How to use LinkedIn Live Step by Step Tutorial

19 Jun 2025 · 19 min
18:53

In this live tutorial, Joe Apfelbaum walks viewers through the entire workflow for leveraging LinkedIn Live to attract clients. He begins by explaining that LinkedIn Live requires a third‑party streaming service and demonstrates Restream.io’s interface, pricing tiers, and basic setup (free plan, paid plans, multi‑stream, AI clips). He shows how to connect Restream to OBS, monitor live streams across platforms, and engage viewers via real‑time comments and likes. Joe then covers scheduling a LinkedIn Live event: creating a future stream, designing a thumbnail in Canva, generating an event description with Evie AI, and publishing the LinkedIn event automatically through Restream. He illustrates promotion tactics such as sharing the event link in Zoom chat, sending calendar invites, and using templates (Loom videos, resource lists) to streamline follow‑up. The tutorial also highlights advanced features like adding up to ten guest co‑hosts, using lower‑third graphics, captions, and QR codes, and checking LinkedIn Live eligibility on the LinkedIn dashboard. Throughout, Joe emphasizes practical tips for increasing visibility, fostering engagement, and repurposing content through templates and automated tools.

Chapters

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