3 Tips to Help You Grow Your Business - John Assaraf

John Assaraf breaks down business growth as 5% idea, 15% strategy, and 80% execution. He emphasizes clear vision, working backwards from your goal, and consistent systems. He's promoting a paid five-day Business Breakthrough Challenge starting April 22.
Chapters
For you instead of you working for your business. Every day this week I'm doing a little training session on how to grow your business. You're a small business owner. Hi there. The Rising Blonde. All right, so growing your business this week is all about business growth. And so we're going to talk about some of the things you need to think about in growing a business. All right? And so many people have this vision and goal and dream of building a business, but they've never been taught the key things they need to think about to grow a business. So just to do a little check in, if you can hear me and see me, give me a like or a love. Tell me. John, I can hear you and see you. Hi there, Trainer D. Hi there, Jilly Howes. All right, so I've got a few notes here. I want to ask a question. Maybe we're going to start off with a question around small business growth. And I'm talking about businesses that are under 10 million in revenue. What do you think are the three key reasons that small businesses do not succeed past. Okay, 250,000, 500,000 or a million dollars? There's less than 5% of companies that start, that stay in business, that reach a million dollars in. Hi there. Emek. Right. So why do you think it is that companies do not reach a million dollars in revenue? There are several key reasons. And here's my belief is all the how to exists. Right? The how to grow a business exists. But why do so many small business owners not reach at least a million dollars in revenue? Any idea? Any idea? Any idea? Any idea? Is it because they don't have a big vision? Timmy? Tim, they become the busiest and can't scale. Well, a lot of time is they're working in their business, but not on their business. Mr. Camera, I can't pronounce your whole name. Fitness. Lack of vision. A lot of business owners have a vision. A lot of business owners have goals. Limiting beliefs that can get in their way. They can get in their way. They don't know how to market. Michael Cole, you're one of the biggest reasons that small business owners don't know how to grow is they don't know how to market and sell. But if we were to look at business as a syntax, I want to give you something to think about. Okay? If you have a piece of paper near you, I want you to create three circles. Give me a second. I'll actually show you the circles. Let me just get. Andre, I need a pen. I want you to do three circles. Like this, I'm going to show you. 5%, 15%, 80%. Let me know if you can see this. 5%, 15% and 80%. Can you see this? 5, 15, 80. All right, I want you to write this down. I want you to think about this for just a moment. I'll tell you exactly why most people do not achieve success in their business. Okay, number one, 5% is your idea, the business idea, the product or the service that you sell that is important. You have to have a good product and a good service. Would you agree with that? Okay, perfect. Now, number two, the 15% is developing, okay, developing the strategies and the tactics, how you are going to sell your product or service consistently. Developing the strategies and tactics for selling your product or service consistently. The strategies and tactics for scaling and growing a team. The strategy and taxes for taking care of the clients who buy the process. So the 15% is the development of the strategies, how to achieve your goals and dreams. So now we're at 20%. But that's not why business owners fail, because you can have the product, you can have the service. You can have the most amazing product service in the world, and you could even think about all the different ways to market and sell it. Here is where most business owners fail. Are you ready? The execution of a systematic process to implement the strategies and tactics. So what happens is they have the vision and the goal when they start their business to have a great product or service. And maybe that's you. All right? You develop some of the tactics and techniques and strategies, but you fail to consistently execute on sales, marketing, management, finance, client care, and technology. And so if you want, all right, to scale your business so your business works for you. Yes, I want to make sure you have a great product or service. You have to invest the time to build the plan. I want you to think of this. If you were building a home, right? If you were building a home and you were working with an architect, what would be the first thing you do with an architect? You would say, okay, here is what I want the home to look like. Here is my vision. And the architect would say, great, here's how long it's going to take us to build this home. And the architect would ask you a whole bunch of questions on, you know, what size windows do you want? How many bedrooms do you want? Do you want one story or two story? You want three bathrooms or five or five bathrooms? So you have to start with the clarity. And then the architect will develop the plan to build the house, Right? But imagine if the Architect failed to get the contractors and the people to do the work to implement the plan. So most business owners have a vision of what they want. They have the products and services. Okay, they have some of the plans, not all of them. It's not clear. And then they fail to act consistently. All right, so DT smooch the strategies, tactics, tools, timelines, and resources needed to sell that. So they fail in the