Identify your Niche on LinkedIn 090 LinkedIn Live 2024 with Joe Apfelbaum

In this video, I'm going to show you how to use AI tools to help you be able to succeed online. My name is Joe Apfelbaum, CEO of Ajax Union and founder of Evvy AI, and I love leaving comments on people's posts, but I didn't always love that. And also today I want to talk about the niche. The riches are in the niches. That is the key. And if you are not in the niches, Then you are missing out. So I want to show you how to find your niche and how to think about finding your niche in this conversation and how to use artificial intelligence to help you think about finding your niche. And let's try to cram all that into less than 20 minutes of conversation here. This is my 90th LinkedIn Live. I've done over 100, but I'm counting them in this way where I kind of do ones that I don't count when I'm doing them with other people. But this one is LinkedIn Live 90s. If you want to see all my LinkedIn Lives, you can go to youtube.com/@JoeApfelbaum, click on Lives, or you can go to LinkedIn, joelinkedin.com or linkedin.com/in/joeapfelbaum and click on See All Activity, then click on Events and you'll see all my LinkedIn Lives. And I'm sure you're going to learn so something from my LinkedIn Lives. My video editor said, Joe, put half of yourself on the right, put your screen on the left, and this way when I make videos for you, I can capture you talking and I can also capture you doing stuff on your screen. All right, so let's rock and roll. Let me check my notifications real quick just to see what's going on. You see, whenever you go live, you get into your followers' notifications over here. I'm actually going to take off my headset because I do not need to be listening right now. And he told me also I actually look better Without my headset on. So I'm curious to know if you guys think I look better without my headset or look better with my headset. Either way, just let me know in the comments below. And of course, if you're seeing this, like the post. So let's take a look at my most recent post that I just posted 39 minutes ago. So I actually didn't post this today. I posted this yesterday, but I scheduled it out into the future. I'm a really big fan of scheduling posts. If you don't regularly schedule posts, it's really important to do this. So let me read this post to you real quick. I found a huge problem on LinkedIn. There are over a billion people here. but less than 2,000 LinkedIn trainers, and most of them don't do it anymore. This is the reality. There are less than 2,000 LinkedIn trainers and most of them don't do it anymore. So we launched something called the LinkedIn Trainer Apprentice Program, and it's live. And the goal is to learn how to generate over $100,000 annual by mastering LinkedIn. I said apply now. And now what I'm going to do is I'm going to go to the bottom. I'm going to click on this little like button and I'm going to click on Evvy AI and I'm going to leave a templated comment over here. With the information about the LinkedIn Trainer Program. Do you see that? I'm gonna press insert. Wanna become a LinkedIn trainer? Fill out this application below. I'm gonna press go. And now I just did that like that. Great initiative. This program addresses a huge market gap. Joe, your expertise is amazing. And I'm going to reply to this person as well over here, just like this. I'm gonna use a 20-word reply with Evvy AI and boom, I'm able to just quickly reply without even thinking about this too much. Make sure that I read it, make sure that I tag. The person, Dimitro Volkov. Dimitro Volkov. I'm looking for his face. That's him right here. And boom, I just connected with him by having a conversation in the comments. So go back and find this if you're interested in the LinkedIn Trainer Apprentice Program. Go back and find this thing and go check it out and comment on it. and like it. Now one of the things that I like to do is I like to share my posts. I control— I copy the URL, I click on messaging, and then I just search for something called group. And I try to find groups like this Sprint Buster group or whatever where I can promote this post to these people here. See that? I'm promoting the post via DM, just letting these people know that, hey, I am, actually I'm not going to promote it here. I'll promote it in this JD Content post over here. And then I'll just let these people know that I'm doing this as well. And that'll get me a couple more people that are in my network that maybe they weren't on the feed or they missed it or something or whatever it is to be able to see the post. Okay, so I create all these groups on LinkedIn and I highly recommend you create these messaging groups. And I have over 100 messaging groups that I've created. I highly recommend creating a messaging group. If you want to learn how to do that, you can watch one of my programs I teach inside our accelerator program. So if you go to evergreen.com, evergreen.com, E-V-Y-R-G-R-E-E-N.com, and then you click on LinkedIn training, you'll see we have different trainings. We have the Sales Navigator training. That's a 6-hour Sales Navigator training. We have the replay available. And we also have the LinkedIn Accelerator 1-day program, which is also 6 hours of 52 different LinkedIn hacks and includes a course at 9 modules, frameworks, checklists, and cheat sheets. If you want to join us on Monday for 3 hours of training, we have something called the AI Business Development Circle. And on Monday we're meeting to discuss how to be able to leverage AI for business development and sales. And this is a 3-hour video that we have available right here. So if you go there to evergreen.com/aicircle, you can watch that 3-hour video to get an example. And we have replays of all of our masterminds. We have a course with 12 different videos with 1,000 ChatGPT prompts, but we're going to go into