John Assaraf breaks goal-setting into two steps: define what you want and when, then pick three strategies and break each into specific daily, weekly, or monthly actions. He uses a weight-loss example to show how strategies differ from tactics, and why measuring and adjusting them matters.
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Hey, friends, this is John Assraff, New York Times best selling author of Having it all and the Answer. And you may have seen me in the smash hit movie the Secret or the Quest for Success with the Dalai Lama and Richard Branson. Now here's your question for the week. Have you ever had a goal, something you really want to achieve, only to find yourself working really, really hard, but you don't really make a lot of progress towards achieving that goal? Now, what I'm going to share with you in this video is a simple two step process to make your goal achieving more organized and more predictable. Many years ago, when I was building one of the companies, I got involved with bamboo.com, we had a huge goal, a huge vision for our company. And the CEO, Len McCurdy was really, really brilliant at taking that big goal that we had as a company and breaking it down into the specific strategies and tactics that we needed every single day, every single week, every single month in order to take the goal and make it a reality. Now, most people get caught up doing a lot of tactics. They're busy doing work every single day and they're busy doing things that are trivial instead of critical. There's a huge difference between a strategy and a tactic. So let me explain. A strategy is what you could do towards achieving your goal or your dream. A tactic is how specifically. So let me give you an example. I like to use health as an example because recently I decided to get to the best shape of my adult life that you may have heard in one of my other videos. And I decided that I wanted to be £195. So that was my goal. My strategy was to hire a personal trainer, to hire a nutritionist, and to work out five days a week. The specific tactics was that on Monday I would focus on two body parts and 15 to 20 minutes worth of cardiovascular exercise. On Tuesday, I would focus on strength training and 30 to 45 minutes of cardiovascular exercise. On Wednesday, I would focus on two other body parts and about 15 minutes of interval training. And so where am I going with this? Where I'm going with this is for every goal that you have, what you want to do is set the goal, set the timeline for when you want to achieve it by come up with the three core strategies, what you can do in order to achieve them, and then break it down into the specific action steps that you are going to take in order to achieve that. And what that will do for you is really give you three things. Number one, it will give you the focus and the clarity you need of what the end result is that you want. Number two, it will give you a plan to follow of what you need to do every day, every week and and every month. And then number three, it'll allow you an opportunity to take action and measure what you're doing and how well the strategies and tactics are working. So in order to achieve your goals, you need the vision and you need the strategies and the tactics so you can measure them, tweak them, and then repeat the cycle. If you like this type of short, concise opportunities for you to achieve your goals by me teaching you some of what I've learned. All you need to do is subscribe to this channel, and every week I'll give you some amazing tools, resources, and content to help you become a goal achiever instead of somebody who just sets goals that never achieves them.
