Live Cold Calling into 2026 with Joe Apfelbaum

Game title, City Pace. This that Joe Apfelbaum focus, morning pipeline prayer. Turning strangers into partners, prospecting like a whale out there. Dial tone in the ringtone, calendar link on deck. I'm smiling while the phone rings, you can hear respect. We don't chase, we attract, add value, that's the flex. By the time we talk numbers, they already said what's next. Whale calls in 2026. Big vibes, big deals, big mix. From the phone to the feed, I connect, I connect.

Book meetings, make friends.

Hello, Frank.

Yeah, hello.

Hi, the reason why I'm calling is because you requested some information yesterday on New Year's about the 99 LinkedIn hacks. Were you looking for new clients, Frank?

Uh, yeah, Mr. Apfelbaum.

This is Mr. Apfelbaum. I'm good. How are you doing?

Good, good, good.

It's New Year's. Are you busy?

It is.

I—

yeah, I am. It's not a good time right now, but where are you in Jersey? I'm just curious.

I'm in Union County, but what I could do is I could have my team book you in for Monday at some point in the afternoon for us to kind of have a conversation with either me or my team. Would that be cool with you, Frank?

Yes. Thank you very much, my friend. Thank you.

Monday afternoon.

Yeah, can you send me a text with a link or something?

Yeah, I'll send you, I'll send you a text with the link and everything. I'll even send you a questionnaire to fill out so we're ready for you and we understand your whole business. Does that make sense?

Excellent.

We'll just, we'll just pick a time in the afternoon on Monday for you and we'll send it to you, okay?

Thanks.

And what was your first name?

My name, my name is Joe. My last name is Apfelbaum.

Okay.

And the name of the company is Evy AI. E-V-Y-A-I, Frank.

E-V-Y-A-Y?

No, no. E-V-Y-A-I. Evy AI. And you're a 212 number. You're in the city? You're in Manhattan? Or you in Jersey like me? Hello? All right, we got disconnected. No worries. No worries. We booked the meeting. Appointment set. That's appointment number 1 for the year. Appointment number 1 for the year. Yo, can I hear it? Can I hear it? Can I hear it like you just don't care? Yo, I just booked the first meeting. Can I get a hell yes in the comments? Can I get a hell yes in the flipping comments? I want a hell yes. Let's go.

Strangers into partners, prospecting like a whale out there. Yeah, yeah. Dial tone and the ringtone, calendar link on deck. I'm smiling while the phone rings, you can hear respect.

I'm gonna be able to take your call. Please feel free.

By the time we talk numbers, they already say what's next. Whale calls in 2026. Big vibes, big deals, big mix from the phone to the feed. I connect, I connect, book meetings, make friends, then I close, no stress. Yeah, whale calls in 2026.

Every no just a step to a Yes, hit send, hit dial.

I connect, I connect, book meetings, make friends, then I close, no stress. Yeah, jazz hands on the keyboard, improvising in DMs. I riff on the recent post.

Hi, Frank. It looks like we got you.

I'm actually on the New Jersey Turnpike.

Ah, no worries. Yeah, don't worry, we're gonna send you a calendar invite. You'll have everything. We'll also text you. Drive safe and Happy New Year, and we'll talk to you, uh, next— early next week, okay?

Very good. Thank you, Joe. Have a good day.

Bye.

Thank you, Frank. 2 calls at a time.

Hello, you've reached Maureen.

You know what to do—

name, number, and message—

and I'll call you back.

Have a great day.

You have reached 734-673-8048.

Alexander Schweiger.

After every touchpoint, soft sell, high grades.

Yeah, yeah.

Recording this call for the person you're trying to reach.

Before I try to connect—

Book meetings, make friends, then I close, no stress.

Shepherd Developments Limited at 500 Shepherd Avenue East. Hello?

Hey, John.

Um, please leave a message at the sound of the beep.

Is this John?

Have a nice day.

It's a voicemail.

All right, let's go.

Hello?

Hello, Andreas?

Yeah?

Hi, this is Joe. Uh, the reason why I'm calling is because I saw yesterday you requested some information about the 99 LinkedIn hacks. Are you looking for clients? Is that what you were looking for, Andreas?

Sorry, the request for what?

You requested some information about the 99 LinkedIn Hacks, like LinkedIn. You were looking to learn how to use LinkedIn. Were you looking for new clients or were you looking for a job? Which one?

Job.

A job.

Okay.

What type of job are you looking for, Andreas?

I am a project manager.

A project manager at a telecom company. I love that. I love that. And, and, and how much are you looking to make in your job? Like what's the goal? What's the big goal for you for 2026?

It's something, my regular wage is something between $140,000, $160,000 Canadian.

Yeah, that's amazing. That's amazing. You could totally make $140,000 and $160,000 being a great project manager, um, if you know how to use LinkedIn correctly. Now the problem is that most people don't know how to use it correctly. Would you agree with that?

Mm, yes, I believe that. Yeah. Because it's like, it's like Word or Excel. Regularly, people use just the surface of the of the applications.

Correct. Hundred percent. And your face looks like you are a little scared. You know, that's that's what your face looks like. You look like tenés miedo, miedo, miedo. Pero de verdad no tenés miedo. Es una persona buena, ¿no?

Okay.

Hablas español también o solo inglés.

Creo que creo que sí. Desde desde hace mucho tiempo hablo español.

Ah, de verdad. ¿De dónde eres? What city are you from?

Colombia.

Colombia. Me gusta los colombianos. I love that. You know, what I would love to do is I would love for you to meet with my team today. Would you be open to having us show you how we helped one other client be able to get a job that was a senior technical project manager, a digital transformation expert, make $170,000 a year? Could we sit down with you and show you how we did that?

Yeah.

Okay, cool. Um, are you available at, let's say, 1:30 PM today? To meet with my team?

I have a, I have a meeting with a realtor at 1:00 PM.

Uh, so, so maybe, okay, so we're booked out till probably like 3:00, 3:00 PM Eastern. Would that work for you? 3:00 PM Eastern?

That's 3:00, 3:00 is okay.

Okay, great. So I'm going to have my team reach out to you and we'll book a meeting. We'll show you exactly what we did. And if it makes sense for you, maybe we can help you accomplish that.

Okay, perfect.

Yay!

