Joe ApfelbaumCEO, evyAI · Networking Connector, Author, Speaker, Entrepreneur

Richard van der Bloms Secrets to Beating the LinkedIn Algorithm! #shorts

14 Apr 2025 · 1 min

Watch on YouTube

1:05

In this concise YouTube short, Richard van der Blom outlines a practical approach to mastering LinkedIn for sales by aligning content creation with the platform's algorithm. He introduces a 5‑step social selling method, explains why consistent publishing is essential (four reasons), and describes the five main pillars and six building blocks that underpin high‑conversion LinkedIn posts. He also covers the importance of engagement, offering a five‑point framework for adding value through comments, and warns that AI‑generated comments can suppress post growth. The segment ends with Joe Apfelbaum endorsing Richard’s community and encouraging viewers to join it.

Chapters

I want to talk about the algorithm, but luckily I also want to talk about how to use LinkedIn for sales and how to combine those 2. Um, so I get a lot of these questions like, hey, Mr. Algorithm, so you optimize every post based on your findings, right? The 5-step social selling method, how the average sales process looks like. If you want to do LinkedIn sales successfully, there are 4 reasons why you should publish in a consistent way. There are 5 main pillars. Well, we have already been doing a lot of research in brands, companies, individuals that have a high conversion rate. Now, if you look at the LinkedIn content, you know, there are several building blocks, 6 building blocks. LinkedIn engagement. Why should I spend my valuable time on engaging on others' posts? So 5 ways to add value. This is actually a very easy process that you can teach yourself, but this is the LinkedIn commenting framework that we have been working on. Algorithm facts taken into consideration. AI comments can stop the growth of your post.
I think it was Summit 15, but make sure that you save that and that you guys go ahead and join his community. It's awesome. Richard, thank you. That was fantastic.
Good luck, guys. Thank you.