How to Generate Qualified Leads - Level Up Your Business Success

So how do you get qualified leads? First, wherever you are marketing, you have to qualify the people to break them down into your red, your blue, or your green zone. So how do you generate qualified leads for a small business? All right, could you generate qualified leads for a small business with questions that you ask right off the bat? Let me give you an example. Do you have a small business? Right, you're watching me right now live, you know, qualifying lead. Okay? Or qualifying a lead could be as simple as asking some questions if you happen to be in front of people. So do you have a small business that could be a qualifying, you know, question to ask people. A lot of times people are wasting their time talking to the wrong people, getting people to their sales pages or landing pages or websites, but they don't qualify. You know who is there? And so they try to sell the wrong people. So part of what I'm going to share with you, I want you to have this visual in your head, and I want you to have a visual of, let's say, 100 people. 100 people are in an audience, any audience. And I want you to imagine that you have a really good program, product or service, which, if you have a business, I'm sure you do. All right? And then I want you to imagine there's 100 people in front of you. I want you to take three colors. Red, blue, and green. Red, blue and green. 80 of those people fall into the red zone. What's the red zone? The red zone is stay away from them. They are not your audience. You should not be talking to 80 of a hundred people. So that's part one. Part two, there's 20 left, right? Five people. Of those 25 out of those 20 or five out of the hundred, they are the people that you should be talking to about your program, your product, or your Service. And so five out of 100 is the average number that you should be talking to. And I'm going to share with you some ways to qualify those people. Okay, number one, I'll show you how to qualify. Whether it's in print, in an email, whether it's video, whether it's you presenting. So if five out of 100 are who you should be talking to and 80 are people that you shouldn't be, 80 are. 80 are people that you shouldn't be talking to, then what do you do with the other 15? Well, those people, okay, the 15 could be in your green zone right now. They're in the blue zone. So red is stay away from. Blue is nurture, and green is move forward. So how do we do that? If you are talking to people, all right, if you're talking to people face to face, questions are the best ways to qualify people. So I'll give you an example. First question is, do you have a small business or do you want to build a small business? Yes or no? If your answer is yes, you have pre selected yourself to continue the dialogue. Now the second question might be, do you want to grow your small business faster so you could enjoy more of the lifestyle that you want? If people say yes, that qualifies them even more. If they say no, they opt out. Does that make sense? They opt out of the conversation. So you take your hundred people, you narrow it down to 20. You take the 20, you narrow it down to 5 and then you can say great. If you are a small business owner who wants to grow her business or his business so you can live the lifestyle of your dreams and faster, pay close attention. I want to share some stuff with you. Now, could you take what I just did, all right, in verb, in words and can you put that, let's say on your website, can you put that on a landing page? Can you put that on a brochure? Can you put that on a postcard? Can you put that in an ad? Of course you can. So first rule for all of you, stop marketing and thinking that everybody is your customer. They're not. Five out of a hundred are real candidates for your program, product or service. 15 might be, 80 are not. So stop talking to the 80 and start helping the 80 self select out. Let's see, let's give you an example. You know, I've been streaming now for, I don't know, about seven or eight minutes and I can already see that a whole bunch of people that didn't have a business are already gone from this conversation. And the only people that are left are either those who don't have a business who may be interested in the business at some time, or those who have a business who want okay to grow their business faster. So how do you get qualified leads first? Wherever you are marketing, you have to qualify the people to break them down into your red, your blue or your green zone. Red, as I mentioned, they're the 80 out of 100. Let them go. The 20. Talk to those and keep qualifying to see if you have somebody who you need to go further with. Does that make sense? Because here's what happens when you waste a lot of time trying to talk to everybody. You're mastering nobody and you're not mastering the skill. So let me ask you a question. Where do you do your marketing right now? If you have a business, where are you doing your marketing right now? Like, where are you doing your marketing? I do our marketing where I help a lot of people on Facebook, on my fan page, which I'm streaming right now, and in several communities that I have. I market on Instagram. I have hundreds of training videos, you know, on YouTube. Right. So learning how to qualify if you're doing person to person is one of the greatest skills that you can develop. Would you agree? Right. So let's take the dialogue for just a moment off of face to face and let's move into, let's say, social media or ads. How important is your headline for qualifying the people? Now, how many of you saw how to generate qualified leads for small business owners, how to generate leads for small business owners? Did you see that headline? Why did I say how to generate small leads or qualified leads for small business owners? Is it possible that I know that one of the biggest problems that small business owners have is generating qualified leads and making sales? Isn't that something that a small business owner is thinking about? So you want to understand who is your ideal profile of who you want to talk to? And then what is it that he or she is wanting to achieve? Right? And the way you do that is you ask yourself, what are the problems she is having right now? What are the fears that he is having right now? What is the. What is she or he frustrated with right now that your program, your product or your service can help them with? That's how you build trust and rapport, right? So when you are focusing on that type of marketing, you can qualify people by talking directly to them. I see too many people marketing and doing general marketing. So first, what is the problem and how does your program, product or service solve that problem? Does this make sense? Business is part science and part art. Now, when we talk about art, obviously, the art of writing, the art of communicating, but there's also a science of communicating to somebody's brain. So let me ask you a question. Think about yourself for a moment. When you have a problem, when you have something that's bothering you, when you have something that is annoying you, something that's not perfect in your life, aren't you spending a lot of time fixing it, trying to fix it, trying to find solutions? Well, that's because a part of your brain and my brain, okay, is always looking for headlines, for things that we can hear, for things that we can see, to activate that part of our brain where there may be a solution to something that is bothering us, something that we're trying to fix, something that we're unhappy about, something that we're fearful of, something that we're annoyed with. So when you create marketing messaging that penetrates, okay, that part of somebody's brain, you actually activate the attention units part of their brain. Now, in a world where we have, I mean, thousands of messages a day trying to reach us, how do you make sure that what you say, what you show people activates the awareness and attention center in their brain? That is something that you have to learn how to do through the words you use and through the language that you use in your headlines. And there really isn't a reticular activating system in the brain. That is scientific. There are reticular cells that get activated. So your almost there. I know the reticular activation system was something that we talked about in the 80s and 90s, right? So when we create really great headlines and sub headlines or we create really good opening lines, we activate this attention unit in our brain. Hey, this is John. And if you like that video, watch the next video because it is packed with things that you can do right now to achieve success way faster than ever before.