I'm so excited. Thank you very much. I appreciate you. Looking forward to working with you. Okay. Talk to you soon. Bye, Andreas. Did we just book a meeting? Did we just book a meeting? Let's go, baby! Let's go!

We just booked a meeting!

That's right, that's right! Joe, meeting number 2, baby! Let's go!

Joe, you just did something genius that I want to utilize.

Tell me more.

I don't know.

I don't know. I feel quiet, bro. But if I'm in a meeting with a job, um, job water, a job seeker, I want to see clients that we work with that has an adjacent role or a similar position. That's really big. But if you pause the music for a bit, I—

Yeah, tell me what you're thinking.

If I know right before entering with this job seeker that we have helped somebody with a similar position, I can enter so much more confidently and I can show them a live example of this could be you in a few months if you work with Evvii AI.

100%. 100%.

Is there a way to automate that or can we just have somebody look into it? Or I can look into it if you give me the resources.

Yeah, no, we, you'll, you When you go to office hours, you're going to hear all the success stories. And when you hear all the success stories, you'll know exactly why and what people are getting. We also have tons of testimonials. If you take a look at our testimonials, you could also ask us which client did this and that and the other thing, and I'll tell you. And then you can all go interview them if you want. And you could ask them how they did it and what they did and how FBI helped them accomplish that goal. But if you tell me what goal you need, I'll find you a client that hit that goal, and I'll show you a testimonial they left for us with that goal. Almost every goal was achieved. I can tell you a client that made $500K, a coach that made $500K because they used Evy AI. I could find you a coach that 5x'd her business, a consultant that 5x'd— hey, Sheila.

Yes.

Hi. The reason I'm calling is because yesterday you requested some information about our 99 LinkedIn hacks. Were you looking for a job or were you looking for clients? Which one?

Neither.

Neither. Okay. Were you just curious to learn how to use LinkedIn? Like you clicked on it cuz you like saw my gorgeous face and you're like, you know what? I want to learn LinkedIn from this guy. He looks like he has personality. Okay. Not interested. Moving on. So, um, that was my first hangup. My first hangup. I'm not going to take it personally. We're going to keep moving on. We're just going to label her as not interested in a job, not interested in anything, but she did. Moving on. Moving on, Sheila. You don't get this energy. You know who gets this energy? The internet. That's right. The internet gets this energy. You watching this right now on LinkedIn Live, baby. You with me?

Let's go.

Shake it off. We're with you.

Shake it off. Shake it off. No rejection. We need an intervention. Let's go, let's go, let's go, let's go. Uh, Coke bottles in the corner, in the seats.

I'm awake, coffee breath, big grin. That's the play I make. Joe Apfelbaum flow, got the script in my brain. Turn it quick. Who this to? Yeah, send me your name. Dial tone drum, little jazz in the back. Piano keys tap while I'm planning the attack. Calendar wide open, I can see that wig. Got a minute on Tuesday and I'm sliding right in. Prospecting like a whale on LinkedIn. Big deals, big waves, I swim. Booking meetings, closing, we win. Make friends, make funds, log in, tap in. Prospecting like a whale on LinkedIn. Scroll feed, new lead, that's a handshake warm. Voice note sent, break the boring norm. Profile clean, headline sharp like a blade turn. Just browsing into glad you came. Jazz sax, laugh in the background light while I type.

Hi, Ritter.

Hey.

The reason I'm calling is because you requested some information the last day of the year. I think you were the last person to request information about our 99 LinkedIn Hacks. Were you looking for new clients, Ritter, or were you looking for a job?

Oh, I'm not looking for new clients. I was looking for information on the hacks.

Oh, yeah.

So people can get it for free.

So we're actually, as a New Year's special, we're actually offering them at $900 off. They're usually $1,000, so you can get them today for just $99. Did you get the coupon code for that?

I'm not sure. I've been away from my stuff, but if you send it, I will follow up if I'm interested. Are you providing some information along with it so I can review it?

Yeah, 100%. So I'll send you, I'll send you the landing page. It's 99hacks.club. I also texted it to you. And on that page, we have 2 example videos. So you can kind of see if you're going to get value from them. Each hack is less than a minute long. Each one is less than a minute long and they provide a tremendous amount of value. We have 99 of them and we're offering it at 90% off. So there's a lot of nines in there, but our goal is to help you learn how to use LinkedIn more effectively. What's your goal with LinkedIn? What are you trying to accomplish with it?

I haven't used it in a long time. I, I, I, I, you know, LinkedIn is essentially a marketing platform and, uh, you know, I'm employed, so I'm not really using it. I don't like putting information.

What type of job do you have, Ritter?

I work for a charity doing promotion in sports.

Ooh, I love that. A charity. You said a charity?

Yeah, it's a charity. So it's, uh, I mean, I'm in Canada. I run one of the largest sports organizations, but it's owned by a charity. So it's a little different platform.

I have a guy who does auctions for charities. He's an awesome guy and he doesn't charge anything for the auctions and he usually raises like $100,000, like insane at charity events. Do you guys run events? 'Cause it could be a good intro for you guys to just talk to him.

We don't do that. It's more like, it's hard to explain. I'm owned by the charity, but the charity has all those functions on its own.

Ah, so you're like a separate wing, unrelated completely.

Exactly. I provide a service to the charity and they run all their other stuff and I keep the glue together for them.

Got it.

Got it. But I'll review the information. I really appreciate the contact.

It's my pleasure. Is your name Avi?

It is.

Oh, that's wonderful. My name is Joe.

Okay, Joe, thank you very much.

I had a friend in Toronto named Avi Shomer. Do you happen to know a guy named Avi Shomer?

I don't know. I don't know Mr. Shomer.

You don't know Mr. Shomer? Okay, that's crazy. He's Shomer Shabbos though.

That's very funny.

That's funny. That is very funny. Anyway, so I appreciate you taking the time to speak to me. It's a big misconception that LinkedIn is just a marketing platform. The truth is LinkedIn is also a networking platform. And if you have a job—

Well, we, we, we use it to post a lot of our charitable stuff as a social feed.

Yeah.

Um, the funny thing is, you know, we don't use it enough to apply for job postings, which, you know, I think that was the main goal.

Amazing. And here's, and here's the other thing, Avi. Um, if you personally start using it as a networking tool, if you need another position in the future, which you might need in the future. I don't, I don't think you need one right now, but you might need another position in the future, Avi.

