Learn the 1 formula you need to 3X your business revenue

John Assaraf breaks down the formula for scaling revenue: traffic times conversion equals revenue, then add repeat business and referrals for exponential growth. Focus on generating leads, qualifying them, converting the 5% ready to buy, and nurturing the 15% who aren't ready yet.
Chapters
How about the number one formula that you need in order to grow your business in 2021? Are you ready for the number one formula to grow your business? If you master this formula, I guarantee you you'll be able to double or triple your income this year. So the number one formula to double or triple your business revenue this year is what I'm talking about right now in preparation for our business breakthrough challenge. So I'm going to give you some amazing stuff. If you can hear me and see me, hit the love button or the like button. And do you have a formula for growing your business? And today is all about business growth. As I mentioned. Hello there from Romania and hello there, Shore Kathleen Hernandez. Hello. I want to say hello to all my friends. So the number one formula. Can you give me an idea? Do you have a formula? Every smart business owner develops processes and systems when they have a business so that they can leverage and grow. And those processes and systems can be turned into formulas. Right? So I'm going to give you a formula that I've used for, I don't know, 30 years. I've helped over 10,000 business owners with this formula. And your job is to learn the formula. And then when you learn the formula, you can grow any business. So what is your business? Do you have a business? Let me know what your business is and just type it into our chat. All right. Hi there, Jay Hart. Hello, hello, hello. Do you have. You are in India. Hello there. From India. Hello, Rohit and hi there, Honey Safari Kahun Jonathan. If you can hear me and see me clearly, then hit the love button. Let me know. Salon and holistic health Center. Awesome, awesome, awesome. Jhart, you want to absolutely follow the salon Jedi coach Caroline Sanderson. She is awesome. Hello there. Hi, Salam Financial Services. Hello there. Great, great, great, great. So what is the formula? Do any of you have a formula to exponentially grow your business? All right, you ready? I'm going to give you part one of the formula. Part one of the formula. Hi there from Toronto. Would you agree that regardless of your type of business, whether it's a product or a service, it doesn't matter, you know, if it's a gratitude rock, right? Doesn't matter if it's a gratitude rock that you're selling or coaching or architecture or selling water, would you agree that the number one part of the formula is you have to figure out how to get traffic or prospects to see your product or service? Would you agree that your number one priority. Let's assume you already have. Okay. A product or A service is. Your job is to get that product or service in front of a prospect. Would you agree with that? If you agree with that, just type in John, I agree, or hit the love button, you know, or just type in John, I agree. Number one is to get your product or service in front. Okay. Of somebody that can say yes. I was just on a call with a woman that was in my business breakthrough challenge last year and she just became a private client and she said the process was so important for me to have a framework around and very few people consider this framework. So would it be, Would it be safe to say that focusing every single day on getting your product or your service in front of prospects is part one of the formula? And many of you are saying, I agree, indeed. Okay, that's part one. I'm going to go deeper into this over the next 23 minutes. So would you also then agree that if you can get your product or service in front of more people and you are able to convert or get more people to buy your product or service, whether it's a rock, coaching, consulting, dry cleaning, it doesn't make a difference. Would you agree that your ability to convert that prospect into a paying customer is a high priority activity every single day should be. Absolutely, John. Yes, I agree. So traffic or prospecting times your ability to convert equals revenue, Right? So here's the first question that I want to ask you. How many hours a day are you as a business owner prospecting or getting your product or service or offering in front of people so that you can convert them? Is it one hour a day, half hour a day, three hours a day, ten hours a day? Here's what I can share with you, the company, the person who is the best at prospecting and converting makes the most amount of money. Is that a simple, accurate statement? When I go into small businesses and I ask them to show me their prospecting plan, when I ask them to show me their conversion plan, how they get people to say yes to their product or service instead of somebody else? Most companies don't have a process. They're doing it ad hoc. They're doing it hope and prayer is their strategy. So here is the part of the formula. Traffic times conversion equals revenue. That's part one of the formula. I'm going to give you several more pieces to this. Traffic times conversion or prospects times conversion equals revenue. And then repeat business. People who buy from you, buying again and them giving you referrals equals exponential revenue. So traffic times conversion equals revenue. Those clients plus repeats and referrals equals exponential