3 separate personas, and I was actually having a conversation with ChatGPT today. Let's see, let me show you the conversation I had. And I said, what are the needs, goals, dreams, and fears of engaged LinkedIn users who might be ideal clients for Evvy AI? And then it broke it down. People want consistent content ideas. They want time-efficient content management. They want improved visibility. They want simplified prospecting tools, automated outreach, insights into network activity, lead tracking, a way to monitor competitors, the ability to analyze audience behavior, streamlined communication tools. So they want to be able to check out what people are doing. So these are the, the needs of my ideal clients. And if, if I can solve all their needs with content, with information, and help them be able to learn more about how they can get what they want, their desires and needs, then people are going to want to follow me. They're going to want to connect with me and they're going to want to do business with me. Then there's the goals. They have the needs, the goals, the dreams, the fears. What are their goals? Their goals is to increase Uh, engagement on their post. They want more engagement. They want to build stronger connections. They want to generate high-quality leads. They want to stay top of mind with their network. They want to get more profile views. And so I can keep going on and on and on. And what I love to do is, you see the goals, the needs, the goals, the dreams. What I'm going to say is make me a list, make me a list of pains That each avatar has. Okay, so now because I broke down the avatar into 3 separate avatars, now I can identify the pains. And people do 2 things: people run away from pain and they run towards pleasure. People run away from their fears and they run towards their goals and their desires and their needs. And as if you could identify who your target market is, for example, My target market is split into 3. I have the coach to consultant, the salesperson, this, the, or the sales team manager, and I have the CEO and entrepreneur. Those are my 3 people that I want to be able to target as customers for my business, Heavy AI. And this business allows me to be able to give people 6 things. Number 1, it helps me to be to be able to give them more comments, more posts, recommendations, messages, an optimized profile, connection optimizer. And these are things that this target market actually wants. And so when I write content, these— this is the content pillars that I created related to my business because people need to develop themselves personally. They need to have a solid strategy, a marketing strategy. They need to do sales prospecting themselves more out there. They need business networking, and they need to leverage artificial intelligence, technology, and automation to help them be able to be more successful. And that's kind of like the pillars that I go for. And then from those pillars, I talk about different topics and subtopics and themes. This is called the 555 framework. You could Google 555 framework and you can see what happens. 555 framework. And you could just see I have the number one video here and also the number one article. And so definitely check out the video and definitely check out the article on Google for 555 Framework so you can find out more information about that. And if you want the link, just write 555 Framework in the comments below and I'll be more than happy to support you with that. If you go to linkedin.com/notifications, you will notice whenever I'm live, you will find me inside the notifications. box right here. And for example, if I'm going to log in as, say, I'm going to log in as Tammy right now. Let's just see if that works. I'm not even sure if it'll work. I'm going to log in as Tammy, and I'm just going to go to LinkedIn.com just to kind of show you Tammy is a connection of mine. And so you can see over here, Tammy, 6 minutes ago, it says Joe's live. So that's the first thing that comes up. So this is how you would come up on someone else's profile. Now I'm going to use Tammy's profile to leave a comment, and I'm going to say, thanks for sharing. Thanks for sharing how to get clients without ads. Okay, so I'm going to hit comment, and now Tammy just left a comment. Now Tammy can also hit the repost button and repost just like that. You see that? So she left a comment, she hit the repost, she did all the works. And this will show up on her profile to her audience. You see that? So you can try that out yourself as well just to kind of see how that works. And then I get notified on my end. So if I go back into mine, I'll get notified over here in my notifications that someone commented and reposted