In this solo monologue, Joe Apfelbaum outlines a concrete plan to establish authority on prompt engineering by publishing a twelve‑month LinkedIn newsletter series. He first defines the overarching goal: create 12 high‑quality articles, one per month, under a new newsletter titled “High Energy Prompts.” He then walks through the exact LinkedIn workflow for creating a newsletter—navigating to the article creation page, selecting “Create a newsletter,” filling in title, description, cadence, and a 300 × 300 px image, and noting platform limits (max five newsletters, a two‑week wait after deletion, no emojis in titles). Joe explains how LinkedIn automatically notifies connections and followers, places the newsletter in the profile’s featured section, and how subscribers receive push notifications and emails for each edition. He emphasizes content strategy: pick a single, consistent topic (prompts), maintain a monthly cadence, and aim for subscriber growth (e.g., 1,000 subscribers yields 1,000 reads per issue). Finally, he promotes Evvy AI, an AI‑powered sales assistant that can generate newsletter drafts and help with LinkedIn engagement, positioning it as a practical tool to streamline the writing process. The video is instructional, promotional, and aimed at professionals seeking to leverage LinkedIn newsletters for personal branding.
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And my goal is going to be to put out 12 amazing articles about prompts and be able to share this beautiful creation with the world. I'm going to create a monthly newsletter about prompts from newsletter 1 to 12, and we're going to have 12 really, really good episodes of this newsletter, and we'll see where it goes. If I have 1,000 people subscribed to the newsletter, every time I send the newsletter, 1,000 people get it. That's a powerful thing. One of my clients asked me a question. He said, how do you set up a newsletter? And I said, what do you want to write a newsletter about? And she's like, I don't know, how do I set up a newsletter? And I said, it's not so much about setting it up. I'll show you the technical way to set it up. But first you have to think about what it is that you want to write a newsletter about. All right, so this is how you do it. If you want to create a LinkedIn newsletter, you go to linkedin.com/articles/newsletter/new. Or what you can do is go to linkedin.com/articles/new, and on the top right corner, click manage, and then scroll down to where it says create a newsletter. Under newsletters, you can see your current newsletters. I have 3 newsletters. I have the Advanced LinkedIn Tips and Tricks. I have the AI Automation by Joe Apfelbaum, and I have Frustration by Motivation. So I want to create a new newsletter. I can create up to 5 newsletters. I'm going to create one called High Energy Prompts after my book that's coming out soon. And I want to be able to just teach about prompts. And the best way for me to teach about prompts is to create a newsletter. And so I'm going to create a newsletter for the new year. And my goal is going to be to put out 12 amazing articles about prompts and be able to share this beautiful creation with the world. I'm gonna create a monthly newsletter about prompts, uh, from newsletter 1 to 12. And we're gonna have 12 really, really good episodes of this newsletter and we'll see where it goes. If I have 1,000 people subscribed to the newsletter, every time I send the newsletter, 1,000 people get it. That's a powerful thing. So I, I need to, for every newsletter, I'm gonna, if I hit create newsletter, it, it says, okay, newsletters on LinkedIn allow you to share your perspective regularly by publishing articles at a cadence you choose. Your subscribers will receive a push notification and email after each edition of your newsletter. Limit to 5 newsletters per member. You get a newsletter title, how often you want to publish— I'm gonna say monthly— the description of your newsletter, and then you can add an image or a logo of your newsletter to increase engagement. The recommended image should be 300 by 300 pixels. Okay, so your connections and followers will be invited to subscribe. We'll notify your network when you publish your first edition of your newsletter and invite new followers to subscribe. You will be subscribed to your own newsletter. We'll send you a copy of notification and email that we send the subscribers. Your newsletter will be featured on your profile. We'll add a newsletter to the feature section of your profile when you publish your first edition. You can always remove it from the feature section at any time. Let's click on this Learn More button here just to kind of see what it says. Manage a newsletter on LinkedIn. As a newsletter author, you'll get to write about a professional topic you care about on a regular basis. Members can subscribe to your newsletter and receive updates when you publish something new. The most engaging newsletters specifically address a unique topic consistently throughout. Subscribers look forward to the next article. Anyone can discover, read, and share your newsletter. LinkedIn newsletter. LinkedIn members can also subscribe to it. You can create a newsletter as yourself or as a LinkedIn page. Create a LinkedIn newsletter. To create a LinkedIn newsletter, important to know, authors can create up to 5 newsletters at a time. After deleting or creating a newsletter, you must wait 2 weeks before creating a new one. Click Write Article on the top of the homepage. If you're a super admin or content, you'll see to publish as Click the dropdown of the name and you want to publish an article yourself, a personal profile, a super admin, or content admin of a LinkedIn page, or you want to publish as an individual article or a newsletter. Add a newsletter title, newsletter description, how often you want to publish, and an image of the newsletter and click Done. Avoid adding emojis to the title of your newsletter. Once you created a newsletter, you'll see the newsletter title appear on the top right corner of the page. And if you don't see the newsletter title, click Manage on the dropdown and select the newsletter you want to write in. And now we write the first article of the newsletter. Once the article is ready, hit Publish Next on the upper right corner. By default, your connections and followers will be invited for notifications to subscribe to your newsletter. Once the first newsletter has been written and published, subscribing means that they'll receive a notification each time, or an email each time you write a new newsletter. Click Publish. Okay, to publish a new newsletter article Click Write Article. You'll see the title of the newsletter on the top right. When your article is ready and published, click Next in the upper right corner, hit Publish. And that's, that's what a newsletter is right over here. So it's, it's very, very simple. The steps are simple to write a newsletter. And with Evie AI, your sales assistant for social media, will actually write your newsletter for you. We have a persona for our newsletter And we will literally write it for you. Now let's work on LinkedIn and do a little bit of engagement now together. Now that you know how to use a newsletter, let's go. Wanna make networking easier and more effective? Try Evvy AI, your AI-powered sidekick that helps you connect, engage, and grow your network faster than ever. Click the link and start building smarter relationships today.
