Money 2 Live Event: Inside Your Brain

John Assaraf and Mark Waldman map brain regions onto behavioral roles, showing how your amygdala drives fear, your visual cortex handles creativity, and your cerebellum manages risk. The core idea: success means getting these internal brain 'team members' to work together toward one goal.
Questions this video answers
85 billion neurons.
Chapters
About. And what I'd like to do is really get into the science of what I believe each one of you has to do, and that is know thy brain. And so what I'm going to do is I'm going to invest, you know, the next probably 90 minutes, no break, and I'm going to start talking with you and helping you understand exactly how your brain works. I'm going to take a very logical approach to it. Now, how many of you are ready for that and want me to go through this so you really understand your brain?
Okay?
So I think what's critical is that. Can I help you, sir?
You know that slide you had back up there before Which. That previous one of the brain.
What are you doing here?
I thought it was. I thought that was really boring. John, can I get that?
Do you guys think that this. Slide up. Put that slide back on, please. That one.
Next one. You had a picture of the brain of. Yeah, this thing.
Well, what. What do you mean it's boring?
How many people in this room here really want to know about your dorsolateral prefrontal cortex?
Thank you. Is there a reason you're, like, interrupting me while I'm on? Well, your time is not till. What time is mark on?
John, you were going to bring out a real brain. You're going to show these pictures of the brain and whatever else I find it boring. This is my field of expertise.
Can you guys at home believe this?
You get up here, you want a.
Model of a brain?
You want a brain?
Are you here to duke it out or something?
Yeah, you want a model of a brain?
You're imposing on my time. I'm expired by 6 minutes and 41 seconds, according to this. What?
Well, I'll get you inspired again. This is a better model of the brain, John. Not this big praxis.
Now, your brain in color.
You really want to go ahead and describe each of these sections of the brain for the next 25 minutes.
Can we do it faster?
I think so. I only need. Look, John, there are 85 billion neurons in your brain, and there are 85 glial cells. And you saw on that previous slide how they're all moving around and doing everything. Yeah. Get that brain out there into the world there. That, to me, is what's going on with your brain. And if you don't take that brain and bring it out into the world and get other people to interact with you, it's nothing but a bunch of. Of neurobabble. So I have a plan, but all I need is 170 billion volunteers.
Well, we have those many people watching us. 170 people simulcast all over the world. From China. I mean, everywhere.
Well, I suppose we could do it quicker. Since you said we're running out of time, why don't we? I know what each person can represent. A billion billion brain cells. They're alive, they're independent. I see. In this, all we need is 15 people. The brainiest people in this room here. Is there anybody here for volunteers to.
Mess up my presentation?
You bet. You bet.
What do you think? We let them do it or not?
Yeah.
Yeah, yeah, yeah, yeah, yeah, yeah, yeah.
This is the new model of the brain.
I want to show you how smart I am. My ego is in need of going through each part of the brain.
I know, and you've been hiring me to try to teach you that. I'm just holding you off. Sit in the back there. I just wrote a better model for the brain. Okay, so this is what I want you to learn.
Should I put my trust in Mark Waldman, ladies and gentlemen, yes or no?
Great.
Hold on a second. Didn't I say earlier, hire people who play at things you have to work at?
You told me.
Let's put that to use.
You told me to step out of the box, to get inspired, go beyond the rules. Here I am. I've gone beyond the rules. I've broken all of your rules.
All right, so let's.
I'm gonna do it.
All right. What are we gonna do?
I mean, we got some of the most brilliant brain scientists sitting in the back there. I know they're gonna be blown away by this. So I need 15 of the brainiest people to line up right here, right now.
Fifteen people right over here. Let's get line.
Quickly, quickly, quickly, quickly. You want to be part of the new brain, line yourself up in a row right here, right here.
First 15.
Yes. All right, so let's count.
Count off. Do 1, 2, 3, 4, 5, 6, 7, 8, 10, 11, 12, 11, 13. Done. The rest of you go back. So we have the 15. Sorry. Okay, so 15. 15 people. Thank you so much. Give them a round of applause.
Come on. All right, now, to start out with John, we're gonna need some props, because otherwise, you know, this is really how the brain looks. There's just a bunch of individual neurons. They don't look different from each other. Some have black hair, brown hair. Some neurons are even bald. So we got. We got a good collection of individuals here, but every brain. And, John, you keep talking about the inside of the brain. You can organize all the stuff inside. Who cares? How are you going to make money, John, if there isn't a goal that you can take that brain and move it to? So I need a goal and I don't know how to do that. Anybody have a suggestion for a goal? What?
We'll get a goal in a second.