execution, not because the execution is not possible, is they fail to plan and to create a system and a process to consistently take inspired action around the plans. So the question then is, why does that happen? Why does that happen? And the answer is, because there's a lot of moving pieces when you are building a business. So you have your sales part, you have your marketing part, and there's 50 different things in marketing. You have your product or service, you have customers, customer services, you have technology. You have so many different pieces that most small business owners are wearing so many hats, they don't have the time or the plan to follow consistently. So here's what I want you to do. First and foremost, why don't you consider stopping what you're doing long enough to think about what you're doing, Right? So stop what you're doing long enough to think about what you're doing. And like an architect, ask yourself a few questions. What is it that I want to accomplish? What does my business look like upon completion? So that might be a year or three or five. And then let's work backwards from a year or three or five to say, okay, where do we want to be nine months from now? Where do we want to be six months from now? Where do we want to be three months from now? Where do I want to be a month from now? And what are my strategies to get there? I teach a model called STTTR to all of my business growth students that have helped over 10,000 businesses grow to 100,000, 250,000, a million, and even over a billion dollars in, in sales. So what I asked them is pick a goal and then say, what are your strategies for achieving that goal? What are the tactics for achieving that goal? When is it going to get done by who is going to get it done? And what are the resources that you need in order to make sure that it gets done properly? Now, wouldn't you expect a builder to have all of those answers? Wouldn't you expect an architect to have all those answers if you were building a home? Well, what if you think about your business like you would building a home? I have to have the vision of what it looks like upon completion, I need to know all the details. And then I need to know, how am I going to build that house? Well, how am I going to build this business? Right? And so just like to build a house, you need to have a variety of different tradespeople. You need an electrician, you need a plumber, you need a carpenter, you need a framer, you need a roofer, right? You need concrete people, you need drywall people. There are four, five, six people who are responsible to build a home. Well, guess what? If you are building your business and you don't think about how am I actually going to build the business? And then how am I going to get the things done that I need to get done or to get done for me, I will not build a proper business. And so if you have a product or a service, right, that is great, and you don't have the strategies, tactics, tools, timelines, resources, including the knowledge and the skills to sell enough of this, then there's no way you're going to do the most important part consistently, which is the execution of a plan. Let me give you a different, you know, a different visual. Imagine that you're a general of an army, and imagine that there is a battle that needs to be won. And imagine you don't do any planning. And the other general on the other, you know, other team, let's say, is planning the strategies of how they're going to beat you. Okay? Which army do you think will win? The one that has the strategies that the soldiers implement or the general and the army that just goes, let's go and see what happens every day. Which army is most likely to win? Well, listen, the answer is very, very obvious, right? So why not treat your business like you would, you know, a battle? Because, listen, I have competition in the marketplace. You have competition in the marketplace, right? There are people who want to attract the clients that you want to attract. There are people that want to sell their products and services instead of you selling your products and services. There are people that are figuring out all of the right strategies and tactics to sell more of their products and services every single day, right? So every single day, okay? Now what happens if you just come to the game and you are ad hocking? There is no real plan. You do a little bit of this, a little bit of that, some of this, some of that. Is that a real plan? Is that a real plan for success? Now, I know that a lot of times I'm talking about the human brain, right? Well, when we are talking about building your business first, you've got to get your own mindset right? It doesn't make sense for you to learn all this stuff if your mindset isn't right. So you have to be thinking about your business the right way first before you do anything else. You, you've got to get you right first. And if you are not thinking about creating a plan and then executing a plan, 87% of businesses fail within two to three years. 