In this solo presentation, Jasmin Alić shares three psychology‑based tactics that dramatically boost LinkedIn post performance. She begins by debunking common assumptions about the most important LinkedIn buttons and reveals that the "See More" button is the true driver of reach, because only the first three lines of a post are visible in the preview. She calls this the "3‑line rule" and stresses writing the opening three lines as a distinct, compelling hook. Next, she introduces "signposting," a technique borrowed from academia that lets creators demonstrate expertise and credibility without overtly pitching, thereby avoiding the brain’s sales‑avoidance response. Finally, she outlines the "TED Talk moment," where a memorable, quotable power statement placed at the end of a post leverages the recency effect to elicit stronger reactions, comments, and shares. Throughout, she backs each lesson with personal analytics, audience behavior observations, and examples, urging creators to apply all three consistently for maximum impact.
Chapters
Thank you, everyone. Welcome. Today I'm going to talk about something I'm very passionate about, which is creating content on LinkedIn. And today's topic is psychology. Okay. So are we ready to hear some hard truths right now and get better because of it? Number 1 for today starts with a question. What is the most important button on LinkedIn? Is it the connect button? Do we expand our networks? Is it the follow button? Do we expand our authority? Is it the like count? Like what's the point of posting if our posts are not going to get seen? Or is it the repost button? Like the repost in all these algorithm reports has a ton of value, right? We have to expand the reach. Or is it the DM button? Want to hear the answer? None of these. The answer is the See More button, the most overlooked thing on LinkedIn. Let me show you why. Because on LinkedIn, you can check this anywhere you want— on mobile, on desktop, on tablet. Check this anywhere you want. The post preview on LinkedIn is only 3 lines long, including empty spaces. This is crucial. So this is how you will see what's in the first 3 lines. That's it. This is what AuthorDub to me is the best for, and their analytics, top-notch. So remember this, when LinkedIn shows your posts, the first 3 lines are going to be shown first, and only if your audience clicks read more, see more, or sometimes it just says more, only if they click it, everything else matters. This is a crucial part. If your post looks like this, none of this matters. Literally, this red part does not matter unless people click the see more button. So essentially the lesson I'm trying to teach you here And this is what's going to help you create the best content possible. If you've been complaining that your posts are not getting enough reach, if you've been complaining that your posts are not hitting as they used to, if they're not bringing you enough followers, opportunities, views, engagement as they once used to, this is one of the biggest reasons why, because you're only focused on the post as a whole. You're not writing each post in 2 parts. Every post has 2 parts. The first part is the first 3 lines. The second part is everything else. Lesson number 2 today, something that possibly 95% plus of my clientele has been struggling with. And every single time we fix this, leads keep coming in. And it is a methodology we call signposting. Signposting has been around for hundreds of years. It comes from academia, actually. Signposting means you're proving your expertise to your audience. You're not just sharing the information, you're showing how you know the information. I've trained 52K LinkedInners in group settings and 300+ in one-on-ones, big stage keynotes booked out 3 years in a row, but How do I get these sales without selling? Signposting, selling on LinkedIn. A lot of people, what they'll do with what we call bottom of the funnel posts is they're immediately going to start with, here's how we helped a client go from X to Y. What you're signaling to every single person in your audience of thousands and tens of thousands, possibly hundreds of thousands of viewers, what you're signaling to each and every one of them is I'm about to sell to you. I'm about to ask you for money. You literally awaken the wrong part of the human brain when you're telling them, I'm about to sell to you. This is my way of always selling without being salesy. Signposting is a reminder on the fly. It is not a pitch slap straight to your face. Number 3 is my TED Talk theory. What happens at the end of every TED Talk, guys? People applaud. The question is, why do they applaud? Science tells us, medicine, medical research tells us that people are influenced by recency. This is called the recency effect. We remember the first thing that we hear and the last thing. The last thing, we remember it the most. We react to it the strongest. But how do most people end their posts? Quick summary. That's it. Summary of what they've already written. Is that powerful? No. Here is how I do it. I write powerful statements. I literally call them power statements. That's what I call them. That almost rhyme, that feel so memorable, that feel quotable. You can put them in Forbes. I've been quoted on these, just so you know. So here are some examples of how I do it. Make it about them. They'll make it about I quote, "The goal isn't to make you feel seen; it's to make your prospects feel heard." The big benefit of this is psychology. TED Talk moment: instant reaction. Your audience can't applaud for you. What they can do is press like and comment. Just pressing a like isn't enough. They still have that energy from the applause, so they will always leave comments. In my analysis, over 50% of the comments I get on my posts are literally about the last thing I said. They're not about the post. They're not about the question in the end. They're about this power statement. And I've shown this to over 50,000 people. A lot of them are using it in every single post. End big or write it again. If you're not going to end big in every post, do not publish it. If you're just going to end with a vague summary, don't bother posting it. Here's even more examples to inspire you. Here are some quotes that you may have seen on LinkedIn left and right. People come for your content, but they stay for you. I've been literally featured with these in international publications. This is how powerful they are because they're so memorable. Wow. Remember, you are in charge of how your audience reacts to your words, not the algorithm, not the format, not the post type— video, text only, image carousel— none of that. You are in charge. It's pure human psychology and how you influence their behavior. 3 lessons for today. Remember all 3, please. Number 1, the 3-line rule. Number 2, use signposting. And number 3, the TED Talk moment. Thank you, everyone.
