In this tutorial, Joe Apfelbaum demonstrates a complete workflow for generating unlimited LinkedIn content using Evvy AI. He starts by recommending an "idea bank" and shows how Evvy AI’s idea generator can produce a post with hook, main points, CTA, and hashtags in seconds. He walks through defining a business/marketing/LinkedIn plan, identifying target market, and creating a comprehensive keyword list segmented into top‑, middle‑, and bottom‑of‑funnel terms. Using the keyword list, he leverages Evvy AI’s question generator to spin out dozens of content topics (e.g., "What is a sales tool?", "How do sales tools work?"). He then explains how to repurpose a single long‑form article into multiple LinkedIn posts, turning one monthly article into a month’s worth of content. Finally, he builds a lightweight HTML/CSS/JS landing page that collects industry, profession, target market, service, and personal details, sends them to a Make.com webhook, and returns a formatted list of LinkedIn ideas generated by a custom prompt. The demo includes step‑by‑step prompt construction, webhook configuration, and UI layout, illustrating a repeatable, AI‑powered content pipeline for professionals.
Chapters
And I would suggest having an idea bank for yourself with all the different ideas. Inside Evvy AI, we have an idea generator, and this is going to write a post with a hook, main points, a call to action, and hashtags in just a few seconds. First thing you need to do is figure out, um, what is your business plan, your marketing plan, and your LinkedIn plan. Once you have that in order and you know what you want to achieve, then you figure out your target market, create content that resonates with your target market. So it's important for you to understand your business, what you're offering, and then your target market. And then you say generate a comprehensive keyword list. It gives me top of the funnel keywords, it gives me middle of the funnel keywords, it gives me bottom of the funnel keywords. Click on question generator. I'm going to put this keyword over here, sales tools, as the question. And now I have lots of different questions that I could use for content. So sales tool, why, uh, what is a sales tool? What do sales tools mean? How do you define sales tools? Why use sales tools? What is sales tools used for? What are the benefits of sales tools? What are the problems? How do I use sales tools? How do I get started with sales tools? How do sales tools work? How do you set up sales tools? So these are all content topics that will give you unlimited content. So what would you say is your, a keyword that you want to explore with the question generator? Personal brand and story. So for For example, your professional journey. Where have you been? What are some key milestones that have shaped your path? Offer a glimpse into what drives your professional passion to build relatability for your audience. There's the industry insights and expertise. So for example, you have industry insider perspective. Share what most people don't know about your business. You can share industry forecasts. You can predict things that will happen, emerging trends reshaping your field. Focus on a client success story or share how you build lasting relationships or discuss your ideal client profile or discuss the typical pains that your clients might have. And so if you go through that and you think about those things, you can be extremely successful at coming up with really great topics for your content. Great hack for you to write 20 posts at one time is to do what I'm doing right now and to make a list of things that you want to be able to share. Um, in different themes and then post one really long article and then take that article and create dozens of posts out of that article. If you think that's a great idea, right? Great idea. And, and this is, this'll give you unlimited content. Cuz if you write one article a month, that entire article could be shared throughout the entire month. All this is great content. So, How many articles have you published on LinkedIn this year? Maybe you don't have a newsletter, but you can simply write an article even if you don't have a newsletter. So you write one article for the month and that article could have 40,000 words in it. And using Evvy AI, you can write your article very quickly and then you can write a bunch of posts that fit into that article. All this information came from me doing AI research on Kara's profile. I have a cute little introduction that I could use that can do research on her. You see, I just inject this prompt into Copilot and it's going to check out her Myers-Briggs, her DISC assessment. Create a simple HTML, CSS, and JavaScript landing page where a user can answer 3 questions: what industry and profession they're in, what is their target market, and what is the primary service and benefit that their clients get from the service. You can also ask them for their first name, last name, LinkedIn URL, and email address so that we have it. Um, and then once they hit the submit button, it goes to a make.com webhook and the webhook will then process the information and give back a result. And that result should be shown in a box. that has the date and the results. Produce the role as user, 'cause that'll be me. And then I'm going to say generate a comprehensive set of LinkedIn ideas, blah, blah, blah. I have this prompt over here that I prepared. And then for industry, we're going to pick industry, which is industry. For target market, we're going to select Uh, target market. And then for services, we're going to select services. So we have target market, industry, services. I don't know what this profession is. We're also going to say profession here. Target market, industry, Profession. Okay. Generate comprehensive list of LinkedIn content ideas for professional based on the following information, and then prepare, organize in 2 main sections. Uh, okay, so we're going to just do save like this. We don't need to send who it's for. We're going to hit save. Two main sections. Each section should make it specific. Highlight the author, blah blah blah. Format the upper and cleave section numbered lists easy to reference. Okay, I'm going to press save. And now what I'm going to do is I'm going to click on add another module, and we're going to add a webhook so it returns the information back. And then the body is going to have the information from from ChatGPT. Okay, so we're going to write this. We're going to say create. We're going to call this create. Content ideas. And this one we're gonna call send back to landing page. Wanna make networking easier and more effective? Try Evvy AI, your AI-powered sidekick that helps you connect, engage, and grow your network faster than ever. Click the link and start building smarter relationships today.
