Joe ApfelbaumCEO, evyAI · Networking Connector, Author, Speaker, Entrepreneur

I dont want to be VIRAL! #evyAI #AI #AItools #LinkedIn #NY #shorts

10 Jul 2025 · 1 min

Watch on YouTube

0:50

In this YouTube short, Joe Apfelbaum explains his personal strategy for building relationships with authors and thought leaders without seeking viral fame. He describes how he reads a book, then emails the author with a genuine, non‑salesy note expressing how the book impacted him, citing his successful outreach to Gary Vaynerchuk as an example. He notes that authentic, appreciative messages receive rapid replies, whereas sales‑focused pitches are ignored. The conversation then shifts briefly to a reflection on AI, emphasizing that AI technology is in constant, accelerating change and will never become stagnant. The overall message is that sincere, personalized communication yields meaningful connections, and that staying aware of AI’s rapid evolution is essential.

relationship building. Like, me and you have a relationship from the get-go because I'm really obsessed with not going viral. When I read a book from an author, like, I'll contact the author, I'll email them. And in my book, I tell people, contact the author, like, email— the guy put his email address there. Email them and say, hey, I read your book, I loved it. I emailed Gary Vaynerchuk, I get a response.
How many times did he respond back to you, bro, when you emailed him from the book?
Over the years, it depends. If I send him something salesy, no response. But if I say, dude, I just read your book, it really touched me, I really loved it, response within minutes. I get a response because he checks that stuff. And it's just incredible. It depends Based on how you do things, you'll get a response if it's not salesy. It's just really, really incredible. So for me, like, one of the things that I realized with AI, it's like gonna be changing forever. It's never gonna be like just stagnant. It changes and it, it's growing and it's changing even faster and faster and faster.