John Assaraf says most businesses fail because they skip written systems for three things: getting leads, converting them, and keeping customers coming back. He walks through a welding-business owner's real problem to show why it matters.
Questions this video answers
Ruben Salazar — owner of a welding business.
(1) Lead generation system, (2) lead qualification/conversion system, (3) lead nurturing system to drive repeat purchases and referrals.
Chapters
Hey, friends, it's John Asrap, New York Times best selling author of Having it all and the Answer and CEO of Praxis now, where we specialize in the neuroscience of maximum achievement for business and for life. Now in this week's session, I want to ask you a question. Is your business growing slower than you would like it to? And is your business not fulfilling its potential for revenues and profitability? The reason I ask you this, because I see businesses with so much potential that never reach their potential. And there's a simple solution for that. In this video, I'm going to show you how to solve this problem once and for all so that you can focus on the things that will help you meet your business's potential. And there are several strategies that are fairly simple. However, most business owners never think of them every single day. And that is what is needed in order to drive your business revenues to the heights and to reach the potential that your business has. Let me share with you a story of one of our clients, Ruben Salazar, who owns a welding business. About a year and a half, two years ago, he came to us and he said, hey, listen, my business used to do really well, but because of the recession, it's really gone downhill. And what we realized is that he was almost bankrupt because of a simple problem in his business. You know what that problem was? The problem was he had no plans. Specifically, what he didn't have in writing and instructionally, meaning a blueprint, was how to generate more leads. He didn't have any system in place to know how to go and prospect for more leads for more people who could buy or use his company's welding services. And that was part one of his problem. Part two was he didn't know how to convert those leads into paying customers as efficiently as was possible. And then part three, he didn't understand how to get those people to buy more from him once they were customers. So his biggest issue, which most businesses have, is that they don't have a lead generation system, a lead qualification and conversion system, and they don't have a system to get people to buy more often from them once they are customers. And just about 95 plus percent of businesses that I go into, when I ask them to show me their lead generation system, they don't have one. And so what I would like to suggest for you is that if you really want to drive your business revenues to the heights that are really possible and to generate the consistent revenue that your business is capable of achieving, create a lead generation, lead conversion and a lead nurturing system that keeps your clients in your orbit and repeat their purchasing from you and send you referrals. If you want to learn more about how to do this and how to find your ideal clients and how to convert more of these people into paying customers, I created some videos that are about 7 to 10 minutes long that will really show you how to think about getting more leads, converting more leads and and converting them into clients who repeat and refer business to you. All you need to do is sign up below and I'll give you access to those videos every couple days and you will learn so much about creating a process and a system that will help you generate more revenues and more profits than ever before. Just click on the link below and I'll get those to you right away.
