How to grow your business with LinkedIn - 196 LinkedIn Live - Joe Apfelbaum

27 Dec 2024 · 59 min
58:45

In this 2024‑12‑27 LinkedIn Live session, Joe Apfelbaum walks viewers through a Canva‑designed "LinkedIn Mind Map 2025" and a three‑step "Strategy‑Assets‑Action" framework for leveraging LinkedIn. He demonstrates how to build and customize the mind map, explains each LinkedIn component (posts, Live, Sales Navigator, followers, company pages, groups, automation, etc.), and shows real‑time profiling of audience members using Sales Navigator. Throughout the broadcast he showcases Evie AI’s capabilities – post writer, automated messaging, list management, and workflow automation – by drafting posts, sending personalized messages, and tagging influencers. Joe engages the live audience, asks for topic preferences, and analyzes high‑performing influencer profiles to illustrate best practices. He then pivots to a "Goal‑Setting Masterclass" that outlines purpose‑driven planning (purpose → planning → performing) and promotes the Evie AI Pro subscription, a holiday deal, and the Skool community. The session blends instructional design, live product demo, audience interaction, and sales pitch, illustrating a comprehensive strategy for growing a business on LinkedIn.

Chapters

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