the post. So let's just see if that worked. I don't see it over here. It did not load yet in my notifications. So I'm going to go to my own LinkedIn profile, then I'm going to scroll down and I see I have 3 likes here and then a comment and then a repost. I'm going to hit see all posts and this is how I can see more details about this. I'm going to like my own post over here. I'm also going to like it from Evvy AI. I don't know if you know this, but you can actually like things from your company page, which gives you more likes, just like that. I'm going to do Xdemo, and I'm going to put a demonstration video of Evvy AI. You see that I put a demo video there. So I'm going to go ahead and check this out. I see Sean and, and Jason Crawford are here, so I'm going to go to Jason Crawford's profile, and I'm going to say thanks for stopping by my live. Thank you for stopping by my live today. Okay, so you see that I just sent him a little message, and when he sees that— I'm gonna put a little smiley face next to it— when he sees that, I will get notified. So the last time he saw this, seen by Jason at 2:52 PM. It says he's active right now. That means he's using LinkedIn right now. So chances are this will pop up on his screen and he'll notice this right over here, and that will allow him to be able to connect with me and notice me and so on. Okay, so this guy asked me, Joe, would you be interested in attending a roundtable on November 22nd? It's a unique opportunity to meet business leaders. I'm gonna say— Um, not sure about the roundtable, but check out Evie AI. Okay, so if somebody hits you up, it's an opportunity for you— like somebody just randomly hits you up, it's an opportunity for you to promote your own business to them. So every inbound message that you get from people, it's an opportunity for you to message them back, and most people fail to do that. And as a result of them failing to do that, they miss out. And you can see I'm going to reply to this guy's post over here, and I'm going to be top of mind with him. I'm going to be the only person that replied to his post. That's one of the things I love about posting on LinkedIn, posting comments specifically on LinkedIn. When you post a comment on LinkedIn, what ends up happening is you start living Under the posts of those people. You start, you start showing up under the posts of those people, and then you live there forever. So for example, if Philip, you see he posted over here and I left a comment. Now Tammy's associated with Philip's video here. If Joe then leaves a comment, I'm going to click on the 3 dots over here. Copy, paste it into here. Now Joe also leaves a comment over here to support Philip, and this time I'm going to use Evie AI to leave a comment. It's going to generate a comment real quick over here. Let's see, I'm going to address concerns. I'm going to change my, my tone just a little bit here. Okay, now I'm going to tag him as well. I'm going to hit comment. And as you can see, I just commented on his post, you see, with 2 separate ones. So we're living under his post over here. So if somebody posts on LinkedIn, let's say once a month or twice a month, and you comment on their posts once or twice a month, that, my friends, is a great way for you to stay top of mind with people in your network. That is a great way for you to connect with your audience and build relationships by simply connecting with people and building those relationships. Let me see, this person over here connected. I'm going to say, thanks so much for connecting. See, I just connected with this person and I said, thanks so much for connecting. Now what I'm going to do is I'm going to go back in here and it says, look at the notification here. It says Joe Apfelbaum also commented on Philip's post. Now this is unique because a lot of people don't realize that when it comes to using LinkedIn, if I comment on someone else's post that you commented on, the people that commented on that post originally before I left a comment on that post as an additional comment, will get a notification that I commented on that post. That's an interesting little piece of insight there that most people don't know. That's the benefit. The benefit of commenting on other people's posts is that the people that commented before get a notification that I commented in addition to their comment, and that'll bring those people back to the post and they'll be able to interact with that Right there, just like that. So I'm gonna go ahead and say Joe Apfelbaum, boom. And now Tammy interacted with that. Now I'm gonna go back over here just to kinda show you how that shows up here. I'm just gonna grab this little, this little goat. Why not? I'll go