Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Want to avoid losing thousands on a deal? #Investing #Community #selfstorage

15 Oct 2026 · 1 min

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Investors often fall in love with their first deal before properly analyzing it, a mistake that can cost tens of thousands or destroy your finances. The host warns against emotional attachment and stresses the value of a mentor or community to catch red flags early.

biggest mistake is falling in love with the deal they don't know how to underwrite or purchase. And it happens all the time, including with our students who join our program. It will happen to you if you're, if you're watching or listening. I don't care when. I, I will bet you $100 you will fall in love with your first deal, and we will tell you it's not a deal. And then— I will gladly pay you that $100 when you bring me that first deal. And it's a great deal.
That's why it's important to make sure you're surrounded in the right community for people who can see that. Exactly.
Yeah. And by the way, just so we put dollars around that, what is the— oh, so you lose. So when you're wrong, you didn't get $100. You think that's the loss? No, we probably just saved you from, I don't know, $50,000, $100,000, $200,000, maybe your whole life, meaning, you know, your whole financial life.