Joe ApfelbaumCEO, evyAI · Networking Connector, Author, Speaker, Entrepreneur

Unlocking LinkedIn Success with Sales Navigator Find Engaged Organizations to Fuel Growth

18 May 2024 · 1 min

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In this brief dialogue, Speaker A advises using LinkedIn Sales Navigator to filter U.S. companies that have the highest number of active LinkedIn users, recommending starting with the top 20 such organizations to maximize engagement with Evvii's platform. Speaker B asks about an appropriate ad spend, and Speaker A suggests a monthly LinkedIn advertising budget of $1,000–$2,000 to effectively test and refine the business model. The exchange emphasizes a data‑driven targeting approach combined with a modest initial ad budget to validate market fit.

That's a smart approach. Using Sales Navigator to filter for companies with the most active LinkedIn users can help you identify organizations that are already engaged on the platform. Targeting these companies will likely yield better results since their employees are more likely to appreciate and utilize Evvii's features. Start with the top 20 companies in the United States and see how it goes.
Do you have a recommended budget for LinkedIn ads starting a campaign like this?
Starting with a budget of around $1,000 to $2,000 per month can give you a solid foundation to test and refine your business model.