Live Cold Calling on LinkedIn with Joe Apfelbaum CEO evyAI.com

Yo, ladies and gentlemen, we're on LinkedIn Live. That's right, that's right, we don't go viral.

Small talking too. I press the link, then daddy made that call. Suit top, sneaks on, standing tall. We don't go viral, we just ball. Straight take you with a word, that's all. Post, engage, get the message like a pro. Turn one hate to what's in that PO. LinkedIn daddy, watch that bankroll grow. Gangsta in the field with a CEO glow. Numbers on the board, that's all. Every view just a lead in the car. Joe say talk human, play smart. Close with a smile, still hard. Cancel the calendar, booked out weeks. Quiet on the street, my profile speaks. You chase likes, I chase niche geeks. You chase clout, I just see sweet seats. We don't beg for attention, we architect. Every line typed up took a Lego check. From a coffee chat to a contract deck. Put some respect on our connect, it's the LinkedIn daddy made that call. Suit top, sneaks on, standing tall. We don't go viral, we just ball. Strategic with the words, that's all. Post, engage. Read a message like a pro. Turn one A to a send that PO. LinkedIn daddy, watch that bankroll grow. Gangsta in a field with a CEO.

Go.

One line, 2 leads, 3 deals. New keys. Joe say turn comments into cash. Every nice post, my stash. Every handshake, every TEDx flash. Could be next quarter's bash. Let's go. It's a LinkedIn daddy made that call. Walk suit top sneaks on standing tall. We don't go viral, we just both strategic with the words.

So I can't take your call, please leave me a message and I will return your call.

LinkedIn Live. Yeah, yeah, yeah. Joe in the suit looking fly. NBA in the sky. We don't play to go wild. We plan it. Co-calls, one cash. Click go live, that splash. Yo, hey, LinkedIn Daddy. Big, big, big brain moves in a C-Class Caddy.

Hello, Wayne?

Who's calling?

This is Joe. Um, were you looking for clients or for a job? Because you submitted a form today about 11 hours ago asking for some information about our 99 LinkedIn Hacks. Were you looking for new clients? Are you like doing consulting, Wayne?

Uh, I'm in consulting, but, um, bad time to talk.

Bad time?

Okay.

We can talk a different time. I'll just keep you on the list and we'll call you a different time. Thank you, Wayne. So I'm just moving him from one stage to another right now. Hello, is this David?

This is, yes.

Hi David, my name is Joe, and the reason why I'm calling is because you requested some information about some LinkedIn training. Are you looking for new clients, or are you looking for For a job. Which one, David?

Clients. But it would be for— I have a startup business. I'm a fine art woodworker.

Oh, wow.

And I've been doing it for a while. Been doing it for a long time, but I really have been kind of stuck. And I thought maybe LinkedIn would be— Yeah.

LinkedIn might be the right solution for people that are stuck. What location are you based out of? Are you in the US?

Yes, I'm in Kansas City right now, but I don't see my market being very good here because People in Kansas buy plows, they don't buy urns. And I do, I do fine art.

I love that, I love that. I see that you have 120 followers on LinkedIn and you do fine art wooden urns. Very interesting.

Yeah, go look at my site.

I'm looking at your LinkedIn profile right now. I'm gonna click on contact info and hopefully FarkWoodArt.com and then you have Fark Wood. No, that's an old one. Oh, you have the urns one as well. Both of them are not working for some reason and they're on your profile. You might benefit from at least some basic LinkedIn training on how to properly leverage LinkedIn. How do you get customers right now?

Listen to other people tell me about how they're getting customers.

Oh, really?

No. I mean, you know, here's the thing. I used to do really well. I was— I optimized my site when that was very important. I also— it got me through a real tough divorce about 10 years ago.

Congratulations, by the way, because I've been through the wringer myself.

Oh, it was miserable. It was like the worst 2 years of my life. But at that time, things were going a lot better for me than now. And I hired somebody at that time. I used Intuit. I used Homestead, I guess is what they called it, but it was owned by Intuit. And they optimized my site and they did really well. And I was— I sold 2 to 3 a month, maybe 4 a month, and it got me through that.

