John Assaraf (speaker) argues that business owners need a clear, written vision of how their business will operate when fully realized. He emphasizes that most people only have a vague idea, and uses the analogy of an architect who must know what a building looks like upon completion to plan and execute effectively.
Chapters
Do you have a clear, written out vision of what your business looks like when it's operating like a Swiss watch? Why do we want to have a vision? Well, there are a couple parts of the brain that when we take the time to create a clear vision of what it looks like upon completion, I want you to think about this for just a moment. Imagine if you were an architect, and imagine if somebody who was going to hire you wasn't able to give you a clear vision of what it looks like upon completion, whether it's a house, whether it's a shopping center, whether it's a skyscraper. Don't you have to start off with what it looks like upon completion? Very few people actually create the vision first. A lot of people have this general idea of what they want their business to look like. But the clarity of what it looks like upon completion completion isn't done.