Rhonda Sher + Joe Apfelbaum // LinkedIn Live 108 Leveraging LinkedIn

13 Aug 2024 · 32 min
31:36

In this LinkedIn Live session, Joe Apfelbaum (CEO of Ajax Union) interviews LinkedIn trainer Rhonda Sher. They discuss practical LinkedIn optimization tactics, including a custom Chrome extension that scrapes and exports full profile data, AI assistants like Ava and Evvy for content brainstorming and engagement, and tools such as Dubb, Sales Navigator, and a bot for personalized outreach. Rhonda introduces her SURE Method (Position, Prospect, Profit) and shares personal stories of using LinkedIn to retire her husband and to help clients achieve high‑ticket results, including a cruise‑industry executive turned fractional CCO. They dive deep into headline crafting, the importance of keywords, and a step‑by‑step headline formula (advantage, benefit, bait, avatar, keyword, company). Rhonda also promotes her upcoming "From Overlooked to Fully Booked" masterclass and the AI Circle community. Throughout the conversation, they encourage audience interaction, promote community engagement, and outline actionable hacks for profile optimization, content generation, and automated outreach.

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