ChatGPT right now. And just kind of see what is going on. So what is ChatGPT? ChatGPT is an AI that allows you to be able to have conversations and to be able to do things. So for example, if I wanted to pick a niche for a consultant, okay, I pick a niche. So I want to think about this. So the first thing I'm going to do is I'm going to train the AI in how, in my thinking. So let's go way up to the beginning. But before we go up to the beginning, let me show you some things that I was able to produce. So number one is I want to create an AI calling bot. I'm going to zoom in here for you just to kind of show you what's going on. So I want to create an AI calling bot, and this is creating the training for the AI calling bot and how I can think about training the AI. The goal is to have a conversation to help a consultant identify potential niches by exploring their strengths, interests, market opportunities, and ideal client profiles. So this breaks it down just like this. And then over here, I told it to write me an ebook with detailed descriptions for the ebook, like brainstorming additional modules. So I have a bunch of different modules that I brainstormed here. Here's the full ebook that I told it to create for me. This is an HTML markdown table with tons of topic ideas. So here's all the topic ideas, the importance of niching down, fear overcoming, benefits of being a specialist, self-assessment niching. So I wanted to create a whole program for niching down, which includes the pain, the goals, the dreams, The fears, and then the keywords, and then the question related to that niching down. So I have all that organized here. Then I'm going to create a piece of content for each one of these content ideas using Evi AI. So this is what I said. I said, you are a, uh, you're, I'm asking for a table with content ideas related to niching down for consultants. The table should include columns for number, idea number, topic, pain, goal, dream, fear, keywords, and question. The content ideas should cover various aspects of the product, including the challenges consultants face, their aspirations and how niching down can address their needs. So I break that down. Let me go up over here and just kind of show you. I created a course content checklist. I created a course workshop enrollment checklist. I created a pre-enrollment checklist for niching down for consultants. And then over here, I created an entire presentation, which I'm going to show you right now. I'm going to show you right now how I do this. Oh, this is for a webinar, webinar outline. So I'm not going to do the webinar outline presentation. This is a sales page for Niching Down for Consultants. What you'll learn, the course and workshop, who should enroll, testimonials, pricing, call to action, FAQs, everything done. Contact us, everything done right there. And this over here is an actual presentation for the course. So this is the presentation. I'm actually going to take the presentation. I'm going to copy it, pop it into an AI tool, and we're going to go into this AI tool in detail on Monday. But check this out. And by the way, give, give a like if you like this, if you're, if this is interesting. I'm going to paste in some text into this AI tool over here. I'm going to choose presentation. I'm also going to give it a little more context from the top. Boom. I'm going to go to the top here. I'm going to give it some more contents. Let's see. This is what I initially wrote down. I want to make a course, blah, blah, blah. I'm going to go to the way bottom over here. I'm going to press Enter, Enter, paste that in, and then I'm going to see what I have over here. Okay, so this is what I got here. Niching down for consultants, framework breakdown, introduce— introduction to niching. Oh, this is really good. Introduction to niching, why pick a niche. All right, let's just break this down over here. Wow, this is good. Summary, conclusion, encouragement. Okay, I'm gonna paste this in here at the bottom here as well, and then I'm just going to press continue. And what this is going to do is this is going to create for me slides. Okay, so I'm telling it condense the content, make it medium per thing, create AI images, and this is all the information related to this. I have the ability to put up to 10,000 words. I only put 2,000 words in here, but just to give you an idea of this, I'm going to press 8 cards. I'm gonna, I'm gonna do 20 cards. I'm gonna do 20 cards over here just to kind of show you the opportunity. I'm gonna press go and then I can pick a theme. So there's lots of different things that I can pick over here for this presentation. So I'm gonna pick, I want, I could, there you go. I want this theme over here. I really like this theme here. I like the color. This one looks more Evvy AI-like. So I'm gonna choose possibly that one. See if I can find another purpley one. Okay, I'm gonna choose this one cuz it's more, uh, which one? Yeah, this one's nice. I guess that this, this is the one that's talking to me. I'm gonna press generate. And what this is gonna do is it's gonna, in real time right now as we speak, it's gonna generate a full-on presentation for me. When I show this to people, people are just blown away. Why? Because it used to take me hours and hours and hours to prepare a presentation, and now it's just essentially putting this whole thing together for me in real time and generating the AI images. Related to each one of these cards. So as you can see, it's kind of breaking it down. Look at that, understanding the framework, self-assessment, market research, ideal client, validation and testing, implementation and refinement, case studies and practical exercises, just like this. You see that? Just breaking it down step by step and allowing you to be able to do what you need to do. So, okay, so addressing misconceptions, look at that, niche targeting. So if I was