John Assaraf made $31,000 his first year in real estate at 19 using sales scripts, then $151,000 by 21. He built those lessons into a neuromarketing framework for activating buying decisions in prospects, later raising $28M and taking a company public. He teaches the approach in a five-day Business Breakthrough Challenge.
Chapters
There is one thing that I learned when I was 19 years old that helped me make hundreds of thousands of dollars and then millions of dollars. That one thing is this. It's based on a concept by the Japanese that translates to constant and never ending improvement. Let me explain. When I was 19 and I didn't know what I was going to do with my life, I got into real estate, took a real estate class, passed the course and got into real estate, which means that I was working on commission only. And my real estate broker at the time gave me a script to learn. And he said If I called 100 people a day and used this script, it would guarantee that I would make between 25,000 and $50,000 in a year. So at 19 years old, I learned this script and I learned what to say to other people on the other end of the phone that I never met and didn't know. And in my first year, I did make $31,000. Year number two. He said, okay, now you can let go of that script calling just anybody, I want you to learn this script and go after for sale by owners. And I said, what's for sale by owners? And he explained to me it's people that actually wanted to sell their home and, and they were trying to do it on their own for a variety of different reasons. So he taught me another script, a script that was tried, true and tested. And he said, if you learn this script, you'll be able to make $100,000 or more a year. So being young and naive, but full of excitement and a desire to live a great lifestyle and to get good at my craft, learned that script and lo and behold, I generated $151,000 as a 21 year old real estate agent. Now, of course, that's a long time ago, 38 years ago to be exact. But the point that I want to make is this. The first two years of me being a real estate agent on commission only taught me that I had to pay prospect. I had to get my message in front of people who are going to be interested in what I had to offer, which was at the time to list their home or to find them a home. But the piece that most people miss is in the script. There were very, very specific language patterns and triggers that activated parts of their brain that got them to either take action with me or to just move on, which was fine. Now, over the last 38 years, I, yes, I went and built my own real estate company with 85 offices, 1200 salespeople who did four and a half billion a year in sales. And then I took what I learned and I built another company with a group of friends where we raised $28 million and took a company public on Nasdaq that was worth two and a half billion dollars. And then I started to write and teach people the psychology that they had to apply for themselves, but also the psychology of understanding how to get your message, how to get what you say to somebody, whether it's on your website, whether it's on a direct mail piece, whether it's on the phone, whether it's at a party, how do you craft a message so that you penetrate somebody's brain in a way that builds trust, that builds rapport, and that gets them to want to work with you instead of somebody else. Now, over the last seven years, I have literally invested millions of dollars a year advertising on Facebook, on YouTube, on Instagram, on Google. And that has generated millions of new prospects and leads that have bought many of my programs and products. Now, why is that important? And the answer is everything that I learned, either I learned from other experts who were doing it before me, or through my own trial and error and testing. And this is really what I would like to offer you, the opportunity to step into so that you become a better CEO, you become a better marketer and salesperson. If you want to learn the things that I've discovered about the psychology of marketing, the psychology of winning, and specifically the deep neuroscience side of it called neuromarketing and neuro sales, I'm inviting you to a five day business breakthrough challenge. Well, I will give you some of my very, very best stuff that I have clients pay me $5,000 an hour for. I'm going to be doing this business Breakthrough challenge in group format. It'll take a little bit of your time each day, for five days, each day, I'm going to give you a different piece that you need to have in order to be a great marketer and a great salesperson. You will do it. We will talk about it in our private little community so that you make progress, more progress in five days than you've made in the last five months or five years. The information on how to join my business Breakthrough Challenge is below. And you'll be able to catapult your success way further ahead than if you were to try and figure it out on your own. I'm fortunate to have written New York Times best selling books on business growth, on having the right mindset, and more importantly, on really connecting with prospects. People who may want your product or service and creating a proper process so that they want to buy from you instead of your competition. The information is below. Find out more about it. Sign up today. We're starting soon and we are going to have breakthrough after breakthrough after breakthrough so that you have the best chance this year to double or triple your leads, double or triple your income, and more than that, let's double or triple your profits so that you can live the lifestyle that you have always wanted your business to provide you. Click on the link. Get started with me. Let's have some fun growing your business so you can have the lifestyle of your dreams.
