40:50

John Assaraf (presenter) explains how the brain’s conscious (left prefrontal cortex/decision-making) and subconscious (the "gorilla") often conflict, keeping people stuck in comfort zones via learned emotional patterns (shame, embarrassment, fear) formed in childhood. He illustrates with a classroom humiliation example to show how negative experiences wire more strongly than positives, causing the subconscious to apply brakes on conscious goals (e.g., public speaking, weight loss). Assaraf introduces his book Inner Size and associated audio exercises (Inner Size #1: "Take Six — calm the circuits" and Inner Size #2: "A I A / AYA" — awareness, intention, action) as methods to de-activate stress responses, create new neural patterns, and align conscious desires with subconscious wiring. He also provides prelaunch logistics (preorder bonuses, price and purchase link) and invites practice and further coaching.

Questions this video answers

September 25 (prelaunch available now).

ignitemybrain.com

$14.95 (listed as 1495).

"Take Six — calm the circuits": six slow rhythmic breaths (in nose, out mouth) to deactivate the stress/fear circuit and shift from sympathetic to parasympathetic state.

A I A (AYA): Awareness (note thoughts/emotions), Intention (set one intention), Action (take one concrete action step).

Chapters

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