Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Why Your Self Storage Website Is Losing Renters

7 Oct 2026 · 1 min

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Self-storage renters are in crisis: dealing with death, divorce, disaster, or displacement. They're stressed and impatient, so your website needs to be frictionless. Confusing checkout or clunky interfaces will lose them to competitors.

Chapters

But on the tenant side of things, I would say in a normal transaction, in a normal world, if the tenant was in a good place, I would say that should work. And they're not going to struggle like 70% of the time. But the thing with storage is that the people using these tools, clicking these buttons, I mean, they're not in their best place, right? That's why they're looking for storage. These tools had to be built for people experiencing death, divorce, disaster, or displacement. Um, and that's kind of a different world for us. So, so easy, intuitive, frictionless, right?