Joe ApfelbaumCEO, evyAI · Networking Connector, Author, Speaker, Entrepreneur

Important thing you should know about your business #shorts

22 Feb 2025 · 1 min

Watch on YouTube

0:43

In this YouTube short, Joe Apfelbaum explains that networking, marketing, and prospecting are distinct strategies for acquiring clients. He advises that prospecting should be used when you need clients right now, as it focuses on finding people who need your services immediately. Networking is presented as a long‑term approach to build relationships and attract higher‑quality clients over time. Marketing is described as a way to increase visibility and educate ideal clients about who you are and what you do, thereby generating more business. The video ends with a call to comment if the viewer found the advice helpful and promotes his book, High Energy Networking, directing viewers to highenergynetworking.com.

Chapters

Networking, marketing, and prospecting are not the same thing. If you want more clients right now, you need to be prospecting to look for clients that need your services right now. If you want to build relationships and get better clients longer term, then you want to be networking to get better clients and build relationships longer term. And if you want people to know who you are and you want to promote yourself and you want to promote yourself to your ideal clients by educating them around what you do and who you are, get more clients, marketing is a great way to do that. If you found this helpful, leave a comment. And if you haven't read my book, High Energy Networking, go to highenergynetworking.com. Boom.