Yeah.

At that point, you'll already have a network of thousands of people. So part of the 99 Hacks, we teach you how to kind of like expand your network in a way that will help you be able to be more successful on LinkedIn in a meaningful way. And also when you need those positions, they'll be available for you. You won't be like, all of a sudden you showed up, you'll show up and you're like, oh, I need help now. No, no, no, no. I've been working my network. the whole time I was employed. So when I actually need it, I'm not gonna get screwed and be left hanging there and trying to like beg people for things because I've done so many people favors networking and building relationships for so long. You know what I mean, Avi?

Makes sense. It makes sense.

So that's what I would do. And also, it also improves your own personal brand like online. If I Google your name, Avi Ritter, I don't know if— is your name Avi Ritter or Avi Cooper?

It's Avi Ritter.

Yeah, so if I search for Avi—

You'll find very limited information on me.

Right, so find—

But that's on purpose.

What I would tell you to do is, on purpose, find a lot of information, but the information that you want to find, 'cause you never know when you're gonna have a lawsuit, or you're gonna have an issue with someone, and then you're gonna have info that you're trying to get rid of, but you never established yourself. So establish yourself with a bunch of information that you are comfortable with, maybe information about things that you're passionate about, or things that you're so not private about, or things that you're just interested in, but they're all associated with your name and they're totally kosher. And this way, when something happens and somebody puts your name, they won't be able to own it in a second and screw you over. You're almost like creating an insurance policy for yourself that protects you in case something comes up on the internet with your name that is, that it's kind of like open for the taking.

Yeah, I'm guiding them on what they can do.

Yeah, yeah, so I would say buy your domain, set up a website, but if you don't want to spend the money, start being active on LinkedIn with your name. and watch what happens. Even if you create a Facebook account, a YouTube account, whatever, and then all of a sudden that comes up on the first page of Google and you're controlling the narrative versus letting the universe control it for you, which you never know what lesson the universe wants to give you. And sometimes they're painful. So I know so many people that come to me, they're like, oh, help me with my reputation. I was like, well, I should have started 10 years ago. You know what I mean?

That's the idea.

So I love giving people advice. I love helping people. Thankfully, I was very fortunate. I grew one of the fastest growing companies in America. But before I started the business, I had a job, and one of the great smart things that I did was invested in my own reputation. So by the time I started my company and I, I needed opportunities, I had so many people in my life and I was able to generate millions of dollars. So I highly recommend looking at these 99 hacks. And then if you have questions about LinkedIn or best practices or reputation, just reply to me and let me know that you're interested in chatting again and we can have a nice matzo ball conversation.

Perfect. Perfect. Thank you very much.

Happy New Year. Thank you for taking my call.

You too.

We'll talk soon.

Take care. No problem. Bye-bye.

That was great. That was a great call. We gotta update his name because he put a fake name.

That was smooth as hell.

Uh, really good.

Uh, I shall look into it. I just saw your message.

Um, let me say he's interested and we're gonna nurture him. So when we move people to stages, we're gonna move them to the next stage. Um, we're gonna go ahead and move him from new lead To nurtured verbal commitment payment pending. I'm going to put him on. And then once he pays for this, we're going to get him on the phone, set up a meeting and say, hey, let's review them with you. Let's get you on and help you with all the other stuff that you need help with related to your reputation. And also the whole call is recorded right over here. So if you ever want to see the recorded call, you can always click on details and then you can see, it takes a moment, but then the call will just be there and you can download the actual call. Uh, let's see if I can download the call right here. You see, let's click on this. You see this little download button. I'm going to click on this download button. I can download the call. If I want to take all the text, the full transcript, I can copy the full transcript, copy it. You see that? And then I can put the full transcript as a note here so that anyone looking at this later can have the full transcript easily. Save. And the full transcript was saved as a note. And it was—

Joe, are you booking Andres for today at 3?

Yeah, whatever. Yes, you guys just have to do that. I'm not doing it. You guys are gonna do that. And not for me, you're gonna book it for Robin.

Yeah, I'm doing everything. So I'm just asking the time. Is it 3?

I don't know. I don't know. If you weren't paying attention, then you got to go listen to the replay.

Wait, is Andrew the, the fitness person that we wanted to onboard?

No, no, no, that was Andreas. Just go listen to the call. I mean, or, or, or look at the— read the transcript. Do you want me to go back and read the transcript for you, or do you want to do it yourself?

I don't have access because I'm logged out, so I can't see these calls. When you will be logged out, then I'll be—

Okay, I'll go in here. I'll type in Andreas. I'll type in Andreas right now. This is him right here. Was this him or somebody else?

I think that's him.

Yep.

You think so?

This is Andrew Sendowal.

Okay.

Is that the one? Appointment set. Yeah. So appointment set. So I'm gonna click on this here. Let's scroll down and see. 3:00 PM Eastern.

Okay. Yeah.

3:00 PM Eastern. It says it right here.

Okay. I'll do it.

By the way, that's the reason to copy it and put it in as a note. But keep in mind when you're putting it as a note, I made a mistake in the other one is I didn't press Ctrl+Shift+V. So it kept the white words and I couldn't see it. So now I press Ctrl+Shift+V, it kind of stripped the white words out. Get it? And make it— that's called Paste Special or Paste Text Only or whatever. Okay. So it's all here for you guys. So that's a good best practice to have the entire transcript in the note. Are you going to do that from now on? It's really easy to do while you're downloading it, copy and paste the transcript into the note. Yes. Can you confirm, Asta?

You're gonna do that?

Yeah, yeah, yeah.

Good.

Yes.

All right, good. Let's make another song now. Let's make another song. I'm gonna say cold calling and prospecting, booking meetings. I wrote meanings. I'm gonna say instead of jazz, I'm gonna say country. Rap country, classical craziness. Let's go. You guys ready for this one? Ready for some more music and some LinkedIn? Some more music for those words.

Yeah.

Let's go.

Let's go. Bring up the hype. Let's go.

Let's get hyped up. Let's get hyped up. Let's get hyped up. We're almost at time. We got five minutes left to book three more meetings or two more meetings or how many more meetings?

You can do it.

Campaign ended. Hey, close dialer.