ahead and grab this goat. And it looks like somebody's calling me here. I have no idea who this is. Forgot to message you that I'm in town on Monday, the New York Comic at the Javits Center. I'm gonna say, hey Michael, I'm on LinkedIn Live right now, so if you want to log on to LinkedIn and watch me, you can, but that means you're on LinkedIn Live too. I'm looking at a guy that looks just like you driving a Beamer. I thought it was you. Oh no, I'm not driving a Beamer. I'm driving LinkedIn Live. I'll be on again soon. All right, we'll talk soon. Thank you, Michael. Alrighty, um, so yeah, so I posted a picture of this little billy goat over here and I wrote, the goat came to me yesterday and told me that I'm on the right path. Now I'm gonna say, you, you are indeed on the right path, Joe. Okay, so now, um, let's see what over here all these people said. Excellent share on finding your passion. I'm gonna like all these people's comments over here. Then what I'm gonna do is I'm gonna go back to Joe's profile. I'm gonna close out Tammy's profile. Well, actually, you know what? Let me check out Sales Navigator real quick just to kind of see what's cooking in Sales Navigator. Look, even in Sales Navigator, it says Joe shared a post. And with Evvy AI, you can comment on that right there. That's really powerful when you save a lead to there. Let me see if anybody responded. To Tammy's posts over here. I'm going to do accepted InMails. Just here, sure, hit me up with it. Okay, great, that's wonderful. Okay, a couple people responded. Let me look at the notifications again. Okay, oh, looks like 26 people visited Tammy's profile. Okay, we'll get back to it a little bit later and thank all these people for checking out the profile. But if I want to reply to these comments, I want to acknowledge all these people right here. Okay. Okay, so I'm gonna go ahead and acknowledge all these people that commented. And then what I'm gonna do is I'm gonna reply to each one individually. And the way that I choose to reply to each person individually is by using Evvy AI. And I'm gonna use a specific goal, a specific tone, and a specific persona. When it comes to using a specific persona, You could choose a persona that you created, and I created a bunch. So I'm going to do the comment reply persona. That's the one that I'm going to choose called comment reply right here. Then I'm going to hit generate, and it's going to generate a comment reply, and it's going to remember that I used that particular one. It's going to remember it. So if I open this up, it's It's in the memory now. I'm going to press generate. It's going to read the post and generate a comment reply just like that. Now, one of the reasons why it's important to reply to every person's comment is because you want to acknowledge them. You know, somebody sat there and waved to you, said hello to you, and wrote something to you in the comments, or even asked a question to you in the comments. How dare you not respond to them? You see that? So I am responding to these people and building an actual relationship with them. That's what I'm doing. And the way that I do that is by using Evie AI to help me be able to reply. And do you see the way it includes a boom every single time? Boom, boom. Because that's inside the programming for the AI. That's inside the persona. Okay, so somebody just asked me a demo of Evie AI. I'm going I'm going to go ahead and send you— send her a demo. And this was from— I sent her this message a couple days ago, maybe 11 days ago or so, and she just responded now. So when you drop seeds for people, when you start sending messages to people, then they might respond in many days from now, and then you can get back to them whenever you want. That's the idea. Let's see, you might do a spell check, brother. At least people know it's a real human. Definitely. I try to mix it up and add typos. Okay. He's like, dude, add a spell check to it. I'm like, no, dude, I'm cool with typos. The benefit of typos, the benefit of having typos. And you could actually, um, program the AI to specifically put typos. Have you ever considered having artificial intelligence be able to put in typos? Let's do that. Let's make a persona that does that. Let's go in here, um, and let's go to personas and let's do A typo comment. I'm gonna do person. I'm gonna say empathetic. Um, and I'm, I'm gonna choose industry marketing. And then let's see, industry marketing. And then keywords, I'm gonna say great job. And then in the background, I'm gonna say act as Joe Apfelbaum. CEO of Evvy AI, and create a short comment that is under 20 words and has a few typos. It has at least one typo in it so that it sounds real, but at the same time, Is