Okay, we're going to create a goal, but I have to create other parts of the brain to represent it. John, I don't. You have hardly anything here on the stage we can use. I use, let's see. Hey, I got something. I got something here. Your brain, the very first part in every human brain and in every mammalian brain needs to have a primitive, survival oriented brain. And you look like just. What's your name, person? Jean Marie.
Come on up on stage. Give a round of applause. We're going to do this fast. Okay.
Hey. Now we're going to throw away the whole notion of reptilian brain. That's something that's already dead or whatever else. But the crocodilian brain, I think that's a much, much better way to begin. So, yes, there we go. Now, without this part of your brain, you're not even going to get out of bed and start searching for anything. This is the survival oriented thing. And all you have to do is creep around this stage looking for ways to survive.
All right, you keep playing that role. Who's next?
All right, Anand now Anand with inside and right next to that crocodilian brain, there's one of the most important things, and John talked about it as the amygdala. And how many people here actually know what goes on in the amygdala? Nah, put your hands down. You're wrong. Anyway, there are at least three parts of the amygdala. And the research in the last literally three months, maybe even in the last three minutes, has, you know, can demonstrate to you exactly what they are. So one part of the amygdala you all call, you know, the fight flight response, or freeze. Or freeze, whatever else. But you, you get to be the fear factor. I want you to put your hands in your shoes.
Can you just put the shoes on?
No, I want them up here. I want him to wave them around. Because all I can tell you is that whatever is going on on this stage, you don't have the courage to move towards your goal. And we'll just create an imaginary goal down over here. This is where you want to be everything else. But I got to tell you something, you're going to want to stay as far away from this goal as possible. You're not even going to let this survival oriented. You're going to want to keep this goal away. You're going to run away all you want and try to keep everybody else away from this goal. So begin. And now you can begin to see. All right, next person, next person. Next part of your amygdala. Let's see what we got here. Ah, perfect. The fight response. Put those on. You're going to fight.
There you go.
To get these. To get that fearful part of your brain moving towards that goal. Let's see how successful you can be. All right, looks like it's working. This is starting to look like the brain to me. John, how about you?
Any of you ever feel like this in the morning?
Who else?
Come on.
All right, we. Another part of the video from Colombia. A VIP amygdala. Oh, wonderful. You're a big guy and to me, I think you deserve to be a big ice hole. Now what you do with this, another part of your fearful brain, the thing that stops you from reaching your goal, is that all you do is freeze. So your job is very easy. You're going to start running towards that goal over here. And all you have to do is do this and stay this way for 10 minutes.
So are you saying that some people on their way to the goal just freeze?
They just freeze.
Some of them run away, some of them fight.
I'm saying that this is the basic functioning part of all brains on this planet. And most people don't even allow themselves to get into the higher levels of brain functioning. This is what most people are doing. Come on, act. Interact. You're alive. You're always.
Come on.
Okay. All right, so next. Aha. Well, I don't see that these people are coordinating their stuff very well. So I'll tell you what, let's invent some communication centers for the brain. And I just happen to have a perfect communication tool. Your job is to get all these people to listen to each other. Go to work, go to work, go to work.
Come on.
Next person, next person. All right.
I. Let's work on here. Yeah, let's keep going.
My problem is, is I don't see any creativity going on here. I don't see any true wisdom. I don't see any true genius. And I don't have any props for that. John, you have any suggestions or ideas?
You're going to be the creative director.
I'm the genius, but I don't want you to carry me around. I know what we can do what? What we got the perfect genius Albert. You get to walk around. But the problem with the genius brain, it barely. Aha. Look at this. All you do. This is the wonderful thing about the genius brain. It turns it on and immediately show them what the sign looks like. We end up with a goal, and it says G, O, A, L. So the genius brain, you're great, because all you have to do is come over here and you get to wave everybody else so that they know there's a great, brilliant goal ahead of you. And we'll see how successful you are getting these people to work. All right. Another part of the brain. All right. Well, I don't know. I think there's a lot of risk up here, I think.
Are they going to achieve their goal? I wonder why. But we're going to get there.
They're going to fall off the stage, they're going to make the wrong moves. So you get to be the calculating part of the neocortex. The genius brain is the new brain. It's a thin area. It's as thick as that piece of cardboard, and it wraps over everything else. But you get to assess the risks and everything else. So you have to go and tell all these people, be careful. You can't have all this chaos going on. So your job is to be logical and reasonable with everyone. All right, what else do we have?
What else do we have?