revenue. Why? Because when we are focusing on prospecting, it's taking time and money in many cases, right? But if somebody already buys from us, there's zero cost when they buy again other than the cost of the product or the service. So there's a zero acquisition cost. Does that make sense? Does that make sense? So the more time and energy you invest on the front end to generate leads and convert them, the more money you make on the back end because you already have trust and rapport and, and hopefully your product or your service is so good that they want to share it with their friends and come back to you. Thank you. J. Hart. Right. Does that make sense fundamentally? Because I'm going to give you a couple of other pieces. Traffic times conversion equals revenue, right? And repeat business plus referrals equals exponential revenue. Because most of that revenue, there's zero cost attached to it. All right? That's why I like to, you know, all of our clients, we ask them, hey, if you love what we've done, would you mind recommending it to others? If you love what we've shared with you, here, Here are two or three or four other programs, products or services that we have. The most expensive sale you're ever going to make is usually the first sale to that one person, right? The acquisition cost and the time and energy to make that first sale is the most expensive one. But if you can keep people, okay, in your orbit, then guess what? They're going to buy more from you. Does that make sense? Just fundamentally, does that make sense as a framework, okay, for you? If it does, give me some loves, give me some comments, you know, in the chat. Does that make sense? I'm going to show you, okay, a couple of things as well. All right? Thank you. Carlos. Self Love Club. Don't know what you mean. Bill Roberts. Yes. We've got some people from India. F Man. Hello, Francois. Bonjour. All right, Igmir. Perfect. Hi. From the uk. Hi, Mahesh. Krista. Okay, so here is another way to look at this. All right, then this is again, we're talking about, you know, business growth. Making more sales, more revenue, more profits, building your, your, your process. Okay? And I'll repeat in just a moment. So here is. I want you to write this down on a sheet of paper or on your computer because I want you to understand from a business growth mindset, okay? I want you to write down lead generation, lead generation. And I want you to answer this question for me, all right? What are you now doing? What do you now do if you have a business, what are you now doing to generate leads? Consistent leads, okay? Every single day. What are you now doing? Type it in for me right now. All right, let's have some fun. And you can see what everybody else is typing in. So if you see what other people are typing in, you might go, oh, wow, I could do that. I'm going to give you a whole bunch of things that you could be doing to generate leads. Can I ask you a question? Why. Why do you drink water? Hopefully you don't spill, but why do you drink water? I'm going to give you a visual right now. Why do you drink water? Why do you drink water? Come on, let's have a little participation time. I could sit here and talk for five days, but the more you engage, the more you're going to activate, okay? Your neurons in your brain, that fire. So you drink water to survive. I love that. Dino. You drink water, hydrate your body. Why do you need to hydrate your body? Rosette. Right, right. Jamie, Health. Like, why, like, why do you need water? Because without water, you die. Without water, you die. Without leads, your company dies, okay? Without leads, your company dies. So I want you to answer the question. If you're a business owner, okay, and you're serious, okay, what are you doing right now today to generate more leads, okay. To generate more leads for your business? It's the oxygen. It's the beginning of the oxygen trail that you have to have in your business. And so if somebody in your company is not waking up every day asking this question, how are we generating more leads today? Right? So great, so nature's soil in a bottle through social media. I love it. How specifically, what are you doing today to generate more leads? Right. And I'm being told that there may be a Facebook issue here, right? So you have to generate leads. All right? So that's part one is if you want to grow your business, you have to have one or two or three or five lead generation strategies. And when you have lead generation strategies, then and only then, as part of that, I'm going to give you four steps that you must have and then a fifth bonus one. Okay. Maybe four bonus steps and then a, another one. So I see Roberta, Networking, marketing position, Lead gen strategies. Awesome. Roberta. Right. Posting content daily. Great, great, great. So lead generation strategies, good. Okay, so then number two, okay, is lead qualification. Right? Lead qualification. How do you take those leads and how do you qualify them to make sure that a, they want what you have, they need what you have, they can afford what you have and they need it or want it. Right now, what is your process, okay, for qualifying those leads so that you're not wasting time, energy and attention on just people who are looking and not interested? So let me give you an example, okay? How many of you have a business right now? If you have a business, type in, I have a business. Okay? I have a business. All right, how many of you have a business? How many of you don't