87. That means only 13 out of 100 are in business. Okay? After two to three years, and out of those 13, only two or three make it to $1 million. So two out of 100 make it to a million dollars, not a million dollars. Okay? You have your costs, you have your expenses, and you might be left with, you know, maybe two or three hundred thousand dollars if you're lucky. So I want you to say, hey, do I really want to build a business that works for me or do I want to just keep slaving away working for my business? Which do you want? I'm curious? Do you want to that works for you or do you want a business that you work for it? You have a job because you like your product or your service. That's a decision and a choice you have to make. Now let me ask you a question. It's April 2021. Do you think that all of the strategies and tactics of how to grow your business are already available? How to market your product or service, how to sell your product or service, how to manage a team, how to build a team, how to hire a team, how to develop a plan? Do you think all the how to is available? If you made a decision that you are going to be a better CEO, it first has to start with you saying, I'm going to be a better CEO because all of the how to already exists. If you want to solve, you know, this Rubik's Cube, if you made a commitment to solving this Rubik's Cube, could you, if you made a commitment, could you get a coach? Could you hire somebody? Could you go on YouTube? Could you buy a book? Could you if you wanted to? Right? And it doesn't matter if it's a 3 by 3 or 4 by 4 or a 5 by 5, if you were committed, you could learn how to do this right? Which is pretty complex. But the algorithm how to is available. So isn't it true that the first decision you have to make is, I'm going to become a better CEO, I'm going to upgrade my knowledge and Skills of how to take my product and service. How to develop the skills so that I can implement with a team. Hi, Kerry. Right. So that I can implement consistently with a team. Right. The problem isn't that how to doesn't exist. The problem is, and please don't take this the wrong way, you're not skilled enough yet. Yet. And you know why you're not skilled enough yet? Because you haven't made a commitment to upgrading your knowledge, your skills and your behaviors, no matter what. You can get your business to $100,000 this year. You can get your business to $250,000 this year. You can get your business to a million dollars this year if you were committed to upgrading your knowledge and your skills and your behaviors. Do you agree with that? Not if you played around hoping and praying. A commitment to growing your business and upgrading your knowledge and skills and your behaviors. The how to already exists. But if you're not committed, all the how to could be there. Listen, all the how to is there if you commit. So I'm using the Rubik's Cube, which is something people have tried, but very, very few people have actually solved. Even though you can go on YouTube and solve it. So the first part of this doesn't happen out there. The first part happens in your own brain, the space between your two ears to get your bio computer to work the way it needs to. Hi there, Ben. Let me say hello to a few of you. So I got Daniel. Hello. Hello there. John. And hello there. Mary Macy and John justice and Glow. Hi there, Glow. And Pre. And Mike and Tracy Wright and Dagmar. All right, so. So we're talking. Does this make sense? If it makes sense, give me a little like or love. Listen, if you don't know my work, I'm not going to bullshit you. I've built. I built ReMax of Indiana, my first company, to four and a half billion a year in sales. Twelve hundred salespeople. I built bamboo.com to taking it public on NASDAQ. Two and a half billion dollars in market cap. Eleven hundred plus employees. I built one coach. And it failed. We were doing millions a year and it failed. Learned a lot from that. I built the Life Success institute. I built NeuroGym to having over 75 million in online sales. Why? I learned how to think about business and my own brain to do the things that move the needle. All right? And so here's something I'm going to invite each one of you to do if you want. I'm doing a five day business breakthrough challenge that starts on April 22nd. If you want to learn with me for five days, about an hour and a half to three and a half hours a day. Okay. On an entire curriculum for growing your existing business. Okay. Everything from selling, marketing, neuro. Marketing, neuro sales. To be able to generate more leads, more profits, consistently. To build a business that works for you. To activate. Okay. The parts of people's brains that again, to pay attention to your brand, your product or service instead of your competitions. If you want to learn a systematic way to build your business, I invite you to join my business Breakthrough Challenge. And no, it's not free. This is free. You want to go deeper. It's 47 bucks for five days of learning with me or $144 if you want the VIP experience. My team will put up a link. You can sign up and I will walk you through an entire framework to take any business, any service. And I've helped over 10,000 business owners grow their companies in the last 10 years. 10,000. I'm going to show you exactly how to do this. And Robin Lin says the five day business breakdown is so worth it. It's a template to use consistently. I'm going to take everything I've learned, boil it down into five days. Each day we're going to learn some stuff. You're going to have some homework. You're going to do the homework. You're going to post it in our private community. We're going to chat about it. If you're the vip, we'll do some extra training each day for a couple of hours on Zoom where you can ask me questions live. And so if you're serious about growing your business, if you're committed, invest your $47 to learn how not to make all the mistakes you're making. So you get your mindset right, your skillset right, and your action set right. If you get those three things right, that's like having the combination to the safe, and then you can open up the safe. So my team will put up a link. It's on Instagram. It's in my bio. Five day business breakthrough challenge. April 22 is when it starts. All right, Hank, way to go to sign up and I will share with you. Listen, you may