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John Assaraf (speaker) describes how limiting beliefs formed in childhood (his experience moving from Israel and struggling with language) can create long-lasting inferiority complexes that shape thinking, feeling, behavior, and external results. He explains a neurological/conditioning metaphor (the brain aligns external results to an internal map or "thermostat") and offers a three-step practice to change beliefs: 1) write the required belief, 2) emotionalize/act-as-if the belief is true, and 3) take one or two daily actions for seven days toward feeling and embodying the belief (example: increasing income).

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