2026 cold call ring ring, let's go. Joe Applebaum, big splash in the flow. Scroll feed, one click, then I reel in the gold. New year, same grind, but the targets get bold. Boots on the desk, laptop glow. I'm a LinkedIn legend, yet Allez, pareil.

Pour lui laisser un message, veuillez.

Hey, cold calling into 2026. The network booking meetings on fire. Feel the heat out there. Turning strangers into friends. That's the real wealth. Pickup truck parked, but my reach worldwide. From the farm dirt roads to the Manhattan I say, how y'all doing? Then I switch to the stats. Here's the numbers on the board, let's be honest about that. Turn the doubts to a deal, turn the deal to a smile, turn a glitch in your plan to a win in your file. Little country in my draw, little rap in my pitch, but the follow-up's the feature, that's the real switch.

Calendar dings like a grand ballroom, piano hits every time I enter the zone. Hello, you've reached Brian.

Leave me a message and I'll get right back with you.

Hey there, you've reached Brian. Leave me a message and I'll get right back with you. Please leave your message after the beep.

Please leave your message after the beep. After the tone.

2026 on the caller ID, future on the line. Yeah, it's ringing for me. Coffee on the desk, tabs in the maze. Got 100 warm leads in a single page. Cold calling, but my tone stay warm. Hey, it's Joe breaking every norm. Calendar packed from a 5-minute chat. Turn a quick small talk to a signed contract. Scrolling through a feed like I'm sailing the seas. Every profile a port, every port got keys. Got a script in my head, but I rip off cuff. If you're bored in 10 seconds, I ain't sharp enough. I'm prospecting like a whale on LinkedIn.

Woo!

Big splash every time that I log in. Closing deals, booking meetings, locking in. Making friends while the numbers keep climbing. Prospecting like a whale on LinkedIn. Big wave, whole squad diving in. If you feel that buzz, hit connect, 'cause then watch a cold call flip to a lifelong win. Jazzy my flow, I improv my pitch. Little laugh, little pause, then I flip the switch. Jake, hello?

Hello, is this Scott?

Yes.

This doesn't sound like Scott. Is this Scott or is this somebody else?

It's a little hard for me to understand you. Can you go slow?

I will go—

But don't go too slow because that makes me crazy.

I will go slow and I won't talk too slow, okay? You with me? You with me now?

Listen, I'm very, very busy. I'm in a meeting. Just talk faster. Can you do that?

I'm trying to talk so fast for you, but I have a question for you. Are you real?

Oh my gosh, no, it's not your fault. Listen, I'm just having a hard time because I'm in costume fitting, you know, when they put clothes on you.

Okay, I get it, I get it.

The costume lady was here and now she's not here, and this is so tight, the zipper. I need somebody to just undo it a little so I can breathe, you know. Where are you?

Just a little, just a little. Just a little. Where are you? Are you there?

You can't even believe how tight this dress is! I can't move, I can't move an inch, I'm like scooching. You know scooch?

You're scooching. What size are you? What do you mean, what size am I? Could someone please write this number down, 'cause I want to call this number again.

It's like if you have a super, super, super small tight thong. It's so uncomfortable. It's really nice to hear your voice because it takes my mind off of this, so just keep talking.

Oh my God, I'm gonna keep talking, I'm gonna keep talking, I'm gonna keep talking. This is insane, I love this. By the way, if you guys want this phone number, in the comments—

No, no, no, no, no, no, I need you to go faster. Can you do it even faster?

In the comments, guys, let me know if you want to speak, if you want to call this number, because this is so good.

Oh, this is so crazy. I'm just really— it's so painful to breathe and to listen to you at the same time.

Keep going, keep going. This is amazing. Okay, tell me what else you got for me.

No, and then I had to get my hair done. We are going on set in no time.

Oh my God!

And they did it backwards. They needed to do my hair first, but they put the dress on me, and now we have to do my hair, and I have to stand in this dress. It's so painful. But you know, they want to do what they want to do, you know? Like when your boss is like so bossy, you know? Do you have that?

Never, never. My boss is never bossy. You know why? You know why my boss is never bossy? Because I'm the boss.

You know, I understand what you're—

Okay, we'll get it back later, but this is amazing. This is amazing that somebody set that up. I'm gonna say bad number. I'm gonna say bad number, and then I'm gonna put it into, um, I'm gonna put it into bad number here. But this is an amazing bad number. An amazing bad number. Moving on. Here we go.

Twenty twenty six cold call ring ring let's go Joe Applebaum big splash in the flow scroll feed one click then I reel in the gold new year same grind but the targets get bold boots on the desk. Laptop glow, I'm a LinkedIn legend. Yeah, they all know Joe got a list, got a script, but I talk from the heart. Turner, who is this? Into when can we start? Cabo head, we fire coffee on tilt. Pipeline packed like a wagon I built. Every maybe later just a lid on pause. Hit connect, drop charm, let them feel the call. I'm prospecting like a whale on the network. Hey, cold calling into 2020. Here's the numbers on the board, let's be honest about that. Turn the doubts to a deal, turn the deal to a smile, turn the glitch in your plan to a win in your file. Little country in my draw, little rap in my pitch, but the follow-up's the feature, that's the real switch.

Calendar dings like a grand ballroom, piano hits every time I enter the Zoom.

I appreciate your time, then I seal that face. Sign line, green light, now we celebrate.

I can't get to the call, but leave a message.

I'm calling—

Joe?

Hi again.

Please leave me a message at the sound of the tone.

Thank you.

What'd you say? Did you ask a question?

Uh, gotta bounce because we have a— because I have a call with Carlos. Will you be joining?

Um, Carlos, I'm looking at the calendar. Hang on, I'm gonna check if I'm joining. You have a call with John? Oh, Carlos. Success call. Carla— no, he's a client already.

Jen, are you here?

He's already— he's already Bundle Plus. You don't need to join that.

All right, then I guess we got 30 more minutes.

Hello?

Hi, Dave. The reason why I'm calling is because I noticed that on December 9th you requested some information about getting some LinkedIn training related to the 99 LinkedIn Hacks. Do you remember that at all?

Yeah, yeah, I'm not interested, thanks.

Were you looking for clients though? Okay, he's not interested. All right, moving on. Let me find this guy Dave. I don't know where Dave is. So if it pulls somebody up recently, this little thing here, the little search thing, pulls up the recent people really quick. So I'm just gonna mark him as not interested.

Not interested.