think this number is crazy, but people pay me $10,000 an hour or $75,000 a day to work with them on just doing the right thing instead of the wrong thing. So if you want to learn how to build your business, invest in the Business Breakthrough Challenge. All right? And you will be blown away. So let me continue. That's just a little way for you to go deeper into this. If you are committed, this is not for you. If you are playing at your business, if your business is a hobby, and if you're trying to make a little bit of money, but if you want to add an extra 1,000, 5,000, $10,000 a month or a week to your business, I'll show you exactly how you need to think. I'll show you exactly what you need to do. I'll give you the templates, the PowerPoints, the worksheets so that you do the work and you move your business forward. So here is the other thing that I want you to consider. And just so you know, I'm going to do a little training every single day this week leading up to the April 22nd session, right around 9:00 o' clock Pacific, 12:00 clock New York time. So look at your watch right now. I know that tomorrow I'll be back here. Right, Andrea? All right, so with that said, by the way, tell me, what is your business? What do you sell? Right. What do you sell? All right, And I want you to ask yourself a question. Do you believe in what it is that you sell? Hi, Maria Angelica. Do you believe in what you sell? Do you believe your product or service can help people? Right. If you believe your product or service can help people. Wedding photographer, insurance. I love it, I love it, I love it, I love it. So if you believe that what you sell, your product or service can help people, do you not feel that it's your responsibility to help as many people as possible with your product or service? And Michael Cole, cbd. I love cbd. Right? A dentist. Love it. I've worked with a ton of dentists. Right. So do you believe it's your responsibility to sell and selling, by the way, and somebody write this down. Selling is doing something for somebody, not to somebody. Selling is doing something for somebody, not to somebody. So if you're doing something for other people, isn't your responsibility to create a brand that people know, like trust and want to do business with? Well, if you're going to be creating a brand, right, you need to understand marketing. And then if you're going to have a brand, then you also have to understand, well, how do I get my brand promise? My brand promise. Every brand has a promise. If you buy my product, my service, you come into my store, my dental practice, if you buy my cbd, my insurance, my financial planning, my engineering, my building, my blank, what's the promise? That's a function of marketing. And if you're in marketing, let me ask you a question. Do you think it would be beneficial and advantageous if you understood how somebody's brain worked? Let me give an example. Does your marketing cause people to do this, move towards you, or do this move away from you? Does your marketing cause me to go, wow, tell me more, how do you do that? This is interesting. Or does it cause them to move away from you? Are you aware that whatever you say and whatever you may have on your website or a landing page or even on a piece of paper that you hand somebody, you are triggering certain circuits in people's brains. And if you're triggering an uncertainty trigger, a doubt circuit, he's trying to sell me something or she's trying to sell me something circuit in a fear circuit. If people don't trust you or believe you, do you think they're doing this or are they moving away from you? Which one? If you don't know how to create messages and language patterns that activate somebody's trust circuit and somebody's move towards circuit, which is the reward circuit in the brain, then guess what's going to happen? You are going to hear things like, let me think about it, wow, that's interesting. Or they hop on your landing page and they leave in a fraction of a second. So any of the time, energy and attention that you have invested in getting people to see what you have, more people leave than actually pay attention. So if you don't understand how to deliberately connect with somebody's brain in the right way, you probably will make some sales, but you will not make as many sales as you can. And if you can just increase Your sales by 50%, how much more money would you make? If you could increase Your sales by 50%, the number of people that see what you have, okay, and want to buy it, move forward or refer people to you, how much more money would you make? Well, you, if you don't understand the latest in neuro sales and neuromarketing where you can activate the trust and rapport circuit, the reward center, and keep the fear and uncertainty and doubt center away, you'll be working so much harder than you have to work and you won't be building a business that's scalable and saleable. You won't be building a business that can generate an extra 10 or 20 or 30 or 50 leads a day or a week or a month, depending on your vision, your goals. So the first thing that you have to get better at if you are going to build your business. Okay. Is making a commitment to yourself to grow your business, upgrade your knowledge and skills so you become a better marketer and salesperson who helps people. Marketing and selling is not to do it to them, it's to do it for them, to help them. And that's how you build your brand. Does that make sense? Does that make sense? Now you can stick your head in the sand and hope and pray that things get better. I guarantee you they won't. Here's what I want to prevent. My goal is to help another thousand business owners this year scale