going to present this to you right now, what would I do? How would I present this to you? So check this out. I'm going to go to the top. So this presentation is essentially done already. Niching Down for Consultants, a Step-by-Step Framework. And I can download this as a full PDF. I could download this as a PPT, as a Google file. Like I can just start presenting. Presenting this to you right now. And just, it's incredible. So if I wanted to teach you how to niche down for consultants, I have the entire presentation done already and I can just start going through it. Look, it put little icons next to it. It designed it perfectly. It has so many different things over here. Look how beautiful this is. Look incredible. Implementation and refinement, case studies and practical exercises, addressing misconceptions. I think it already addressed misconceptions over here. Let's see, let's go to the top. Common fears and misconceptions. Okay, so what were the common fears and misconceptions? Fear of limitation, fear of failure, and misconception of that. And over here, fear of limitation, fear of the wrong choice, and misconception of versatility. Okay, so maybe I'll delete this slide after because this one looks like it's twice, but, or I'll just change this to additional fears. I'll go pick additional fears. LinkedIn examples, look at this. Here are specific examples. Niche as a test. Focused messaging. Finding your niche audience. Industry events, online communities. Measuring your niche success. Conclusion. So look at that. It kind of just broke down, created the whole presentation from the presentation outline, and now the presentation is complete. So I want you to take a moment and think about what I just did in a matter of just a few seconds. And you know, you could spend 10, 15 minutes modifying this, but it's a lot easier to modify than it is to create something like this from scratch. If you haven't joined our school community, somebody just asked, Joe, how do I use Evvy AI for getting a job? You might say, what is Evvy AI? Let me just quickly show you. Evvy AI is your LinkedIn AI content assistant. That's what I'm using. This is a tool that I'm using to generate comments, generate posts, write recommendations. Messaging helper, profile optimizer, connection customizer. So if I go back into GPT and I, and I just take this, I want to create a course just like that. And I, and I just go into Evie AI and I press log in. Let's see, I'm going to tell it to make me a post about this. I'm going to hit new post. I'm going to hit poll and I'm going to say, Inspirational. I'm going to select the Joe Apfelbaum persona. Let's see, Joe Apfelbaum persona. I'll just choose Joe Apfelbaum too. I'm going to say, I want to make a course about a framework to make it easy. Da da da. Let's do a poll about it. Do you need help niching down or do you know your niche? Okay, now I'm gonna press generate and let's see what it does for me. This is going to generate a hook, main points, call to action, and hashtags. Ever felt overwhelmed by the idea of picking a niche? You're not alone. Many of us struggle with this crucial step. It often holds us back from achieving our full potential. But what if I told you there's a framework that will make this easier? Choosing a niche can be daunting, but it's not just about identifying a market. It's understanding why you need a niche, why people avoid it, and how you can actually propel towards success. Imagine focusing your messaging and speaking directly to the people who need the expertise the most. Sounds powerful, right? Here's an example breakdown: market, submarket, niche. The goal is to find the right niche that aligns to who you are, what you've done, and what opportunities lie. Think about the total addressable market when growing and also ensure that people in your niche are easily findable. Many make the mistake of targeting a niche based on a problem they have. This approach often fails because it's challenging to identify people solely based on their problems. Instead, focus on a niche and where you can easily locate your audience. I'm excited about creating a course that simplifies this process, but before I dive in, I need your help. I'd like to do a poll. Do you need help niching down, or do you already know your niche? Your input will be invaluable. Ba ba ba ba ba. So I'm going to copy this right over here. I'm going to go to LinkedIn right now. I'm going to click on Start a Post, and I'm going to post this right over here. And then I'm going to click the little plus sign, and then I'm going to click Create a Poll. And it says, do you have a niche or do you need a niche? Do you need to identify a niche? Okay, so do you have a niche or do you need a niche? Option 1, yes, I have a niche, I'm good. But, okay, I'm not going to say that, but all right. Yes, I have a niche, I'm good. I need help picking a good niche. Picking a niche. I need help picking a niche. I do not agree with niching. Okay, so I have 3 options. Yes, I have a niche. No, I, I need to— I need help picking a niche. Or I do not agree with niching. Okay, so I'm going to give all the options over here. This is a nice clean thing. Ever felt overwhelmed? You're not alone. Many of us, uh, you're not alone. Many of us struggle with this crucial step. No worries. I got your back. I'm going to say, but realize this. You're not alone. Many of us struggle with this crucial step. What if I told you there's a framework to make this step easier? Choosing a niche can be daunting. It's not just about identifying why you would need a niche. People avoid it. Why people avoid it. Imagine focusing your da da da. Here's a simple breakdown. The goal is to find a da da da. Think about the total addressable market, but all but most importantly, make sure that people da da da, especially here on LinkedIn. Okay, make the many make the mistake. This approach often