John AssarafBehavioral Neuroscience Researcher and Goal Achieving Expert. High Performance Consultant/Coach

The Bulletproof Way to Explode Your Business

Name: The Bulletproof Way to Explode Your Business
Uploaded: 2021-12-17T23:32:32+00:00
Duration: 45 s
Channel: John Assaraf
Description: John Assaraf says most small-business owners are just working a job inside their business. He breaks down two things that matter: marketing that gives…

17 Dec 2021 · 1 min

Watch on YouTube

0:45

John Assaraf says most small-business owners are just working a job inside their business. He breaks down two things that matter: marketing that gives value upfront on channels where your ideal clients are, and a sales process so simple that clients pick you over competitors.

Chapters

Most business owners have a job that they work in their business. They don't have a business. They're entrepreneurs. I get it. But they have a job. Your job is to create really great marketing that gives people a lot of what they need to help them okay with their pains, fears, frustrations, irritations, wants, needs, and aspirations. Your job is to give value in advance on the channel that your ideal client is at. And then your job is to create a sales process that makes it easy for them to do business with you instead of somebody else.