their business to at least double or triple their income this year. All right. I helped that many last year. My goal is to help them again this year. And that's why I'm doing the Business Breakthrough Challenge. Over five days, I will teach you exactly how to build your business. I'll give you the templates of what you need, I'll give you the frameworks of what you need. I'll teach you the neuromarketing, neuro sales that has helped us generate millions of prospects and help hundreds of thousands of clients over the last several years. And not only that, I've been able to help over 10,000 businesses as I've shared within the last 10 years. So if you want to dive deeper into this, if this resonates with you, if you're saying, hey, I want to learn more and you're moving forward, my team will put a link in the chat on Instagram, up in my bio, there's the link tree. Just go to five day Business Breakthrough Challenge I mentioned before. No, it's not free. If you want to invest in yourself, I'll give you an amazing opportunity for $47, all right. To learn with me for five days. It'll be about an hour and 15 minutes a day. If you take the general admission, you'll get access to the training, the private community. If you take the VIP option, which is $144. I'm telling you in advance, all right, you're going to get the PowerPoints, you're going to get access to the video series for Life and you're going to get a chance to ask me questions live every day after each session for two extra hours. Alright? So if you're willing to invest in yourself and upgrading your knowledge and your skills, I'll help you. If you're not, then you're going to have to obviously help yourself. And I want to work with business owners who are serious and committed, not people that are interested and come up with stories, reasons and excuses why they can't. I know you can build your business. I don't care what the business is. And either you deserve it or you don't. You have to make the determination for that. So let me answer a couple questions. All right. Has this been useful for you? If it's been useful, give me a little, A little like or a little comment. All right? All right. So Cheryl. Hi. Cheryl said what does my business look like upon completion? So that's not a question. Thiago says what does inner size mean? So we have exercise for our body to strengthen our muscles and our internal organs. But we also have inert sizes to strengthen our core neuromuscles. So your self image is a cluster of neuromuscles. Your beliefs are clusters of neuromuscles. Your focus is a cluster of neuromuscles that you can strengthen. And when you inner size daily you are able to strengthen your mind. So you achieve your goals and dreams faster and easier than ever before. And many of you have my best selling new book Inner size the new size to unlock your brains in power. Some of you have my book having it all. Some of you have my New York Times best selling book the answer. So let me put that away. Right. So if you want to learn, that's great. Let me answer some questions here. Do you have a question? Type in the question. I'll take two or three questions right now. So Coco, you purchased me in the game of money, which is a different program. Can I enroll for this as well? Yes Coco, please do. If you have a business. How about a great list of all the media platforms to broadcast live or recorded sales present? Neil, I don't know what you're saying. You already know all the platforms. Right now I am streaming on Instagram here And here, on YouTube, LinkedIn, Facebook and the achievers community as well, which is my private community. Right. So Dr. Darlene, how do you get over overwhelm? What is overwhelm? Overwhelm is when you are consciously trying to do too many things at once. And so when you get out of overwhelm is you reduce what you're going to do to three to five things and you let everything else go. But before you reduce it to three or five things you need to know what are the three to five things that are the highest income or highest impact activities. And you have to focus on the critical few versus the trivial many. What are the critical few versus the trivial many? And you get out of overwhelm. It's when your brain is trying to process 7, 8, 9, 10, 12 things that are important for health, wealth relations, career, business, finance, et cetera. And it's swirling around in there. You activate the epinephrine, cortisol, norepinephrine, sympathetic nervous system. Dr. As you know. And that creates this feeling of overwhelm. Overwhelm is any effect? Dr. All right, get rid of the effect. Cause will. Get rid of the cause. Effect will take care of itself. Okay, let's see, let's talk about this. So Supriya, I would like to have an automated million dollar dental practice. Well, Supriya, you can have an automated million dollar dental practice, but by making sure that you have enough leads that come into your dental practice, I've helped several dental practices do this. You have to make sure you have enough leads coming into your dental practice. You've got to make sure that you have a sales process which I will teach you how to do on this Business Breakthrough Challenge. You have to have a sales process that takes those leads and converts them into paying customers that refer others and keep coming back. And if you take care of the lead generation, lead qualification, lead conversion and lead nurturing process which I will teach you how to do for any business, you'll be able to build a million or two or three million dollar practice. And that was for Supriya Bhatia. All right, I imagine Dr. Supriya Batya. So yes, if you don't have a process for generating consistent leads