professional and human. AI is always making everything perfect. To sound human, let's make it a bit imperfect. Okay, let's just see what it does. Let's, I have no idea what's gonna happen now. I don't know if it's actually gonna do a typo comment, but we may as well try it out. Let's go ahead and test it out. Let's go into LinkedIn. Let's go, uh, and find a comment, Gary Vaynerchuk comment. Let's click on Evvy AI. Let's refresh the page because I had that actually, you know what, let's leave one for Jocelyn. All right, let's choose a typo comment. Let's hit generate and let's just see what happens. Great job, Jocelyn. Acknowledging fear is such a powerful first step. It's about shifting our mindset to create opportunities. So does it have a typo in it? I'm not even sure. Great job, Jocelyn. Acknowledging— I think acknowledging might be spelled wrong. All right, let's try another comment. I'm not even sure if acknowledging is spelled right or wrong, but let's tag her and then let's add an extra letter. There's no squiggly lines here, so I don't know. All right, let's try again. Let's go to Todd's profile. Let's see. Great job, Todd. These insights are crucial for pre-retirees. Planning ahead can make truly a difference in the future. Okay, it— I did not. I don't think there's any typos there. Let's try another one and see what it does here. Great job. Invoicing is often overlooked, but it can make you break your business. Let's keep— let's help those cash flows. All right, let's go ahead and hit Tom Wells. Let's go to Ivan and drop a comment for Ivan. 1 hour ago he posted a comment— I posted a post. I'm gonna go ahead and leave him a typo comment. Uh, empowering your team and building a culture is key to sustaining growth. Love this approach. Okay. Okay. It did not leave any typos. So let's go ahead and edit this. Okay. And let's go to Claude and ask it for help in writing it. Can you help me improve this prompt so that it actually has typos? In the comments. 13 ones, including 2 typos: revolutionizing instead of revolutionizing, committed instead of committed. Ooh, that's good. Okay, make me a prompt that is better than this one. Okay, create a brief LinkedIn post as Joe Applebaum. See if every post should include Okay. This is for commenting with typos. Can you improve the prompt? Create a comment as Joe Apfelbaum, CFO of AI. Respond to the post advancements. Okay. Contains exactly 2 minor typos or grammatical errors. Express enthusiasm about AI's potential. Sound casual. Avoid using AI jargon. Okay, let's improve the prompt. All right, so let's do— okay, make the typos believable. Oh, I like that. All right, let's, let's, uh, let's update this and let's, let's try again. Let's try again. All right, let's go. We're gonna— oh, what's, what's this? That's funny. I'm gonna put the funny thing here. Love these chickens. Okay. Now what I'm gonna do is I'm gonna try to have Evie AI write me a magical comment to this. Excited to see how AI is transforming our interactions. It's amazing what we can achieve together. Great job. Um, I'm just gonna insert this part here. Okay, let's continue on with this. Oh, hi Apels. Let's go to hi Apels. Let's click on the little dropdown here with Evie AI and click on, uh, see recent activity. This will show me all of her recent posts with a click of a button. Now I'm gonna go in here and drop a comment, and I'm gonna drop a typo comment. Great job, Chaya. It's so true that we often hold the beliefs that limit us. Recognizing those patterns is the first step to real change. Letting go can be liberating, open up new possibilities. Honestly, I don't see a typo there, but it does sound so much more human. Oh my God, this comment sounds so human. It's so funny if I tell it, if I If I tell it to make a typo, maybe it just sounds more human when I tell it to make a typo. That's so interesting. No, because I need my phone here. No, no, no, no. Later. Right now I'm on LinkedIn Live. We'll do it together when I'm done. I'll be done in 5 minutes exactly. Yeah, 5 minutes. My son wanted to take my phone and start making videos, and I said we're gonna do this in 5 minutes together. All right, let's go, let's go, let's go. I'm gonna cancel out of this. Okay, Carrie wants to connect with me. Let's see who Carrie is. Carrie's from Toronto. She books 33 client calls on autopilot without paid ads. Let's see, and she posted last time 2 months ago. Now she's promoting herself, but what she doesn't realize is that whenever you include a link in your post, that link makes your post not rank, which is good for me. I'll tell you why. The reason why that's good for me— oh my God, I just thought of a hack. I just thought of— I love when— I love the moment where