John Assaraf breaks down how to make content cut through the noise using neuromarketing. He explains the brain processes 6,200 thoughts daily with limited attention units, then shows how to craft messages that hit viewers' pain points and desires to build trust and engagement.
Questions this video answers
Approximately 6,200 thoughts per day.
So when we are looking at neuromarketing, we want to create messages, content, opportunities to activate, okay, this part of somebody's brain first so they pay attention to us.
How does neuromarketing work? Because you have the great ebook that you give away. But by the way, million dollar, million dollar neuromarketing machine.
I got it right, right there.
How does this neuro gym, the inner size, the neuro perspective, apply to marketing?
I mean, great question. So we talked about two of the pieces that we work on. Is is mindset plus skill set. There's one other piece for success and that's action set, right? Is what are the behaviors that I take? And as soon as we get into the action set the behaviors. Because here's what we're, what we've discovered, right? And this is not new stuff, but there's some new stuff. Here is every day, each one of us has 6200 thoughts. That is new, okay? But also, not only do we have our own thoughts that are percolating in our heads, but we also have thousands of messages that are trying to get our attention. And our brain by default deletes or distorts most information, but it does pay attention to a couple of things. First, based on the hierarchy of how our brains make decisions to use our attention units, we call it. And so imagine that somebody has a really big pain in their life. Whether they're lacking money, whether they have a lot of stress due to overload of work, they've got laid off, they want to transition from a relationship that they're unhappy in, and it's painful for them. If we create messages that activate this pain circuit in the brain, people pay attention. Why? Because we're looking for neural resonance, we call it around somebody's biggest pains, fears, frustrations, irritations, and then what they want, need or aspire to. So if you have a business, one of the first questions you should ask yourself is this. Do I know as a business owner, do I know my ideal client and what are her or his biggest pains or fears or frustrations or irritations? What are his biggest wants, needs, aspirations? Now let me ask you all a question. Is it true that we all buy things to create a feeling or to move away from a feeling that we don't want? Right. We're emotional creatures. So when we are invited to look at, whether it's an ad, an article, a blog, a video, people are asking themselves at a subconscious level, will this person, will this thing help me with what I want or will they help me move away from and solve what I don't want. So when we are looking at neuro marketing, we want to create messages, content, opportunities to activate, okay, this part of somebody's brain first so they pay attention to us and they follow maybe what we say, what we have to show them. And that way we can start to build trust and rapport. Because when we feel like we're resonance with somebody, then we pay attention, then we want to follow them, then we want to see if they can maybe help, okay, us with a program, a product or service or something like that. So neuromarketing really helps people understand how do I connect at a deeper level with people? At the mindset, yes, at the heart set, but also at the gut set. Because of the brain gut axis. Our gut knows, okay, more about what's happening than we actually think. And our gut will actually send a message to our brain. Right. So that's some of the neuromarketing that we teach small business owners and coaches and consultants and things like that. Hey, this is John. And if you like that video, watch the next video because it is packed with things that you can do right now to achieve success way faster than ever before.
