In this LinkedIn outreach tutorial, Joe Apfelbaum argues that selling directly on LinkedIn fails because prospects dislike being sold to. He emphasizes building relationships through a clear strategy, identifying the right people, and articulating a promise that addresses their pains, goals, dreams, and fears. He cites statistics that 80% of B2B social leads come from LinkedIn and that LinkedIn is dramatically more effective than other platforms, yet only a small fraction of users post regularly. To overcome these challenges, he proposes using AI agents that can research prospects online, harvesting phone numbers and email addresses, and then applying a disciplined daily routine: connect with ~20 people, post 3‑5 value‑driven posts per week, spend 15 minutes engaging with comments, and send 10 personalized DMs each day. He promotes Evy AI, an AI‑powered sales assistant that automates message drafting and profile tracking, claiming it can make the workflow ten times faster. A third speaker adds a practical “Calendly hack” for finding prospects who already share booking links, enabling quick call scheduling. The overall message is that consistent, relationship‑focused activity combined with AI‑driven research can generate visibility, authority, and inbound opportunities within 60‑90 days.
Chapters
Stop trying to sell them things. Nobody wants to buy anything from you. You're like, but how am I going to make money? Build a relationship. You get it? Don't try to sell things to people. Nobody wants to sell. Nobody wants to be sold to. People love to buy from people that they know, they like, and they trust. With 1.3 billion people worldwide, 80% of B2B social Leads come from LinkedIn. LinkedIn is 277 times, uh, percent more effective than Facebook and Twitter at generating leads, but only 3% of people are posting. LinkedIn is time-consuming, and if you're inconsistently posting and you're doing generic outreach and you have no strategy, you're not going to succeed. That's why most people fail. They send connection requests without reviewing anything. They're replacing their personal stories and lived experiences with selling, selling, selling. Knowing who you're talking to is Is the key to being able to build rapport and build relationships with people. But if you don't know who you're talking to, then you're talking to everybody. You're talking to a stranger. You're not resonating with people. I'm going to deploy an agent that will help me research you online. And I can do this for anyone on LinkedIn because I have agents that can go off and research people. Now I have phone numbers, email addresses. We're going through and we're having multiple agents go out there and just research everything about this person.
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This is the path I take you through step by step. First is a strategy. We help you develop a plan. That means a marketing plan, a business plan, a LinkedIn plan. Clarity is the key here. Next is the people. We need to figure out who the people are. So we help you figure out who your target market is. Next is the promise. The promise is what are the pains, goals, dreams, and fears of your ideal clients? We break down the exact promise that you need. Here's the work you need to be doing every day. And if you use Evviai, you'd be working 10 times faster. Step number 1 is connect with 20 people a day. Number 2 is post 3 to 5 value-driven posts each week. Number 3 is engage. Spend 15 minutes a day commenting on posts of prospects, peers, and influencers. Number 4 is send DMs. I like sending 10 DMs every single day.
Let's talk about the Calendly meeting hack. If you want to book more calls on LinkedIn, this one's a goldmine. Here's the move. Search the word Calendly on LinkedIn, filter by first-degree connections, and boom, you'll see a list of people who already have a booking link on their profile. Want to go next level? Head to Google and type site:linkedin.com calendly.com sales trainer. You'll find pages of people with Calendly links right in their profiles. Click through, find their booking page, and instantly schedule a call.
And if you do this consistently across the 4 actions, even just 30 minutes a day, even just 15 minutes a day, compounds into significant visibility, authority, and inbound opportunities within 60 to 90 days.
Want to make networking easier and more effective? Try Evvy AI. Your AI-powered sidekick that helps you connect, engage, and grow your network faster than ever. Click the link and start building smarter relationships today.