Well, I don't know. You know what, John? Nobody's moving towards the goal. I don't think they see the goal. So I'm going to use the powers of evolution and create a visual cortex for you so that you can actually see what goal you want to go to. And I'd love you to try to get that crocodile brain to move over there towards the goal. See if you can. Or even getting that fear part of the brain to move over there, too, and see what you can do with the fighting in the room.
Come on, let's get two up at a time now.
All right. However, I don't even see a U up here. John, you were really correct earlier. You put up the notion that U is an imaginary part of your brain. It's in the parietal lobe. Oop, you used a big word. Sorry.
Come over here, Mark.
The camera can see you, so you need to have a great big megalomaniac ego. I can do anything. I hereby crown you. You are the ego, the parietal lobe. Go the world.
Don't tell them how much you can do and how much they should do.
Oh, oh, lucky you. For everybody who has a big ego, there's another part of your prieta lobe, your sense of self, the you that thinks you can't accomplish anything. And it's one big baby.
Now go and whine and tell them why you can't do it.
You need to make sure that they all stay away from that goal because that's way too overwhelming to you and anybody else out there. What else do we got here? Yes. Now we start moving into the newest part of the brain, the part that actually will help you succeed and create the kind of money you want. And you've got to have a big heart. And this falls in the anterior cingulate. And these neurons, they don't even come online fully until you're 28 years old. Without a big heart, you're not going to reach your goal. So you will stand over there by the goal and start waving it next to Einstein.
And Vanna will do her next show at 2 o'.
Clock. You definitely need a wise person inside. It's another part of your interior cingulate. It's your intuition, it's the wisdom part of you. And you get to stand over there by the goal. Let's see if the three of you can start getting everybody over there to the goal. All right? I don't know. This is your brain, folks. This is what's happening to you right now. Right now. Right now. And so you better create a set of temporal lobes so that you can listen to all this noise and somehow communicate. Then help the person with a telephone communicate the right information. So go ahead, hold your ears up, listen to everybody you possibly can. Come on. However, if you do not have a big fat rock reward, this is the reward center of your brain. You get to take this, you get to go over here, go and get.
Them to come and get the cookies.
The more you wave your cookies, the more the rest of this brain is going to get interested.
Now.
Now, there's only one problem. This is as far as all of the neuroscientific research you've read about. This is as far as anybody has gotten, including John, in terms of how you organize your brain inside. But if you don't find a way of getting all those parts of the brain put together and guide them, the top part of your inner wisdom or whatever else, you get to be the quarterback. I don't even know if you can wear that, so you might have to hold that. We give you a jersey.
Can we put the jersey on? Let's get the quarterback all rallied up. Come on, let's get this off. Take this off. If we're gonna play, we're gonna play.
Full on right now. Here's something that none of you know about. Every one of you has a quarterback in the brain that's been operating, and nobody until the last year or two has started to research it. This is the other brain in your brain. It's the thing that's tucked down here. It's called the cerebellum. We have forgotten to look at it. It is the true motivational center of your brain. And when you combine it with the genius part of your brain, with the reward center of your brain, with that big heart over there, and the wisdom part, your intuition of your brain, the frontal lobe, wherever you are, has really long axons growing out of those neurons. And the quarterback can take that and you can wrap all of these people together. We're going to create some real order here.
Just move back a little.
There you go. Oh, get that fear factor in there that you're running away. Pull them in tighter. Tighter, tighter. Come on, fear. Get in there. I will kick you in this cerebral butt. Now. Come over here, quarterback. I think with your big heart, the reward center, wave your cookies. Get that genius brain going on here. Grab hold of this, because I think we can pull everybody, everybody right through this big, giant goal. We break through.
Come on, let's go. Everybody. Go through. Go down one at a time.
Come down one at a time. Give them a. Enjoy your cookies.
All right, give everybody a round of applause.
Open up your heart. Feed your crocodile.
Thank you. Mark, come back up here.
Put those boxing gloves away. Crown yourself without being a baby, and keep those eyes open for every winning opportunity that you have.
Mark, come back up here. So, as you can tell, we took a little risk there. Did it pay off all right, so the whole idea, obviously, is it makes no difference what size goal you have. When you learn how to coordinate the genius parts of your brain and all of the other parts, they're trying to hold you back, keep you back, keep you the same, fighting you for your goals, keeping you away from your genius, you will never achieve your goals, however, the neuroscience of success is about mastering how to take that team of yours, coordinate them, and get them all moving in the same direction. And when one of them or two of them gets out of line, you develop the skill to master your own mindset. When you do that, the whole world is your oyster. Give a great round of applause to Mark Waldman.
Take that organized brain and knock it into the world.
All right.
Mark.
Thank you. Great job. Great job. All right.
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