Thomas Power + Joe Apfelbaum Talk about Super Connectors

13 Mar 2026 · 58 min
58:00

In this interview, Thomas Power and Joe Apfelbaum explore the concept of "super connectors" – individuals who make roughly three introductions per day (about 1,000 per year) – and discuss how to operationalize this role at scale. They trace the idea to Stephen King’s 2,000‑word‑a‑day writing rule and Adam Grant’s "giver" mindset. The conversation then dives deep into a suite of AI‑driven tools they use to discover, profile, and engage super connectors: Bordi (a daily AI assistant that schedules calls), Happenstance (a network‑aggregation platform that pulls together LinkedIn, Twitter, Instagram, Gmail, etc., yielding ~250 k contacts), SuperMe.ai (content aggregator that indexed 1.1 M pieces of their digital footprint), Evvy AI (LinkedIn‑focused sales assistant that drafts posts, comments, and introductions), and supporting tools like Perplexity, Grok, Clay, and WhatsApp workflows. They describe a workflow where identified super connectors are fed one‑by‑one into Bordi via WhatsApp, which then schedules appointments and builds a connector profile. They also outline community models – the VIP Club, BIP‑100 city‑based groups capped at 100 members, and the Executives Association of New York – that meet for lunch/dinner and rely on members publishing WhatsApp numbers in their LinkedIn education sections to enable invitations. Practical networking tactics are shared, such as maintaining a 44‑person cap for in‑person events, using introduction templates generated by Evvy AI, and tracking introductions per year (1,000 introductions, 25 calls per week). Pricing and adoption metrics for their products are mentioned (Evvy AI free tier, $1‑day premium, $5‑day pro; 23 k users in 40 countries, several hundred pro subscribers). The dialogue also touches on personal networking philosophies (Evergreen Networking System, five levels of knowing people) and plans to franchise the BIP‑100 model globally. Additionally, Joe demonstrates a hands‑on email introduction workflow: copying Thomas’s email, using a template "Introduction by Joe Apfelbaum", inserting "Thomas, meet X" placeholders, pulling profile data from Clay and other contacts, using Evvy AI to generate intro blurbs, and sending personalized introductions via Gmail. He outlines plans to embed this repeatable process directly into Evvy AI for one‑click mass introductions, illustrating how manual copy‑paste steps can be automated to scale super‑connector activity. Throughout, both hosts emphasize the importance of daily, high‑volume, purposeful introductions and the synergy of multiple AI platforms to sustain super‑connector activity.

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