LinkedIn Training with Joe Apfelbaum 2025

The question is, are you using LinkedIn appropriately? Let me show you how I start commenting on people's posts very quickly. So I have a list here of all the people that are part of the Executives Association. And then I just click on a button, I hit recent activities, and then I can easily see all of their recent posts. So for example, Tina Larson posted 13 hours ago. I want to leave her a comment. I'm going to click on the comment box over here. And I am just going to quickly just generate a comment on her post, just like that. I'm going to press insert comment. The comment gets inserted and then boom, there you go. I just inserted a comment on her post. Look how quickly I did that. Now I can close this and I can be sure that I was top of mind with Tina. If I want, I move on to the next person, which is Alexis. I move on to Alexis's profile. I check to see if Alexis Has recently posted. And I do see that she recently posted and I haven't yet commented on this post. This was from a week ago. So I'm going to go ahead and leave a quick comment on her post. I'm going to hit generate. And this will help me stay top of mind with Alexis. You see that? I can even tag her by pressing the@ sign, clicking on Alexis's name, and then boom, I just commented on her post. I want to go to the next person, for example, Ryan Spear. I hit check recent activity to see if he posted. I see he posted a few weeks ago here. I'm going to click on comment. I see I already commented. I can close this post out and I can definitely go to the next person here. I want to check to see if Robert Allen posted recently. I click on check recent activity. Boom. And there you go. I have my recent activity from Allen. I see I already left him a comment here. I don't have to worry about that. Moving on to Jocelyn, check her recent activity. I see that she posted a week ago. I already commented on that. I'm going to check Eric Wegweiser. He probably reposted something a day ago. This is not related to me. That's not related to him. I'm going to comment on this post and you'll notice that I am the only person that's commenting on his post over here, which is really great because that means I am staying top of mind. With him very, very quickly. All right, I'm going to press insert, and there you go. Investing in plants is a smart move. Okay, now I'm going to go ahead and click on this again. I'm going to look at Vincent. I just commented on Vincent's stuff today, but I may have missed a post from him from yesterday. So I'm going to go here, see, I already got his last one, and I already got the one from today. Moving on. Boris. I'm going to see if Boris posted anything. I'm going to pull it up. There you go. I already commented on Boris's stuff. I'm going to check Don Celestino. I'm going to load a couple more people from my community. John Rafferty. I'm going to load that. Matt Schwartzberg. I'm going to load that. George Jensen. I'm going to load that. Jesse Berlin. I'm going to load that. I'm going to close this, close this, close this. All right, let's see. Don Gelastino. Look at that. I'm going to go ahead and leave a comment for Don just like this. Insert. Congratulations, Don. Recognition like this inspires growth. Very well done. I see John is doing things incorrectly. I'm going to send him a message. Looking forward— let me say, looking forward to seeing you tomorrow. I guess I'll chat with him tomorrow about his posts. He's not doing it correctly. Matt Schwartzberg also not doing it incorrectly. But that's okay. I see he got 128 likes here. I'm going to reset this, click in here, hit generate, insert. Great to find the family involved in the business. Okay, reset. Okay, let's see. Part of the team. I noticed there's something that you're doing with your posts that is limiting your engagement and your reach. Let's chat about it next time we talk. Okay, I'm going to click on here, notifications. This is a post that just went out 2 minutes ago. Let me see if that's my latest post or if this post right here is my latest post. Yeah, so this is the post from 5 minutes ago and this is the post that I just posted just now. You see that? So I'm live right now and I went live 1 minute after this video got posted. So what I'm going to do is I'm going to promote this video a little bit. I'm going to give it my own like. I'm going to copy it and I'm going to send it off inside these groups. I'm going to search group. In here, I'm going to press go, and let's just see if it if it loads some groups here. Actually, I'm going to click the word support group. Let's see what happens. Okay, so we got the. JVMM support group here. I'm going to put this one in here. We got the LinkedIn Influencer Summit 2022. I'm going to put that in there. I'm going to put it in the JD pod. Marketers Cruise 2025, JVMM 2024. Let's see what else we have. We got the May 2021 LinkedIn Engagement Group, not very busy. Group Messaging Webinar Group. I'm gonna drop this in here. Do you see the way I'm, I'm dropping it into all these groups here? And every group has a group of people. that are likely to see this video, just like that. So I'm promoting this post. I'm going to promote it in 10 different groups. And I strategically name these groups very, very strategically. I'm going to put it in there, LinkedIn Accelerator Training. I'm putting it all in all these little groups here. These are messaging groups that I created. They're niche messaging groups. Let's see, we got the OMA. Look how many little support groups I created. All right, so let's just see what— how many people I actually created, how many groups I just sent it to. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13. 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29 groups about. And let's just see what else I'm going to do. I'm going to use the mention saver. This is called the mention saver. I'm going to press copy. And then I'm going to mention all these people in that group. Not in the group, but in the, in the comments of the video. I'm gonna hit comment. I'm gonna copy these people here, and I'm gonna copy these people here. Actually, I don't want to copy these. I want to copy these. So you see I have all these mentions here. Copy these people.