Uh, any other questions or we're good?

No, we're all good. Guess we've got until John's done.

So the way you saw the way Kent requested some information about engagement in my LinkedIn poll.

Mm-hmm.

And then I saved him into Evvii, got his cell phone number and email address. Now I'm gonna send him to GoHighLevel by pushing this button. So now Kent goes from LinkedIn to Evvii to GoHighLevel.

Get it? Mm-hmm.

Now I want to research Kent a little bit, so I'm going to reuse this research tool over here called Evy AI, and it's going to pull up everything there is to know about Kent. And then I can easily call Kent up. He's in San Francisco, so it's a little early for him right now, but when I'm done here, I'm going to call up Kent and I'm going to build a relationship with him. But do you see here's his professional email, here's his personal email. You see that?

Mm-hmm.

So if I want to add an additional email, what I can do is I can click on networking resources. And then I can do add resources. I can copy this email address, put an email over here, and then I can paste his email address. You see?

Yeah.

I just pasted it in there.

With this so far.

And now I just got his business email. So I can edit this and I can say business email. And then I press save. And now it's saved as his business email, his phone, his email, his website. These automatically came in, but this one came from AI research. What I also like to do is I like to grab all the AI research I did, and I like to copy it in as a note to train the AI, because the AI will be able to read notes and be able to make suggestions based on the notes that it finds about people. So it's good to do AI research on people and then be able to save them as notes inside Evvy AI. I also have a summary, I have an introduction, I have resources, I have notes, I have awareness. And then I could find him on Facebook, Instagram, Google, YouTube, TikTok, X, LinkedIn, all while I'm prospecting in another window. So it's nice for me to be networking while I'm prospecting. So I'm building relationships with people on LinkedIn while the phone is ringing and I'm calling 3,000 people, 3 at a time. And if somebody picks up and they want to have a conversation with me, great. If they're not interested in having a conversation with me, then I move on. I say, there's plenty of fish in the sea. There's— we're only accepting 1,000 people this year anyway. So the goal is to find out who those people are and help them be able to be more successful.

Now, I can't— Help people if they're not willing to, you know, lift their hand.

They're not interested. I mean, they say they lifted their hand already and they said that they're interested. Um, but that's, that's really cool. So Loth, I said our accountability is indeed the most important goal. Our AI clone becomes your digital reflection, reminding you of deeper commitments. The masterclass teaches you not just goal mechanics, but philosophical, blah, blah, blah. Okay. Um, and I'm going to end it with, thanks for being a client. Okay. And I'm going to press reply. And now I just replied to this. As you can see this, she replied to this video here and I just replied to her and she's a client of ours. And she signed up for our goal setting masterclass. Yesterday I had a conversation with Molly. Molly became a client of Evie AI today.

Good. Can't take your call now.

I closed this guy on the first of the month.

Wait, Maneeb? Did you say Maneeb?

Not Maneeb, Shmuley. Maneeb said he's interested. He wants his— he has a boss actually, he's not the CEO of the company. He's actually interested. So we'll see what happens. I'm gonna go to my Sales Navigator now. I'm gonna check to see what messages I received from people. During the weekend, so I click here, click on messaging, and it looks like I got some messaging. So this guy Vanya sent me a message. She declined my outlook, my the message I sent her. You see that?

Mm-hmm.

She declined it. Why are you declining me, Miss Vanya?

Her loss.

Instead of worrying about who's declining me, what I want to do is I want to go and find who's actually engaging with my content. Like for example, this Jad Jones guy, I have no idea who he is, but I'm going to go ahead and save him right here. I'm going to click on his profile. You're like, oh, look at this guy. He seems like he's awesome. He does need to improve his headline. Right now it just says sales. So what I'm going to do is I'm going to use my profile roaster on him. I have something called a profile roaster. And if you're watching this live and you want me to roast your profile, let me know. This is how I roast the profile. Step number 1 is I take his information and I put it into here. So for example, I'm gonna take his information from Evvii, Chad T. Jones. You see that? Now I'm gonna do a little bit of research on him with Evvii to try to find his email. I'm gonna go here, do a little bit of research on him to try to find his email. I also like to check to see if he has it here. And do you see he has his email right there? So now I have his email address. I'm gonna put his email right over here. I'm gonna see if I can grab his phone number from the internet. Sometimes a person—

Hello, you've reached the voicemail of Matthew Donahue.

Sometimes it actually goes— the phone number gets listed here. And as you can see, we have quite a bit of time, quite a bit of stuff going on over here. Why do I have travel time in my calendar, guys? Where am I going? Why do I have travel time on my calendar? Could someone help me, please?

Aren't you traveling today, Joe?

That's why?

I am not traveling today. I am traveling to the airport. Okay, so but I have travel time now. I'm gonna delete this travel time. Okay, got it. Okay, because I just got no travel times from 5 to 7. Okay, so I don't know why this stopped ringing over here. I'm not hearing it ring. Let me hit resume.

Oh yeah, you have to go to Florida today, was it?

Yeah, I'm going to Florida today. Oh, look at this. Okay, so I found a person who has a voicemail box that has not been set up yet.

I love this.

Goodbye.

No answer. Resume. I'm gonna go to networking. I'm gonna click on add notes, paste it in here, and log note. So I just logged all this as a note. You see that? Now what I could also do is I can go to his actual website and just to see— sometimes I like going to people's websites just to see if they have a phone number there. I see his calendar is not working over here.

Call to our voice message system, 519-276-9163, isn't available right now.

Okay, moving on.

So nice, people have it on their Instagram. I'm gonna hit like. I'm gonna click more. I'm gonna click apply. That goes to the same place.

Okay.

All right, moving on. I don't have a phone number, so I'm gonna write 000000. I don't have a phone number. Okay, LinkedIn URL. I have his LinkedIn URL here. I'm gonna copy and paste it in here. And then over here for banner, I'm gonna say his banner is good. He has call to action and everything. So I'm gonna say perfect banner. His photo is professional, it looks like. He has a professional photo.

That's good.

He's just not smiling, but maybe that's his look. Um, his name— oh, who's calling me? His name is perfect. Let's look at his name here. Hi, Jason.

Hello?

Hi, Jason. Can you hear me? It's Joe.

Yeah.

