Joe Apfelbaum shows how to use LinkedIn Sales Navigator to find B2B prospects by filtering for companies and group membership, then exporting lead lists of thousands. He demonstrates targeting a group of 82,000 freelance web designers and sending personalized outreach based on shared group context.
They're just very focused on spraying and praying and hoping for the best. And I think being very intentional with which companies you're going after will make it much more likely. If you want to figure out the best target market to pick in the United States, There are different factors that you need to look at. You need to look at population, medium income. Joe, please unmute. You need to look at population, medium income, if it's a market or a submarket. And you can take a look at all the different markets and submarkets in the United States over here and click on any of them. I'm going to search, for example, chemical companies. I'm not really going to get a lot of chemical companies if I search chemical companies. You see that? It's just going to search for people, for posts. And if I search companies over here, it's not going to really give me all the chemical companies that I'm looking for. You see that? They're just very focused on spraying and praying and hoping for the best. And I think being very intentional with which companies you're going after will make it much more likely for you to be able to get into the companies That you wanna go after. I'm gonna say, okay, gimme all 4,000 people, hit apply, and then export this list of 4,000 people. You see, I'm gonna go ahead and export all these people. So now I list, I have a list of 4,000 people. Gee whiz. I'm not gonna be able to go through all 4,000 people.
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For example, I have this group right over here has 82,000 web designers. You see that? Freelance web designers and web developers. So I click on join and now I can, I joined this group. I could continue to group and then I can click on show all here on the top right. And I could look through these 82,000 web designers and within Sales Navigator, they have a filter that allows you to filter for groups. You see? So if I'm part of a group, I can say, show me all the people inside that group. But then I have the 24 different search filters within Sales Navigator as well. So I can see which one of these 82,000 web designers actually posted on LinkedIn. You see, I see that you're in the web designer group inside LinkedIn. I'm curious to know, do you actually design websites still? You see that? I'm going to send this guy a message. I'm going to send this guy a message. I'm going to send this guy a message. Now, why am I sending these people this message? Hmm. Because I want to build a relationship, but I'm building a relationship based on, based on the fact that they're inside a group. And then what I'm going to say is, oh, I design websites. If you know anybody that needs a website, I'm happy to design their website for them. I'm actually happy to design it for free for them. I don't charge anything to design websites now, and I could design it with my technology. Would you like to see the way I design websites for free? And then I have a conversation with them and build a relationship with them. That's the idea. Want to make networking easier and more effective? Try Evvy AI, your AI-powered sidekick that helps you connect, engage, and grow your network faster, Than ever. Click the link and start building smarter relationships today.
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