A short webinar announcement by John Assaraf (CEO of One Coach) introducing a session on creating a gap analysis and revenue planning intended to help viewers make predictable revenue month-to-month and reach their financial goals in 2010. He frames the webinar series as helping clients increase revenue (quoted range: 50 to $500,000), gives scheduling details (a Thanksgiving-week call on Wednesday at 5:00 PM Pacific), briefly notes that Adrienne Naush/Adrian Elsh will present the gap-analysis session, and offers a marketing tip about polarizing messages to grab attention.
Questions this video answers
John Assaraf (CEO of One Coach).
“50 to $500,000” (spoken in the announcement).
Wednesday at 5:00 PM Pacific (Pacific Standard Time / California time).
Adrienne Naush is named; later the speaker refers to Adrian Elsh as presenting the gap analysis.
Thanksgiving week (United States).
Chapters
Hey, everyone, this is John Assraf, CEO of One Coach. And I hope you've been enjoying the webinar series where we've been teaching you how to increase your revenue by 50 to $500,000. And this week is going to be a great call on creating your gap analysis and your revenue planning. And a gap analysis is simply the gap between where you are and where you want to be and how to identify a revenue plan. How do you really create a plan that you can follow so that your results could be predictable month in, month out, quarter in, quarter out, and so that in 2010, you hit your goals? Now, this week in the United States, it's Thanksgiving, so we have a short week. So on Wednesday night at 5 o' clock Pacific, that's when this call is. Normally we do them on Thursday nights, but this week, because of Thanksgiving in the USA, it's at 5 o' clock Pacific Standard Time, which is California time. For those of you overseas that love to listen to our webinars, Adrienne Naush will be with you again for another one of the series. And here's one little tidbit that I want you to think about. If you were looking to grab somebody's attention that you never had their attention before, how would you do it? Well, one of the ways is to polarize them with either an action or an activity or a statement. The other way is obviously to hit them over the head. But since you don't want to hit them over the head in all of your marketing, from now on, think about polarizing, getting somebody's absolute attention to stop dead in their tracks and pay attention to you. The reason if you don't, they won't listen. They won't pay attention. And so everything we're teaching one coach clients all over the world is to make sure that their advertisements, their websites, the dialogues polarize people, which means it just gets them to stop dead in their tracks. Hope you enjoyed the tip. Wednesday, 5 o', clock, Adrian Elsh will be talking about the gap analysis and how to develop your revenue plan so you can achieve your goals and make an extra 50 to 500 grand. This is John Assaraf saying, have a great week.