Did you request information about LinkedIn training back in September? You probably don't even remember, but I was curious to know if you're looking for clients or you were looking for a job back then. Uh, hung up on me. I'm just going to put him as not interested so we don't waste our time in the future.

Joe, I have a question.

Yep, keep going. Ask.

So on my Chrome browser, I'm getting notifications from from from a high level people saying, "Hey, I'll call you back." Hey, sorry on the phone. Something like this. Are those the people that are getting dialed right now?

And they're kind of yeah. You can see you can see when they got dialed. If you go on the left side over here and you click on conversations. You can actually see the conversations. And then you can go into the conversations and reply, say, no problem, I'll call you back. Or, do you wanna book a meeting? We'd love to chat with you. You can chat with them back and forth. 647-975-2919. These are the people that are getting voicemails and getting calls. So if I call 480 people in one day, like this morning in the first 30 minutes, I called 100 people, right? I had 97 people, I called 97 people in the first 100 minutes. So yeah, so all those people are getting, like, getting calls, they're getting triggered on their phone. So maybe they're replying by text saying, hey, I'm not available right now, call me back. Or, or they're saying, what do you want? Or take me off your list, or stop calling me, or whatever it is. Or I'd love to talk to you, but I can't talk now, can we talk later? So you can just reply to the text via the note, via the conversations tab. And you can even see if I just called them and when I called them, because all, every time I call someone, it says— so like this guy's calling me back, look. I'm going to press hang up. I'm going to press answer. Hi, Jopie.

Hello?

Hi, my name is Joe.

Hi.

I was told that you were interested in our 99 LinkedIn hacks.

No, I'm not.

Were you, were you looking for a job or— no, you're not. Okay. Not interested. Moving on.

Okay. So then my follow-up question is like, if I log into this or at some point during the day I have free time. Can I just go into those conversations and, and, uh, you know, engage with people and see if I can get them on the phone and stuff? Like the people—

You can message anyone as often as you like saying whatever you want.

Okay. And for the caller, the thing you logged in at the beginning of this session, you said right now only Ash has access to it. That is the specifically where the function where you can call 3 at a time, but we do have access to call 1 at a time if we want. Yeah, that's correct.

And I'll show you how you can call one at a time in just a moment. But yes, you have access to call one at a time and you can call as many people as you like. And if you want to use the dialer, you can ask Ash to watch you and then you could use it for an hour and then you could watch her for an hour. You guys can like swap and kind of take practice.

Okay.

So this way, when 2 people do it together, I don't have to book the meeting. So you can do it, have Ash watch, and then, um, And then, and then Ash will book the meeting in the background. Do you see I'm just going and going? I'm not writing any follow-up. I'm not doing anything.

Yeah, that's what I was going to ask you. So like, yeah, so it would be like 2 people at the same time. So one is dialing and one is actually booking. I mean, when Ash books the meeting, is she doing that over text message or—

She'll show you her process. She'll share her screen with you and show her process and how she does it. But no, she doesn't have to do it over text message. You just go to the contact over here and you click on appointments and you just add an appointment and you book the meeting. Or you add it to the calendar, you just add a new calendar invite and then they get an email. There's a whole automation that goes out from that.

Okay. So like, just because from what I know from like sales is like you want to book the person, the meeting while the person is on the phone because that increases their show up, blah, blah, blah.

Yeah. Yeah. So if I'm on the phone with them and I'm doing it myself, I'll usually say, did you get it? You approve it. Da da da da. But right now I'm just moving fast. But yes, you're right. That is the best process to do. If you're doing them one by one and you're getting them on the phone, you can send them a regular calendar invite, or you can do it through here and ask them if they got it. I always do that.

Okay. So can I get some training on that? Can I ask?

Yeah, yeah, yeah.

100%.

Ash doesn't need to train you. I can have, I can either have Fernando train you. You could even go into office hours today at 12 o'clock.

Okay.

And ask Fernando to please train you on that specifically. And he'll, he'll show you how that works. You can do that during office hours. You can say, hey Fernando, could you show me how to book a meeting in, in the GoHighLevel during office hours? And he'll be more than happy to do it. He'll share his screen. He'll show you step by step, or you can share your screen and he'll show you how he does it.

Excellent.

So I'm going to show you now how I call a person one at a time. So I stopped the dialer and I'm going to call this guy Kent that, that, um, that voted on my poll. Remember that guy Kent voted on my poll? Remember that?

I, I don't.

Okay, you see, you see my screen?

Yeah.

This guy Kent voted on my poll, so I'm calling him right now. Um, I got his phone number from his— from Evie AI. Evie AI gave me his phone number. Um, and— hi, Kent.

Hi, this is Kent Mulkey. Please leave me a message. I'll get back to you as soon as I am able. Thank you for calling.

Hey, Kent, this is Joe Apfelbaum, one of your LinkedIn connections. I appreciate you voting on my poll today indicating that you wanted more comments. I wanted to chat with you more and learn more about you and tell you what we're doing to get people more engagement. If you have a moment, call my cell, 917-865-7631. That's 917-865-7631. I'd love to chat with you, Kent, and I'm looking forward to connecting. Hope you have a new year. Happy New Year, and we'll talk soon.

Thank you.

This is Joe Apfelbaum, your LinkedIn connection. Bye. Okay, so I just left him a voicemail. That was very thoughtful. And that was to my LinkedIn connection that voted on my poll. The chances of this guy replying to me is very, very high.

Mm-hmm.

Because he's my connection on LinkedIn. I left him a voicemail. I gave him my cell phone number. I told him what it was about. There's clear context. And I have 14 other people that voted on my poll. 13 other people that voted on my poll that I put up just a few minutes ago, maybe like, you know, 100, 200 minutes ago. And that helps me be able to have a reason to call these people. You get it?

Yeah.

So Morty's already a client. I don't have to call him. Um, Rick's already a client. Tara, I believe, is a client. Nancy's not. Heather is not. I believe Heather's not a client yet, so I can call her. Let me go. Let me call her. Let me call her. Now she might be inside our GoHighLevel already, so I'm gonna search her. You see she's not. I'm gonna just search her first and last name. You see she's not. So in order for me to—

Yeah, that's how I was gonna actually ask, like if I'm not sure if someone's a client from, let's say I'm prospecting in school, I can go into GoHighLevel and just enter their name.

