Joe Apfelbaum & Philip Lanos Do the Internet - Skool Community Growth Hacks

18 Jun 2024 · 56 min
55:52

In this 2024 YouTube episode of "Joe and Philip Do the Internet," host Joe Apfelbaum walks guest Philip Llanos through the Skool platform, demonstrating how to build, price, and grow online communities. They explore the backend interface, the three core components (Community, Classroom, Calendar), and how to use public vs. private groups for SEO. Joe shows how to set up affiliate links, create and price paid tiers ($97, $997, etc.), manage members, track churn, and leverage leaderboards and gamified rewards to boost engagement. They discuss discovery tactics, using the Skool "School Games" competition, and analyzing top earners’ revenue data. The duo also uses ChatGPT to brainstorm community names, and showcases the Evyai LinkedIn AI assistant for automated commenting. Throughout, they share practical hacks for outreach (DM limits, finding members via shared groups), leveling up on leaderboards, and monetization strategies, while reflecting on their own content creation history and growth lessons.

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