How to Prevent Costly Marketing Mistakes

Hey, this is John Assaraf again, CEO of One Coach, helping you grow your business, your revenues, and the value of your business. Now, November 19th at 5:00 is the continuation of our webinar series, which is free for you. Yes, I said free. And it's our way of helping small business owners increase their revenues, their profits, and their value. Now our topic this week is Lifetime Value. And if you're wondering what in the world is lifetime value, it simply means how much is each potential customer worth to you over the lifetime of your relationship with them? Is it $500? 1,000, 5,000, $50,000 for each one of your clients? Most business owners don't calculate how much each client's worth to them, so how could you ever know how much you can afford to invest to acquire each client? Let me give you an example. If, let's say it costs you $500 to acquire one client and that customer will buy from you, let's say $5,000 worth of material, products or services in the next 12 months, is it worth investing $500 to attract that client? Obviously, the answer is yes. So what I want you to do is mark your calendar for November 19th at 5 o', clock, go to www.onecoach.com and register for our call not just on the 19th, but for the upcoming rest of the year. Each week we take some great topics that we will help you become a better business owner, a better marketer and salesperson so that you can make more money. Tell your friends about us and we'll continue helping you grow your business. And who knows, maybe one day we'll be able to really help you with one of our business coaching or consulting packages. Make it a great day and thanks so much.