fails. I'm creating a. Mini course that simplifies this process, and I want to give it away as a gift. But before I dive in, I need your help. Let's do a poll. Do you need help? Your input will be invaluable. Please take a moment and share the poll. Together we can make this journey together for everyone. Okay, so now here you go, marketing, and I'm just gonna say niche marketing. Okay, and marketing AI niche marketing. I'm gonna delete AI because it's not related to AI, and I'm gonna say targeting, um, target market. Okay, marketing, niche marketing, target market. Okay, so those are the 3 I'm going to pick. I'm going to press post and it's going to post this poll. You see, now this poll is posted. So what I'm going to do is I'm going to copy the URL of the post. I'm going to go to my own profile and I'm going to go to my recent activity here, show all posts. Then I'm going to go into this right here, into the comments here. I'm going to paste this here so you guys can have access to this. And now you can go to the comments of this video that you're watching right now, and then you could check out that post that I created. Need a niche? Make sure you vote on this poll. Okay, I'm going to press post, and now I just posted it twice over here. Okay, and for those that want to be a LinkedIn trainer, I'm going to give myself a like here. For those that want to be a LinkedIn trainer and you want to learn not just how to pick your niche but how to teach other people how to pick their niche, I'm going to put this form right there for you guys to fill out if you're interested in the Apprentice Program. Then I'm going to go back to this over here and I'm going to say, uh, vote on this poll. Okay, I'm gonna go here, vote on this poll. Okay, and this video is amazing. This is an amazing video here. If you guys haven't watched this video yet, it's really incredible. Check this out. Can you please sell me this pen? Powerful video. Highly recommend this video. I'm going to go in here in the comments of this. I'm going to say, please vote on this poll if you want to pick a niche. Okay, and I'm going to press post. And now I'm promoting the poll under my post. You see that? Okay, and here are some viral hooks. Oh my gosh, if you haven't seen this newsletter, you have to see this newsletter. So I published this newsletter over here. You see, here are 30 viral hooks. So check this out. I'm going to take this framework here. I'm going to go into ChatGPT. I'm going to go into my pick a consultant thing. I'm going to go to the way bottom over here. Check this out in real time. I'm going to go to the way bottom. And by the way, tag someone that you think that needs to see this. Create 30, create 30. 30. Hooks, 30 viral hooks for this, for the course about niching for consultants, and use this below as a framework for the hooks. First, summarize this request. In detail, and then give me the output. Okay. Framework. All right, check this out. Now you might say, Joe, why did you say, uh, first summarize the request? Because AI is a prediction machine. It, it just predicts what it's gonna say next. And if you tell it to summarize, what it's going to do, it'll summarize first everything you asked it to do, which is basically giving itself better instructions. And also you'll understand how the AI's thinking. So if you don't get a result that you want from the AI, one of the most important things that you can do is train the AI by telling it to show you what it's going to do. Now this is memory full here. I've never— ChatGPT's memory is full. You can forget existing memories to make How do you forget existing memories? I'm going to look into that right now. But look at these viral hooks. 30 viral hooks for niching down for consultants. How to attract high-quality clients. This is a great consultant. This is what a great consultant can do. Look at that. Stop overcomplicating your consulting business. Wow. Wow. Did you know that you— that, um, I'm a bit shocked, but here's how I grew my business. So look, these are all great hooks for all the different posts that I have. Stop trusting every expert you see. This is the real advice you need to hear. Yeah, so this niching hack actually helped me in a big way. Don't make fun of me, but I'm going to try something new. Okay, so this is amazing. This is really incredible. I'm going to take this over here, and I'm going to put it in LinkedIn as a comment. Oh, too big, too big. I'm just gonna just do a bunch. Ctrl+X and then paste. I put a bunch here, and then I'll put a comment With the rest. Oops, still too much. Accent X, paste. Then I'm going to put a comment to that, actually a comment to that, and I'll paste the rest. And hopefully that'll be good. Okay, so I pasted it in 3 different ways. So I have 3 separate comments that has all 30 for the viral hooks. Crazy, right? It's insane. Let's see what people have been commenting over here. Wow, people are loving this. So if you need viral hooks, definitely go in here and grab all these viral hooks. Use this framework, put it into ChatGPT, and have a good day. Hopefully this is helpful for you. Hopefully you're enjoying this. If you are, give this video a like, make sure to share it, repost it, let somebody know about it. And well, and if you want to come to our event, we're going to do this for 3 hours. We do this for 3 hours, everything from making presentations to summarizing content. to creating content, to image manipulation, to video creation, video editing, like anything you need marketing-wise, we can help you with in our AI Business Development Circle. So you just go to evergreen, evergreen.com/aicircle. As you can see, this is where it is, evergreen.com/aicircle. Come join us here. It's 3 hours every single month. We're doing it on Monday. I hope you can make it. Thank you very much for joining me here today. My name is Joe Apfelbaum and I approve this message. Boom.