prospects, you don't have a business. If you don't know how to take those leads and create offers that get people to want to buy right now or in the next day or week, you don't have a business, you have a job, not a business. All right. So be DOT sensitive, my business not yet started this program for me, be this program will save you tens of thousands of dollars in mistake and hundreds of hours of mistakes. So yes, if you want to learn what you need to do, how you need to do it, what are the systems and processes for building your business to a hundred thousand, 250, 500 million or more, then this is for you. Absolutely. All right, let's see if we have any other ones. How long are you going to go? Every day. So on the Business Breakthrough Challenge, we're starting on April 22nd and I believe it's at 9:00am Pacific, right? So April 22nd we are starting the Business Breakthrough Challenge at 9:00am Pacific, 12:00 clock New York time. So figure out where that is for you in the world. We will do one hour and 15 minutes for general admission with PowerPoints and a very specific structure. At the end of the hour and 15 minutes, you're going to have some homework for that night to get what I teach in day one done. You're going to post it in the community for me and others to look at it and to offer comments. For those who take the VIP option, which, instead of $47, it's $144 for that, I'm going to stay on for two more hours on Zoom with you answering questions one on one. We're going to do that for five days. Each day, there's going to be a little bit of homework that you will have enough time to do, to share, to be able to mastermind with other people who are growing their businesses. It'll be fun, it'll be fast, all right? And you will upgrade your knowledge and skills more in five days than you have in the last five years, that I guarantee you. And here's another promise I'll make. If it's not the best investment you have made for 47 bucks to grow your business, I'll give you your money back. How's that? For certainty? I'm going to take all the risk. I guarantee that what I teach you will blow your mind. And you get to choose, was it true or not? Was it worth it or not? And we've had so many people go through it, so I can make that guarantee. All right? So every day for five days, VIP will get an extra, you know, about two hours. And there are going to be some bonuses as well. So, John Jung, best investment. Listen, if you're not prepared to pay, invest in yourself for $47 to grow your business. Here's what I want you to ask yourself. How much are you losing every month because you don't know what to do? How many sales do you need to make to get your investment back? On the Business Breakthrough Challenge, how much does not knowing what I'm talking about costing you right now, every day, every week, every month, take whatever you're earning right now. Take whatever you are earning right now per month, and ask yourself this question. How much could I be earning? So let's say you're earning $5,000 a month, but you could be earning 10. What you don't know, your ignorance, not your stupidity, your ignorance. Not knowing how to bridge that gap is costing you $5,000 a month or $60,000 a year. So make an investment in yourself. The link will be on my Instagram page, on Facebook, YouTube, Instagram, and everywhere else. Join us. Have Some fun. And. And I'll be back here tomorrow at 9:00', clock, San Diego time, 12:00', clock, New York time. We'll take a couple of different topics and let's get you to build your business. Are you ready to build your business this year? Like, no more wishing, no more hoping, no more playing praying. Are you ready and committed to build your business this year? Why not build your business so that it works for you? So you have money coming in every month, every quarter, every year. So. So you can retire. Well, so you can live the lifestyle of your dreams, you know, as soon as this Covid thing is over and you're able to travel everywhere again, don't you want to go somewhere special? Don't you want to take your family? Don't you want to put some money, you know, away for retirement? Don't you want to do stuff? Well, guess what? Business can be the royal road to financial freedom. If financial freedom gives you options, business can give you options. But you have to have your business work for you instead of you working for your business. All right, Have a great day. I appreciate you. Would you mind sharing this? Would you mind sharing this? Pay it forward. Share. I'll keep giving you free stuff. I'll keep giving you an opportunity to go deeper if you're committed. All right? And then would you mind sharing it? Sharing it? I want to spread the love, spread, you know, spread what people can achieve. And thank you for your help. Thank you for following my work. I appreciate you. Leave me a comment. Was this worth it? Just leave me a comment. Just let me know. Give me a little loving this morning. All right. Give me a little loving this morning. Was this worth it? I know I poured a lot on you and I love to share, love to teach, do a lot of free stuff. And if you want to go deeper, there's ways to invest in yourself. I figured out a couple things in the last 40 years. I love to share it. And thank you, Maria Angelica Castro. Thank you, Emek. Always great to have you in the environment. Emek and Hank and Cheryl and Rick. All right. And Mary. Have an awesome day, everybody. Watch the replay and share it. See you tomorrow at 9am Join me for the Business Breakthrough Challenge starting April 22nd. It'll blow your mind. And more importantly, it'll help you grow your business. Bye.
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