I find a hack and I'm like, hang on a second, I just thought of a hack. This is what I'm gonna do right now. I'm gonna go here, copy this. Oh, that's a good hack. And I'm going to go here and search for this. And then I'm going to search for this inside posts. Then I'm going to— oh my goodness, look what I just found! Ladies and Gentlemen. Ladies. I'm going to do the latest. Oh, did I just do it? Oh, I just did it, didn't I? I just I did it. Oh my goodness. Okay. I just did it. I did it. I found it. I found the ultimate hack. Ladies and gentlemen, I just found the ultimate hack. All right, all right, all right, all right. Let's make a video out of this for Fran. Here we go. Fran, pay attention, pay attention, pay attention. Hello everybody. My name is Joe Apfelbaum. And today I want to show you an amazing hack that will help you find posts on LinkedIn that are very likely not to get comments on those posts. These are specific types of posts. Let's dig in. When you go on LinkedIn and you see somebody posted something on LinkedIn, what you'll notice is that sometimes they include a link in their posts. When they include a link in their post, the likelihood of them getting a comment on that post is very, very low because they went ahead and put a link on the post. And so what I like to do is I like to find those posts that have links in them and be able to leave a comment because if I leave a comment on those posts, I'll get notified. I'll notify the author that I left a comment, but I'll be the only person that's likely to leave a comment on that post because the algorithm's not showing it to anybody. So the question is, how do you find those posts if they're not really showing up on the feed? How do you find those posts? And the answer is using LinkedIn search. And I want you to search for the exact words of https://lnkd.in. Okay. And then I want you to filter for the latest past 24 hours, and you can decide if you wanna see videos or images or collaborative articles or documents or whatever it is. And you could even decide from what member. And if you click on all filters, you could even filter for people that are first-degree connections. So if I wanna see all the content of my first-degree connections that will never get shown on the feed for the only reason is that people are including links in it, I just found a way to do that. And so I'm gonna go ahead and leave comments on these. And as a matter of fact, what I'm gonna do is I'm actually gonna create a persona that says something about Evvy AI as well. So I'm gonna take this typo persona and I'm going to edit it and I'm gonna say, create a comment like Java on CFBA responding to the comment. The comment should be 10 to 20 words long. I'm gonna say 15. To 25 words long, contain 2 minor typos and grammatical errors to sound more human, express enthusiasm about AI's potential and development, and mention eviai.com, but, but tie it in and tie it into the post. Sound casual yet knowledgeable in a conversational tone. Avoid using AI-specific jargon or any corporate jargon. Ensure typos are subtle and believable, um, as if I made it typing quickly in a smartphone. I'm gonna press save update. And now what I'm gonna do is I'm going to drop a comment on these posts here that again, no one is gonna see. these posts on the feed. Great insights, Callie. Finding the right balance of promotion at Evia.com. We're all about making real natural, just like that. Okay, so now I'm going to go ahead and tag this person. I'm going to hit comment, and because they included a link in their post, no one else is going to see that. And these are my first-degree connections that I'm the only one that's going to be leaving a comment on it. I am so happy right now that I found this little hack, and I want you to have it. So enjoy it. If you watch this and you enjoyed it, go ahead and leave a comment and let me know if this is the first time you ever hear of this concept or if you've heard of this before. Look at that, LNKD. Oh my God, this is so juicy. So, so, so juicy. The fact that I'm able to do this. Great job, Dennis. Let's see, Chloe Carmichael. Amazing. Oh, I'm so excited. So happy right now. So happy that I found this little hack. Here you go, Dr. Chloe. I'm gonna comment on your post and at the same time promote Evie AI. Oh, look at that! Keegan Schaefer said, "Can't wait to hear your feedback." Let's see what he wrote. Da da da da da da. Let's see. Did we talk about Evie AI? I'm gonna say X demo. All right, let's keep dropping comments. My goal is to leave 250 comments every single week, which is 1,000 comments. And this is making my life so much easier to be able to leave comments like this, especially because these posts