have a business? If you don't have business, I don't have a business. All right, how many of you have a business? If you have a business, say, I have a business. If you don't, just say, no, I don't. All right, Keister. I don't care, bro. You don't have to care and you don't even need to stay here. So mafta have a business. Jeff Brown, you have a business, great. I don't have a business. I have a business. All right, so if you just take a look, okay, at, you know, at the answers in a very simple question, I can ask people, you know, if you have a business or if you don't. And so in less than five seconds, right over here, okay, on social media, using video, which I love, okay, I can ask one question, I can invite people to, you know, how to grow your business, I can ask one question and I can separate out the business owners from the non business owners in less than five seconds. Now, if I wanted to only speak to business owners, right, I would focus on the people said, I have a business. If you're looking to learn a business, you're going to learn a lot today too, which I'm fine with. But here is the thing. I'm using social media to create an audience. I am giving the audience value and then I'm qualifying the audience in order to be able to speak to the people that I want to speak to that have a business. So here is the thing to think about. First you have to focus on how am I going to generate leads and then how am I going to qualify those leads, those prospects to make sure that I am talking to the right people instead of investing time on the wrong people. Does that make sense? So we are talked about so far, if you've just joined us. The formula traffic times conversion equals revenue, right? The sales that you make to those people then plus referrals and repeat business equals exponential revenue. And so that is the initial formula. And then what you've got to do is focus on every single day, how am I generating leads today, whether it's 1, 5, 10, 50. And then you have to also understand how am I going to qualify those leads so that I talking to the right people, does that make sense? So far? Makes sense. Give me some likes and some loves. I'm giving you a framework. Hi there, Heidi. Hannah, nice to see you as always. You and I are due for a walk. Everybody who's watching, especially on Facebook, follow Dr. Heidi Hanna, one of the leading experts in the world on stress. And she is a beautiful soul and a great friend of mine and on neurogyms faculty, so sharing on LinkedIn as well. So that's lead gen, lead qualification. Here is a couple of more pieces. Are you enjoying this? Should I continue? I'm giving you stuff that has helped me build five multimillion dollar businesses. Billions in sales, hundreds of millions spent in advertising, or tens of millions spent in advertising, maybe 100 million spent in advertising. So I'm giving you stuff that works. Okay? If you want to build a business, I can help you. If you don't, you want to figure it out on your own, that's tough. All right, so number three. This, this one is going to be interesting. Hi, Mildred. Okay, lead conversion. Lead conversion. So you generated a lead, you qualified the lead. Now do you have a process? Okay, thanks, Gav. Do you have a process to convert the person into a paying customer? And by conversion, we. What I mean is, do you have an irresistible offer? Irresistible. So that when you offer to them, they have to think in their head, assuming that they want what you have, they need what you have, and it provides solution to their pains, their fears, their frustrations, their irritations, their wants, needs and aspirations, their goals. Right. As long as it does that. Do you have a proven method to create an irresistible offer so that there's no way they can't say yes? Do you have a irresistible offer for people to absolutely think in the back of their minds? I have to get this. This is such a great value proposition that I have to get this right. Because if you don't, then you're hoping and praying that they. It's like flea marketing. It's kind of like, you know, going to the flea market and going, do you want this? Look, look at the stuff I have. No, you have to have a well thought out conversion process and an offer that when people either hear it or people read about it on your sales page or on your brochure or, you know, in your storefront, they have to say, I want that. That is a psychology for that. Does this make sense so far? Lead gen Lead qualification, lead conversion. Now we invest. When we're putting offers together, you know, to. To get people to want to buy our programs, we ask ourselves, what do we have to show them? What do we have to. To share with them in order for them to say, absolutely, I have to do this. I want what you have. I trust you. Right. I respect you. I trust you. I believe you. You've shown me that your product or service can help me with my pain, fear, frustration, irritation, wants, needs, or aspirations and goals. Those are eight things you have to look at to see which one is the best conversion process for you. And then you have to make an irresistible offer where people go, yeah, absolutely, I want this. You're helping me. Now, the last several days, I've been doing some live sessions on Instagram and on Facebook, and I've asked everybody this question, right? Would you agree with what I'm about to say? Everybody loves to buy things, and almost nobody loves to be sold. Everybody loves to buy things, and almost nobody wants to