In this video, Joe Apfelbaum, CEO of the digital marketing agency Ajax Union, explains why authentic, human‑sounding comments are crucial when using AI on LinkedIn. He outlines the problem of robotic‑sounding AI content, describes the blend of art and science needed to train AI with the right prompts, and shares his own journey: 15 years helping over 1,100 companies, creating the Evergreen Networking System, launching the Evergreen AI course, and now developing an AI‑powered LinkedIn commenting tool (evy.ai). He invites viewers to engage, leave comments, or DM him for more information about an upcoming AI mastermind and a live demo of the tool.
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leave comments on LinkedIn using artificial intelligence, but sounding like a person and not sounding like a robot. I know a lot of people struggle with this. A lot of people struggle with using artificial intelligence because often you'll sound like a robot and you want to avoid sounding like a robot. You want to sound like a human because people are going to start ignoring the robotic way of being with AI. People are going to ignore that like they ignore spam. And so although it does have benefits to be posting, engaging, and messaging, if you don't sound authentic, it's similar to kind of like selling. You don't want to be selling on the platforms. You don't want to be sounding inauthentic. And so there's like a little bit of an art and a science to sounding like a human, and you can do it. You just have to learn the right prompts, learn how to use the right tools, learn how to train the AI. The AI is there for you to train it. That's why it's there. So I'm gonna log into LinkedIn, show you how this thing works, and I would love for you to participate with me and ask me questions and engage with me because I can see your comments and I can see what you're up to. So let's dig right in. First of all, I want to quickly introduce myself. My name is Joe Apfelbaum. I'm the CEO of Ajax Union, a digital marketing agency. And over the past 15 years, I've helped over 1,100 companies be able to get more leads, clients, opportunities, exposure using the internet, using digital marketing. Our company does SEO, SEM, social media, email marketing, and our specialty is that we work with B2B companies and we build out their marketing funnel. 3 years ago, when the pandemic was brewing, we started a company called Evergreen. E-V-Y-R-G-R-E-E-N. And people really were thirsty to be able to learn how to use LinkedIn. And so we created a really great program called the Evergreen Networking System, and we have over 1,000 people that we educated on how to use LinkedIn. At the beginning of this year, people started saying, Joe, teach me AI, teach me AI, teach me AI. So we had to educate our clients, so we created a course called Evergreen AI. We've trained over 1,000 people this year on how to use artificial intelligence for business development, marketing. And many of those people have taken our course, said, Joe, can you launch a mastermind please? So we said, okay, we're launching a mastermind. So this month we are launching a mastermind, an AI mastermind for business development. If you want more information, send me a DM about it or leave a comment, send me more information about the mastermind. Now, at the same time that I launched that course, AI gave me an idea because I always brainstorm with AI. Gave me an idea and it said, Why don't you create a tool to help people be able to be more successful? You know what, I have a— why don't you create a tool to help people be more successful with LinkedIn? I'm going to be showing you that, but I can't show it to you right now because my assistant's telling me that I have something urgent to deal with. So this is what I'm going to do. I'm going to come back live on my profile today at some point. So come back, check in later, and I'm going to show you how to leave comments with artificial intelligence. If you want to see it, leave a comment. Let me know that you want to see it. And I'm going to hop off right now, but I promise I will be back. And I will share that with you guys. All right, talk to you soon. Oh, you want to check out the tool? Go to evy.ai.
