John Assaraf and other business coaches tell small business owners how to survive recessions. They push setting big goals and pushing through discomfort, and warn against wasteful spending like dropping $150,000 on a website when you don't need to.
Chapters
Sam, You want to be outstanding at.
Your craft, your product, your service. Is it possible that you will feel awkward or ill at ease? Is that true?
Yeah.
How many of you felt a little awkward when you were asked to make changes that you weren't expecting? Show of hands.
Take a damn goal and shoot for it. Don't let anybody say, no, it can't happen. If I can look and say, I want to read minds for a freaking living and make that happen, I think everything else is secondary from there.
When everybody else turns back because the going gets tough, the success will keep going. They don't know how long success is, how many months or years or how much money. And John's point is that just when you feel as though you can't keep going, you've got to dig down and muster up the strength and the courage and the belief in yourself that success is around the corner and keep working. When everybody else turns back, don't let.
Anybody talk you out of it. If you really believe that it's something that's going to be successful, just stay focused on that. And don't spend $150,000 on a website.
A lot of us tend to focus too much on that end game, like, oh, I can't wait till I can sell and get that big. That big check. Or I can't wait till I hit this much revenue, because there's going to be this much in my bank, and that's going to be a beautiful thing. And what you realize when you get there is that that's not all it's cracked up to be. You'd have a million, 10 million, $100 million in your bank, and that's not really where happiness and real fulfillment comes from. Real fulfillment and happiness is what you're doing right now.