Wow.

You know? Yeah.

Well, how much do you charge for each one?

My price point is between— oh, it depends whether it's for pets or for people. My pet ones are for about $1,200 to $1,200. No, my full-size rooms are—

I'll call you after Shabbos, okay?

Like $500.

I love you, Mommy.

In that range, which is a reasonable range. I've already checked out in my range. The only thing is, is that, um, I also need lower-end ones, which I'm gonna— which Which is what I'm doing right now. It's 18 degrees outside. It's very cold. Yeah, it's very cold. My, my, um, workshop is outside, so I can't do anything. And it's been this way for like about 2 months. So once it cools— and once it heats up, I mean, then I can, then I can go back in my woodshop and I can start making the lower-end ones. I've kind of been told— I have a mentor from the Small Business Administration, and I'm doing really well when it comes to what I should do. The only problem is, is that I'm— there's a lot of things I'll give I'll give you an example. After a lot of consideration within this past week, I came to realize that my website has no hooks in it. Like, there's no hooks. I don't know if you know what I mean.

I mean, if you're— of course I understand what you mean. You don't have a lead magnet. You're charging $1,865 for an urn.

Yes, right.

For a wooden— by the way, I must say, a beautiful urn. Metallic blue epoxy resin, inlaid turquoise stones. It's, it's a serious thing. Like, yeah, who buys such a thing and what do they use it for?

Urns? Well, different people do. Um, yes, for ashes. That's one.

So funeral homes, funeral homes would be a great, uh, center of influence for you.

That's exactly what I'm doing right now. There's another one too, though. Get this. Every pet hospital has a grieving room where they offer wooden— where they offer urns. And they offer earnings, you know, you go in and you're like—

That's a great idea. That's a great idea.

Yeah, but here I am. That's exactly what I'm doing. In fact, I'm first hitting the Kansas City area just to get a, a, a niche market.

Forget about Canvas for a second. If you're on LinkedIn and you search funeral director on LinkedIn, how many people do you think are on LinkedIn with the term funeral director in their profile?

I don't know, but that's a good idea.

Funeral directors. I would just search. And when I searched, the last time I searched in North America alone, There were 12,000+ people with the word funeral homes in their profile. For funeral director, I'm going to check right now. Director, funeral director, 41,000 funeral directors are in North America on LinkedIn.

I mean, that's what I'm thinking also. And that's the reason why, that's exactly why I contacted you because I knew there was a market.

Yeah, there's definitely, there's definitely a market, but knowing how to A, get them on the phone, Build a relationship with them, and then showing them, taking them through the process of looking at your urns, and then maybe creating a lead magnet, maybe an urn buying guide, or a what to do with the ashes guide. And what are the most popular things that people do with ashes? And then you show your urns in between. That could be a very nice, a very nice guide that you kind of walk people through, because most people, most people have no idea. how to be able to deal with their deceased when they're creating ashes, whether, whether it's an animal, deceased animal, or whether it's a deceased family or something, you know?

Right on. Yes, I do know. And that's kind of my, my challenge. I've been doing this for 25 years.

So here's, here's what I suggest. Here's what I suggest that we do. Why don't we hop on a Zoom call where I show you some technology that you could learn how to use? If you're available by a computer now, because it's so cold outside, you must be indoors. Why don't you jump onto my Zoom right now and I can show you? Would you like that, or would you like to schedule a time for tomorrow, maybe?

Let's schedule a time for tomorrow because I'm at the library and they're going to close down here pretty soon.

Okay, okay.

I won't have— in about 40 minutes, I'm going to be out of here.

Do you have internet at home?

Oh, not right now. I can bring it back here tomorrow.

Okay. What time do you think you'll be back tomorrow? Around the same time or earlier?

Earlier. How about, um, is 1:30 okay with you?

Yep, 1:30 works fine for me.

Okay, what— where are you located?

I'm 1:30— I'm in, I'm in New Jersey, so 1:30, 1:30 your time is 12:30 my time. I believe you're in Central, right?

