In this video, Joe Apfelbaum shares the outcomes of a LinkedIn Sales Navigator direct‑message outreach campaign. He sent roughly 150 personalized messages and received 13 replies, of which eight expressed interest and five declined. He highlights specific positive replies from prospects such as Jack Wilson, several CROs, and representatives from AI companies, noting their willingness to view a video or learn more. He also lists the brief decline messages he received. The overall response rate sits at about 8‑9%. Based on these results, Joe plans to scale the effort dramatically, aiming to send 1,100 messages in the coming days, and invites viewers to share their own Sales Navigator experiences.
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Some people are curious to know if Sales Navigator actually works. So let's take a look at some of the accepted responses that I got. So 8:19, I got a response. I sent a message at 4:58 and I got a response at 5:22 and I responded at 8:19. And I got another response over here, um, from this guy named Jack Wilson. He said, He respects the hustle, blah blah blah. He wanted me to actually pay him to pitch him. I didn't do that. I just said, does this actually work? This guy responded. He said, certainly. Another CRO responded over here. He said, sure. Scott said, yes, please send me the video. And Thomas said, sure, feel free. We're an AI company. We'd love to check out your thing. Mark said, sure, send me the video. And Aaron said, thanks for reaching out. I'd love to learn more. Scott gave me a thumbs up, but he didn't give me a response to this particular one, I don't think. Yeah, the last time he responded was 1/29/2022. Okay, so how many responses did I get? I got 1, 2, 3, 4, 5, 6, 7, 8 responses from 150 messages, approximately 150 messages that I sent out. So let me see how many were declined. So we got this guy declined. This guy said, I'm not interested. That's 2, 3, 4, 5, 6. That was from May 23rd, so 5. So I got 8 interested, 5 not interested. So a total of, let's say, 13 responses. So about like an 8, 9% response rate to my DM campaign. And I'm going to be sending out 1,100 of these in the next couple of days. So it's just powerful if you do this the right way. If you do Sales Navigator the right way, you're going to get responses. I'm curious to know if you're properly leveraging Sales Navigator and if you've gotten results like this. And what were your results with Sales Navigator?