be sold. Right? Like, I love buying stuff, but I don't want anybody to, like, you know, try to, you know, sell me something. Right. Andrea, can you see if Alan has the link ready? Right, so number. Number three is I have to have a proper conversion process. Now, part four of this, okay? And I see that all of you, or most of you are agreeing. And Jhart. Yeah. You've got to know your target. You got to know their psychographics, their demographics, which is another. Hey there, Mr. Evan Carmichael. Everybody follow Evan. Brilliant guy. Brilliant, brilliant, brilliant. And a wonderful human being. All right, so then number four, let's say you've got leads, you've qualified them, you've made an offer for them, and they just decide not to buy. They just decide right now not to buy. I want to show you something, and it's a model that I use. I need to. I'm going to get a piece of paper. I'm gonna take a little marker. I'm gonna show you something. All right, let's see. Can you all see this? Let me know if you can see this. I'm gonna draw three circles. I'm gonna put in the first circle over here, 5%, 15%, and 80%. Can you all see this? 5, 15, 80. Let me know if you can see this. 5, 80. All of your marketing and selling, all right, Is to First find this 5% group that wants and needs what you have right now. They want me what you have right now. So this is where you get precision marketing and sales. The next layer of your marketing targets, the 15% that may not be ready right now, but you want to move them into here over time. I'm going to show you the fourth process in just a second. The 80% of the people that you're prospecting that come into your orbit, whether it's your website, your social media, radio, television, into your store, they have no interest in what you have right now or possibly never. So you don't worry about those. You're looking to focus on the 15% that are going to in the future and the 5% that are ready now. Which means that if you convert these 5%, then these 15% that did not buy right now, you have to put them into the fourth process of your cycle. And that is lead nurturing, Lead nurture. So number one was generate leads. Number two was qualify those leads. Number three, create an irresistible offer for the 5% that are ready right now. Because you want to get into clients right now, and then you want to offer them more of your products and services down the road, and you want them to refer people to you. But then the 15% that don't buy right now because the timing isn't right, they don't have the money. They don't understand what you have yet. You need more of an educational process. You want to keep them in your orbit because over the next month, three months, six months, 12 months, maybe they will buy from you and refer to you. But if you're just trying to make a sale right now, then you're missing another 3x possible sales with people who over time will trust you, love you, believe you, and buy from you. Does that make sense? So we've talked about the formula. Traffic times conversion equals revenue, Revenue plus repeat business and referrals equals exponential revenue. And the four things you want to focus on is generate leads every day, create a qualifying process, create a conversion process with irresistible offers and a nurturing process to keep people in your orbit. And then you build your brand identity around how you help people, how your product, your service, your offerings can help them. Does that make sense? There are many of you that are already clients of mine and Neurogym, my company. There's some of the. Some of you, you've watched 20 or 50 of my videos or read my books, and you haven't, you know, you haven't taken the next step. That's okay, right? I'm here for those of you who want to go deeper into this. I'm having a business breakthrough challenge like I did Last year on February 18, 19th, 2021, 22, 5 days, an hour of training every day on a whole bunch of business growth strategies to grow your business, increase your profit, increase your profits and your value. The investment, okay is $47 for you to learn with me over five days. And I will blow your mind with with charts and checklists and PowerPoints that you can use every single day to grow your business. And if you want to sign up, my team will put a link in for you to be able to sign up. If you don't, that's okay too. There's an incredible amount of knowledge I've accumulated to be able to help you make the path to business growth and success much easier and faster for you. And I'll give you frameworks. And every day in the challenge, we're going to do a little bit of homework that you're going to post in our private community and we're going to have fun where you learn from me and you learn and share with others. And over five days, I will give you entire frameworks to grow your business, to develop your avatars, to be able to create marketing based on the latest brain research and how to tap into the deep limbic part of somebody's brain so that your messages and your marketing stand out from your competition. And if you want to grow your business faster and easier and you want to stop making mistakes, you want to become a better CEO of your own business, whether you're a new business or you have a business that's doing a million or more now, it doesn't matter. I will share with you what we're doing. The answer is yes. The it's going to be live, just like this live. And there's a basic.
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