Yeah, yes, Central Standard. Yeah.

Okay, great. I will send you a calendar invite.

Excellent. Okay.

To your email. I have your firstname_lastname@hotmail.com.

That's me.

Perfect.

There's a— I have— I know that there's a lot of things I can do to improve where I am today. If you look at fine art wooden urns, you'll see where I am. And, um, it needs to start with that.

Yeah, fine art wooden—

wood—

oh, wooden urns. Yeah, yeah, I definitely checked out that GoDaddy website that you built.

Yes.

And by the way, we are a GoDaddy partner, just so you know. So I'm very tied in with GoDaddy.

Okay, excellent. Well, my opinion of GoDaddy is that I could have done a lot more, and I don't know exactly what my next step will be. And that's really—

Your next step, in my opinion, your next step needs to be getting on the phone with funeral directors as a next step. That would be the next step. If I, if I were you and I was selling $2,000 urns, yes, that's the next step that I would say. I'll be like, okay, I need to get on the phone with funeral directors, so I need 2 things. I need people that could walk me in the door to funeral directors, people that are in insurance, you know, members of the clergy, whatever. And, um, I would— yeah, that's basically what I would do. And also directly with funeral directors. I'm going to send you my Zoom link for tomorrow. It's going to be on high energy— high energy—

I would've never guessed.

It's going to be on highenergyzoom.com. That's my Zoom room, but I'm going to send you an email with that so that you can access it.

Excellent. Well, thank you very much for your help. What was your first name?

My first name is Joe, J-O-E. I also texted you my LinkedIn profile earlier today. I don't know if you got it at— it was early in the morning when you filled out the form at 4:30 AM, which was actually 3:30 your time.

Yeah. Well, I'm kind of like, I wake up and like in Europe they have what's called the watch. Like everybody kind of wakes up at this time, at that time in the morning. And I always have.

I've been—

I consider myself a night owl because at 4 o'clock or 3 o'clock every day I wake up and I, I do my work. That's the most creative time of my whole day.

Amazing. Amazing.

Yeah, it's really cool. Sometimes you get this— I'll tell you a quick story. In weather like this, when I was going through that divorce, yeah, it'd be freezing in my garage because it was— there was no heat in there. It was separate from the house. Yeah.

But you know, you just walk right in there.

And so, um, you know, there I was, I gotta make something. It's 3 in the morning. I flip the light on and I go in there butt naked and I work until I shiver.

Oy vey. So you're in there butt naked, just working out, having a great time, enjoying life. Why not? Is that called skinny dipping woodworking?

It was like the, like, what do they call that? The, uh, the bear, the, um, Polar Bear Club.

Exactly.

It's like the Polar Bear Club for woodworking. It was a blast. I loved it. It really woke me up. I tell you what, I did some of my most creative work of my whole woodworking in that. It was very cool. I would work until I shivered and I couldn't work any longer.

Unbelievable.

Unbelievable. It was so much fun. It was so intense. You know, that's what made it fun.

Wow. Well, I'm excited about talking to you tomorrow. Thank you so much for taking some time for speaking to me today.

Thank you, Joe.

And, uh, we're gonna continue our conversation.

Okay, don't tell everybody about that naked thing.

Oh, don't worry, I won't tell anybody. I don't think anybody's listening right now.

Sounds decent. Joe, thanks very much, and I'll see you tomorrow at, uh, uh, 1:30.

I will see you tomorrow at 1:30. Appreciate you very much and looking forward to chatting with you.

Thanks a lot, brother. I'll talk to you soon.

Bye.

Yes, Jen.

I am here to remind you that you have a call on Sunday, 1 PM Eastern. Okay.

It's a demo.

With who? Um, I have Anthony Thomas. Okay, great. He's a great— hey, are you leaving for the day now?

Yes.

Um, and then I sent you messages on WhatsApp. I need 2 Looms and 1 video recording. Amazing.

Amazing. Okay.

All right. Well, have a great weekend. Thanks for all your help.

Thank you.

And I will see you on Monday then.

Yes. Yep.

