In this live-streamed YouTube video, Joe Apfelbaum explains why he plays Fortnite and frames the game as a venue for professionals—CEOs, executives, and other adults—to connect and build relationships. He walks viewers through the basic mechanics of Battle Royale: selecting squads, matchmaking, landing, looting, building, using shields, and reviving teammates. While playing, Joe narrates his actions, points out the map, describes hot zones, and reacts to in‑game events such as being eliminated and teammates attempting revives. Throughout the session he invites live viewers to join, asks for their locations, and encourages them to treat the game as a networking opportunity. The video blends instructional commentary with real‑time gameplay, highlighting both the fun aspects of Fortnite and its potential as a casual professional networking environment.
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encourage you to play a game of Fortnite. And I play because my children want to play with me. And so I kind of got into it a little bit and I realized, oh my gosh, there's a ton of adults on Fortnite as well. So even CEOs, professionals from all types that want to just connect, build relationships, and play a game. So I'll show you how it works. First, let's watch the new video.
Back to the art. This here's real life. There's no mask to put on, but here's a piece of the message. Get back to the song.
All right, now let's go ahead and hit play, and let's play Battle Royale, and let's press go, and let's just see what that looks like. Um, in this game over here, you could press build. You can decide if you want to squad and if you want to Choose your squad, or you want them to fill it for you with people, and it goes ahead and just— it finds people for you. Um, you could play with 3 other people, so it's me plus 3, which is nice. I like that. And then you have relationships. You build relationships with people as it goes along, and it finds you a game to play with. So I'm a level 1, which means I just started playing for the first time this season. And the beginning, it prepares— it kind of prepares you in like a landing zone, and then the game begins. It kind of prepares you, puts you into a place like this. Anybody have a mic? So I have a bunch of strangers that I'm connected with right now. The game still hasn't begun. You see, it says waiting 37 seconds for players. On the top right, you can see that there's 94 players that actually joined so far, um, and it's still waiting for more people. 97 people joined. Okay, so now it's— now there's 100 people. It's launching in 6, 5, 4, 3, 2, 1. 3, 2, 1, here we go. All right, so this is what the map looks like. I'm gonna press M so you can see the full map. The map is grayed out because I haven't yet landed anywhere. You see 2 of my teammates just landed over here, so I'm gonna go kind of follow them, jump off and go find them. You see, I just jumped off. And I'm gonna see that they put their pin down over there, so that's where they're landing. I'm gonna join them there. I do see quite a few people are landing here as well, so it's gonna be like a little bit of a danger zone. So first I'm gonna kind of jump down over here and stock up on some stuff here. I see on this sailboat this There's a little chest here. I'm gonna grab the chest. I'm gonna drink up some of this. This gives me a little bit of extra life. I'm busting this open so I get my new gun over here. So now I have a gun, I have a little blue shield. I see people are fighting already.
Oh, I see.
I'm getting closer to my teammate. I see people there are fighting. Okay, okay, they're all over me here. Oh man, they got me. I am down, ladies and gentlemen. I am down. I have been killed. Now I'm gonna wait for my teammates to revive me. Looks like they all joined this car here. They're gonna go get my card. You see exactly where I am. They all have landed here. He's trying to get away. Looks like he's might blow up. Looks like. Looks like they killed one of the teammates. He's gonna try to reboot me and the— and the teammate now. Let's see what he does, see if he can make it before he gets shot.
Oh no.
All right, gotta play another game. He did not make it. What I would have done is I would have jumped into that truck, driven away, and then play, and then, you know, make it happen. But unfortunately, that did not happen. We landed in a hot zone and we were not ready for this. Let's see what happens next time. So now it's finding the next match while we watched a person who decimated us. All right, let's see what happens. I'll wait for the next one to roll. In the meantime, if you guys are watching me, let me know that you're watching me live. Let me know where you're watching me live. I do see quite a few people watching right now. I'm curious to know if you guys actually play. Count me in for the next round, Felipe said. Definitely join my, um, join in, Felipe. Okay, all right, here we go. Let's see what's going on. Yeah, I'm just gonna get down over here real quick. Let's see if there's any cars. I really like those cars when I could find them. As soon as I can load up. I'm gonna load up. Oh, what's this? Someone definitely shot me. I just killed the whole squad. That's epic. Let's see if you can bring me back to life. Okay, someone's bringing me back to life over there. Here we go. Now that was a great game.
