Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

An Easy Checkout Won’t Save a Storage Website That Can’t Sell

6 Oct 2026 · 1 min

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In this segment, the speaker highlights a common mistake among storage‑rental website owners: focusing solely on a streamlined, mobile‑friendly checkout while neglecting the "soft side" of conversion. Even a five‑step checkout is ineffective if the homepage and product pages fail to answer renters' core questions—especially concerns about safety, amenities, and overall trust. The speaker argues that the website must provide sales‑like reassurance, akin to a manager answering a phone call, to persuade visitors to rent, otherwise the easy checkout will never be utilized.

Chapters

The other bucket I was going to say where the transactions get thrown off, and this is the soft side, and this is, for what it's worth, the side that I see the most people make the mistake in. You can have the mobile-friendly rental flow that only asks for 5 things, and it's so easy. But if the website doesn't answer their questions and doesn't make them want to rent from you, well, they're never going to see it. And I think a lot of times we skip right past that, that salesmanship that we would expect From a manager answering the phone. But when it comes to the website homepage or how the amenities are advertised, all of a sudden the person whose only concern is, will I be safe, doesn't get that question answered or has to dig for it.