See you Monday.

I'll see you on Monday. Take care. Bye.

Joe, do you want to look at the Influencer Summit pages with me?

One second, Tammy. Hi, Nehama. I just want to make sure you see my text. I did. You're gonna be there? What time are you gonna be there? 5, 6:20? 6:31 is my estimated time of arrival. To where? North or, or the regular Elizabeth?

North Elizabeth.

Okay, I'll see you at 6:31. Love you.

Okay, love you.

Bye. Bye. Okay, um, I do want to see the Influencer Summit page, so I'm on LinkedIn Live right now. influencer-summit. eviai.com/influencer-summit. eviai.com/influencer-summit. I'm letting you in the second one.

Wait.

Um, I am going to make you an admin, a co-host. Okay, so join the ultimate LinkedIn Influencer Summit of 2026. Discover what works on LinkedIn straight from elite creators, trainers, and strategists. Fast 15-minute power plays so you can implement the same-day boost. Reach, engagement, and pipeline. What is the Influencer Summit? It's a high-energy virtual event where the top minds on LinkedIn share their exact current playbooks, algorithm strategies, and content hooks, Sales Navigator hacks, AI workflows, messaging frameworks, and lead generation. Every short session— every session is short, tactical, and replicable so you can leave with clear steps, not theory. Join the waitlist. Why our summit is different? Think less webinar, more implementation sprint. Each speaker teaches one proven system with examples, templates, to-do-this-today checklist. Reserve your spot, join the direct list. Why join the summit? We host high impacts once a year designed to speed results. Here's what you get: actionable playbooks, massive visibility, real connections, and pipeline acceleration. Meet your host, Joe Apfelbaum with SC Star. Past speakers. Excellent.

Okay.

Join the waitlist. See it in action. Oh, look at that. We have all this in action. What our clients say about us. Join the waitlist.

Okay.

So I'm going to join the waitlist now. And what's the biggest challenge with LinkedIn?

No, that, that won't work.

Oh, so the bottom one doesn't work.

Okay.

Let me go to the top.

Um, well, he's still making edits.

Okay, great. No, this looks good. It's fine. It's done. Let's do this. Let's go live with this.

No, it's still in edits.

Okay, great. Well, this looks good to me.

I like it. Okay, now I— that was not what I wanted you to review.

Um, keep in mind we're on LinkedIn Live.

Yep, that's your choice. I'm getting you the page. All right, there's a link in Zoom chat.

Okay, I'm gonna copy the thank you page, copy link. I'm gonna open it up. Thank you for joining the summit. Let me watch the video.

So if you'll use our ears. So at the top, do you want the bar, the, the sticky, the header at the top of both pages?

Yes.

Um, and Here, I just put— I just said thank you and then a video. That's all I did. And then the section below, I figure we'll delete.

Yes, that's fine.

I think we just want thank you in the video.

I want thank you, the video, and under it, um, book a meeting, book a demo call, or buy the bundle.

Okay, so let's find that section somewhere on the website that— what, what you're talking about. Find it for me. Show me what you want. What page? What page has it?

If you go to thebundleplus.com.

Uh-huh. Yeah, no, on eviai.com website, one of those pages. Show me what you're talking about.

Okay, I'll share my screen. Let me share my screen with you. File, share screen. Okay, so hopefully you can see my screen now. I'm here.

Yeah, this is not an eviai.com subpage. So yep, let's go through this website. Show me what you're talking about. Find a section that you are referring to.

Um, I want a section where we can book a meeting. Hang on, I'm looking for it. I'm looking if we have any. Let's see.

Book a meeting or do what? Demo.

Okay.

Now book a meeting or sign up to the bundle. It's like this, get the bundle or book a meet, book a demo. That's kind of like what I want.

We don't have that. Nope. That's not an option on the, on WordPress right now.

Okay.

Let me just see where webinar. What happens after you register for the replay? Let me go to the replay. Webinar replay. Okay. Get Evie AI. That's this Chrome Store. Okay. So we don't have— we have the ability to—

okay.

Hang on a second.

Hello?