Or you, or you can go to Shush. Shush will tell you the thing Fernando did. So if we go to Shush, I'll show you in Shush. Remember this tool?

Oh yeah, I think it wasn't working or something. So I'm not familiar with this because it wasn't working when he was trying to show us.

So it works now. Yeah, you look her up. Heather Cooper is not here. You see?

Oh, Joe, what number are you using for the dialer? Because I want to call somebody. What number are you using for the dialer? Because I want to use the other one to call somebody.

What do you mean, what number am I using?

Because doesn't the dialer use a— yeah, over here.

This dialer?

This on GoHighLevel.

Oh, that. Yeah. So what's the number to this when you're doing outbound calling?

Yeah, because you're doing outbound calling right now.

You could do it at the same time as me. Everyone could do it at the same time.

Really?

Yeah, yeah. Oh, yeah, everyone could use the same number at the same time. So this is the outbound number. This comes from the dialer and comes from here, and everyone could use it at the same time. If the reason we only are using one person on the dialer now is because the dialer has to log the person out. This specific dialer has to log the person out to log the other person in. If I want to get more licenses, I can do that. But right now we're not ready to get a bunch of new licenses for this dialer thing.

Because we don't have multiple people dialing in unison.

Exactly, exactly. And it's good for us to kind of learn how to do it together and watch the best practices and watch me fail and watch me succeed. You get what I'm saying?

Hold each other's back.

Yeah, and I'm also going through an old list right now. Um, so the list is not like from some— like from September that people don't even remember, you know what I mean?

Joe, there's people on— there's a person on help chat I need you to call, please. Okay, I'm gonna call them. I'm gonna call them.

Don't worry. They're on WhatsApp? No, I'll call them now. What's the number?

They're in WhatsApp, Joe. I sent you the number in sales.

Let that go.

Okay, I'm looking for it. Okay, I got it. I'm dialing now.

Shantay Allen.

Yep, calling him now. I'm gonna hang up.

It might be—

it might not be a he. Okay, I'm gonna call this person.

I would not assume.

Okay, I'm calling this person now.

Record your name and reason for calling. I'll see if this person is available.

Hello, this is Joe calling about Evie AI.

Thanks, Joe. Please stay on the line.

See, I'm going to send Heather Cooper to, um, to GoHighLevel. I'm going to push this button. Her cell phone number will go into GoHighLevel. You see? Because it's connected. So now, now her information, now Heather Cooper's information will be—

I'm sorry, this person is not available.

Okay, so this person's not available right now. I tried to call her, but we could try again later. But if I go into here and I type in Heather, and you'll see that Heather Cooper, Heather M. Cooper, Cooper, right here. You see she's here. I told them in help chat, Violet, that we tried to call and no answer, and do they have a better number? Okay, so I just, I just, I'm gonna call. I'm gonna try to call Heather now. We could also ask her to join Zoom. Okay, so I'm calling Heather now. Heather, Heather, it's Joe Applebaum.

Hi Joe, how are you?

I'm doing fantastic. I wanted to take a moment to thank you for voting on the poll saying that you want more engagement on LinkedIn. And because you did that, I'm going to go ahead and leave you a comment on your most recent post.

Oh, thank you. Thank you. Your phone number came up as a telemarketer.

Oh really?

Yeah. That's why I wasn't thinking that you were spam.

Well, I'm definitely not spam. That's for sure. You can save my number. Um, this is not my cell phone. This is coming from my CRM.

Oh, okay. Maybe that's why. Okay.

But that's okay. I'll, I'll have my team look into why it's coming up as spam. But I have a question for you. Do you want to look into the tech that helps you be able to post every day? Because if you want people to comment on your stuff, you haven't posted in 2 weeks. I have tech that gets to know who you are and helps you draft posts every day for LinkedIn. Is that something that you would wanna look at?

Yeah, maybe.

Okay.

I mean, what do you mean? It posts—

Not without your permission. It posts for me? Yeah, it'll kinda like draft the content. So we have somebody—

Like AI?

Yeah, 80% of the work will be AI, but 20% will be you. So for example, Boris Fabricant and his partner, Colin Bond, They use technology that helps them be able to post more often on LinkedIn. And so I would love for you to use similar technology that will help you stay top of mind with your 12,000 followers.

And—

Yeah, I've got a lot.

So it just makes sense for you to be posting daily. Eventually the technology that learns your voice will automatic— can automatically just post for you without you having to do anything. But for now, It just makes sense for you to have something. And again, it's just for me to show you what you can do to, uh, to take things to the next level. If you want to get on a Zoom call with me, I can have it scheduled. We can review it. I don't know if you have time today or tomorrow or Sunday or Monday or whatever. We can get on a quick call. I can show it to you and you can say, oh, this is cool. Or maybe you'll know somebody that wants it if you don't want it. You know what I mean? Like networking.

Yeah, yeah. I mean, maybe to— maybe tomorrow. Hmm, tomorrow anytime, probably before 1.

Okay.

Um, probably between 10 and 1.

Okay.

Uh, I can't do 1. I mean, like, because I have to leave by 1.

Yeah.

Um, for an appointment.

But that's cool.

Let's try— let's try for tomorrow at 10. We'll be flexible. I'm gonna be in Florida.

Let's do, you know, maybe like 10:30 or 11.

Okay.

Because—

Yeah, let's do 10:30 tomorrow. I'll be flexible. 10:30. I'm gonna send you— and if we can't do it then, we'll do it Sunday, whatever. But I'll send you a calendar invite with my Zoom. You know what I mean? And this way, in this way, you'll get it. And, and, um, Joe Apfelbaum. And I'll send you hi.

The dot Cooper.

Yeah.

At Compass.

Let me see. That's the one I have here. Oh, I have the Gmail one. Should I use the Compass one?

Yeah, use Compass because Gmail is my personal email. It's associated with my LinkedIn, but no.

Got it.

Got it.

Got it.

I'll use the Compass one. So it's Heather dot Cooper at Compass.

Perfect.

Yeah.

Perfect.

I'll go ahead and send that to you. What's your big goal for 2026?

Like, what are your—

what's like the big thing that you're going to do this year?

Well, I mean, I really have to— I mean, I have so many LinkedIn contacts, but I definitely don't feel like I am using them to— because I mean, 12,000, I should be—

Yeah.

You should be rolling.