So you're going to copy the whole thing?

So I just mentioned about 100 people between all these groups here. I don't want to overdo it, so I'm not going to mention more than 100 people. But 100 separate people got notifications that I mentioned them on these posts. Let's see what's going to happen as a result of this. I'm going to close this out and let's see what's going on. Dundrig said thanks, Microsoft. I'm gonna click on Don Driggs, take a look at what he's up to. He's a senior loan officer for Nexa Mortgage. All right, let's just see what happens as a result of me doing this, all this activity, what it resulted in. Now what I'm going to do is I'm going to create engagement from other people's profiles. So I'm going to open up a couple profiles here.

Wow.

Testing 1, 2, 3. All right. Let me hit reset. I'm going to open up some more profiles here. So we're going to start with Jennifer's profile. We're going to give it a like. We're going to use Evie AI. We're going to drop a quick comment. Okay, just drop a comment like that. Close. Okay. Okay, so now we're creating some more engagement here from various posts from various people. And this is a 2-way street.

Insert.

Let's see what's going on with Tammy's profile. All right, I'm gonna go here. All right, look at that, we cleaned it up. This is from 10 hours ago.

This is great.

Let me download a video of SD real quick and post it.

I'm so excited to get to share some of things that LinkedIn did for me, my dears. Within 6 months, I was close.

Okay, let's do that. I just downloaded this. Didn't I just down— oh, because I did image. Add a video. SD. Wow, we did it. We posted the video. Our video is successful. I'm gonna go here. I'm gonna promote the video.

I'm so excited to get to share some of things that LinkedIn did for me, my dears. Within 6 months, I was closing 5-figure deals, ended up becoming the co-host of this annual summit, got my podcast featured on NASDAQ, was featured at LinkedIn Global. That's me in the pretty purple dress right there. I genuinely believe that every single one of you has the ability to do what you love, earn buckets of money, and have time for your life and family. I'm gonna tell you about the social media party, cuz there are genuinely only 5 steps to social media success. First thing you need to know is that you need to choose your party. I want you to imagine social media as a party.

Let's see what Dawn says.

One step forward in time. No going backwards anymore. Let's see, this guy wants to meet on Friday. So let's take a look at my Friday, see what I have. I already have 5 meetings on Friday. Friday. 1 PM, I have a meeting with Michael Taylor. How about 12? How about 11 AM?

Michael Schreiber.

Oh, look at that. People are already commenting on this. Let's see what this one says.

Do you want to go viral or do you want to be strategic? And I went viral and my account got restricted and I'm going to show you the post. And so I called up my contact at the Empire State Building and I said, hey, can you help me? She's like, yeah, you're coming to train us very soon. So after 4 days of me being unrestricted, the people at the Empire State Building at LinkedIn unrestricted my account and they said, we're so sorry this happened to you. We apologize. What I tell people is be consistent with what you do. I love helping people be able to succeed on LinkedIn. So I built this little sales assistant. And now it works on Facebook and Twitter and other places as well. This is extremely, extremely powerful to be able to use these tools and use them in an authentic way. Train the artificial intelligence using personas to actually sound smart. If you're not sure what to post on LinkedIn, you click on Idea Generator, you select your goal, you select your tone, you literally say, how to network. You will have 4 ideas. Then you just say, select this, you hit Generate Post, it'll create a hook, main points, call to action, and hashtags. In order for you to be successful.

All right, so let's set this for tomorrow morning. That'll be my post for 8 AM. I'm gonna tag a bunch of people from the cruise now. I had a mastermind today with these people here. I'm gonna tag them all.

OK.

I don't know which Jennifer Otto this is. When in doubt, just delete it. Well, she has 2 of them. Probably this one. I'm gonna schedule this for tomorrow. You see how you schedule it? We're gonna do this for 8 AM. 8:45 AM. Oh shoot, tomorrow's Thursday. I guess we could do Thursday. I'm scheduling something for the AM. Boom, scheduled for tomorrow. Just like that. Let's go into Facebook now, see what's cooking here. Like my own video. Wow, look at this. This really worked. So there you have it. Now I