are not going to get any action at all. So I'm the only one that's seeing these posts. These are like private posts just for me. And then me tagging these people gets them to be able to see my business. That's just epic. And again, the chances are that no one's ever going to see these posts outside of me and the author. And so I'm basically sending all these authors messages. This is one way to send the author a message saying, and also for me to live on their profile. So I'm sending, basically sending the author a message and living on their profile. That is freaking epic. And I love how beautiful this, um, these comments are coming out. It's just like, wow, these comments are coming out really, really well. But I'm actually really happy with this, um, with this typo thing. Great insights, Patrick. Understanding the nuances of commercial real estate is key. I'm excited to see how Evie I can help simplify these processes. Oh my God! Look at that. So cool. Aye aye, Captain. I'm gonna tag Jeffrey, and I'm gonna tag Jen as well. Jen. Where's Jen Gitimer? I don't know where Jen Gitimer is. I'm just gonna comment over here. I thought I, I gotta find out what happened to Jen Gitimer. But check this out, this is insane. And these are people that I, that I just don't see regularly. But they posted in the past few hours, so I absolutely love the fact that they— oh my God, and all these people are tagged. This is so good. Oh man, all these people are tagged here. This makes me so happy. That means every single one of them will get the notification with the link to Evie AI. Oh my God. Let's make things happen. And then I'm going to say, guys, check out www.evyai.com. Again, all these people will get notified about this, but nobody else will see it. Look at this. None of these things have any comments. I'm just, I'm just so happy right now. Wow! How many comments can I technically leave? Okay, I told my son I would be done in a couple minutes. So I'm going to wrap up in the next thirty seconds. But I just want to let you know that I'm going to add this to my list of hacks. If you want all my hacks, say Joe. I want to see all your hacks. Look at that. Nishit even liked my comment on the post. Let's double check how many comments I left so far today. Let's see how many comments I left. So far today, today, how do you see your comments? This is what you do. You go to Evvy AI, you click on login, then on the left side you click on learning hub, then you click on quick links, and then you click on LinkedIn dashboard, and then you can see how many comments. So I left 67 comments today. Not bad. Not bad for a day's work. And I had no contributions. So let me go ahead and add a contribution. For sales, I'm going to just click on this. I also figured out something else. I know how to find, um, let me just quickly go in here. Um, I know how to find showcase pages. There's a concept called a showcase page. So if I go to linkedin.com, /showcase slash a particular skill. You can follow a particular skill. So I'm just going to do skills sales, and let's just see what comes up. Oh, so that's the skill. So you can do the skills dash— wow, I'm going to hit follow. And now you can share tips on collaborative articles that no one else has shared anything on. Now they don't, they don't all share, contribute to other collaborative articles. They don't give you, they don't all give you the ability to share, to add your perspective, even though it says add your perspective. Sometimes the add your perspective button is missing. So what I will do is, um, let's see what it says over here. So what I'll do is I'll go ahead and, um, And comment on the ones that are basically empty, that have nothing there. But do you see the way I followed it? So it's linkedin.com/showcase/skills-whatever the skill is, and then /posts. And that'll be able to show you all the different perspectives that basically have no, for the most part, no one yet commented on those. And so that'll give you fresh, a fresh place to leave a comment. so that you show up over here, you like your own comment, and boom, there you go. And now if you go back to the dashboard, let's go back to Evvii AI. Let's see where it is. I think it's right here. And then you click on dashboard. You'll notice that I contributed 3 contributions. So this week I did 3 posts, 67 comments, and 3 contributions. My goal is 250 comments. And yeah, that's what we got for you here. Thank you very much for watching this. If you enjoyed it, write, I enjoyed this, I got value from this. And if you leave 5 to 10 comments every single day, you're gonna get a lot more exposure on LinkedIn. This is how we built a business that currently is in 37 countries around the world.