You should be rolling. You should be getting more people at least, you know, calling you, talking to you, and building relationships with you. I'll show you what we're doing for other people and you'll take a look at that. But the main thing that most brokers are missing is a strategy. That's what they're missing. Because if they don't have a strategy, they can't—

Yeah.

They can't do anything past, you know, what they're doing online. And so we provide 3 things. A, we provide a strategy. B, we provide people that can comment on your content. So that you'll get more exposure and more of the 12,000 people will see it. And C, we provide you tech just to make things go faster. 'Cause who the heck has time to do things themselves? And when you have tech that can just, you could push a button and it gets done, and then you can just make it sound more like you. And just, I, I always say it's 80%, the AI needs to do the work, or the assistant needs to do the work, 80% of the work. And then you come in and make it 20% done. Like for example, if I'm booking a meeting, Mm-hmm. I just send you a calendar invite. But my, my assistant did 80% of that work. You know, I just copy and paste your information into WhatsApp. She'll do 80% of the work. I'll make sure it looks good. I'll do 20% of it. You know what I mean? Like the hard work, the heavy lifting, my assistant does for me.

Right, right.

Stuff that's hard for me. I mean, for her, this would be really hard to have a conversation with my friends. It would be very, very hard for her to do this. Um, but for her, sending a calendar invite, for me, I would be like, what? I'm sending calendar invites? I can't, you know, like I can technically, but, um, so the same thing with other stuff. There's stuff that you want to do, like for example, saving profiles into a list, organizing it, collecting the contact info, sending it to your CRM, um, taking notes on people on LinkedIn. Like all that stuff is, is stuff that your assistant could help you with. And having one right on the side of your browser can be really helpful.

Like my real assistant or my AI assistant?

Both, both.

Your real assistant that uses an AI assistant. Both either A, your real assistant, or B, you can treat AI as your assistant, a combination of both.

Right.

And imagine if your assistant also had an assistant, that would be amazing too. So if you had an AI assistant, the assistant had an AI assistant, you guys would be totally crushing it together and things would go much faster. So that's just the thought process and the idea. I actually spoke to a woman, um, that I met. Um, she said she's gonna sign up January, like next week to my services. She came in from a Facebook ad, believe it or not, of all things. And she lives in Aspen, and she's not part of Compass. She actually got rejected from Compass or whatever, but she has her own, her own, uh, thing. I have to find her name. Um, her name is in my system somewhere, but she wants to meet other agents because very wealthy people in Aspen often want to buy properties in other areas. And why not? Yeah, why not meet brokers from like New York or whatever, and you meet broker from Aspen.

Who knows? Yeah, it's always good to— yeah, it's always good to network. I mean, I've gotten, you know, referrals from people like on Google and stuff.

Do you have someone in Aspen, or would you— would you be open to an introduction to someone?

I mean, I would certainly be open to it.

Okay, okay. Yeah, I'll connect you guys. She's also single and 70, and she's looking for a shidduch.

What is she looking for?

She's looking for a match, you know. She's looking for a nice man. That she can marry. Maybe you know somebody that's an F. Oh, a matchmaker. I called it a shidduch, like a matchmaker, you know? She's looking for someone to match her, to match with her. Um, so if you know somebody, if you know somebody that's in their 70s and that's a decent human, she'd love to meet with them.

I don't, but you never know.

You never know.

You never know. I mean, I do a ton of networking. Yeah, like, I, I'm going to my— to the Tom Ferry event in 2 weeks.

Really? Are you a fan of Tom Ferry?

Yeah, I do coaching with Tom Ferry.

Do you find it helpful? Has it been helping your practice?

Well, I'm looking at my numbers and I'm a little bit, um, I'm a little bit disturbed. Like, the last 3 years haven't really been as good as I would like.

She professed to me that she feels like they took advantage of her, so it'd be interesting for you to have a conversation with her just in general, just to see what your thoughts are.

Yeah, I don't know about taking advantage.

It's a little, um, yeah, but it's worth the conversation with her just to hear her point.

Listen, everybody has their story, right?

Story.

Everybody has the story. It doesn't mean it's not right or wrong.

It's not right, it's not wrong. It just is. It's what— oh my God, you sound like you went to Landmark.

Yeah, I did. I did too. Did you?

Me too. Of course, of course.

Yeah, a long time ago.

It's on my—

I mean, I've done a Yeah, I've done a ton of personal development, so—

I love that. I love that you've done a ton of personal development. That's why we like each other, because we're developed human beings.

Yeah, exactly.

That's the name of the game.

Exactly. Well, you need it in, um, sales.

100%.

And, uh, you know, dealing, dealing with people.

People get— people can get under your skin very quickly.

Oh yeah, that's— yeah, that's daily. Yeah, no, I'm kidding, kind of.

Well, I appreciate, uh, connecting with you and getting to know you a little bit and seeing you at those networking events with Lisa Skye. And I'm glad that—

So Lisa Skye is, is doing your class too?

Yeah, so she, she joined Evie AI Pro. She got the Bundle Plus, and several other people within, um, several other people in the organization also got it. Tina's also a Big fan, as you know.

Yeah, I know Tina's been doing it for a while.

She 5x'd her business because of our classes. And, um, yeah, I'm excited to kind of share my screen with you tomorrow and kind of like show you everything and, um, and just, you know, have a conversation with you and see what it's like. Show you what I'm up to, show you what I'm doing, show you why it works for Tina and for Lisa and for other people. And then, um, and then you can see for yourself.

All right.

Well, look forward to it.

Me too. Me too. Okay. I'll make that connection.

We'll talk tomorrow.

We'll talk tomorrow. All right. Thank you so much. Have a good one.

All right. Sounds good. Thanks.

Bye.

Joe.

Excuse me, Joe.

We need you on Success right now.

Okay.

Why do you need me on Success right now? Fernando is with—

who is he with?

Carlos.

And he said he needs you.

Okay.

All right. Well, then let me end this LinkedIn Live. Guys, thank you so much for watching all this. Really appreciate you guys. And I did not finish this, um, this LinkedIn profile roaster, but I will, uh, I will finish it later. If you guys want to roast, let me know that you want to roast and we'll roast you up. All right. In the meantime, we're going to wrap up this LinkedIn Live and I'll see you guys. Happy New Year. This was LinkedIn Live number 1 of 100. I'm going to do 100 this year.

So enjoy.